Data Strategies Supplement by Business Media International

CONTENTS

CONTENTS PUBLISHED BY Business Media International REGISTERED OFFICE: Office 10, Sharjah Media City www.bmi-digital.com EDITOR IN CHIEF Raman Narayan narayan@bmimea.com Mob: 971-55-7802403 SALES DIRECTOR Ankit Shukla ankit@bmimea.com Tel: 971-4-2618885, Mob: 971-552572807 EDITOR Baraka Jefwa baraka@bmimea.com Tel: 971-4-2618885 CIRCULATION MANAGER Bhawana Bhatia bhawana@smartsmb.net Tel: 971-4-2618885

Resilience of the enterprise HDD

Successfully Navigating Hybrid Cloud Challenges

Cloud Data Management The Four Key Components

To Data, or not to DATA: That is the question

Showcase

Stats

SALES R. Subramanyan subu@bmimea.com Tel: 971-4-2618885 Management FINANCE Akhilesh Pandey akhilesh@bmimea.com Tel: 971-4-2618885 DESIGN Ali Raza ali@qnamarcom.com Tel: 971-4-2618885

Chairman S.N. Tiwari sn.tiwari@bmimea.com

CEO Saumyadeep Halder saumyadeep@bmimea.com

Publisher Raman Narayan narayan@bmimea.com

Managing Director Ankit Shukla ankit@bmimea.com

Disclaimer: While every effort has been made to validate the accuracy of all information included in the magazine, the publishers wouldnâ&#x20AC;&#x2122;t be liable for any errors therein Copyright@2019 Business Media International LLC. All rights reserved.

SMARTSMB SUPPLEMENT / October 2019

FEATURE

RESILIENCE OF THE ENTERPRISE HDD The enterprise hard drive has come a long way with several improvements that make it a workhorse integral to all large enterprise IT infrastructure and Toshiba has been leading from the front in terms of technology innovations in the hard disk architecture

SMARTSMB SUPPLEMENT / October 2019

FEATURE

The enormous volumes of data that is being churned out continues to drive demand for storage infrastructure that is agile and reliable. From hard disk and flash drives to storage management solutions, on premises to cloud, the options are several to design a reliable infrastructure that can stand the test of future as the volumes of data grow. As companies invest more into cloud based infrastructure, there would be a requirement to meet the requirements for the seamless mobility of data between on premise and cloud and secured access to that data. The advances in Flash storage has made it possible to bring in Flash storage arrays into the enterprise data center infrastructure. While there is more traction on that front, the overall percentage of Flash to the good old hard drives is still quite miniscule. While a majority of installed drives in enterprise IT infrastructure would be still hard drives, it is also down to the fact that hard drives have kept good pace with the need to meet the demand for throughput performance and high capacities that can handle the data that is being churned out.

There are unto 16 TB drives available as from a leading manufacture like Toshiba for instance. Toshiba offers its Enterprise HDDs under three categories: “Enterprise Performance HDDs” for traditional mission critical servers and storage systems, “Enterprise Capacity HDDs” for entry servers and storage system for business critical workload. Toshiba provides Enterprise Capacity drives with upto 16TB storage and its performance drives are upto 2.4TB with 10K RPM and upto 900GB with 15K RPM.

Enterprise Capacity HDD categories provide nearline-class performance and reliability. The high capacity drives come at affordable price points and the introduction of helium technology drives has in fact brought in improvements on several fronts including higher reliability rates compared to air filled drives. For instance, power consumption by helium filled drives is quite significantly lower than the traditional air-filled drives, courtesy the lower friction rate of helium vis-vis air. This has made it possible to lower power The perception that the popularity of hard consumption in data centers and need for drives will decline thanks to the arrival of less cooling. SSD drives seems quite far from reality as hard drives form the bulwark of the storage The 12.0 Gbit/s SAS interface AL14SX Series infrastructure for the enterprise data centre Enterprise Performance HDDs are Toshiba’s storage. It is certain that there is growth for highest-performing 15,000rpm model line. hard drives as is there for the Flash storage Engineered for mission critical IT operations, drives. and there is growth on the hybrid an array of models are available with 512 nastorage systems as well which use flash as tive (512n), or emulated 512 (512e) or 4K nawell as hard disc drives in tandem to meet tive sector length technologies for optimum the needs of different applications. What is application and operating system compaticertain is that the enterprise hard disks con- bility. tinue to the be the workhorses. and technology innovations in recent years like the in- The 12.0 Gbit/s SAS interface AL15SEB Series troduction of helium technology has made it Enterprise Performance HDDs provide up to possible to store more capacities in thinner 2.4 TB capacity and 10,500rpm performance drives. In the near future, the capacities are with Enterprise-class reliability. Engineered likely to continue expanding. for mission critical IT operations, including SMARTSMB SUPPLEMENT / October 2019

