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CONTENTS SMG NEWS | SUMMER 2014 | ISSUE 176
NEWS 9
WORLD CUp WOW WINNERS
13 ROYAL BOROUGH WILTON 23 OpEN DAYS A HIT 25 NEW LAUNCH FOR CORMAR
REGULARS 11 AT THE SHARp END Alan Harris from Cormar Carpets
38 QUESTION TIME Roy Beagent from Minerva
74 MEMBER FOCUS petter Allen Floorcoverings in Yorkshire
FEATURES 18 WOOL TAKES CENTRE STAGE 30 BGNFS ROUNDUp 44 INTRODUCING EDEL TELENZO 50 LANO JOIN THE GROUp
ON THE COVER Axminster Carpets Royal Borough Wilton
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The Autumn Furniture Show 7 - 9 October 2014
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SMG NEWS | SUMMER 2014
Dear Members, I am also pleased to announce that with the inclusion of Edel Telenzo and Lano to our Approved Supplier list we are now able to offer more value to product opportunities previously not available within the Approved Supplier portfolio.
I
think it is fair to say that 2014 has been a good year so far. With the odd exception, Members and Suppliers have enjoyed a strong trading period that extends back to October 2013. I’m looking forward to the peak trading months to come, knowing that there are some fantastic products entering the market to keep consumers spending. The biggest challenge any company faces is to keep developing and improving and the same is true at SMG. Looking back to the start of the year, I am satisfied that we have been successful in keeping the Membership package momentum going in 2014. I am certain that the majority of Members have been impacted positively, my highlights so far are as follows; In promotional terms, stand out offers from Interfloor and Gaskell Woolrich have made a real difference. The number of rebate schemes has increased and from Penthouse Carpets we have now included Mayfield wool products and underlay into the mix.
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Clearly we have to maintain the development and we are working towards further opportunities in re-branded products and also in hard flooring. One key development that we hope to launch in the late summer is Retail Finance. This is an area which I feel will have increasing importance to consumers as time progresses, including those consumers who have the disposable income to make an outright purchase. Increasingly our lives revolve around ‘monthly’ payments, whether that is for mobile phones, energy supplies, satellite or cable TV, broadband or even gym membership. Consumers are changing their purchasing habits and are choosing retail stores who can provide them with this option. The good news from a retail perspective is that offering finance in the right way is proven to increase consumer spending and raise ‘average transaction values’. This is something we could all do with and is something that ScS would appear to be mastering currently judging by the growth of their flooring business. Administration of the credit agreement is much easier and quicker than before and payments are now made within 48 hours of delivery of goods. Our Membership Survey on retail finance prompted many Members to call me and discuss the opportunity and I was pleased to hear from so many enthusiastic voices.
October will see another development for SMG in our support for the Autumn Furniture Show in Telford. Working with the Minerva Furnishers Guild we have been asked to create a flooring showcase for the show which will have a private Members day followed by two ‘open’ trade days. The showcase will include the following suppliers; Abingdon Flooring, Asiatic Carpets, Associated Weavers, Axminster, Ball & Young, Brockway, Cavalier, Cormar, Edel Telenzo, Forbo Flooring, Interfloor, Regency and Victoria. With these great names sitting alongside some of the leading names in the Furniture and Bedding industry it really is an event not to be missed. We look forward to seeing you there, further details can be found on page 42 and I will be in touch shortly with a package to encourage your participation. The developments outlined, along with SMG’s continuing commitment to Members and Suppliers alike has again been recognised in being voted Best Buying Group by the readers of Interiors Monthly. Thank you for your support and here’s to a strong second half to 2014!
Best regards,
Mike Symonds Head of Group Operations
SMG The National Furnishing Group 9 The Markham Centre, Station Road, Theale, Reading, Berkshire RG7 4PE Telephone 0118 932 3832 Fax 0118 930 4515 Email info@smg-group.co.uk Web www.smg-group.co.uk Published by: SMG The National Furnishing Group. Printed by: Lamport Gilbert Limited 3 Darwin Close, Reading, Berkshire RG2 0TB.
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NEWS UPDATe CAMPAIGN FOR wOOL CeLeBRATeS ITS FIFTH ANNIVeRSARY House, featuring an eclectic mix of brands including Anderson and Sheppard, Gieves & Hawkes, Richard James, Marks & Spencer, Jigsaw, Timothy everest, Zegna Tech Merino, Sibling, Barbour, Jaeger, John Lewis and Heals.
The Campaign for wool marked its 5th anniversary with a major celebration of wool at Clarence House, the London home of the campaign’s Patron His Royal Highness The Prince of wales. The Campaign for wool is a global endeavour initiated by HRH The Prince of wales, in order to raise awareness amongst consumers about the unique benefits of wool, the ultimate natural renewable and biodegradable fibre. The event, hosted by The Prince, was a celebration of wool and everything this sustainable material contributes to The Great British High Street. Attended by a host of key guests representing brands and fashion designers from the wool Collection, the occasion was marked with enlightening talks by very special guests including Nicholas Coleridge CBe, Chairman of the Campaign for wool. The event highlighted two of the Campaign’s most frequently made claims regarding wool’s benefits: firstly, that it is a supremely safe fibre thanks to its natural fire retardant properties and that secondly, wool quickly biodegrades in soil – a key ecological benefit. The day centred around two tests and an immpressive wool fashion and interiors presentation. To demonstrate one of the key ecological messages around wool, a wool sweater and a synthetic lookalike were buried side by side in one of the Clarence House flowerbeds. each person produces an average of 500kg of waste each year, 25kg of which are textiles. The recent practice of waste going to landfill is not a sustainable solution, which is where natural fibres such as wool play an important part. For example, garments made out of polyester and nylon take about 40 years to degrade, whereas those made of wool take only one year.
