Strategic Marketing for Africa Magazine | Issue 3

Page 38

SOCIAL MEDIA

TikTok: African marketers’ new weapon of choice for hooking larger audiences?

Social media platform TikTok has seen market penetration and usage increase dramatically. Aurelia Mbokazi-Kashe investigates the potential for African marketers.

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strategicmarketingforafrica

Issue 1 2022

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Articles inside

TRAVEL MARKETING

2min
pages 58-60

SUPPLY CHAIN

5min
pages 54-57

DARK MARKETING

6min
pages 50-53

MARKETING ETHICS

4min
pages 48-49

RETAIL TRENDS

5min
pages 44-45

MARKETING RESEARCH

2min
page 43

SUSTAINABILITY

4min
pages 46-47

SOCIAL MEDIA

9min
pages 38-42

PUBLIC RELATIONS

10min
pages 30-35

CONSUMER VALUES

7min
pages 16-21

MARKETING IN THE BOARDROOM

2min
pages 36-37

TRADE AGREEMENTS

11min
pages 10-15

QUALIFICATIONS

2min
pages 24-25

EXPORT MARKETING

4min
pages 22-23

MEDIA RESEARCH

6min
pages 26-29

MEET THE A.M.C

4min
pages 8-9
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