Agric-Transformation

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Agricultural Transformation for Sustainable Wealth Creation and

Social Impact

Akofa Ata DipM MA MCIMG C.Marketer

From Board Room to Farm

•AFRICA IS THE NEXT GROWTH FRONTIER

•AFRICA BELONGS TO US

•WE MUST OWN THE AFRICAN OPPORTUNITY

Insight

• By 2050 there will be 2bn more people in the World

• A 70% increase in global food production will be needed to feed us

Africa is driving the growth

2.4bn X 2050

• Africa’s Food Import in 2017 - 64bn

60% of Arable Land in Africa

Abundance of water sources

95% of Agriculture Still Rain Fed

Agricultur al practices are old and unreliable

Small Farm Sizes

Little research

Unreliable weather patterns

Akinwu mi Adesen a - ADB

“African needs a new generation of wealth- creating young Africans possessing and deploying sufficient resources to modernise agriculture and increase its access to technologies and investment finance throughout the continent”.

Toolkit for Tropical Greenhouse Farming

Yields Tomatoes

2kg per Plant

12kg Per PlaNT

Success Factors

Right Technology

Right Seed Varieties

Right Agronomic Practices

Right Talent

$100bn per Annum

Modern Farming

Farming as a business not hobby

Irrigation (Drip)

Technology/Mechanization/ Greenhouses

Services

Services – Harvesters, Tractors, sprayers etc

Extension Servicesagronomist/smart farming

Seed Development

Fertilizer, pesticides suppliers

Post Harvest Transportation

Storage Processing

Packaging

Africa’s agricultural economy cannot transporm without the involvement of the marketer

Policy Support

Irrigated Land Banks

Access to Affordable Capital

Research

Capability development

Let’s (Marketers) Shape the Agriculture Agenda

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