Digital Marketing Interview Questions and Answers in 2022
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Here are some digital marketing interview questions and answers for an intern, an analyst, and a digital marketing manager candidate to get their dream job.
Briefly explain digital marketing: Marketing professionals can use any form of marketing that uses electronic devices or a digital mode to deliver promotional messaging and track its effectiveness throughout the consumer journey.
How can you categorize digital marketing?
Digital marketing can be categorized into inbound marketing and outbound marketing.
Inbound marketing pulls in interested customers, whereas outbound marketing doesn’t care about interest.
What is a 301 redirect? How different is it from a 302 redirect?
The 301 redirect tells the user and search engine bots that the original web page has moved to another location permanently. 302, on the other hand, only serves as a temporary redirect and does not pass on the link juice to the new location.
What is mobile-first indexing?
Google uses mobile-friendly content for indexing and ranking websites.
If your website has a responsive design, Google will rank it higher in search engine results. It bases this ranking on how well your website performs on mobile devices.
When should short-tail and long-tail keywords be targeted?
Short-tail keywords work best when the objective is to drive many visitors to your website. On the other hand, long-tail keywords are usually used for targeted pages like product pages and articles.
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