A.M.C. MEMBER NEWS

Successful gathering for Malawi’s marketers on shores of the Lake

The second conference under the IMM banner included dynamic speakers, a marketing awards event and the election of new office bearers.

›Above left: Zambian radical entrepreneur, Dumisani Ncube, sharing his journey with Malawi’s marketers at the conference › Above right: Proud graduates who took on and excelled in the Digital Marketing Courses offered by IMM in collaboration with the Marketers Association of Zimbabwe (MAZ)

COURTESY OF INSTITUTE OF MARKETING IN MALAWI PHOTOS: T HE ANNUAL CONFERENCE of the Institute of Marketing in Malawi concluded at the end of October at the Sunbird Livingstonia Beach hotel on the Salima shores of Lake Malawi.

According to Organising Committee Chairperson, George Damson, the conference was a success based on the feedback received from the delegates.

“This was our second conference under the IMM banner and coming into this conference we took key learnings and members’ feedback from our inaugural conference last year to make improvements to this year’s conference,” he said.

“We had a very dynamic theme and a speaker lineup that tackled a wide range of topics.”

Among the speakers was Helen McIntee, President of the African Marketing Confederation, who gave the keynote address. Other speakers included Paul Bailey, UK-based Director of Strategy at Halo; Zambian radical entrepreneur Dumisani Ncube; Lekani Katandula, Managing Director of Illovo Malawi; and Levie Nkunika, Head of Marketing and Communication at FDH Bank.

THE CONFERENCE THEME EMPHASISED ‘EXCELLENCE’

The theme of this year’s conference was ‘From Surviving to Thriving: Scaling Towards Excellence’.

Masterclasses were introduced to the conference for the first time, with Ncube inspiring attendees with his personal growth story during his masterclass.

On the Saturday, delegates went to the maternity wing of the Salima District Hospital to donate various items. That evening, the Madolo Marketing Excellence Awards were hosted by Alfred Kanjere and Chawa Mphande.

Award winners included Airtel Malawi for best CSR Initiative, PremierBet for Commercial of the Year Outdoor, and FDH Bank for Marketing Team of the Year. Lorraine Phiri of Nico Holdings won the Marketer of the Year Award, while National Bank of Malawi’s Akossa Hiwa won PR Personality of the Year.

A new council was also elected. Isabel Kachinjika was re-elected as President for a further two years, while George Damson was confirmed as Vice-President. Daniel Ngwira, Nicole Ngulube, Cecelia Mussa, Mercy Kamanga, Fanny Namonde and Enoch Nkomba were elected as Council Directors.

The Institute of Marketing in Malawi is a member of the African Marketing Confederation (AMC).