Strategic Marketing for Africa Magazine | Issue 2

Page 30

APP-BASED MARKETING

28

strategicmarketingforafrica

Issue 2 2021

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Articles inside

PURPOSE-LED MARKETING

7min
pages 41-45

SUPPLY CHAIN

10min
pages 46-51

CUSTOMER SERVICE

14min
pages 52-60

ADVERTISING TECHNOLOGY

2min
page 40

A.M.C. ONLINE RELAUNCH EVENT

4min
pages 10-11

APP-BASED MARKETING

7min
pages 30-33

A.M.C. CONFERENCE

2min
page 24

INTRODUCING THE A.M.C.

4min
pages 8-9

CONSUMER TRENDS

8min
pages 12-17

CO-CREATION OF VALUE

4min
pages 34-35

CONSUMER TRENDS IN CONVERSATION

8min
pages 18-23

MARKETING ETHICS

6min
pages 36-39
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