Strategic Plan Purpose

With the recent focus on internal organization, stabilizing of financial resources, and retooling of platforms and offerings, we were well positioned as an association to weather the storm of change in 2020, engaging and serving the groundwater industry through the year from virtual platforms. What 2020 has taught us, is the critical need for adaptability and high maneuverability to continue to remain relevant and strong. With the rapid adoption of new platforms, higher need for networking connections, continued need for technical leadership and resource sharing – GRA embarked on a multi-step strategic planning process in November 2020 to continue to push the evolution of the organization to meet the changing needs of the industry into the future.

Where do we want to go?

Embarking on our strategic planning process provided unique insights on the challenges we face as an organization, and how we can seek to overcome those challenges to translate them to opportunities. What we heard from GRA leadership during this process: •

Need for more purposeful engagement and broadening membership within specific subgroups of members such as students, young members, water districts, groundwater sustainability agencies, responsible parties, and out of state and international groundwater professionals

Embrace a virtual strategy for events and a virtual platform into the future

Stay viable through changing industry demographics

Increase profitability with events

Offer multi-channel media

Cement brand of leadership in groundwater through technical resources and advocacy This input on challenges, views on near and long-term success outlook, and opportunities for growth highlighted the importance of effective strategic planning for the sustainability of GRA’s future.