FEATURE

database servers and hybrid storage platforms, AL15SE Series provides a range of models including 512 native (512n), or emulated 512 (512e) or 4K native(4Kn) sector length technologies for suitable application and operating system compatibility. Toshiba’s Persistent Write Cache technology protects against data loss in the event of unexpected power loss, and helps maintain optimum data reliability for high-duty cycle Mission Critical environments. Toshiba’s introduction of its first helium filled HDDs in the MG07ACA series in December 2017 achieved several firsts. The Gen-7 MG07ACA series was the world’s first nine-platter nearline HDDs in a 3.5-inch form factor with a height of 26.1 mm. The MG07ACA series came a capacity of 14 terabytes (TB) using conventional magnetic recording (CMR) technology that does not exhibit any decrease in transfer rates in random read/ write environments.

Toshiba’s proven expertise in high-density assembly design with 2.5-inch and smaller HDDs was instrumental to redesign and fit so many platters into an enclosure of a fixed size. There were several modifications and innovations require and these included reducing the thickness of the platter, reducing the distance between the platter, modifying the actuator design and the printed circuit board assembly and so on. Helium filling was the key to increase the capacity of the drive. Using the lighter gas to fill helped reduce the disturbance on the rotating disks and therefore in turn reduce the wobbling of the disk platters at high rpms. It was also now possible to reduce the distance between platters and increase capacities.

One of the challenges with using helium was about sealing the gas in the HDD enclosure. here too, Toshiba’s engineering created new ground using the laser welding technology The MG07ACA series realized the world’s developed by the Corporate Manufacturing first 14-TB storage capacity through heli- Engineering Center of Toshiba Corporation um-sealed design and high-density assem- that has a proven track record in the laser welding of lithium-ion batteries. Toshiba’s bly design.

SMARTSMB SUPPLEMENT / October 2019

FEATURE

expertise in semiconductor fabrication also came in handy while developing the yields for the other parts including head and media. As a result, the MG07ACA series was able to achieve a storage capacity of 14 TB, that was 40% higher than the previous 10-T MG06ACA10T model while at the same instance reducing power consumption by as much as 42%. A higher data transfer rate of 248 MiB/s and high reliability with a mean time-to-failure (MTTF) of 2 million hours were the other improvements. Earlier this year, Toshiba unveiled the Enterprise Capacity Hard Disk Drives - MG08 Series, its second-generation helium-sealed HDD family, and eighth-generation Enterprise Capacity HDD family. These are the industryâ&#x20AC;&#x2122;s largest capacity 16TB Conventional Magnetic Recording (CMR) HDD. With 14% more capacity than the 14TB models, MG08 16TB drives are compatible with the widest range of applications and operating systems, and

adapted to mixed random and sequential read and write workloads in both cloud and traditional datacenter environments. The helium-sealed 16TB MGO8-series HDD uses TDMR (two-dimensional magnetic recording) technologies that helps increase capacities. As compared to conventional HDDs that use one reader per head, the TDMR HDDs use two readers per head to increase read accuracy. These key innovations have led the way in advancing the utility of enterprise hard disks into meeting the ever growing need for more data storage capacities.

RELIABILITY MATTERS With enterprises facing increasing challenges meeting the ever-growing volumes of data, it is crucial that the right drives are specified for any given application. Reliability of the enterprise hard disk drive is a key consideration. A major reliability-related criterion for the selection of storage components is the operating duty, which typically refers to how many hours in a day a drive has been designed to be active for. Business critical enterprise drives are designed for 24 hours per day, 7 days a week, 365 days a year (24/7/365 or 24/7) continuous operation. Hard disk drives for enterprise server and storage usage (Enterprise Performance and Enterprise Capacity Drives) have MTTF of up to 2 million hours, at 5 years warranty, 24/7 operation. Operational temperature range is limited, as the temperature in datacenters is carefully controlled. These drives are rated for a workload of 550TB/year, which translates into a continuous data transfer rate of 17.5 Mbyte/s.