The Prince buried a wool sweater and a synthetic lookalike to demonstrate the biodegradibility.
will also have the opportunity to learn about the project via a plaque which marks the burial site. The sweaters will be dug up four months later during wool week in October, to demonstrate that the wool sweater will be well on its way to decomposing compared to the acrylic alternative, which will appear almost unchanged by four months in the ground. As part of the initiative, an edit of the best wool items from the Autumn and winter collections of Campaign for wool brand partners in fashion and interiors were exhibited at the launch, showcasing a selection of the finest wool pieces under the umbrella of the ‘Campaign for wool Collection’. These elements were bought to life as a host of fifteen models formed live model sets on the lawn of Clarence
During the reception, The Prince presented the screening of a burn test which took place at Clarence House the day before. The screening showed a wool duvet, jacket and carpet alongside their synthetic counterparts being set alight to showcase the natural flame retardant attributes of wool. Its complex cell structure, high water and nitrogen content, high ignition point and tendency to self-extinguish make it a uniquely safe fibre to have in the home. Due to its naturally high nitrogen and water content, wool requires higher levels of oxygen in the surrounding environment in order to burn. In addition, wool’s highly cross-linked cell membrane structure will swell when heated to the point of combustion, forming an insulating layer that prevents the spread of flame. This mechanism also means that wool produces less smoke and toxic gas than synthetic fibres. For more information about the Campaign for Wool please visit www.campaignforwool.org
The Prince presented the screening of a burn test which took place at Clarence House the day before.
As a biodegradable product, wool can be broken down by a biological process into natural raw materials. Visitors to Clarence House throughout the summer 6
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ULSTeR CARPeTS ANNOUNCe MAJOR INVeSTMeNT Ulster Carpets Ltd have announced the commencement of a major investment programme of £30 million to modernise and expand its manufacturing facilities in Portadown, County Armagh. The project began with the demolition of all old buildings in early May. The investment is part of the company’s long term commitment to creating and securing jobs, strengthening the local economy and underpinning its position as a premium player in the world axminster carpet business. This announcement follows another year of expansion and progression for the company which has seen a 25% increase in sales and 40 new jobs created. Recent
high profile orders include Claridges, London, The Four Seasons George V, Paris, Sofitel Dubai and Bellagio, Las Vegas. These are just a few examples of the high calibre customers and prestigious projects the company has supplied carpet for, while the home markets in the United Kingdom and in the Republic of Ireland remain vital to the company’s success. This year Ulster Carpets celebrated their 75th year in business with a Gala Dinner, attended by past and present employees from around the world, shareholders and key organisations the company supports. The company owners continue to stress the importance of it being a family business in the widest sense of the word,
its responsibilities to society and the ambitious plans for the future. Managing Director Nick Coburn comments “Three years ago we made a strategic decision to keep our manufacturing base in Portadown and to continue to invest heavily in innovative technology along with providing a high level of excellence in service and quality. However, it is the ongoing commitment and endeavour of our people which sets us apart from the competition. ” The first phase of the investment will fund the building of a new Dyehouse and energy Centre at a cost of £6.5 million providing state of the art dyeing equipment and significantly improving the energy efficiency of the site. In preparation for this phase the company has consulted widely with the local community to ensure that the plans enhance the local area and make a positive contribution to the environment the company operates within. Future phases will include the adoption of new weaving and finishing technology to meet the demands of future growth.
CORMAR HOSTS FLOORING GUILD TRAINING COURSe Award-winning carpet manufacturer Cormar Carpets held its annual Flooring Guild training course to give independent carpet retailers a chance to enhance their sales skills. It also provided basic product knowledge about carpets and how to effectively plan and estimate. This is the sixth year that Cormar has held the event to help retailers train staff that are new to the carpet and flooring trade.
The three-day ‘Selling Quality Carpets’ event, which took place in April, was run by independent industry expert and course tutor Ray Morgan from the Flooring Guild. Held at Cormar’s Brookhouse Mill site, the carpet training course was attended by nine carpet retailers from throughout Britain. One of the delegates on the course commented: “I would definitely recommend this course to anyone in the carpet industry.” David Cormack, marketing director of Cormar Carpets said: “Having run this course for a number of years now, it’s great to know that it is still in demand and that it really does make a difference to those retailers that attend.” The Flooring Guild is a ‘not for profit’ organisation, which was founded in 1999 to raise standards in the flooring industry through training and educational programmes. The organisation aims to provide a formal induction programme to assist people coming into the industry and a skills development programme, to motivate current employees. For further information please contact Cormar Carpets on 01204 881200 or The Flooring Guild on 01480 471476. SMG News | Summer 2014 | 7
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NEWS UPDATe THAT’S THe wONDeR OF ewe! “we have had a tremendous response following our decision to present a special ‘wool Feature’ at the Flooring Show in Harrogate this September” comments Martin Curtis of Curtis wool Direct Ltd. “we were a little apprehensive that we might be treading on the toes of our customers’ customers but our fears were unfounded. we are fully committed to presenting something new and innovative. we will not be promoting any individual manufacturer’s products but we will be there to answer questions that visitors or exhibitors may have about wool and why it makes the best carpets and rugs.” A special wool feature will be created by Angela wright whose works have been presented around the world. Angela`s most recent Installation at Southwark Cathedral brought many visitors and created a lot of media interest. It is hoped that the special wool feature at the Flooring Show will encourage carpet retailers, interior designers and architects to come and see what wool is all about. “I was delighted to be asked by Martin to make a ‘wool installation’ at Harrogate Carpet Fair. I was very pleased to be part of his very exciting project to promote the wonders of wool” commented Angela wright.
