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E X H I B I TOR B R O C H U R E
NEW SHOW HOURS
TUESDAY, SEPTEMBER 15TH 10a.m. – 6p.m. WEDNESDAY, SEPTEMBER 16TH 11a.m. – 7p.m. THURSDAY, SEPTEMBER 17TH 10a.m. – 3p.m.
WEST COAST MANUFACTURING ADVANCES HERE Among the fastest-growing manufacturing regions in the U.S., the West Coast is a national hotbed of opportunity for companies with new products and innovative ideas. The leading industries include electronics, transportation, medical, industrial machinery, additive manufacturing, consumer goods and much more. WESTEC is the event of choice for regional manufacturers because they know they’ll find the practical solutions and business-building connections they need. Come to WESTEC 2015 and connect with this passionate community of industry leaders.
“This is the best show in Southern California to keep up with manufacturing technology.” – Dave Mackenzie, Mahr Federal Inc.
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RESERVE YOUR EXHIBIT SPACE TODAY!
800.733.3976 exposales@sme.org WESTEConline.com
WEST COAST MANUFACTURERS WAIT FOR WESTEC Thousands of people from hundreds of companies are looking for your solutions.
VACCO Industries Apple Taylor Guitars Aluminum Precision Products
Aerojet Rocketdyne
GE Aviation
Solar Turbines
Clark Moog Kimberly Esterline Oakley
Nokia
RBC
GKN Aerospace
Zimmer Dental Alcoa Fastening Bearings Dow Hydraulic Systems Systems
Boeing LISI Aerospace Metric Machining
Jet Propulsion Laboratory
Uptime Electronics Inc.
SpaceX
Northrop Grumman
Honeywell
Lockheed Martin
Salomon Machine Shop
National Oilwell Varco
Callaway Golf
“California is a big machine tool market. When we’re here, we seem to be able to contact customers from all major industries: aerospace, defense, etc. WESTEC is a great place to find all of those people in one place.” – David Plank, Hurco
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WHO ATTENDS WESTEC? Company Owners and Executives
EXHIBIT AT WESTEC AND MAKE THE CONNECTIONS THAT COUNT Meet more buyers than you would during a month on the road and position your product or services as a cutting-edge solution. WESTEC connects you with hard-to-reach decision-makers who can bring your enterprise to the next level. Manufacturers attend to find solutions that improve processes, increase quality, raise profits, and meet customer demands.
FREEWAY TRAFFIC BAD BOOTH TRAFFIC GOOD 4
WHAT INDUSTRIES DO THEY SERVE?
Manufacturing Engineering
Aircraft / Aerospace
Manufacturing Production
Automotive / Transportation/ Motorsports
Product Design / Design Engineers
Industrial and Commercial Machinery
R&D Professionals
Consumer Products
Foremen / Supervisors
Medical / Surgical
Quality / Inspection
Defense / Government / Military Fabricated Metal / Stamping Electronics / Computers Energy / Petroleum
WHAT ARE THEY LOOKING FOR?
WHAT IS THEIR BUYING BEHAVIOR?
Advanced Materials Air Systems Assembly & Automation Equipment
CAD/CAM Systems Chucks, Collets & Fixtures Cleaning Systems Composites
C u t t i n g To o l s
Deburring
D r i l l i n g & Ta p p i n g M a c h i n e s
EDM/ECM
Coolants & Lubricants
& Surface Conditioning
3%
Equipment budgets that EXCEED $5,000,000
11%
Equipment budgets between $500,000 and $5,000,000
75%
INFLUENCE PURCHASES
65%
DECISION MAKERS
Electronic Manufacturing Engineering Materials Applications Finishing Systems
Fl e x i b l e M a n u f a c t u r i n g Sy s t e m s
F o r m i n g & Fa b r i c a t i n g
Grinding/Abrasives Identification Equipment & Systems Laser Systems Lath es Lean Manufacturing Machi ne Co ntr o ls (NC/CNC/ DNC) Machining Centers Machine Vision Manufacturing Education
Material Handling & Packaging Measurement Systems Metal Saws
Milling Machines
Pl a s t i c s Pr o c e s s i n g
Product Design & Automation
Punches
Pr e s s Br a k e s & S h e a r s Quality/Measurement
Systems Rapid/Additive Manufacturing Robotics Safety/Ergonomics
Screw Machines
Stamping
Tu r n i n g & B o r i n g M a c h i n e s
To o l , F i x t u r e & D i e D e s i g n
Wa t e r j e t C u t t i n g
We l d i n g Sy s t e m s
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WHERE ARE THEY FROM?