SMARTSMB SUPPLEMENT / October 2019

INSIGHT

SUCCESSFULLY NAVIGATING HYBRID CLOUD CHALLENGES Choosing primary and secondary storage that is “cloud capable” is the simplest path to cloud data protection and DR writes Assaad El Saadi, Regional Director, Middle East, Pure Storage According to a recent report from 451 Research, the ability to migrate workloads easily between on-prem and public cloud is the number one reason that organisations opt for a hybrid IT infrastructure. Unfortunately, a significant divide exists today between traditional enterprise IT environments and the public cloud with different management models, consumption models, application architectures, and storage and data services. These differences can limit your ability to easily move enterprise and cloud-native applications where you need them. To create an effective, modern hybrid IT infrastructure, you’ll need to identify the differences that create the biggest challenges to your operations and take steps to close those gaps.

Performance Most enterprises have dozens, even hundreds, of traditional enterprise applications, and there are many reasons to move some of these applications into the public cloud. However, many IT teams are unhappy with SMARTSMB SUPPLEMENT / October 2019

the results when they just “lift and shift” applications into a public cloud. Performance is often poor. Cloud-native applications achieve performance by scaling out, but enterprise applications more often scale-up— creating I/O performance requirements that clouds may not deliver. The public cloud may also lack the resiliency that enterprise applications expect. Fortunately, a number of block and file data services are now available to support enterprise workloads in the cloud. These services layer enterprise capabilities on top of existing cloud data stores, offering pay-as-yougo consumption while delivering the high availability and efficiency your applications expect so that applications don’t have to be redesigned. They may also offer snapshots, cloning, and replication to support data protection, disaster recovery, and other management functions. On the other hand, there are many applications that would benefit from the functional and economic benefits of the cloud but must physically remain on-premises (example: law

INSIGHT

enforcement video feeds). Here, an On-Premises-as-a-Service (OPaaS) solution would align perfectly. When selecting a vendor, find one that supports an OPaaS model. The ability to utilise storage-as-aservice within your secure data center provides nearly all of the public cloud benefits, while retaining the security necessary.

Management Management interfaces and tools in the public cloud are different than the ones you use in your data center, and there can be a significant learning curve. Administrators who have to switch back and forth between environments are likely to be less efficient. This adds to the burden on your IT team and increases the risk of errors. At a minimum, your existing administrators are going to need to be trained in both paradigms, and you may end up needing one team for on-premises management and another for the cloud, adding operating expense. By choosing enterprise cloud data services compatible with the storage you use on-premises, you can provide consistent management interfaces across both environments. This unifies management tasks and makes it possible for the same administrators to operate effectively in both environments, reducing the risk of operator error and eliminating the need for a separate team for cloud admin.

APIs Traditional applications that have been written to make API calls to your on-premises storage systems won’t run in the cloud where, in all likelihood, those APIs aren’t supported. Porting these applications to run in the cloud can take considerable time, expense, and developer retraining.

Assaad El Saadi

Regional Director – Middle East, Pure Storage

By choosing enterprise cloud data services compatible with the storage you use on-premises, you can ensure that APIs are consistent across both environments. As a result, applications written to those APIs will be able to run in either environment without porting, freeing your IT and development teams to focus on more important problems.

SMARTSMB SUPPLEMENT / October 2019

INSIGHT

Storage Object storage is widely used in the public cloud. Nearly 70 percent of the scale-out/ scale-up storage market is object-based, according to IDC estimates. As a result, most cloud-native applications are written to use object storage. If you want or need to run those applications in your data center, you have two choices:

to cloud data protection and DR. Ease of cloud integration should be one of your selection criteria any time you refresh data center storage. Look for storage solutions that don’t require you to integrate a lot of third-party software or extra hardware. Of course, the reality is that most data centers continue to have at least some degree of heterogeneity.

An alternative solution is to add a cloud-ca• Undertake a substantial porting effort to pable secondary storage system as a backup enable the application to use file or block target, backup all the old data to that, and then replicate the results to the cloud for restorage tention and DR. • Provide object storage on-premises For many enterprises, the second option— on-premises object storage―is ultimately a better choice. Cloud-native applications are likely to be a bigger part of your company’s digital strategy. With cloud-compatible object storage in your data center, you’ll be able to develop once and deploy in any cloud. In addition to its role providing cloud-native application compatibility and portability, object storage is increasingly being used in the enterprise to support big data analytics, content management, and various backup and archival use cases.

Infrastructure

As with most decisions, the answer is not binary. The correct hybrid infrastructure is typically a mix of on-premises, collocated/ hosted, “connected to” the public cloud and “within” the public cloud. To this end, most users would prefer a unified infrastructure that provides a common user interface, a common cloud experience and a common subscription/license—allowing them to align application workloads with the most appropriate hybrid cloud infrastructure.

