A.M.C. MEMBER NEWS
Kenyan marketers call on Government to support the industry Marketing Society of Kenya makes appeal to the national Government during the society’s 60th anniversary celebrations.
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MSK Chair, Charles Kariuki, speaking at the 60th anniversary celebration
Issue 2 2022
HE MARKETING SOCIETY of Kenya (MSK) has called on the Government to support the marketing profession to be able to deliver its mandate, as the force behind the success of any business in the country. This call was made at a recent event to celebrate to 60th anniversary of MSK, which was founded in 1952 as the Advertising Society of Kenya and subsequently renamed in 1968. Nairobi County Women Representative, Hon. Esther Passaris, noted that the Society has a key role to position the Kenyan marketing industry to global standards. “I am happy to take this Bill to parliament and I am encouraged to know that MSK is ready to position itself as a regulatory body for the marketing sector. This is a step in the right direction. There is much that is needed to be able to position the marketing industry to global standards, and as such we must start to examine global best practices to ensure that our operations and functionalities are guided on a global perspective,” said Ms Passaris. Also at the event, MSK Chairman, Mr Charles Kariuki, expressed enthusiasm on the development of the MSK Bill 2022, adding that the sector continues to seek Government support to pass the Bill to properly regulate the sector. “We need the Government to make a deliberate move to support this sector. We are cognisant that, without adequate and effective marketing profitability, sustainability of our economy will not be achieved. The MSK Bill 2022 will ensure that we effectively regulate the sector for maximum output which will benefit businesses to increase their profits,’ added Mr Kariuki.
