AFRICAN MARKETING CONFEDERATION NEWS
AMC’s conference will navigate Africa’s unique marketing mix What’s changed for Africa’s marketers in the wake of the pandemic? How have consumer needs evolved? These topics, and more, will be under the spotlight. sense of community has changed, consumption habits are not what they used to be. But the opportunity for marketers remains immense!
THE AFRICAN CONTINENT CONTINUES TO BUZZ! We are now seeing the adoption of technology in Africa at an accelerated rate, and the ready availability of digital platforms is effectively changing the way marketers can communicate with their client base. Africa is a continent like no other and it is still buzzing! In approximately five years’ time, there will be around 625-million mobile services subscribers on the continent. That’s three times the population of the United States. The AMC Conference 2022 will outline what it takes to be a top marketer in Africa and what trends you need to watch in order to make a positive contribution within your organisation. Its focus will be on offering solutions for marketers
PHOTO: MIKAEL BLOMKVIST FROM PEXELS
HE AFRICAN MARKETING Confederation’s first Conference, taking place online on the 23rd and 24th of March 2022, is shaping up to be the must-attend pan-African event for marketing professionals in Africa, and those looking to do business on the continent. Themed as Navigating Africa’s Unique Marketing Mix, the event explores the real challenges and opportunities of doing business in Africa from a marketing perspective. Covid has made it imperative for marketing leaders to adopt strategies that enable business continuity, customer stability and revenue growth during an unpredictable and unprecedented moment in history. The pandemic has shifted the way marketers must position their products and penetrate the African market for the foreseeable future. Consumer attitudes have evolved, purchasing habits are different, the
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across the continent and providing practical tools to use when tapping into this diverse audience. Programme topics include: • How to market in Africa, a continent with over 2 000 languages and more than 3 000 diverse tribes. • Marketing trends in Africa that marketers must not ignore. • Understanding the legislative requirements for setting up multinational businesses in Africa from a marketing perspective. • How to do business in Africa – the role of marketing in building effective and convenient distribution networks that will ensure supply even in times of crisis. Participating countries to date are: South Africa; Zimbabwe; Zambia; Malawi; Kenya; Ghana; Nigeria; Mauritius; Malawi; Morocco. “The continent is fortunate to have several conferences and events that focus on specific elements of panAfrican marketing, such as media research and advertising creativity,” says Helen McIntee, President of the AMC. “But few, if any, take an impartial overview of all the elements of the African marketing mix. Our conference aims to do just that.” For more information regarding how to register, please send an email to: events@africanmarketingconfederation. org. For general information on the African Marketing Confederation, please visit: www. africanmarketingconfederation.org
strategicmarketingforafrica
Issue 2 2021
PHOTO: BORTA FROM PEXELS
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