Look for vendors that can not only support Data protection and disaster re- a variety of hybrid options but can provide a unified/common experience and mobility covery between the configurations. This way you can’t make a mistake because you can tune For many enterprises, the first hybrid cloud your hybrid cloud by moving your workloads use case is often to add cloud data protecas needed. tion and disaster recovery (DR) for enterprise applications and data. However, while Addressing these criteria will enable you to it sounds like a no-brainer, putting all the erase the cloud divide and build a modern pieces together to make it possible—let IT environment that delivers the best-case alone efficient and cost effective—can be a scenario for data protection, performance challenge. optimisation, cost optimisation and business agility. Choosing primary and secondary storage that is “cloud capable” is the simplest path SMARTSMB SUPPLEMENT / October 2019

INSIGHT

Cloud Data Management - The Four Key Components Claude Schuck, regional manager, Middle East at Veeam discusses that building strong digital foundations that centre on data availability will be vital to the future of every organization Last year, cloud computing entered the Slope of Enlightenment on Gartner’s infamous Hype Cycle for the first time in its history. This marked the inflection point at which cloud stopped being something CIOs and IT managers talked about, but didn’t necessarily implement, and became a must-have for any digital business. At the same time, if you look at the Gartner Hype Cycle for data management, there are a raft of technologies all with different levels of understanding, relevance and importance. From DataOps and Machine Learning-Enabled Data Management at the entry stage of Innovation Trigger to Data Integration and Information Archiving approaching the Plateau of Productivity. While cloud is fast-becoming recognised as an industry-standard for modern IT infrastructure, data management is growing rapidly in its importance to businesses. Moreover, businesses are beginning to understand their data much better. Being able to access the right data at the right time, and recover it when it’s lost or damaged, can determine the success of a business.

Claude Schuck

Regional Manager, ME, Veeam

SMARTSMB SUPPLEMENT / October 2019

INSIGHT

Enter Cloud Data Management

Scaling with the cloud

With Cloud Data Management: an inherent part of Intelligent Data Management, data is available across the business, centrally managed, controlled and located where it will deliver the most value for the organization. In today’s digital and data-driven economy, organizations of all types and sizes require the ability to manage data across multi-cloud environments and ensure it is protected no matter where it resides. Maintaining data availability at all times is key to enabling teams to respond instantly and appropriately to what matters anywhere across the enterprise’s infrastructure.

European Commission statistics show that over half of EU enterprises are now using advanced cloud services relating to financial and accounting software applications, customer relationship management (CRM) or enterprise applications. This percentage is only rising as hyperscalers continue to layer value-add services onto their stacks – enabling customers to leverage AI and machine learning, big data analytics, and voice and image searching to deliver greater business value from their data.

Veeam’s 2019 Cloud Data Management report, which surveyed over 1,500 business leaders globally, found that almost half (44%) see data management as critical to their businesses’ success in the next two years. Amongst the businesses making the most intelligent use of data management, there were four common components: cloud, confidence, capabilities and culture.

SMARTSMB SUPPLEMENT / October 2019

This notion is backed up by the fact that nearly three-quarters (72%) of companies are looking to Cloud Data Management to enable more intelligent use of data across the business. Business leaders are looking to data management to deliver benefits through increasing productivity, maintaining corporate stability and improving their ability to forecast and make better informed decisions. The majority stated that they are using Software as a Service (77%), citing reliability, flexibility and data security as their top three

INSIGHT

reasons for doing so.

Investing with confidence Given the emphasis the needs of the digital business place on its IT infrastructure, CIOs need to have confidence in its ability to help their organization stay responsive, available and on the front foot. Incidents such as outages can sap this confidence, stunt future innovation, and damage customer confidence. Almost three-quarters (73%) of organizations are unable to meet users’ demands for uninterrupted access to applications and data. This may partly explain why only 25% of business leaders reported total confidence in their capability to meet their digital challenges.

to their success. This sometimes requires an element of cultural transformation, particularly when an organization is looking to establish more data-driven decision-making processes.

