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Ghana’s marketing body honours top industry performers for 2021

Marketing Man and Marketing Woman of the Year named at awards event, as well as others who made an outstanding professional contribution.

THE CHARTERED INSTITUTE of Marketing, Ghana (CIMG), has named the Chief Executive Officer of Consolidated Bank Ghana, Daniel Wilson Addo, and the Managing Director of the ABSA Bank, Abena Osei-Poku, respectively as the Marketing Man and Marketing Woman of the Year for 2021.

These awards were conferred at the 33rd CIMG Annual National Marketing Performance Awards held at the Labadi Beach Hotel in Accra.

Marketing Man of the Year 2021, Daniel Wilson Addo was recognised for leading CBG’s transformational drive from ground zero after the defunct banks were collapsed and consolidated into one bank. The Consolidated Bank Ghana has since grown steadily from 6.70% in 2019 to 7.70% in 2021, with a 151,333-usage rate culminating into a transaction value of US$80,5-million (GHS1.1-billion)

According to a media statement from CIMG, customer-centricity has been the most notable characteristic of the new CBG, introducing innovative customer-care programmes such as SME Seminars, provision of advisory services, Adesua training series and wealthcreation sensitisation schemes. These initiatives aim to help build networks for SMEs, enhancing financial and business knowledge skills through business and financial management programmes.

Marketing Woman of the Year 2021, Abena Osei-Poku, was recognised for, among other things, successfully leading the development of some excellent schemes that trained over 3,140 SMEs, financially supporting 1,277 SMEs with an amount of US$10,1-million (GHS138-million) and the creation of 9,144 jobs.

Mrs Osei-Poku led the execution of the Young Africa Works entrepreneurship development programme, which is geared towards offering training to MSMEs and supporting them with loans. This helped Absa Bank gain a 6.9% share of the market.

VARIOUS OTHER INDUSTRY AWARDS WERE PRESENTED

Also on the personality awards list were the Marketing Practitioner and Marketing Students of the year 2021, which went respectively to Ms Cynthia OforiDwumfuor, Group Head, Marketing & Corporate Affairs at Hollard Ghana, and Mr Mark Mensa-Abban, who emerged overall best student in the professional marketing examinations.

Other awards categories were Hall of Fame, Media/Marketing Communications, Business Organisations, Products, and Not-for-Profit Organisations.

Speaking on behalf of the Honourable Minister for Education, Dr Yaw Osei Adutwum, was Mr Nana Agyei Yeboah, CEO of the Student Loan Trust Fund.

“The importance and need for marketing education in the country, and the need for its acceptability as a profession with all disciplines imbibing – marketing, sales and customer service – can be our saving grace,” he said.

The Guest of Honour for the 33rd awards ceremony was Mr Idorenyen Enang, President of the National Institute of Marketing, Nigeria (NIMN).

The CIMG Annual National Marketing Performance Awards is the Institute’s annual recognition platform to create awareness about the relevance of marketing for the success of businesses, promote higher professional standards and excellence among practitioners, and stimulate healthy competition among organisations.

›Pictured at the CIMG awards (from left): Dr Daniel Kasser Tee; Mr Nana Agyei Yeboah; Mr Daniel Wilson Addo; Mrs Abena Osei-Poku; Mr Idorenyen Enang; and Dr Edith Dankwa of the The Business & Financial Times and former Marketing Woman of the Year for 2020

PHOTO: COURTESY OF CIMG