2 | Smart Shopper Magazine | Northwest Baltimore
Truth is, we could use your help!
Forefront
Although we don’t know you yet, we’d like to meet you if you think you can successfully represent Smart Shopper Magazine and ShoppingHeights.com to the caliber of advertisers you see represented here. by Merrill Witty
Backyard Bountiful!
A
summer vacation is a wonderful thing, but why not make every weekend and long summer evening a mini-vacation right at your own home?
Low maintenance is the phrase I heard most often when asking garden experts and outdoor-furnishing mavens what they are featuring these days. How nice to know that now we can make our porch, deck or yard the center of warm-weather relaxing with weatherproof furniture that we don’t have to give a thought to. Remember grandma’s lovely wicker porch chairs that had to be repainted every year until they fell apart? These antiques have made way for wood, aluminum and iron pieces that will look gorgeous for decades – without your help! Colorful outdoor rugs and seating cushions that you can leave out in the rain dry quickly and will spruce up your look with everything from hot-pink Ikat to turquoise stripes. The low-maintenance theme extends to plants and shrubs as well. More native-toMaryland plants are featured at our local garden shops, along with disease-hardy, drought-resistant, deer-discouraging varieties that will make gardening fun rather than simply a chore that tries to get the best of you. Although we may be eager to get out into the garden and plant, and look forward to a whole summer of barbecuing, we may forget to think about the first impression made by the exterior of our houses. The difference a new front door will make to your home’s curb appeal can be dramatic. And your polite next-door neighbors may not mention your peeling window frames to your face, but they couldn’t be happy staring at them all the time. Here again, maintenance-free replacement windows and doors can make a huge impact and free you from scraping and painting ever again. I had new multi-paned sliding kitchen doors installed leading out to our back deck. Instead of our former junky-looking metal-framed sliders, we now have insulated doors that look sophisticated from outside and in, and save on heating costs as well. Please turn to Page 4.
Honestly? Ad sales, as with most sales today, is challenging. Nearly every advertiser you see in our magazine and website was initially skeptical. We listened to their fears, made marketing suggestions, persuaded and sometimes simply cooled our heels while waiting for the right opportunity. Ultimately, they choose to be here because we delivered on our brand promise of ROI. You’re confident, sociable, persistent, energetic, relentlessly inquisitive, and a good listener and communicator. Above all, you expect to be challenged. And win. What do you get in exchange for your talents? Salary and commission, benefits including health and 401(k), training, recognition, hands-off management, a great creative department and a friendly, stable company. We encourage you to talk to a few of our advertisers. Get their opinions of our company and, in the process, make an informed career decision on your own. Please send your résumé with a short note to: publisher@smartshoppermag.com. Our web address is ShoppingHeights.com. Replies are confidential, so if all this sounds like a good fit, let’s talk.
Reader Customer Service Need an extra copy of Smart Shopper Magazine or would you like to be added to our mailing list? Please email us at circulation@ smartshoppermag.com. Are you looking for a specific savings certificate? Go to ShoppingHeights.com, where you can view our magazine, download and print certificates and much more. You may also stop by our office for your extra copy of Smart Shopper Magazine at the address below, office hours are 9:00 am to 5:00 pm. If you wish to be removed from our mailing list, send your request to: circulation@smartshoppermag.com.
SMART SHOPPER SHOPPER, INC INC. COMMERCENTRE | 1777 REISTERSTOWN RD., SUITE 240 BALTIMORE, MD 21208 Tel: 410.486.4988 Fax: 410.486.8925 ShoppingHeights.com • info@smartshoppermag.com PRESIDENT & PUBLISHER Gary Frahm VICE-PRESIDENT & ASSOCIATE PUBLISHER Lauren Esakoff OPERATIONS MANAGER Sharon Sigelman ART DIRECTOR Kim Michalov GRAPHIC DESIGNER Jane Leibowitz FOREFRONT EDITOR Merrill Witty DIGITAL MEDIA SPECIALIST Maria Hogg ACCOUNT MANAGERS Ellen Hunt Ernest J. Tompkins Holly Pearl Jennifer Spath
Smart Shopper Magazine™ is published six times per year (February, April, June, August, October and late November) by Smart Shopper, Inc. in Northwest Baltimore, Towson and North Baltimore, Howard and Central Anne Arundel Counties. ©2013 All rights reserved. No part of this publication may be reproduced in any form or by any electronic or mechanical means, without prior written approval from the publisher. Registered and published in Maryland.