She continues “Martin and I have worked together over the last six years. During that time Martin has given me quantities of wool to make ‘wool installations’ both in this country and as part of the Campaign for wool’s travelling exhibition, ‘wool Modern’, during which I made work in Australia, China and South Korea. I am very appreciative of his support throughout.” “The Installation in Harrogate will be different to my earlier works and it presents a new challenge. we will reveal more about the work itself in due course. It is many weeks in the planning and there is a lot to do before we reach the finished product”.
many other special benefits is the right choice.” The Campaign for wool, patron HRH The Prince of wales, encourages everyone to learn more about wool and to go out and promote it whenever and wherever we can. That goes for individual retailers or department stores and the Campaign for wool can always be contacted and asked for help with point of sale material and templates that can be adapted to suit individual needs. It would be wonderful to see more retailers around the country with special wool displays in their windows. Please visit www.theflooringshow.com for more details.
Martin says, “If retailers know more about wool and where it comes from we believe they will be more confident in passing that information back to their customers. we all look for help when making a significant investment and that is exactly what buying a new carpet is. For domestic or contract uses we will be able to show how wool, with its natural springiness, resilience and
We just can’t stop winning! Ball & Young would like to thank their customers for their support. 8
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BRINTONS LAUNCH BRINFeLT support to your carpet. Perfect to use throughout the home, it performs well on halls, stairs and other high traffic areas. Due to its composition, To complement their extensive range it is excellent for sound insulation of carpets, Brintons now offer their own and retaining heat in a room. underlay. Actively working to improve Manufactured using Brintons recycled their environmental performance and yarn and thread waste, and the rubber reduce their impact on the environment, crumb from recycled tyres, Brinfelt a major initiative being undertaken is to is not only good for your carpet, but recycle both process waste and finished also kind on the environment. carpet at the end of its life. Good progress Naturally Brintons recommend is being made, with all textile waste Brinfelt for all their carpets, streams now having recycling outlets, because together ‘Quality is in the thus reducing volumes going to landfill. Combination’. Brintons have recently launched Brinfelt, the latest development in eco-friendly carpet underlay.
Brinfelt underlay provides the right balance between underfoot comfort and
For more information please contact your local representative.
wORLD CUP wOw wINNeRS earlier in the year SMG teamed up with wOw supporting suppliers Gaskell, Mr Tomkinson and Manx to bring the Members a world Cup offer not to forget! For the months of April, May and June every registration for the wool Owners warranty made by an SMG Member would enter them into a draw to win a TV... All in time for the world Cup! The first winner was Michael Storf from South west Carpets in Newquay, and the latest was Tom Cook Carpets who can be seen here with Mike Dobson of Gaskell and Mr Tomkinson.
The wool Owners warranty (wOw), is a completely free service for new carpet owners. Fully backed by The British wool Marketing Board and wools of New Zealand, wOw provides an independent care warranty using Registered Carpet Care Advisors as the driving force in ensuring carpets remain stain free and are maintained properly and with sufficient regularity. Customers are initially treated to a free bottle of woolSafe approved spot cleaner and some great advice on their
free-of-charge consultation with their wOw Carpet Care Advisor. As a registrant of wOw they are also entitled to free emergency professional stain removal should a stain be proving too tough for DIY methods. Providing they arrange for the carpet to be professionally cleaned once a year, wOw can be extended for the life of the carpet. “The wOw initiative is fantastic, it helps to sell the benefits of wool and give an alternative to manmade stain resistant products” commented Tom Cook. Thanks to a wide range of woolSafe Approved treatments, the indispensable Carpet Stain Cleaning Guide smart phone app and a UK-wide network of approved carpet cleaning professionals, you can provide your customers with great after-sales care in complete confidence. And for those stocking any of eight of the UK’s best known carpet brands, the wOw initiative offers a new level of service that is setting the industry benchmark.
Mike Dobson, General Manager at Gaskell wool Rich and Mr Tomkinson presenting lucky winner Tom Cook Carpets in evesham with the TV.
For more information please contact your local representative. SMG News | Summer 2014 | 9
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NEWS UPDATE UlsTER Golf TRIP 2014 Ulster really value your continued support and in recognition of this they treated a number of their high performing independent accounts to a mid week golf break at the breathtaking County Wicklow resort of Druids Glen. The magical woodland surrounding the golf course at Druids Glen provided a stunning backdrop for the two day trip and as always the craic and competition were second to none. Players were able to relax and take the weight off their feet in the luxury of the hotel and admire the beautiful carpet, woven by none other than Ulster! Ulster Carpets hold this event annually and aim to build on its success. If you are a keen golfer and would like to win a place on next year’s event then talk to your Ulster Representative on the level of business required to earn your place.
foRbo’s bACk To ThE flooR sCoREs hIGhly WITh sChools forbo’s back to the floor take back scheme can collect waste flooring off-cuts from a wide range of refurbishment projects, including schools and hospitals, offering a convenient and cost-saving service for contractors. The scheme can either collect directly from these types of projects or, if preferred, the contractor can take the material back to their premises to await collection. Marmoleum can also be dropped off free at headlam scotland and J De bruyn depots. back to the floor scheme Co-ordinator, Michelle brewer said: “During the school summer holidays, it can be a busy time for contractors working on flooring refurbishment projects when educational buildings are empty.”
