EXHIBITOR PROSPECTUS
Where the art of invention meets the industry of America
HOUSTEX速 is produced by SME
February 24-26, 2015 | George R. Brown Convention Center | Houston, Texas | HOUSTEXONLINE.COM
An opportunity as BIG as the Texas sky Everything about HOUSTEX 2015 is big. From the venue, to the location, to the opportunity. When you exhibit at HOUSTEX 2015, you can expect big things to happen: olidify your place in one of the nation’s leading S manufacturing regions Expand into new markets and industries Connect with decision-makers from diverse companies Demonstrate your products in a meaningful way Network with the biggest thinkers and doers in Southern Manufacturing
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“
Every year we exhibit at HOUSTEX, we continue to “discover” new companies, industries and people in the area and from around the world. Drawing a diverse global crowd, HOUSTEX fits our business model and always results in sales to new customers.
”
Daniel Allford President ARC Specialties
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ATTENDEE PROFILE BY JOB FUNCTION Owner/Company Management/ Corporate Executive............23%
Manufacturing Engineering Management....................... 5%
Manufacturing Production Management......................14%
Product Design and R&D...... 5%
Sales and Marketing...........12% Manufacturing Production Department......................... 9% Manufacturing Engineering Department......................... 6%
Quality Assistance and Control......................... 3% Purchasing.......................... 3% Control Engineering/ Automation......................... 1% Other.................................19%
Source for all statistics unless otherwise stated: HOUSTEX 2013 Registration Data
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TAP INTO THE POTENTIAL of the Southwest
EXPAND YOUR BUSINESS into new markets
Houston is the heart of manufacturing in the Southwest. As one of the most important industrial bases in the world, this is where companies come to grow.
Houston is the energy capital of the U.S., as well as the location of many diverse industries including aerospace, transportation technology and medical research. Here’s just a few of the industries you’ll be connecting with at HOUSTEX 2015:
Houston has 5,152 manufacturers employing nearly 250,000 people.1 The Houston region was recently ranked No. 1 among the top U.S. manufacturing cities.2 The city ranked as a Gold Medal World-Class Community for Manufacturing for four consecutive years by Industry Week magazine. Houston’s aviation community includes more than 150 companies involved in aircraft or space vehicle manufacturing, space research and technology.3
• Academic Institutions • Aircraft/Aerospace/Defense • Automotive/Transportation • Consulting/Engineering • Electronics/Computers • Fabricated Metal/ Stampings • Furniture
• Medical/Surgical/ Pharmaceutical • Oil & Gas • Petroleum • Plastic Products • Research & Development • Service (Financial/Other) • Other Manufacturing
• Industrial & Commercial Machinery
Source: Greater Houston Partnership (houston.org) Source: Manufacturers’ News Inc., January 2013 3 Source: Greater Houston Partnership (Hoston.org) 1 2
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DIVERSIFY your connections HOUSTEX draws these companies, and hundreds more, to see and purchase new technologies and equipment.
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3M Accurate Machine Works Applied Materials ATEC Inc. Baker Hughes Blueline Manufacturing Boeing BP Bray Controls Burgess Specialty Fabricating Cameron Carbide Grinding Caterpillar Inc. Chevron Continental Cornerstone Valve Corning Cable Systems D&O Machine Works Dixie Mill LLC Dow Chemical Dril-Quip Inc. Dyna Drill Technologies
Exxon Mobil Faith Manufacturing Forum Energy Technologies FYCO Tool & Die, Inc. GE Oil & Gas Gemco General Dynamics General Plastics & Composites Gurecky Manufacturing Halliburton HOERBIGER Corp. Hunting Energy Services Igloo Products Corp. Lockheed Martin Logan Oil Tools Logik Precision Loma Precision Lufkin Industries MIC Group NASA National Oilwell Varco Nelson Machine Parts
NIBCO Pelican Worldwide Pelletizer Knives Phillips 66 Raytheon RTI Energy Systems Schlumberger Shell Chemical Siemens Solar Turbines Southwest Research Institute Sulzer Turbo Service Sundown CNC TAM International Thomas Instrument Inc. Thrustmaster of Texas Toshiba International United Airlines Valero Energy VAM Drilling USA Weatherford International Weir Oil and Gas
Find a WEALTH OF CONNECTIONS Success is all about the quality of the connections you make
76%
of attendees influence and approve purchases
46%
of attendees are company owners, management and executives
40%
of the audience have equipment budgets that exceed $200,000
Attendance grew
23% in 2013
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INCREASE YOUR BUSINESS in the Southwest 81% of HOUSTEX attendees come from Texas, Oklahoma, Arkansas and Louisiana.
OK
TX
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AR
LA
GET NEW LEADS from companies of every size HOUSTEX connects you with a variety of manufacturing facility sizes (determined below by number of employees) providing you with access to every level in the supply chain.
