Breakfast People - Executive Coaching Brochure

Become the CxO of your own life Executive Coaching Deana Murfitt dream clients I recently worked through an exercise that’s designed to help people identify their .

It started with thinking about current clients, and listing their and what’s holding them back.

strengths

Read on to find out what I discovered:

with

CEO and Lead Coach, Breakfast People

“We fear having less of an impact than we could” Dream Client Strengths: > Create change > Excited by their work

BUT they still...

They fear that they...

> Try to do too much

> Procrastinate and can’t focus

> Let “getting it right” stop them

> Sweat the details

> Are deeply self-critical and overaware of the criticism of others

> Expect too much, too soon

> Follow-through inconsistently > Fail to communicate outside their “bubble”

> Deep thinkers

> So intense, they can scare people off!

> Creative problem solvers

> Hesitate when there’s ambiguity

> Unafraid to be different > Always come back (even when it’s hard)

“We share strengths, challenges and fears”

> Suffer on the quest for selfimprovement

They’re so determined to go their own way, they end up outside the system. This feels fun and rebellious, but they fear they’re having less of an impact than they could have.

“I thought ouch and oof and harsh but also yeah ok, that’s right” What this means for you: All of these things are also true of me!

I realised that my best clients are like me: we share strengths, challenges and fears.

We make great progress because there is a deep understanding. I believe in their potential, and use tried and tested methods to access it.

So, if I’m also writing about you, tell me what rings true here on: deana@breakfastpeople.co

About Deana

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20+ years in people roles at fast-growth companies like lastminute.com, eBay and Last.fm. Chief People Officer at Unruly for 5 years, an adtech company with over 300 people across 20 global locations. Founded Breakfast People in 2017 providing coaching and workshops to SMEs in London. Small coaching practice where clients learn how to play to their strengths, handle their fears and face their challenges.

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