“We’re expecting our collections of forbo installation off-cuts from school, university or college sites will prove popular with flooring companies, saving them time and money while also enabling them to prove their green credentials by recycling responsibly.” Marmoleum off-cuts from a current installation at New south Glasgow hospital are being collected and sent for recycling into new Marmoleum flooring at forbo’s plant in kirkcaldy. The amount of Marmoleum collected for recycling in the first six months of 2014 has more than doubled since last year. A new lower collection threshold of just one bulk bag provides greater flexibility on collections of forbo’s flooring off-cuts, especially for participants working on smaller projects. scheme members are provided with colour-coded polythene and bulk bags free of charge, which are collected directly from site or a contractor’s premises. Marmoleum can also be dropped off at participating distributors.
Around 70m² of forbo flooring off-cuts is enough to fill each bag. This is equivalent to the fitting waste from a 700m² installation project. Each bag costs £15 when collected directly from site or £7.50 if collected from the flooring contractor’s premises. It’s a considerable cost-saving compared to sending the material to landfill. back to the floor collects and reprocesses Marmoleum, Tessera Carpet Tiles, flotex, cushioned vinyl and smooth vinyl installation off-cuts for recycling back into new forbo products. For more information please contact 0161 925 8760 alternatively email backtothefloor@forbo.com.
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AT THe SHARP eND EACH ISSUE SMG PUTS TEN qUESTIONS TO A SALES REPRESENTATIVE TO HEAR THEIR THOUGHTS FROM ‘THE SHARP END’.
where most people in the carpet industry have been involved for the majority of their working life Alan Harris, Cormar’s representative for Cambridgeshire, essex, North and east London, joined from another trade but with a classic ‘fast moving consumer goods’ background. Alan joined Cormar 15 years ago after a short time working at Carpets International and hasn’t looked back!
WHAT HAVE yOU SEEN CHANGE THE MOST IN LAST FIVE yEARS?
HOW DID yOU GET INTO THE TRADE? “Since leaving school I have always had roles in both retail and field sales, selling a variety of products ranging from electronic goods to confectionary. I was looking for a new challenge and after a short spell at Carpets International, I joined Cormar in 1999.”
“Very easy to answer, it has to be how the market has changed so dramatically from wool based products to manmade fibre. As a company, we were very much a ‘wool house’, so it’s fantastic to see how Cormar as a company has adapted so quickly to the changing trend with the development of our Primo and Sensation polypropylene collections and the addition of new Apollo Plus.”
OUTSIDE OF WORk, WHAT ARE yOUR INTERESTS? “I have always supported Arsenal and love to see them live, whenever I get the opportunity. I have two boys of 17 and 14 one of which still plays youth football; therefore most Sundays during the football season are spent shouting from the sidelines. But over recent years my main hobby has become golf and I am now a member of my local club the John O’Gaunt and play very badly most weekends!”
OF ALL THE RETAILERS yOU VISIT WHAT COMMON DENOMINATOR CONTRIBUTES TO THEM BEING SUCCESSFUL?
WHAT DO yOU SEE AS THE kEy MARkET CHALLENGE FOR RETAILERS AT THE MOMENT? “It has to be the internet. As a manufacturer we rely on the support of our customers displaying and promoting our products professionally in store. Shops cannot become a source for consumers to use as a library to then go home and buy from the web. we all need the internet to help support and promote our businesses and this is something that must evolve positively over the coming years.”
“Service, as most consumers want to use a trusted local independent retailer that can provide them with the correct advice and professional service when selecting their new flooring. That is why a group such as SMG works, as it gives the consumer extra confidence.” AS A REPRESENTATIVE WHAT ARE yOUR BIGGEST CHALLENGES? “ensuring I continually develop my territory and customers to sell more carpet!” WHAT’S yOUR FAVOURITE PRODUCT AT THE MOMENT? “It has to be Sensation Original. As soon as we launched it, I knew we were on to a winner. The colours and lustred yarn were just what the market was looking for, plus the soft silky feel is fantastic.
I constantly talk about the range as though it was launched yesterday. However it has been out now for two years and during that time it has created a market for soft feel polypropylene carpet that others are still trying to emulate.” IF yOU COULD ASk RETAILERS TO CHANGE ONE THING WHAT WOULD IT BE? “Keep looking at how they present product in store. Many stores have had the same displays and layouts for years. Retailers must adapt with the changing trends and present themselves in a modern contemporary way.” IF yOU DIDN’T WORk IN THIS INDUSTRy WHAT WOULD yOU BE DOING NOW? “Very good question after 15 years of being with Cormar, it has not really crossed my mind. As I always tell people in conversation it is great working for a British, privately owned manufacturing company which these days is very rare. I guess if I was not with Cormar I would have a similar sales role but in another industry.” WHAT’S THE BEST PIECE OF ADVICE yOU’VE EVER BEEN GIVEN? “From a work point of view it would be to be honest/truthful, as once you start being ‘economical with the truth’ to gain sales it will soon catch up with you, causing distrust and lack of support.”