MAKE A SALES CALL ON ALL OF SOUTHERN CALIFORNIA California is the largest manufacturing market in North America. And two-thirds of the state’s manufacturing employment – more than 814,000 workers – are in Southern California. Why wouldn’t you come to WESTEC and meet them face-to-face 1
86
%
WA OR
CA
of WESTEC attendees are from California.
NV
UT
9%
in their backyard?
attend from key manufacturing states.
This is a region that has experienced growth in high-tech industries and they are looking for high-tech solutions to keep them competitive. Southern California manufacturers are also looking for increased productivity – each hour of manufacturing labor today produces twice the
AZ
value it did in 1990.1 WESTEC is your chance to capitalize on pent-up demand for technology and equipment. 1
TX
California’s Manufacturing Industries: Employment and Competitiveness in the 21st Century, Institute for Applied Economics, Los Angeles County Economic Development Corporation, 2014
RESERVE YOUR EXHIBIT SPACE TODAY!
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800.733.3976 exposales@sme.org WESTEConline.com
OPPORTUNITY AND INNOVATION ABOUND IN CALIFORNIA • California is the top-ranking state in the U.S. for manufacturing, with over 25,000 manufacturers and 1.2 million jobs1,2 • Top manufacturing sectors in California include: computer and electronic products, petroleum and coal products, chemical manufacturing, and food and beverage manufacturing2 • Manufacturing accounts for 87% of California’s exports2
MI
IL
• Since 2003, California manufacturing exports rose 60% faster than the state’s overall economy2
NY OH
• California’s aerospace industry employs more than 100,000 workers, accounting for 16.5% of the nation’s aerospace jobs; more than 80% of these workers are employed in Southern California3
1.5%
attend from other U.S. states.
1.5%
1
2014 Directory of California Manufacturers, Manufacturers’ News, Inc., 2014
2
California Manufacturing Facts, National Association of Manufacturers
1
California’s Manufacturing Industries: Employment and Competitiveness in the 21st Century, Institute for Applied Economics, Los Angeles County Economic Development Corporation, 2014
attend from Mexico.
2%
attend from other countries.
“Without WESTEC, we probably wouldn’t [still] be here. This is where we really introduce the technology to machine shops. We were so overwhelmed with interest after our first time here, we expanded our brand.” – Laird Parry, OMAX Corporation
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MEET CUSTOMERS AND DEVELOP BUSINESS The manufacturers who attend WESTEC come to find ways to be competitive. They come to connect, innovate, and
TOP 5 REASONS TO EXHIBIT AT WESTEC
manufacture. They want to build their businesses, and if you have the solution to their challenges they want to do business with you.
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GENERATE SALES LEADS AND NEW CUSTOMERS WHILE PROMOTING YOUR BRAND AND COMPANY The WESTEC audience is searching for the very latest innovations and have the money to invest – 14% have equipment budgets that exceed $500,000. Be the one to provide solutions to them and become front-of-mind for future business.
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REACH AN AUDIENCE WITH BUYING POWER The caliber of attendees at WESTEC is unequaled – 75% of attendees influence purchases and nearly 41% are owners or executives. You will not find a better chance to present your products and services to an audience as influential as this one.
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ENGAGE WITH THE INDUSTRY’S BEST Every level of manufacturing is here. From CEOs to shop floor supervisors. From owners to machinists. From designers to engineers. They come from every corner of manufacturing and share a common passion for the industry. Meet innovative partners you won’t see again until 2017.
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UNRIVALED TALENT AND INNOVATION LIVE HERE Southern California is booming with innovative ideas and the talent to make them a reality. The leading industries include electronics, transportation, medical, industrial machinery, aerospace, consumer goods, and more. WESTEC is the event of choice for West Coast manufacturers – it’s where opportunity meets innovation.
