Strategic Marketing for Africa Magazine | Issue 3

Page 44

RETAIL TRENDS

Post-Covid rebound provides positive outlook for Africa’s food retailers Renewed interest and investment from retail chains, including multinationals, will grow the sector. But informal retail isn’t going anywhere, just yet. By Mike Simpson.

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S AFRICA ENJOYS A POSTCovid economic rebound, led by strong recoveries in North Africa and East Africa that are expected to bring these regions back to pre-pandemic levels during 2022, the continent’s retail sector is looking extremely positive too. This upbeat outlook was one of the main themes to emerge from the recent Retail in Africa webinar organised by Trade Intelligence, an African-based

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FMCG retail research and insights company. The webinar covered key retail trends on the continent, broadbased African consumer insights, and an in-detail analysis of the Kenyan retail scene. The main focus of the webinar was on the food/grocery sector. In his introduction and overview, Mac Mabidilala, the Head of Research at Trade Intelligence, noted that poverty levels were decreasing and per capita

Issue 1 2022

› Mac Mabidilala, Head of Research at Trade Intelligence


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