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Building on Typography Trends in Movie Poster Design By: Gue st Co nt ribut o r | March 10, 2015
by Rafael Van Winkel, Art Director at Art Machine Typography can present a challenge for graphic designers, especially in the context of movie poster design. In this realm, it can be difficult to break some common typography trends while still creating a successful, eye-catching poster design. As a result, there’s a debate between creatives and marketing over whether these common but repetitive movie poster design trends are good or a bad thing. It’s clear that if you follow these “rules,” you have a good chance of reaching a film’s target audience, but from a creative perspective, you may feel like you’re designing something that has already been done over and over again. That’s definitely a turn-off for designers, who always want to create something fresh and new. The challenge in movie poster design is to accomplish both: a title treatment that makes it easier for the public to understand what the movie is about without compromising your creativity. Here are a few examples of some general typography trends in movie poster designs—and the ways graphic designers have taken them to the next level:
1. BIG, BOLD AND RED COMEDY TITLES Arial, Helvetica, Gotham and Futura are commonly used for comedy title treatments. The title typically appears in red against a clean white background, a more simplistic approach that conveys it’s a comedy movie right away.
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