ONGOING TRENDS
“OTT & Chill” leads to rise in Home Theatres.
Home Theatre or Home Cinema is often known as an arrangement of audio and video modules intended to reinvent the experience of watching movies in a multiplex or theatre. With time, home theatre appliances have been advancing in technology and media. The new products introduced by manufacturers enhance the home entertainment experience. The recent upgrade of compatibility with several communication devices meets the demand for home theatres. An example would be voice assistants like Echo and Alexa, an exciting feature now available on many home theatre systems. The global home theatre market has been divided based on the region into North America, Asia Pacific, Europe, and the rest of the world. It has been estimated to reach $13,050.2 million by 2025, growing at a CAGR of 8.3% during 20192025.
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Among the fast-growing CAGR in the home theatre industry, lies the Asia Pacific region. The growing economy from this region has increased the purchasing power of the people. The Asia Pacific home cinema market is to witness a CAGR of 9.6% during 2019 - 2025. The Indian subcontinent of the Asia Pacific region has a growing home theatre market, which exhibits dynamic consumer preferences and rapid technological innovation. An increase in spending capability among the consumers, accompanied by enhanced internet connectivity. Along with the emergence of realistic immersive home audio devices, together these factors will furnish avenues for the home theatre market growth in India. The evolution of home cinema devices will eventually replace conventional audio systems,
