Strategic Plan Priorities

STRATEGIC PRIORITIES 2021-2023

The key result of GRA’s Strategic Planning Process was the creation of Strategic Priorities to guide the organization in near and long-term planning. The collective aim of the priorities is to expand upon the successes of GRA’s past planning efforts and to capitalize on identified opportunities for organizational growth. The planning process brought to light to elements of GRA which resonate strongly with members: networking, technical prowess, connection, advocacy and visibility. These elements, or guiding principles, are woven into the basis of the Strategic Priorities outlined below.

Expand & Engage Members

GRA will take action to retain and grow total membership, while advancing a culture of diversity, through enhancements of membership models, modernization of communications, and clarification of membership benefits.

Diversify Revenue

GRA will diversify revenue sources and increase the amount in reserves through enhanced opportunities for direct donations, enhanced marketing, expanded partnerships, and through pursuit of grants.

Build Organizational Resilience

GRA will increase resiliency of the organization through alignment between branches and the state, enhancements of the Board development and operations, evaluation of the organization’s structure, ad through strategic partnership with affiliates.

Continue to Lead in Groundwater

GRA will provide leadership in groundwater resources through expanding programming, increased engagement with affiliates, enhancements to the GRA website, and through modernization of communications.