Establishing a data-driven culture

The cloud is a great equaliser for businesses – levelling the playing field in terms of the technological haves and have nots. Most businesses are now producing data at a rate of knots, so it’s more about how that data is managed, analysed and used to inform faster and more effective decision making. A business can produce huge amounts of data but if it doesn’t adopt a data-driven culture at the C-level, it can be a burden rather than As well as investing in robust, scalable and an advantage. flexible solutions to mission-critical issues such as backup, disaster recovery and data More than two-thirds (69%) of business protection, organizations need the right leaders agree that company culture needs skills and capabilities to manage their data to become more open and accepting as they estates. That’s why business leaders said digitally transform, while 93% agree that that they will spend an average of $41 million leadership styles will also need to change. on deploying technologies to build a more inCloud Data Management is an opportunity for telligent business within the next 12 months. every business and something which must

Combining technological and human capabilities Clearly, the expectations of what data management can deliver for the business are high and the appetite for return on technology investment is insatiable. Once new technologies are deployed, business leaders expect to see financial benefits in nine months, with operational benefits in seven months. For effective results to be realised within a short space of time, businesses must ensure that they have the necessary skills to onboard employees with new systems. In fact, the vast majority (91%) of organizations view upskilling employees’ digital skills as vital

be implemented at the most senior level of the business and executed right across the pyramid.

In summary, building strong digital foundations that centre on data availability will be vital to the future of every organization. Within this context, technology has never been so important to a business’ success. Organizations around the world rely on a whole host of digital platforms for everything from keeping the lights on to creating ground-breaking, new offerings for customers. This, combined with implementing a data-driven culture which maximizes the value of the data available to the business, will enable the next-generation of industry disruptors and innovators to scale securely.

SMARTSMB SUPPLEMENT / October 2019

ROUND UP

TO DATA, OR NOT TO DATA:

THAT IS THE QUESTION Inaugural Data Strategies Conclave attempts to come up with the right solutions to the enigma that is Data Business Media International organised a ‘Data Strategies Conclave’ catering to senior IT Managers and CIOs. The event was held under the premise that, Data today occupies a pre-eminent role in our daily lives, both on the work front and personal. There is therefore a need for a well-conceived data strategy that ensures data is managed and used like an asset. Using data efficiently and ensuring data is secure, is quite pivotal to ensuring a company’s continued success. “The Data Strategies Conclave provided a platform that exposes CXOs to various key thoughts around data strategy, management and security through keynotes from

SMARTSMB SUPPLEMENT / October 2019

domain experts and panel discussions with industry experts as participants,” said Raman Narayan, Editor in chief and publisher at Business Media International, during his opening remarks at the event. Khwaja Saifuddin, Senior Director – Middle East, Western Digital took the stage to talk about the evolution of data; pointing out that the way people are accessing and sharing data is what leads to this evolution. According to Mr. Saifuddin, “Data is evolving both in terms of value and richness, because the amount of times we are visiting a data point and trying to get more information is growing more and more. A data point can be classified into either big data or fast data,

ROUND UP

which gives birth to is the endpoint layer in a computing perspective; whereby we were only looking at the core and the edge. So, the endpoint brings the edge closer to that user who wants data points to be accessed, analysed, transformed and saved. So, this disruption has in turn given birth to a lot of new industries,”

The discussion sets out to examine various aspects of look at Data as a rich resource for Businesses, a possible fuel for facilitating better business outcomes through more intelligent, real-time decisions in different situations.

The panellists generally agreed that Data is to the Information Age what Oil was to the InThe first panel session, which sought to dustrial Age, even though the two commodianswer the new age question “is data the ties have differences they are used to power new oil?”, featured: Khwaja Saifuddin, Se- revolutions in their respective times. nior Sales Director at Western Digital, Middle East, Adam Lalani, Consulting CIO, Sunil Paul, During his keynote address, Claude Schuck, Founder and COO, Finesse and Don O’Shaugh- Regional Manager, Middle East at Veeam notnessy, Group Data Protection Officer, Henley ed that the Key to Data is approaching its & Partners Middle East DMCC. management in the right way. He told the audience that change is a constant and busiThe idea that Data can be mined to produce nesses should be prepared for it or be left insights at multiple levels that can help or- behind, he further stated that, “data changganizations in their Businesses is perhaps a es everything. parallel to the fact that oil is also refined into different products for consumption. But that “I like to think of: Cloud, Data, AI/ML and Edge is perhaps where the comparison ends. We as the four superpowers of the technology know the volumes of data being produced industry; you need to take note of how these has seen a massive increase from mobile things affect your business today, as all of devices, IoT endpoints, cloud, more IP based these create massive amounts of data. Data, touchpoints in terms of customer transac- right now is your business, because every tions and so on. business today is a software business, the challenge we all face is how fast the data is Today, there is a great possibility to ingest growing and how to control it,” all the data from various touchpoint through multiple software-based systems to provide Pointing to statistics from the ‘Veeam 2019 extraordinarily drilled d3own data that can Cloud Data Management Report’, Mr. Schuck help decision making in various capacities. informed the audience that, 73 per cent of