Cormar Carpets was established in the North of england in 1956 and today ranks as one of the leading British carpet manufacturers in the UK. Throughout the last 50 years it has placed great emphasis on quality, service and reliability and continues to invest in order to maintain and improve standards this has led to it being one of the success stories of the British carpet industry. SMG News | Summer 2014 | 11
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NEWS UPDATe AXMINSTeR CARPeTS LAUNCHeS ROYAL BOROUGH wILTON RANGe Premium British carpet manufacturer Axminster Carpets recently launched its Royal Borough wilton range, showcasing further innovation in design and particularly striking patterned carpet with its range of styles, colours, and weave types.
Continuing Axminster Carpets’ reputation for beautiful, natural wool carpets, Royal Borough is made from 100% pure new wool sourced carefully from British sheep. The Royal Borough wilton range features three different types of yarn in a variety of designs and colourways, showcasing excellence in design and manufacturing. In keeping with their commitment to being a leading British brand, designs in the Royal Borough wilton collection are named after well-known areas of London, including Kensington and Chelsea. Cubic, trellis and more bold geometric patterns add definition and contemporary style to a room.
Director of Design at Axminster Carpets, Gary Bridge comments “we’re immensely proud to launch the Royal Borough wilton collection and showcase Axminster Carpets’ innovative use of yarn.” “Like all Axminster Carpets’ products, Royal Borough wilton is made to the highest possible standards, with the best quality materials possible. whether they’re being used in reception rooms, hallways, stairs or landings, Royal Borough wilton carpets are created to last and withstand heavy foot traffic.” Please contact Axminster Carpets on 01297 33533 or your local representative for more information.
From the intricate trellis designs of Covent Garden, to high impact geometrics in Kingston, each carpet is designed to create a contemporary style. Carpets such as windsor use undyed yarns in their pattern to create an understated yet uniquely beautiful style.
New OwN BRAND CARPeT TILeS SMG are pleased to announce the launch of a new own brand opportunity. All Members have received four carpet tile folders, entirely rebranded to help protect against online comparison and switched sales. The products are manufactured by Distinctive Flooring and are incredibly competitively priced. The four ranges are; Comet, Lunar, Orbit and the entry level range Compass. Members who attended the Buying Group
Show in May will have already seen the folders and all were really pleased to have an own brand solution in this competitive area of the market. each range can be purchased directly from Distinctive Flooring or via SMG Orderlink. For more information please contact SMG on 0118 932 3832 alternatively email info@smg-group.co.uk.
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The Museum Of Carpet... Celebrating our Industry In October 2012 the UK carpet industry got what a band of passionate and committed individuals had sought for years – its very own Museum. The Museum of Carpet now stands proudly in the historic Stour Mill in Kidderminster, the former home of woodward Grosvenor. The textile industry has been woven into Britain’s foundations since the Bronze Age. By the 12th Century, wool was becoming england’s greatest asset. Soon, every village had its ‘Sheep Street’, and Parliament had its ‘woolsack’. Before we became a nation of shopkeepers, we were a land of looms.
with the vision of creating a museum in the town. The Trust began to collect machinery, artefacts and archives from the firms in the town. The problem was finding funding and a suitable site.
Kidderminster itself has long been associated with textiles and the Charter of King Charles 1 states that ‘Kidderminster is an ancient borough of great commerce for the working and manufacture of cloths’. At its height, there were 25 factories in the town, employing 15,000 men and women.
The dedicated group never gave up in their quest and, in 2007, Morrison’s secured planning permission for a new superstore – and offered space to the Museum. In 2008, the Trust secured £1.7 million from the Heritage Lottery Fund and the Museum of Carpet was born.
Today, there aren’t many things that we as a nation can say we ‘lead the world’ in - but good quality carpet is one of them. when the best carpet is needed, be it for world leaders, airports, the finest hotels or ships, it is invariably British. Yet, as technology gathers pace, it is all too easy to forget what life was like and to record our history. That is why we, as an industry, are now so fortunate to have the Museum of Carpet. It was back in 1981 that Ken Tomkinson, Charles Talbot and Stephen Quayle founded the Carpet Museum Trust
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weaving on looms like those of the 1700’s, produce simple woollen cloth from which purses, bags and cushions are made for sale in the Museum’s shop. The production process is brought to life. Already this year, the Museum has attracted nearly 10,000 visitors and it is growing in popularity.
It opened its doors in October 2012 and is a marvellous record of our great industry. From the minute you walk in, it oozes nostalgia and you get a feel for what it was like to work in the industry.
Charles Talbot, one of original ‘gang of three’, is delighted with progress but is aware it needs more support and stresses: “It is not just a local museum – it is a national museum. This is for our industry.”
Interaction and participation are key to the Museum. Fun and education runs through everything with films, games and working handlooms in action. Displays tell the story of carpet companies and the domestic life of those who worked in them. The chronological development of the industry is told, from its roots in the 18th century to modern times. In addition, the Museum has a collection of over 3000 carpet designs from figures such as Charles Voysey, edouard Glorget and Bernat Klein. You can even design your own carpet using touch screens.
“Once in the carpet industry, it gets to you and into your DNA. whether you are a retailer, manufacturer, supplier, wool merchant or fibre producer, we all care passionately for our industry. I would love to welcome SMG Members to the Museum – and I promise you a warm welcome and a good time!”
The centrepiece is the working Jacquard wilton and Axminster Spool looms that run twice a week while handloom
Visit www.museumofcarpet.org or call the Museum on 01562 69028 for more information.
