U. HIGHlights - Spring 2013

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U.HIGHlights

ST. LOUIS UNIVERSITY HIGH The Alumni Newsletter | Spring 2013

Advertising’s Rock Star Tim Rodgers ’71 held the title of “Spirit Chairman” in student council his senior year at SLUH. In this role, he wrote the scripts for all of the pep rallies. “Fr. Wayne jugged me every week,” says Rodgers with a smile, “because the pep rallies ran too long and into class time.” For the past couple of decades, Rodgers has been the definitive leader and guru in the advertising industry in St. Louis. Before starting his own company, Rodgers Townsend, in 1996, he enjoyed a 20-year career at D’Arcy Masius Benton & Bowles, where he became the youngest vicepresident in company history. Today, Rodgers Townsend, which serves clients such as AT&T, BASF, The Donald Danforth Plant Science Center, Enterprise Rent-A-Car, The Hartford, Missouri Baptist Medical Center and Nestle-Purina, continues to excel as the preeminent ad agency in the area, garnering more awards and recognition than any other outfit.

“I can now see where my experience writing pep rallies had a lot to do with how I got in the advertising business,” says Rodgers, who speaks with an unassuming air, and carries a sharp, upbeat wit. “It’s when I developed a love for writing skits and stories that made a point, which helped shape and influence my career.”

and earned the Mayor’s prestigious Spirit of St. Louis Award for their unparalleled commitment to the St. Louis community.

He has also displayed that dedication and commitment by supporting his alma mater. Rodgers Townsend, which was bought by Omnicom in 2006, has donated significant time and resources to SLUH Integrity and Success for past campaign efforts, including the development of marketing materials for Rodgers’ career, indeed, has been a VISION 2000. Most recently, Rodgers and distinguished one. Among other accolades, his son, Tim Jr. ’05, provided their time he and his partner, Tom Townsend (past and agency’s expertise for a rebranding parent, Nate ’10), have been recognized as effort at the U. High on a pro-bono basis. Ernst & Young’s Entrepreneur of the Year, Indeed, his roots in Jesuit education are refreshingly apparent. Rodgers enjoys spending time with his 1971 classmates in a Manresan group, which meets monthly at SLUH and explores Ignatian Spirituality topics. In addition, he conducts himself with humility and integrity in his role at Rodgers Townsend. “We aim to keep things simple, and stay

Tim Rodgers ’71 with son Tim, Jr. ‘05

[Rodgers Continues on Page 6 ]


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