AMC RELAUNCH EVENT
was › Dr Alistair Mokoenaake rs one of the keynote spe nt Eve ch aun Rel the for
Revamped marketers’ body takes wing across Africa African Marketing Confederation comes back into the spotlight with continent-wide online relaunch event.
T
HE OFFICIAL RELAUNCH Event for the African Marketing Confederation (AMC) took place on Thursday, 30 September before an expectant audience of marketers, academics and businesspeople from across the continent and even further afield. Delegates were treated to a formal welcome and explanation of the aims and objectives of the AMC, presentations by prominent guest speakers, a panel discussion, and messages from well-wishers expressing their support for the Confederation in its journey.
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strategicmarketingforafrica
In his introduction, Mediacy Mudekwa, the Master of Ceremonies for the day, emphasised that the role of marketers in Africa had changed rapidly and fundamentally due to the pandemic and the need to embrace new technologies and revised ways of doing business.
AMC VISION DATES BACK TO 2011 In her welcoming address, AMC President Helen McIntee emphasised
› Vision for an Africa -wide confederation
Issue 2 2021
that the vision for a continent-wide marketing confederation had begun as far back as 2011. “The vision was two-pronged. We realised Africa’s potential and its variety of languages and cultures etc – yet there was no pan-African organisation emphasising the need for marketing strategies tailored to local needs and with local empathy. The other prong was our passion for marketing and the need for businesses operating in Africa to embrace marketing so as to bring together consumers and appropriate products,” she explained.
