Redington Value Journal - July 2019

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Issue 34 // July 2019

Redington Value strengthens RPA offerings with Automation Anywhere Regional customers can future-proof their RPA journey with Automation Anywhere’s enterprise-grade platform Robotic Process Automation (RPA) provider Automation Anywhere has entered into a distribution agreement with Redington Value, Redington Gulf’s value-added arm. The collaboration will help Automation Anywhere to strengthen its market capabilities across Middle East and Africa by efficiently catering to the growing demand for automation. “We are excited to announce this partnership with Redington as this further expands our reach, as we enable future of work to lead enterprises across Middle East. Digital transformation is fuelling new business models and cognitive RPA is clearly emerging as the first step as our customers embark in this journey. We are witnessing significant demand from Middle East across

industries and this partnership will enable our customers to increase productivity, customer experience and accelerate growth,” said Milan Sheth, EVP IMEA and ROW, Automation Anywhere. RPA is increasingly enhancing business efficiencies as it allows organisations to significantly reduce costs, offer a seamless and improved customer experience, drastically lower operation risks and boost employee productivity. Ramkumar Balakrishnan, chief operating officer, Redington Gulf, said, “We believe Automation Anywhere’s best-in-class RPA solutions will further enable regional organisations to fast track their business goals towards becoming digitally

empowered. We will work closely with our channel partners to successfully deliver the innovations from Automation Anywhere to our enterprise customers in the region.” Regional customers can now future-proof their RPA journey with Automation Anywhere’s enterprise-grade platform, which unites sophisticated RPA, Artificial Intelligence (AI) and embedded analytic technologies. Automation Anywhere provides the most intuitive and AI-augmented RPA technology experience while simultaneously assuring customers of fastest scalability, bank-grade security architecture and complete support ecosystem at every stage.

Ramkumar Balakrishnan, COO, Redington Gulf

Microsoft Cloud datacenter regions now available in the UAE New cloud regions in Abu Dhabi and Dubai will accelerate digital transformation to help enable job creation, entrepreneurship and economic growth across the Middle East Microsoft took a significant step in its support of digital transformation across the Middle East, as it launched two new cloud regions

in the United Arab Emirates. These new regions – Microsoft’s first in the Middle East – will empower customers and partners to embrace

the benefits of the Fourth Industrial Revolution and achieve more. The new cloud regions in Abu Dha-

bi and Dubai join Microsoft’s global cloud infrastructure – one of the largest and most secure in the world >> Continued on page 4

Redington Value is a value added distributor for the following brands in parts of Middle East & Africa

For more information, please write to sales.value@redingtonmea.com


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