SMARTSMB SUPPLEMENT / October 2019

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companies cannot meet users’ demand for uninterrupted access to data and applications while 69% have a gap between how fast they can recover applications and how fast they need applications to be recovered to be an always-on enterprise. The report further revealed that the cost of downtime to the average business is $20M a year, which shows the importance of proper data management. The second panel session of the day looked at the possibilities of “Managing Data Tsunami with HCI”. The panel featured: Claude Schuck, Regional Manager, Middle East at Veeam, Jayakumar Mohanachandran, Head of IT, Precision Group, Kumar Prasoon, Industry Expert and Dany El Khoury, Senior Partner Manager, UAE & Gulf, Modern data Center, Dell Technologies. The phrase “data tsunami” may seem like an exaggeration but IDC predicts that over the next 8 years, the amount of data created per year will increase 10X to over 160 zettabytes – with 95% originating from the world of IoT. The speed in which data is being generated is a main reason for a move to HCI. HCI, which is a software-defined IT infrastructure that SMARTSMB SUPPLEMENT / October 2019

virtualizes all the elements of conventional “hardware-Defined” systems, is allowing more companies to be able to deal with these vast amounts of data, especially at a time where digital transformation is becoming the norm. The discussion set out to examine the potential successes and limitations of HCI when it comes to dealing with management of vast amounts of data. The panellists came to a consensus that HCI is becoming the IT delivery model of choice for most organizations as data continues to explode in the data front. Don O’Shaughnessy, Group Data Protection Officer, Henley & Partners Middle East DMCC, gave a keynote on ‘Data compliance with regulatory standards’; whereby he informed the audience that data compliance ensures data is handled according to the standards, laws and regulations defined by the organization’s industry, geographical location, business processes and/or the nature of the data itself. “Organizations must address distinct areas to meet data compliance requirements, including setting up appropriate controls, managing audit requirements, maintaining

ROUND UP

legal and regulatory compliance and obtain- before we get to data is because there is so much data around us and if you don’t know ing required accreditations,” he added. what to do with it, it will not help your busiMr. O’Shaughnessy further explained that ness.” Mr. Chhaparwal concluded. companies need to: understand their data flow, conduct a gap analysis, develop oper“I like to think of: Cloud, Data, ational policies, procedures and processes, Monitor and audit compliance and conduct AI/ML and Edge as the four data Protection Impact assessment, in order superpowers of the techto ensure they are Compliant with the laws regulating them. nology industry; you need to Gaurav Chhaparwal, Industry Expert, took the stage to close out the day with his discussion revolving around ‘Data compliance with regulatory standards’. Sticking to the premise that ‘data is the new oil’, Mr. Chhaparwal informed the crowd that just as oil is harmful when one jumps into it, businesses should not approach data without creating data strategy to create business values. The big question businesses should ask themselves is, ‘what do we want with the data?’; a question that will direct them to coming up with a proper data strategy to answer. The reason we start with decisions

take note of how these things affect your business today, as all of these create massive amounts of data. Data, right now is your business, because every business today is a software business, the challenge we all face is how fast the data is growing and how to control it,”

SMARTSMB SUPPLEMENT / October 2019

SHOWCASE

TOSHIBA’S 16TB N300 SERIES Toshiba Gulf FZE (“Toshiba”) announced the addition of new 16TB helium-sealed models to the N300 Series. The 16TB models offer 14% more capacity than 14TB models. The 16TB models also double the buffer size of the 14TB models, increasing from 256MB to 512MB.

Designed for 24/7 operation, the N300 Series has a workload rating of up to 180TB/year, 7200rpm performance and integrated sensors to compensate for rotational vibrations.

Highlights • 3-years limited warranty • Built-in Rotational Vibration (RV) sensors • Designed and tested for 24/7 reliability with workloads up to 180TB/year • Write and verify technology

• Error recovery control The 16TB N300 Series utilize a 9-disk helium-sealed design, delivering increased • Cache optmization technology storage density with a lower hard drive operating power profile. Toshiba’s laser welding • Dual end-secured motor shafts and technology and case design keep the helium stabilizing platters securely sealed inside an industry-standard 3.5-inch drive enclosure. The 16TB N300 show Toshiba’s commitment to advancing HDD design to meet the evolving storage needs for performance, gaming, and small office NAS applications. The N300 NAS series includes a 3-year limited warranty, and X300 Performance series includes a 2-year limited warranty. The 16TB N300 models are expected to be available in Q4 2019. Toshiba’s 16TB N300 deliver new levels of storage capacity and density while offering improved power efficiency utilizing our advanced helium-sealed design. As file size continues to grow, the 16TB capacity will enable both gamers and NAS users to efficiently store and access large amounts of data. The N300 Series is ideal for applications like home office and small business NAS and private cloud storage, with up to eight drive bays supported. SMARTSMB SUPPLEMENT / October 2019

