GARBAGE LADIES of TURKEY Tara Hopkins & Melih ร zsรถz Founders
For more information: www.copmadam.com
General Outlook ÇÜp(m)adam is a social development project / a social business aiming to provide chance for women who never had opportunity to work and earn regular salaries in the course of their lifetimes. The project / the social business offers a fun and creative method to ladies by producing items made out of recycled materials.
On Founders Çöp(m)adam was established in August 2008 in Ayvalik/ Balıkesir by Tara Hopkins and Melih Özsöz. Born in 1961 (California – USA) Tara Hopkins, managed Sabancı University Civic Involvement Projects for more than 10 years. Born in 1981 (İzmir – Turkey) Melih Özsöz, works as a Senior Expert at Economic Development Foundation on EU Affairs.
NO BUSINESS PLAN, YET!
Istanbul Mexico City 4 km 2 4 . 1 1
Why ÇÜp(m)adam? In Turkey while women composes 50% of the population, only 24% of them finds the chance to participate to the workforce. With a simple calculation, only 1 out of 4 women in Turkey works; where million of women are lacking a regular salary, as well as are out of social security schemes.
Sponsored by Unilever Turkey and Sabancı University, products of Çöp(m)adam are produced out of recycled materials, selected among trash that we easily throw to the rubbish in Ayvalık workshop and in Diyarbakır workshop established in cooperation with KAMER. Products of Çöp(m)adam are presented to people who want to be different and responsible for the environment.
Why ÇÜp(m)adam is different? The originality of the project lies at the very fact that it combines successfully these two concepts (women issue and environment) on local level in a suistainable way. While the project helps raising awareness on issues such as women employment, rising self esteem of women, eradication of poverty and protection of environment etc.; it also presents a business model with high social impact to be repeated on national and international levels.
Sponsors Çöp(m)adam is sposored by Unilever Turkey and Sabancı University. Unilever Turkey contributes to the project by providind pre-industrial packaging waste of her brands Knorr, Calve, Magnum, UFS, Becel, Amaze etc. 45 tonnes of Unilever waste was recycled since August 2008. The Project is also supported by YÜNSA, Yurtiçi Kargo, Ergün Düğme, Polymertex and Sabancı Foundation.
January 2009 – January 2012
Production
7693
Sales
6668
Stock
1025
Sales Jan. 2009 – Dec. 2009
251
Jan. 2010 – Dec. 2010
2911
Jan. 2011 – Jan. 2012
3506 6668
Greece, USA, Australia, Germany, Russia, UAE
More than 15 stores in Turkey (mainly in Istanbul) 5 Boutiques in Istanbul
JAN.2009-JUNE 2011 (Ladies)
Currently (Ladies)
AYVALIK WORKSHOP
450
60
DİYARBAKIR WORKSHOP
20
20
İSTANBUL WORKSHOP
50
TOTAL
520
-
(Closed: January 2011)
80
* Monthly Income: 30 TL-1500 TL
Lokum
Çöpçatan Küçük
Baget
Salvatore
Çerçöp
Çöpçatan Orta
Çöpçatan Büyük
Heybe
Kokteyl
Zincirli
Çöpçatan Büyük Zincirli
Heybe Maxi
Çıfıt Çarşısı
On May 2010, Çöp(m)adam received Silver Anvil Award given by Public Relations Society of America, also known as the “Oscars of Public Relations”. Çöp(m)adam became one of “16 best practices of social entreprise” of the world among 960 projects that participated to the competition. On June 2011, Çöp(m)adam was selected as one of Turkey’s best social entreprise by United Nations Development Programme of Turkey.
Since 2008, Çöp(m)adam has been quoted in more than 300 newspapers. PR activities: Unite İletişim
Nightmares of a Young Social Entrepreneur Genç bir Sosyal Girişimcinin Kabusları
1 – Yasal / mali mevzuattaki sıkıntılar “kar amacı gütmeyen kuruluş” Teşviklerin eksikliği (vergi muafiyeti, özel statü vb.)
1 – Problems with regards to the legal / financial legislation “non-profit organization” “not-for-profit corporation” Lack of incentives to encourage (tax exemptions, special status etc.)
2 – Doğru algılanamama Proje / ticari işletme ?
2 – Mispercetion Project / business ?
3 – Finansal Sürdürülebilirlik Sosyal amaç vs. Mali Durum
3 – Financial suistainability Social purpose vs. financial situation
4 – Yetersiz kaynak geliştirme ortamı Özel sektör desteğinin az olması Her şirket birşeyler yapmaya çalışıyor=sürdürülebilirlik ?
4 – Insufficient fund-raising environment Lack of support from private sector All trying to do smtg. = No suistainability
http://www.copmadam.com