Strategic Marketing for Africa Magazine | Issue 3

Page 50

DARK MARKETING

What is dark marketing and why should you care? The term conjures up images of secret agents, magic spells and supernatural deception. After all, if it’s hidden from view it must be devious?

48

strategicmarketingforafrica

Issue 1 2022

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Articles inside

TRAVEL MARKETING

2min
pages 58-60

SUPPLY CHAIN

5min
pages 54-57

DARK MARKETING

6min
pages 50-53

MARKETING ETHICS

4min
pages 48-49

RETAIL TRENDS

5min
pages 44-45

MARKETING RESEARCH

2min
page 43

SUSTAINABILITY

4min
pages 46-47

SOCIAL MEDIA

9min
pages 38-42

PUBLIC RELATIONS

10min
pages 30-35

CONSUMER VALUES

7min
pages 16-21

MARKETING IN THE BOARDROOM

2min
pages 36-37

TRADE AGREEMENTS

11min
pages 10-15

QUALIFICATIONS

2min
pages 24-25

EXPORT MARKETING

4min
pages 22-23

MEDIA RESEARCH

6min
pages 26-29

MEET THE A.M.C

4min
pages 8-9
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