SHOWCASE

FLASHARRAY//C Pure Storage, the fastest growing data storage company, has announced an expansion of the Pure Storage FlashArray product line built to deliver a modern data management experience for customers. Pure is the first and only vendor to enable faster access to data wherever customers need it by delivering flash at disk prices. FlashArray//C, the industry’s first capacity-optimized all-flash array, is built to bring consistent all-flash performance with tier one reliability at disk economics. DirectMemory Cache, a combination of Purity and Intel Optane storage class memory, provides FlashArray//X customers with a software-based accelerant that delivers dramatic performance improvement for applications that require the ultimate in high-performance storage. Today, the majority of organizations need to access their data at any given moment to drive better business results and decision making. Due to economic constraints, tier two applications have long been anchored down by disk technologies, which results in inconsistent latency, management complexity, and forklift replacements every threeto-five years. For organizations that require data availability across all workload tiers, FlashArray//C provides a cost-competitive, modern flash alternative to hybrid disk or cold storage options.

access to consistently latent data and helps them make better, more informed business decisions. • Like all products in the FlashArray family line, FlashArray//C provides a no-compromise enterprise experience built for >99.9999 percent availability, Pure1 cloud data management, API automation, AI-driven predictive support, and is built from the ground up to be Evergreen with non-disruptive hardware and software upgrades and no data migrations. • The FlashArray//C60 delivers up to 4.2 petabytes of effective capacity in a sleek and compact design, with full-enterprise software services, Pure1 cloud management and data portability, and 100 percent NVMe flash. • Customers will benefit from 99.9999 percent availability, 5:1 average data reduction and 10:1 total efficiency, reducing the amount of storage customers need to purchase and manage. FlashArray//C is generally available now and optimized for next generation QLC media. • Modern database and analytics requirements have increased customer requirements for storage performance. • Pure Storage DirectMemory Modules plug directly into FlashArray//X70 and //X90 to speed up OLTP and OLAP results instantly, allowing customers to continue innovating without downtime or configuration required.

Highlights: • With FlashArray//C, customers can rely on storage solutions for historically less mission-critical workloads at a cost competitive with archaic hybrid and disk-based solutions. This provides customers with faster SMARTSMB SUPPLEMENT / October 2019

SHOWCASE

OCEANSTOR DORADO (OCEANSTOR C SERIES) At HUAWEI CONNECT 2019, Huawei launched its next-generation, intelligent, all-flash storage product, the OceanStor Dorado (OceanStor C series), which runs on the powerful Kunpeng and Ascend processors. The system uses the SmartMatrix fully interconnected, high-reliability architecture, which tolerates the simultaneous failure of 7 out of 8 controllers, ensuring always-on core services. The deep learning of embedded AI-powered Ascend processors improves the read cache hit ratio by 50%. On- and off-premises AI synergy implements intelligent, full-lifecycle O&M, significantly increasing storage efficiency. The ever fast, ever solid, and AI-powered all-flash storage solution delivers superb performance, high security and reliability, and automated management, helping industry customers accelerate their service innovation. In addition, coupling the new series with the Flash Only Plus program enables customers to enjoy cutting-edge all-flash storage advantages and service experience in the most cost-effective way. Huawei’s new-generation OceanStor Dorado intelligent all-flash storage (OceanStor C series) is an end-to-end high-speed platform built based on the Kunpeng 920 and Ascend 310 AI processors.

Highlights • It enables 20 million I/O operations per sec-

SMARTSMB SUPPLEMENT / October 2019

ond (IOPS) and reduces latency to within 0.1 ms. • The fully interconnected and highly reliable SmartMatrix architecture ensures the smooth operation of core businesses even in the case of controller failure. • In addition, based on the machine learning capabilities of the Ascend 310 AI processor, the read cache hit rate is improved by 50%. • Leveraging cloud-based AI interconnectivity, it also allows full-lifecycle intelligent management, making the storage experience continuously better during usage. • This creates an all-flash storage solution that is fast, stable, and intelligent, ensuring high performance, safety, reliability and automated management.

