INTRODUCING THE A.M.C

Contents

COVERSTORIES

8 THE METAVERSE

We chart the dramatic rise of the Metaverse around the world and what it is likely to mean for African marketing going forward

12 THE METAVERSE: Q+A

Waithera Kabiru, Africa’s only judge in the new Metaverse category at the London International Awards, answers key questions

36 RETAIL FEATURE: DIGITISATION

Modern digital technology is bringing important and farreaching changes to the traditional retail sector across the continent

44 RETAIL FEATURE:

OMNI-CHANNEL

Businesses that successfully integrate brick-and-mortar stores with online retail channels will position themselves for success in Africa

48 RETAIL FEATURE: TOWNSHIPS

Researchers find there’s an online shopping revolution taking place in South Africa’s townships, with authenticity being vital

THEFEATURES

14 PUBLIC RELATIONS

In a divisive world where Africans have low trust in business and public institutions, PR can play a key role in re-establishing confidence

16 A.M.C. NEWS

The AMC launches the much-anticipated Chartered Marketer (Africa), our continent’s highest professional marketing qualification

18 THIRD-PARTY DATA

We talk to industry players from around the continent as they prepare for the eventual loss of third-party data on Google Chrome

22 FIRST-PARTY DATA

With the urgent need to find ways to obtain first-party client data, loyalty apps and tailored data collection offer solutions

24 A.M.C. MEMBER NEWS

A ‘Meet and Greet’ social day allows Uganda Marketers Society members to have fun and let loose their competitive spirit

26 VIRTUAL INFLUENCERS

The emergence of virtual influencers is a new development in influencer marketing. With it, the opportunities to innovate are endless

32 A.M.C CONFERENCE 2022

The inaugural AMC conference is about reconnecting with fellow marketers, garnering insights, upskilling and changing the narrative

DISCLAIMER

“As supplier of the goods/services, you, the Advertiser warrant that you are familiar with and will comply with the provisions of the Consumer Protection Act, Act 68 of 2008 (‘CPA’) in all transactions between us. Among other, the CPA provides for some consumer rights regarding delivery, returns, disclosure of information and product quality and safety. You accordingly indemnify the African Marketing Confederation against any damages that we or any other party may suffer as a result of your noncompliance with the CPA or as a result of any damages suffered by any party due to defective or unsafe goods/services supplied by you.” 36

34 A.M.C. MEMBER NEWS

Chartered Institute of Marketing, Ghana unveils its banking customer satisfaction index for 2021 and new research initiatives

50 MEDIA LANDSCAPE

The evolution of Kenya’s media environment is detailed in a new study, which finds mobile phones remain the biggest disruptor

52 A.M.C. MEMBER NEWS

The 2022 conference of the NIMN examined how to embrace data and technology to design an outstanding customer journey

54 MARKETING ETHICS

Research by Australian academics shows how companies are using the TikTok platform to push unhealthy eating amongst kids

56 PERSONAL BRANDING

Want to be CMO? Prudent building of your personal brand on social media – especially Twitter – could get you there, study finds

REGULARS

6 INTRODUCING THE A.M.C.

The African Marketing Confederation is spearheading the development of the highest standards of marketing. Meet our member bodies

NEXT ISSUE:

The rise of podcasting in Africa Brand study: Nigeria’s Indomie Noodles Is traditional advertising making a comeback? Supply Chain: Are drones the answer?