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New for 2015: Extended Show hours! JOB SHOP NIGHT (NEW!) Meet hard-to-reach small and medium job shops. This is a special evening devoted to these
INNOVATION DRIVING BUSINESS New programs, more content, and new opportunities bring more of the right customers and decision makers you want to see!
manufacturers – who are often faced with technology and business decisions for their companies. Short presentations, celebrity sightings, entertainment, and refreshments will create a unique opportunity to make connections and develop leads. ENGAGING EXHIBITS Make your exhibit one of the most exciting and engaging choices on the floor. There will be a variety of manufacturing technologies on display and a broad range of interested decision makers to meet. PRODUCT PRESENTATIONS These dynamic, interactive presentations showcase key technologies, are an immersive
“WESTEC provides us with great exposure to the West Coast manufacturing community. By exhibiting, we are able to meet a large gathering of attendees, in one place and at one time, to present our latest innovations, improvements, and solutions. Attendees have the opportunity to network with our engineers and sales team, see our machines in action, and have any questions answered right on the spot. WESTEC does a terrific job at promoting creativity and innovation and spotlights ground-breaking products for a wide cross-section of industries.” – Theresa Napolitano, Chevalier
experience for attendees, and create opportunities for exhibitors to connect. WESTEC THEATER Hear technology success stories from leading manufacturers on additive manufacturing, 3D printing, lightweighting, automation, and more. New equipment announcements and interactive workshops keep WESTEC buyers at the show longer! KEYNOTES Manufacturing’s brightest minds and most innovative leaders share how they are moving the needle forward. Attendees are there to learn and build their networks – be there to make that connection.
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EXHIBITOR BENEFITS
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MORE TRAFFIC, BETTER OPPORTUNITIES Show floor activities are designed and promoted to keep buyers coming back to the exhibit hall again and again. • Job shop reception • Theater presentations • Resource centers • Networking reception
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TREAT THEM TO WESTEC Use your printed and electronic exhibitor guest passes to invite your partners, prospects, and customers to the event at no charge.
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NETWORK AND LEARN You’re invited to attend the Keynote Presentations as well as all theater sessions. These presentations are ideal opportunities to meet potential buyers, as well as gain insight into the needs of manufacturers.
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INCREASED ONLINE VISIBILITY AND ON-SITE EXPOSURE Attendees can search the online exhibitor listing by company, keyword, or category to find the types of products and services they’re looking for at the show.
At WESTEC, you get more than just space on the exhibit floor. These value-added incentives will help maximize your investment before, during, and after the event.
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MAKE BOOTH PROMOTION EASY USING OUR TOOLS • Exhibitor Email Invitations – Send email invitations to your key customers and prospects. • Marketing Kit and Exhibitor Manual – Receive all of the tools, tactics, and information you need to plan a successful booth. • Banner Ads – Post these on your website with free registration for customers and prospects. • Social Media – Promote your products and participation at WESTEC to your followers and ours. • New Product Indicator – Put this in front of your booth to get attention. ACCESS WESTEC BUYERS BEFORE THE SHOW Get the names, company affiliations, and addresses of pre-registered attendees for a one-time, pre-show mailing for a nominal fee.
TARGET THE AUDIENCE THAT MATTERS TO YOU THE MOST! WESTEC’s comprehensive marketing campaign targets serious, high-quality buyers that translate into on-site and future sales through: • Direct Mail • Email • Social Media • Display Advertising • Media Exposure • Website
MEET NEW BUYERS EVERY TIME You don’t know who you don’t know. 31% of WESTEC’s audience was new in 2013. Can you afford to miss out on thousands of potential customers by not being there?
BECOME A SPONSOR FOR MAXIMUM IMPACT
Increase your pre-event and on-site visibility, credibility, and brand awareness among key prospects with a customized event sponsorship. For more information, contact: Nick Smith • 800.733.3976 ext. 3166 • nsmith@sme.org
EXHIBIT AT WESTEC AND FILL YOUR SALES PIPELINE FOR THE NEXT TWO YEARS! 800.733.3976 exposales@sme.org WESTEConline.com
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One SME Drive Dearborn, MI 48128
#westec
WESTEConline.com
Exhibit at WESTEC and position your company as the solution. • Showcase your new innovations • Network with people who share your passion for manufacturing • Come face-to-face with influential decision makers from all levels of the supply chain • Connect, innovate, and help them develop smarter ways to manufacture
RESERVE YOUR EXHIBIT SPACE TODAY!
800.733.3976 exposales@sme.org WESTEConline.com