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NEWS UPDATe AN UPDATe FOR ADAM CARPeTS TOMBOLAS It was a massive undertaking when Adam Carpets started it, as they had to obtain over 300 tombolas from the marketplace, respray the metal work, fit new side panels and then return them to customers. A logistical nightmare! To finally complete the tombola with the ranges available is a massive testament to all involved at Adam Carpets. Adam have launched or refreshed a significant amount of products in the last two years inlcuding; La Dolce Vita, Catherine, Artistry, Marquette Plaid and recently Revelation; a grand total of 88 new items. whats more they have Close Companions arriving in August and Pure Brit! in the Autumn. eamonn Prescott, Sales Director at Adam Carpets comments “I’m not sure any other manufacturers have been so prolific in the last few years!”
Artistry
Catherine
Revelation
Marquette Plaid
wORK weLL UNDeRwAY FOR CORMAR’S MILL eXTeNSION Award winning manufacturer Cormar Carpets is expanding its Ramsbottom-based Holme Mill site in a move to further improve stock availability and service to customers. Representing a £900,000 investment, work is now underway on the new warehousing space, designed to keep the company at the cutting edge of customers’ needs. The base foundations have already been laid with several hundred vehicles of coarse stone delivered to site. The new extension, which significantly expands the un-backed carpet storage area, is expected to be completed in June. Said Paul Murphy, Cormar Carpet’s production manager: “The extension allows us the opportunity to grow the business and increase our warehouse capacity for un-backed carpet. It is a critical development that will free up process time at both sites and enable implementation of our plans to deliver the growth and performance enhancements not previously possible due to space constraints.”
“This extension allows us the opportunity to grow the business and increase our warehouse capacity for un-backed carpet - It is a critical development” SMG News | Summer 2014 | 15
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Room set imagery update completed for Adam Carpets Adam Carpets have completed their room-set image update of all their ranges with the latest set of images of Fine Upland Heathers. The task of updating all the imagery started just over two years ago and has seen all seventeen of the current Adam ranges have new room-set and individual colours photographed. “we have had nearly five hundred new photos taken” said Adam Carpets Sales Director, eamonn Prescott. “when we started this project it was mainly done to make sure the imagery matched the quality of the new website. we are delighted with the end results and with the feedback from retailers.” www.adamcarpets.co.uk
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Fine Upland Heathers
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FOUNDATION FOCUS DRIVING NeARLY 7000 CONSUMeRS INTO ReTAILeRS The Carpet Foundation continues to promote members’ shops, in their town to their consumers. Between 1st March and 30th June 2014, 6951 consumers who were visiting the Carpet Foundation website then went on to actually click on a CF retailer site. while there is no guarantee that all these potential consumers will actually have gone through the doors, it is fair to say they were not time wasters. Unless one is actually ‘in the market’ for a new carpet, carpet is not on one’s radar and consumers do not browse carpet websites for fun! The most fortunate CF retailer to date has received 60 individual possible new leads since 1st March 2014. In addition, the Carpet Foundation is actively working with retail members to ensure they are getting the most out of their website and are ‘seen, found, and visited’ by their consumers. SMG Member ‘St Andrews Carpet Company’ has already got a £10,000 order for Bell Twist as a direct result. keeping carpet in the media June and July saw a fantastic amount of magazine exposure for carpet. Good Housekeeping, the UK’s best-selling women’s magazine ran an unprecedented eight page feature.
Fashionable and innovative, the piece included 2 models, 2 rugs and 12 carpets. All Carpet Foundation manufacturers were featured and the brief editorial copy sent out all the right messages – including top of the list, ‘buy your carpet from a Carpet Foundation retailer as they have a Code of Practice approved by the Trading Standards Institute’. The July issues of Period Ideas and Period Homes & Interiors magazines ran articles on carpet while the August issue of Period Living had a Flooring Focus.
The Carpet Foundation also have some striking new Point of Sale material available for Members.
Such exposure amounts to over £115,000 in financial value – and would not have happened without the Carpet Foundation. Consumer Law Changes On the 13th June 2014, new consumer law came into effect concerning consumer contracts and cancellation rights. This has potentially far reaching consequences for carpet retailing. It is, however, not yet cut and dried but all SMG members are urged to go onto the TSI website to acquaint themselves with the new legislation. The TSI is drawing up a list of FAQ’s and as soon as we have them, we will forward these on to all Carpet Foundation members. In the meantime, just be aware of the changes. Code of Practice Update In a slight change to the Code, members are advised that the deposit protection scheme will now only cover deposits up to 50 per cent. If a deposit of more than 50% is taken, the protection does not cover it.
Good Housekeeping carpet feature.
www.facebook.com/carpetfoundation
“June and July saw a fantastic amount of magazine exposure for carpet. Good Housekeeping, the Uk’s best-selling women’s magazine ran an unprecedented eight page feature”
www.twitter.com/@carpetadvice
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wool Takes Centre Stage at The Flooring Show in Harrogate The Campaign for wool and British wool Marketing Board have made a major investment in wool promotion read on to find out more... A celebration of wool carpet will be at the centre of The Flooring Show in Harrogate this year with an exciting promotion brought to the event by the British wool Marketing Board and The Campaign for wool.
out to the consumer and design community and to really stimulate interest in the superior benefits of wool flooring.
At the heart of the activity will be a special area entitled the ‘wool Trends Centre’ which is supported by the industry’s leading carpet brands - Adam Carpets, Axminster Carpets, Brockway Carpets, Bronte Carpets, Brintons, Cavalier Carpets and Ulster Carpets are all participating in the event. each brand will have their own product booth and will bring their latest wool introductions to the event.