SHOWCASE

FLASHSTATION FS6400 Synology announced the launch of its suite of data management products including FS6400, FS3400, SA3400, and DS620slim in the Middle East and Africa (MEA) region. These new models refine the company’s product portfolio to resolve IT challenges from IO density, storage capacity, and physical dimensions of the server, and are succes-sors to the existing ones with a name change in the product series to better distinguish among high-end rackmount servers. Synology FlashStation FS6400 is a 2U rackmount server designed for I/O-intensive and latency-sensitive tasks, ideal for multimedia post-production, virtual machines, online transaction processing, or database applications. FS6400 is armed with dual Intel Xeon Silver 8-core processors, delivering over 240,000 iSCSI 4K random write IOPS and responding to the demand for higher performance and greater business agility. The new all-flash storage FS6400 is ideal for your virtual-ized and containerized environments, databases, and web-based applications, build-ing a data-centric architecture that realizes storage acceleration.

environments requiring a higher speed, two optional Ethernet add-in cards can be installed on PCIe 3.0 slots to provide fast data transmission. The Btrfs file system introduces advanced storage technologies and optimized snapshots to prevent data corruption and reduce maintenance overheads. It offers flexible, efficient data protection and recovery tools while ensuring high-level data integrity.

Highlights: • Scalability: Up to 48 drives with two RX1217sas, or 72 drives with two RX2417sas • Memory: 32GB DDR4 ECC RDIMM, expandable up to 512GB • 10GbE built-in: 2 x 10GbE and 2 x 1GbE Ethernet ports supporting failover and Link Aggregation • PCIe expansion: 2 x PCIe 3.0 slots for additional network interface cards

• Performance: Over 240,000 iSCSI 4K random With multi-LAN design, FS6400 is capable of write IOPS performing Link Aggregation and failover. For

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STATS

Global Next-Generation Data Storage Market to reach USD 114.9 Billion by 2025 According to the report, the global next-generation data storage market was USD 50.4 billion in 2018 and is expected to reach approximately USD 114.9 billion by 2025, growing at a CAGR of slightly above 12.49% between 2019 and 2025 According to a report by Zion Market Research, the global next-generation data storage market was USD 50.4 billion in 2018 and is expected to reach approximately USD 114.9 billion by 2025. Next-generation data storage involves technically-advanced products and solutions portfolio that effectively supports data storage in diversified industry verticals. Industries are relying on the next-generation data storage technologies, as conventional data storage solutions are inefficient in handling voluminous information on a daily basis. The major factor driving the next-generation data storage market globally is the rapidly escalating digital content dependency on numerous cloud storage platforms. The globally increasing number of cloud-based solutions is propelling the next-generation data storage market growth to a great extent. The worldwide adoption of cloud-based network-attached storage solutions is flourishing, as it can be accessed easily, irrespective of time and location. Cloud-based technologies can be utilized without any requirement of being physically installed on an organizationâ&#x20AC;&#x2122;s system. With an increase in the number of cloud-based solutions, the demand for storing large amounts of backup storage is also rising. Various other benefits that are propelling this market are built-in data resiliency, reduction in overall expenditure, elimination of legacy NAS systems refresh, and performance flexibility. However, the requirement of high-speed internet and the huge risk of data security may hamper the next-generation data storage market growth to some extent.

SMARTSMB SUPPLEMENT / October 2019

The next-generation data storage market is fragmented based on storage architecture, technology, storage medium, storage system, and end-user. Storage architecture segment includes block, file, and object storage. The technology segment is majorly classified into all-flash storage arrays, cloud-based disaster recovery, heat-assisted magnetic recording, holographic data storage, and hybrid arrays. By storage medium, the market is categorized into the tape, solid state drive, and hard disk drive. On the basis of the storage system, the market is divided into a storage area network, network-attached, direct-attached, software-defined storage, and unified storage. The storage area network segment is anticipated to hold the largest market share over the forecast timeframe. The end-user segment of the market comprises media and entertainment, IT and telecommunication, government, healthcare, retail, manufacturing, education, BFSI, and others. The rapidly increasing online transactions and flourishing e-commerce activities will majorly contribute to the BFSI segmentâ&#x20AC;&#x2122;s growth over the forthcoming years. The flourishing big data analytics is primarily driving the next-generation data storage market in Europe. Rapidly rising adoption of big data analytics applications in European countries has increased the volume of unstructured data, such as audio files, videos, photos, and various other media files. These voluminous unstructured data has escalated the need for effective data storage and management solutions, thereby extensively driving the regionâ&#x20AC;&#x2122;s next-generation data storage market.