S U P P LY C H A I N
› Cash is still king in most emerging markets, and marketers must consider how much money people are likely to have in their pockets
Route-to-market in emerging markets: Framework and key steps In the first of a two-part series, Tielman Nieuwoudt discusses the Analysis phase of developing a supply chain route-to-market strategy.
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strategicmarketingforafrica
Issue 1 2022