A promotional feature in the October issue of one of the UK’s leading interiors publications - Homes & Garden magazine - will be part of the wool promotion. Participating brands in the supplement will include whitestone weavers, Ulster Carpets, Roger Oates, Kingsmead Carpets, Cormar Carpets, Crucial Trading, Brintons, Axminster Carpets, Alternative Flooring and Adam Carpets. This eight page special wool Trends feature will be given out to each visitor of the show.
The Campaign for wool and British wool are keen to make this activity part of a much bigger programme that reaches
In an exciting move a stunning Homes & Gardens ‘wool Inspirations’ room-set styled area will feature in the wool Trends
area, this will be surrounded by the wool brand booths and will be a major focus for the event. “we are delighted to bring Homes & Gardens to The Flooring Show as part of our promotion, this area will be a very exciting addition to this show and we hope retailers will be inspired by the creativity on display.” Bridgette Kelly of the Campaign for wool said. The British wool Marketing Board will bring a wool educational focus to the event - offering retailers solid information on the wool story and providing POS assets to assist in promoting and selling wool carpet in-store. “Our aim is to provide the UK retailer with the knowledge and tools to promote the
Above: Timorous Beasties, Linen Damask. Left: Country House Beaumont, Turtle Dove. 18
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assets of real wool and show how it is the best choice on many levels for the home.” Tim Booth, marketing manager at BwMB said. British wool produced from the sheep of British sheep farmers is what the BwMB are all about. It collects, grades and sells the wool of approximately 50,000 sheep farmers and it is predominantly used in carpets and rugs. “There is so much added value in a British wool carpet, it is reliable, robust, resilient and a consistent performer on all levels. It is perfect for busy areas, halls, stairs, living rooms, as it is excellent at resisting pressure and tracking. we intend to ensure retailers know that. Our full team will be there to answer any questions.” There will also be sheep inside and outside so that there is no mistaking the natural origin of the wool story! The BwMB will bring a flock of British sheep to graze at the front of the Conference
Centre in association with the NSA - the National Sheep Association. “British sheep farmers are totally dedicated to their role and they provide the funding for all our promotional activities. we want to remind people that real wool is natural and truly sustainable as British sheep provide a fresh supply of locally grown wool every year. Come along and watch wool grow!” Booth urges. The vibrant neon flock of sheep that the Campaign for wool has used to highlight its activity across the world will also make an appearance inside at wool carpet partners in other areas of the event. “Our neon sheep are great and very popular, they usually make people smile, so we are bringing them too!” wool Seminars - are programmed on all three days - cleaning and care and selling wool benefits will be highlighted to help retailers deal with any queries from customers.
The star event - The Homes & Gardens wool seminar will focus on the magazine’s recent Interior Trends Research and will be hosted by Giles Kime, editor-in-Chief.
“These ‘wool Trends’ promotions are about inspiring and educating both trade and consumers and this will be done in partnership with the industry. It is a focused and integrated programme that significantly has the backing of major brands and buying groups including SMG. wool will be at the heart of this long standing trade show again, this is great news for The Flooring Show and great news for the flooring retailer.” Bridgette Kelly of the Campaign for wool said. Find ‘wool Trends’ in Hall C, the sheep will be everywhere!
Currently supported by the following Approved Suppliers...
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NEWS UPDATE CRUMBWOOL LISTED AS ONE OF TOP 100 INNOVATIONS Crumbwool, the environmentally friendly carpet underlay manufactured in the UK from 100% recycled carpet fibres and 100% recycled rubber in a joint initiative between Wools of New Zealand and Anglo Recycling, has been listed by Future Materials Magazine as one of its top 100 innovations.
Lancashire. A contribution is made to the Woodland Trust from every metre sold of Crumbwool. Commenting on the recognition, Steven Parsons, Innovations Manager at Wools of New Zealand said: “We are naturally delighted to have our efforts singled out by such a prestigious publication. Innovation is at the core of what we do at Wools of New Zealand and we are always looking to ‘push the boundaries’.”
Crumbwool is produced by taking the offcuts from British carpet manufacturers that would otherwise go into landfill, recycling them and then adding rubber tyres for the rubber crumb. Such is its commitment to the product, that Anglo Recycling has created a dedicated production line at its UK plant in
For more information please visit www.crumbwool.com or contact Wools of New Zealand.
WALTER OSBORNE WILSON It is with great sadness that the shareholders of Ulster Carpets announce the passing of Walter Osborne Wilson. Walter was the son of George Walter Wilson, who founded the company in 1938. Over the years, Walter’s immense engineering talent was put to good use within the family business, playing a key role in the progression of the company from a tiny minnow, to the world leading axminster manufacturer it is today. Happily, Walter was able to celebrate Ulster Carpets’ 75th Anniversary earlier this year by cutting the cake at a Gala Dinner. In May, the board unanimously elected Walter Wilson as Honorary President in recognition of his many years of dedicated service and contribution to the company’s success. Walter is survived by his brother Edward, sister Mary, four daughters Mary, Caroline, Wendy and Jill and his twelve grandchildren - all of whom where able to attend the funeral service in Tullylish
“Crumbwool fits perfectly with our mission to create wool interiors that are beautiful, comfortable and practical and have real integrity. The wool content in the underlay provides excellent noise reduction and insulation properties.”
UPDATE FROM HEUGA Following the success of the current 14 wood designs in the Adore Touch range, adore have now increased this to a collection of 20, offering an additional 6 fresh new wood designs with the same, luxury design and feel.
Parish Church. Despite his failing health, Walter was a regular visitor to the offices at Portadown right up until the last few weeks of his life. He will be greatly missed by all at Ulster Carpets.
