“OTT & Chill” leads to rise in Home Theatres.

Home Theatre or Home Cinema is often known as an arrangement of audio and video modules intended to reinvent the experience of watching movies in a multiplex or theatre. With time, home theatre appliances have been advancing in technology and media. The new products introduced by manufacturers enhance the home entertainment experience. The recent upgrade of compatibility with several communication devices meets the demand for home theatres. An example would be voice assistants like Echo and Alexa, an exciting feature now available on many home theatre systems. The global home theatre market has been divided based on the region into North America, Asia Pacific, Europe, and the rest of the world. It has been estimated to reach $13,050.2 million by 2025, growing at a CAGR of 8.3% during 20192025. Among the fast-growing CAGR in the home theatre industry, lies the Asia Pacific region. The growing economy from this region has increased the purchasing power of the people. The Asia Pacific home cinema market is to witness a CAGR of 9.6% during 2019 - 2025. The Indian subcontinent of the Asia Pacific region has a growing home theatre market, which exhibits dynamic consumer preferences and rapid technological innovation. An increase in spending capability among the consumers, accompanied by enhanced internet connectivity. Along with the emergence of realistic immersive home audio devices, together these factors will furnish avenues for the home theatre market growth in India. The evolution of home cinema devices will eventually replace conventional audio systems,

smart televisions & gaming consoles. As the home theatre market demand increases, directly affecting the market pricing by lowering it. And giving more purchasing power to the hands of India’s large middle-class population.

2020 - PANDEMIC’S IMPACT ON THE HOME THEATRE INDUSTRY Home audio and cinema did witness the closure of non-essential retail stores and rising economic uncertainty exert a marked negative impact on sales. Manufacturers and retailers worked to take advantage of the trend towards home entertainment during the lockdown. The idea that products such as soundbars and home theatre systems offer a premium cinema experience at home. The home theatre market size is rapidly increasing due to the covid-19 pandemic.

COMPONENTS OF HOME CINEMA SET.

Choosing a TV or Projector

While a projector provides good value in getting 50-inch+ images. The projector goes way beyond the size of a TV and creates a picture as big as 150 inches in diameter. The best projectors offer at least 2,000 ANSI Lumens brightness. A smart TV is essential for the online streaming form of any entertainment. The best combination generally, a low price tag with a big screen. A 200Hz panel is best for ultimate blur-free images. Another important aspect is the ease of access to apps like Netflix, Amazon Prime, and other entertainment apps.

Speakers and Other Components

When using a projector, the projector screen will improve the quality of the images. To improve the number of apps on a smart TV or projector, it is worth investing in Apple TV, Chromecast, or a Fire Stick. As home cinema is mostly about the sound experience, only a 5.1, 7.1, or 9.1 surround sound system will help recreate the multiplex experience. A home cinema system with a range of speakers is easily available from a variety of brands. An AV receiver is essential if opting for separate speakers. Some speakers include Bluetooth music streaming for phones, and apps for optimizing sound quality. For total absorption, a surround sound setup of five/seven/nine satellite speakers and a subwoofer will do. The rear speakers go behind the user, directly opposite the front speakers, and round off a 5.1 set-up. A 7.1 set-up has side speakers, while a 9.1 channel system includes front-height speakers. The subwoofer can go anywhere in the room.

I&A Triad Home Theater

Cable connections and Lighting

The key cable in home cinema is HDMI, they effortlessly deliver an all-digital signal between AV gear and are a fit for any 4K TV. A smart bulb is an easy way to add remote control lighting. Basic home automation can add some sparkle to your screening room. A universal remote control can be programmed to control all of the home cinema equipment by previously set scenarios. These remotes can even adjust the lighting when used with IR light switches. The other option is an app-controlled smart bulb.

KEY PLAYERS OF THE HOME CINEMA MARKET IN INDIA. Some of the major key players in the Indian Home theatre market in the global market are as follows: Sony Corporation produces a wide range of home theatre systems. The sound system projects 1,950 power output and 5.2-inch surround sound. Bose soundbars and home cinema surround sound systems deliver cinema-like sound from the comfort of your sofa, Ranging from home entertainment system, smart soundbars, speakers, and many more products designed to make any entertainment into a cinematic experience Sonance with it’s visual-performance cinema series, this range is designed with purposebuilt home theater speakers. That delivers amazing sound quality while featuring a lowprofile aesthetic. The integrated cabinets ensure exhilarating performance and minimize disturbances. Some of their unique design features include angled drivers, coaxial midrange, and tweeters. Along with dual and quad 5 ¼” woofers that bring out the best sound in movies, concerts, gaming and other multimedia content. With over 35 years in the industry, SONANCE continues to strive for innovation excellence, in the home cinema industry. Panasonic Corporation is one of the prominent players of home theatre systems. It recently manufactured 7 products of home theatre systems each with distinct technology and sound systems. Yamaha is one of the prominent players in the home theatre market, has manufactured a wide range of home theatre systems that consist of 5.1 channel amplifiers, realistic bass effects, USB connectivity, and FM radio. As well as other products such as soundbars & speaker systems. Savant, network Ip video delivers exceptionally high-resolution video from any source to any display. It is designed for both small and largescale video distribution with integrated controls. The IP video input allows connecting of video and audio from any source and makes it available

RTI

across the network without loss of video quality. It comes in fiber and copper options. Their IP audio systems distribute high-quality audio over ethernet networks. They are customized to any home or office installation. The Savant Pro App. combines with pristine video and exceptional sound quality. RTI systems adapt to any home needs, personalized for comfort by a certified RTI Smart Home Technologist. RTI offers control of projector and screen, lighting, movie source, and more at the tap of a button. RTI gives control of a home theater, game room, or entertainment room with a range of remote controls, designed to meet customer preferences. RTI ‘s home cinema products include control processors, remote controls, and a range of audio & video distribution systems. LG LED projectors offer cinematic viewing with ultra-vivid image quality. They are portable, wireless, and 3D compatible. The LG mini projector provides excellent picture quality with a 100,000:1 contrast ratio, LED light, and triple XD Engine. LG Cinebeam series offers an expanded size in stunning 4K, with a projection screen of up to 150 (381cm). Control4, Triad Audio line was chosen by Dolby to help deliver Atmos to residential applications. Theatre-grade in-ceiling speakers allow the same audio experience from all angles in the viewing environment, irrespective of sitting. Control4 builds the finest products to create unsurpassed cinematic moments in the home theatre. They also work with leading brands in projectors, screens, audio systems, and more. Control4 takes the guesswork out of theatre lighting control, from starlit ceilings, aisle lights to dimmable cans. All connected with the home theatre system on one simplified remote control. Other products include Controllers, Outlets, Amplifiers and Receivers, Matrix Switches, Remotes, Triad Speakers. Samsung is one of India’s biggest smart consumer devices brands. They have set a feat of trusted excellence and launched The Wall, Samsung’s revolutionary modular Micro LED display that comes in a variety of sizes and ratios from 146 inches (370.8 cm) in 4K definition, 219 inches (556.3 cm) in 6K definition to 292 inch (741.7 cm) in 8K definition. Making it the ideal addition to a Luxury Home Theatre Experience. These prominent key players in the Home theatre market, use a variety of strategies to cater to the increasing demands of the consumers. Collaborations, mergers, and acquisitions are all part of the development, whether a new production or the innovation process of an existing product. These companies seek to increase their customer base while embracing the future. Smart technology is evolving the way consumers view & create entertainment.