BRAND VALUES
strong brands across Africa fuels growth in the economy which is creating more dynamic jobs in the long-term,” the report stated. South African brands (value up by 30% to US$36.9-billion) are leading the African continent, followed by Nigerian brands (value up by 35% to US$3.2billion), Egyptian brands (value up by 42% to US$3.1-billion), Moroccan brands (value up by 14% to US$2.6-
› 38
billion) and Kenyan brands (value up by 69% to US$2.1-billion). Summarising the 2022 report, Jeremy Sampson, Managing Director
› African brands achieved growth through agility
Top 10 Strongest African Brands in 2022.
strategicmarketingforafrica
Issue 2 2022
of Brand Finance Africa, commented: “African brands have achieved strong performances by being agile amid change in the business environment. Whilst South African brands will continue to dominate the ranking for some time, there are encouraging signs of strong brands emerging around the continent, especially amongst the banking and telecommunication sectors.”
GRAPHICS: BRAND FINANCE AFRICA 150, 2022
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Top 10 Most Valuable African Brands in 2022.
