Strategic Marketing for Africa Magazine | Issue 3

MEDIA RESEARCH

Finding certainty in uncertain times through media measurement Media research is integral to media planning and buying, advertising strategy and marketing in general. Dr Sifiso Falala, President of PAMRO, reports on key African trends.

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strategicmarketingforafrica

Issue 1 2022

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Articles inside

TRAVEL MARKETING

SUPPLY CHAIN

DARK MARKETING

MARKETING ETHICS

RETAIL TRENDS

MARKETING RESEARCH

SUSTAINABILITY

SOCIAL MEDIA

PUBLIC RELATIONS

CONSUMER VALUES

MARKETING IN THE BOARDROOM

TRADE AGREEMENTS

QUALIFICATIONS

EXPORT MARKETING

MEDIA RESEARCH

MEET THE A.M.C

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