HP Brazilian Sustainability Programme, Speaker, Brazil by SMART Start Up

HP Brazil Environmental Sustainability Program

Cassio Lopes| Mar 07 2012 Operations Mgr Take Back & Recycling

Agenda • HP Brazil Environmental Sustainability • TB&R Brazil Ops & Infrastructure

HP Brazil Environmental Sustainability Program Be THE most environmentally responsible IT company in Brazil creating differentiation, preference & advantage for HP, while making it easy for our customers to „go green‟ Branding & Differentiation

Objectives:  Enable Market Access  Comply with increasing customers Green IT requirements HP Value Creation

 Meet Government regulations (Brazil e-waste law)  Develop clear & integrated environmental positioning for Brazil

 Capture Value by playing a lead role in our segment Customer Requirements

Regulations & Compliance

Program Structure HP Brazil Environmental Sustainability • HP Brazil

• Suppliers • Customers • Government •

Ambassadors 22

Green Team Support Brazil Coverage

Volunteers 98

Initiatives Execution

Communication: •

Strategy

Internal  Intranet, Ambassadors, Volunteers External  Press, Social Midias, Internet

Communication Strategy

•

IT Infraestructure  HP Community

Green Base Brazil

•

Products returns

TB&R

DfE programs: recicled materials, plastics and paper as raw material for new products. •

Design for Environment

Support

Stakeholders Contribution

• Institutes

Environmental Sustainability Steering Committee

Strategy Framework HP Brazil Environmental Sustainability Reduce the impact of our products on the climate

Reduce HP-owned operations footprint

HP products and services

Low carbon economy

HP owned operations

Policy and collaboration

Develop products and services that will reduce the footprint of the rest of the economy

Advocate for effective public policy to enable the transformation of the economy to low-carbon

HP Brazil Cradle-to-Cradle Ecosystem Raw Material

Manufacturing

Product Completion

Direct Shipment

“Dynamic replenishment”

Reverse Logistics

Support

Recycling

R&D Initiatives aligned with supply chain integration

R&D

Suppliers

Environmental Sustainability

Value Capture

HP Brazil Program Initiatives Education & Engagement • Cross BU Sustainability Governance & Compliance

• Integrated Environmental Sustainability program with 132 volunteers with country coverage • HP Eco Solutions training developed and open to all employees

Environmental Attitude

Ecosystem

• Over 4.5 millions EPS cushions replaced with environmental friendly molded pulp, locally developed

• Country wide Reverse Logistics and product disposition

• Local development of the 1st WW pulp cushions for low end lasers

• 1st LA Supplies Recycling Center with 1.2 million/year capacity

• HP Deskjet D1660 and Deskjet F4480 made with up to 50% recycled material, developed and sourced from the local market

• 1Mi pens recycled to date

• E2E product life cycle mgmt. Raw material back from our end of life recycling process reintegrated to the local production cycle • HP Supply Chain SER Program • Legislation Compliance & influencing norms and laws

Take Back & Recycling

• +50 HP Stores as Drop-off Points

• 2,500+ tons of HW recycled since 2007

Brazil TB&R Ops.

Take Back & Recycling Ecosystem HP Stores

Internet

Market/Customers

www.hp.com.br/reciclar

About 55 in Brasil Network Batteries

Hardware

Supplies

Recycling Solution Center Other Industries

HP Suppliers

HP new Products

Take Back & Recycling Ecosystem Pens Recycling Center

Factory Scrap

Customers After Life

Pens Recycling Operation

Recycled Resin

Printer Parts

HP’s Products and Services Virtualization: Thin clients & Blade PC solutions offer a 20%+ operating costs reduction compared to traditional desktops Power Management: HP‟s power management features on desktop PCs save up to 481 KWh or 241 kgs of CO2 per year.

Commercial Notebooks Energy efficient design with Smart AC adapters and LED back light. Workstation: HP‟s entire personal workstation line has become the first to achieve a “Gold” listing in the Electronic Products Environmental Assessment Tool (EPEAT™) Business PCs: Long lifecycle desktops achieved the first gold EPEAT rating, incl 80% efficient power supply as standard Displays: HP exclusive Light Saver utility helps increase monitor life and save energy © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Freepackaging Objetive: Develop a logistics system for parts storage and sourcing at printers manufacturing operation through reusable and recycled card boxes.

Provider (Embalagens Jaguaré)

Storage and sourcing of products

HP Brazil (Manufacturing)

Each box is used 6 times and then is recycled closing the loop

Value captured: • Closed loop process • Logistics optimization • Cost Reduction

Awards:  2,006 - Eco Amcham Award  2,006 - FIESP Award  2,002 – Embanews Magazine Award © Copyright 2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Paper Recycling & Pulp Cushions

Value Captured • Closed Loop model • Engagement • Contribution • Cost Reduction

Pulp Cushion

Manufacturing (paper) Printer Tests

Recycling

Pulp Cushion Provider

Card Boxes

Objetives Enable paper recycling from HP offices and printers‟ tests at manufacturing in packaging for new products – pulp cushions replacing EPS (Isopor) or stuffing of the card boxes.

Card boxes

Provider

Recycling

+ Pulp Cushion = HP Packaging for Printers

Offices

Thank you!