connect one threads A vehicle for sustainable solutions in the clothing value chain
Cotton
◦ Uses the most pesticides out of any other crop ◦ Chemicals affect soil, water, and air ◦ Monocultures
Clothing
◦ Chemical wastes from factories ◦ Sweat shops
Consumerism
◦ Unsustainable cycle with purchases ◦ Consumers not aware of consequences
2nd largest organic cotton producer
Does not allow the use of GM cotton
Well-established textiles industry with Eurostandards
Do you know…
A way to show the story of organic clothing in Turkey…
One of the 1st Fashion Shows at a University in Turkey,
Part of the award-winning Bogazici University Green Fest, which promotes sustainable lifestyles
Brands/Designers can promote
Retailers can find brands they like
Textiles manufacturers and cotton farmers can tell their story, and their challenges
Create awareness with media coverage and PR
Consumers will have a better understanding
Market Testing ◦ ◦ ◦ ◦
Mapping the value chain of Turkey Design Contest Try to sell some of brand’s clothes Overall reactions
Ability to involve the community ◦ ◦ ◦ ◦
Media Coverage and PR Raising awareness Motivation to be more sustainable Crowdsourcing
Online platform for organic brands
◦ Replicating awareness from Green Fashion Show
Retail shop for organic brands
◦ Using collective brands from Fashion Show
Creating unique brands
◦ Retail spaces identified ◦ Awareness campaign begins
Promote the organic cotton value chain
◦ Making the value chain transparent -> stronger Videos, infographics, social media
◦ Music festivals, Trade Fairs, Organic markets
Identify stakeholders’ challenges and support them ◦ Farmers
Save seeds, share knowledge, measurable impacts
◦ Textiles
Recycle cutover wastes, find buyers
◦ Clothing brands
Find supply chain, improve marketing message
◦ Consumers
End of clothing life cycle issues
See you at the Fashion Show! Jeremy Pingul jappingul@gmail.com facebook.com/ConnectOneThreads