CULTURE AS THE NEW MARKETING CURRENCY IN AFRICA
BY PHEODOR MUNDIA
BRAND LOVE KEY - CHRISTIANITY
RTB: So, if the Son sets you free you will be free indeed John 8:36
Functional Benefits: Gifts of the holy spirit 1st Cor. 12
Emotional Benefits: Fruits of the holy spirit
Galatians 5:22
Purpose: Eternal Life John 3:16
Target: The Lost Luke 19:10
Product Truth: The Father, Son & Holy Spirit
Human Truth: I am destined for greatness thanks to the Higher Power
Roots: In the beginning was the Word, and the Word was with God, …All things were made by him; and without him was not any thing made that was made. John 1.1
By Pheodor Mundia
Measuring Impact of Marketing & PR Campaigns
By Pheodor Njoroge
OVERCOMING BARRIERS TO BUILD RESILIENT BRANDS IN AFRICA – Pheodor Njoroge
What is Happening…
Distributors Own The Business, Multinationals Own the Brands
Distributors are now Media buyers Outsourced sales team Margin Pressure Lack of Forex Value Growth Reinstated Core is being Redefined!
If You're Not At The Table, You Might Be On The Menu
Everyone has a plan for Africa apart from Africa itself
To Build Resilience Brands:
Marketers need to be Commercial leaders not Activity Managers
Leverage data to demonstrate Functional results over Emotional benefits
Diversify your value from: PowerPoint to Excel proficiency. Spend more time with Consumers & Customers
The Opportunity For Our Brands…
THE PEOPLE THE CULTURE DIVERSITY
Driving shareholder value through brands: Drive Scale
Redefine Core
Scalable Innovation – Blue Band Choco Case Study
• Driving scale by democratizing indulgence
How do we get on the table?
TH A N K
PHEODOR NJOROGE
PHEODOR NJOROGE