36% L ess
3% 2,500 and Over 3% 1,000-2,499
than 20
Percentage of attending companies by size
20% 20-49
5% 500-999 8% 250-499
13% 100-249 12% 50-99
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Find new customers at a GREAT VALUE 96
$
443
$
Average cost to identify a potential customer through an exhibition
Cost to identify a prospect by other means
2,188
Average cost to close a sale with an exhibition lead
3,102
Average cost to close a sale without an exhibition lead
$
$
Source: The Cost-Effectiveness of Exhibition Participation
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HOUSTEX attendees RESEARCH AND BUY Automated Manufacturing & Assembly Cleaning & Pretreatment Equipment Composite Manufacturing Contract Manufacturing Services
Grinding Machines Honing Laser & Laser Systems Lean Manufacturing Machining Centers, Milling & Boring Machines
Controls, CAD/CAM Software
Machining, Plastics
Coolants & Lubricants
Measurement Inspection & Test
Cutting Tools & Accessories
Metal Forming & Fabricating Equipment
Deburring & Edge Finishing Drilling & Tapping Machines EDM Energy & Environmental Efficiency Engineering Materials Finishing & Coatings Flexible Manufacturing Systems
Sawing & Cut Off Machines Screw Machining
Micromanufacturing
Turning Machines, Lathes & Turning Centers
Moldmaking
Waterjet Cutting
Plant Engineering & Maintenance
Welding
Plastics Molding & Manufacturing Rapid Prototyping/ Additive Manufacturing
Workholding Systems & Devices Workplace Safety & Ergonomics …and many more
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Booths up to 200 sq. ft. $23/sq. ft. Includes: carpet, one 6’ draped table, two standard chairs, one wastebasket and one standard booth identification sign.
NEW EXHIBIT RATES give you more flexibility
Booths 201–799 sq. ft. $17/sq. ft. without Package Plan $19/sq. ft. with Package Plan*
Choose a booth with or without the Package Plan* to fit your exhibit requirements.
Booths 800 sq. ft. and more $13/sq. ft. without Package Plan $15/sq. ft. with Package Plan* * Package Plan includes unlimited Material Handling and one-time use of the pre-registered attendee mailing list (available for a limited time period). Material Handling includes freight from dock to booth and return plus one-time spotting of equipment. Off-target shipments may incur additional charges.
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Comprehensive marketing with RICH RETURNS The HOUSTEX 2015 multi-media marketing campaign targets serious, high-quality buyers that translate into onsite and future sales, including: Thousands of direct mail pieces sent nationwide to key decision-makers. Content-specific e-mail campaign to over 360,000 prospects. Print advertising in national and regional trade and business publications with a circulation of over 1.2 million.
Banner ad placements on manufacturing-related websites. Comprehensive website with detailed attendee information and easy online registration. Social media presence and preevent promotions on Twitter,速 LinkedIn速 and Facebook.速
Targeted local advertising before the show.
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Exhibitor Marketing ENHANCES YOUR SUCCESS You’ll also receive customized marketing support to help you make HOUSTEX 2015 your greatest success: Exhibitor Email Invitations – Send to your key customers and prospects. Online Profile – Includes company description, contact information, new product profiles and product categories to help buyers find you. Market Kit and Exhibitor Manual – Receive all the tools, tactics and information you need. Banner Ads – Post these on you website with free registration for customers and prospects. New Product & Technical Presentations – Take advantage of this great opportunity to present your new product or solution at the Technical Theater or Learning Lounge. Social Media – Promote your products and HOUSTEX participation through Twitter,® LinkedIn® and Facebook.® New Product Indicator – Put this in front of your booth to get attention. Attendee Mailing List – Rent the pre-registered attendee list to promote your presence.
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Become a sponsor for MAXIMUM IMPACT Increase your pre-event and onsite visibility, credibility and brand awareness among key prospects with a customized event sponsorship. For more information, visit sme.org/sponsorship or contact Nick Smith at 313.425.3166
Reserve your exhibit space TODAY. To reserve your space or for more information, contact:
Will Serenko Account Representative SME P: 800.733.3976, ext. 3026 or 313.425.3026 F: 313.425.3407 E: wserenko@sme.org
Aaron Zajas Account Manager SME P: 800.733.3976, ext. 3120 or 313.425.3120 F: 313.425.3407 E: azajas@sme.org One SME Drive Dearborn, MI 48128 Visit houstexonline.com to view the floorplan, exhibitor list and complete exhibit information. Follow HOUSTEX on:
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MORE ATTENDEES MORE OPPORTUNITIES MORE SUCCESS
Where the art of invention meets the industry of America One SME Drive Dearborn, MI 48128
February 24-26, 2015 George R. Brown Convention Center Houston, Texas
HOUSTEXONLINE.COM
The event floor is filling fast. Reserve your space today.