Adore touch is perfect for both residential use and also commercial use which is backed by a 25 year residential warranty and 15 year commercial warranty. The complete collection now gives consumers a choice of 10 tile designs and 20 wood designs to choose from. For more information please contact your local representative or Heuga directly on 01675 433070.
THE
AUTUMN F U R N I TU R E
See you there!
SHOW 2014
THE INTERNATIONAL CENTRE, TELFORD 7 - 9 OCTOBER 2014 20
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AXMINSTeR CARPeTS LAUNCHeS New weBSITe Axminster Carpets has recently launched its brand new website at www.axminster-carpets.co.uk. A key feature new to the website is an Inspiration section, with moodboards designed to recommend carpet to suit different styles of interior design. The Inspiration page also features trends, with descriptions from Axminster Carpets’ Design Director, Gary Bridge.
of Marketing for Axminster Carpets said: “we know from our research that buying a carpet is one of the most difficult decisions you can make when it comes to decorating your home. The new website has been designed with this in mind, to help people in their buying decision, from choosing colours and weaves to interior design inspiration.”
The new website offers visitors more freedom to choose samples and better understand the ways in which Axminster Carpets’ products are made, with pages dedicated to telling the story of the company and explaining the idea of ‘An Axminster From Axminster’. Penny Curtis, Consultant Director
The responsive website – which looks just as good on mobile as it does on computer screens – also carries a newly updated logo for Axminster Carpets, matching in a cool, contemporary grey, with the strapline “Beautiful British Design”, encompassing all that the company stands for. Penny Curtis added “we’re constantly looking for ways to showcase Axminster Carpets as a world-renowned brand with contemporary and stylish products of the highest quality. we realised that more and more customers are finding us online, and that we needed a more up-to-date website to show off new products. we hope visitors to the website find new features such as searching by colour useful when it comes to picking their new carpet, and also find updated sections on caring for your carpet both helpful and enjoyable to read.” A further separate website has also been launched to promote and sell Axminster Carpets’ first children’s range, Imagination Rugs. The website, www.rugsfromaxminster.co.uk, has more information on the inspiration behind Imagination Rugs, as well as stocking the full range of designs, which can be personalised.
JAYMART PROUD SPONSORS OF PAULTON ROVeRS Jaymart are proud to sponsor Paulton Rovers Football Club, a forward thinking, ambitious semi-professional football club based near Bristol with a FA Charter Standard Club Status. They enjoy a strong relationship with their fans and partners, a critical success factor which they work hard to develop as it helps protect them against the variability in social revenues. Their revenues benefited in the 2008/9 season from their success in reaching the first round of the FA Cup and drawing now Championship side Norwich City in a home tie played in front of over 2000 fans and televised live on ITV1 and to over 30 countries worldwide.
and their proven financial discipline, they believe that they can continue to provide long-term growth for the football club and further playing success. Paulton Rovers has built a sound business on the heritage of a great football club and its unique record of success in recent years has seen the club having the most successful spell in modern times, and the results over the past few seasons illustrate Paulton Rovers’ unique strength as both a business and a football club.
If you would like to offer your support for the 2014/15 season following their recent Play Off final success and promotion to The Southern Premier League, a number of high profile Commercial Partnership packages have At Paulton Rovers FC, their vision is to become available. To register an interest be the best football club both on and off the pitch. with committed loyal staff, in the availability please email Chris Fenwick at Paulton Rovers on passionate support from their fans, both inside the stadium and across the country commercialdirector.prfc@gmail.com SMG News | Summer 2014 | 21
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NEWS UPDATE OPEn DAyS PROvE TO BE A HiT WiTH MEMBERS! As you are all aware, last month SMG gave Members the chance to visit ‘The home of Bleach Cleanable Carpet’ with open days at Dartford and Preston. This was a great opportunity for Members to have a sneak peak at the new developments within the SMG Stain Control System brand as well as experiencing first hand the efficiency and professionalism of the manufacturer.
inevitably one of the main topics of conversation was the need for Own Brand in store and the huge benefit it brings. The Stain Control System, SMG’s own brand bleach cleanable range, features 13 ranges of stylish carpet designed to keep pace with the demands of modern life. Members who have adopted the range were quick to reaffirm the protection it gives from local competition, fitters trading from home, internet and cost comparison shoppers. One Member commented “i feel so confident when i quote for a job on a Stain Control System range as i know the customer won’t find it online and fitters won’t be able to steal the sale either!” it was great to hear this endorsement and many more at the events. During the facility tours Members were able to see the entire order and logistics process and witness the attention to detail that helps produce one of the lowest customer complaint reports in the industry. SMG would like to thank all Members who supported the events, you’re feedback is extremely valuable and will help shape the Group for the future. For more information about the SMG Stain Control System please contact SMG on 0118 932 3832 alternatively email info@smg-group.co.uk.
AnCiEnT MARinER LAUnCH LinEn ACCEnT CHAiR Ancient Mariner have launched two beautiful linen accent chairs perfect for Bedroom or occasional use available in a range of colours. These chairs are beautifully deep buttoned and covered in a linen mix fabric and have a solid oak leg with light lime wash. Ancient Mariner are pricing the Accent chair in Beige, Purple, Green, Blue and
Accent Chair
Grey at an individual price of £140 however are offering SMG Members a discount when ordering three or more. The Cosy chair is a larger seat and is available in Purple, Green and Grey for £169. Ancient Mariner now have two showrooms one in Whitesmith in East Sussex and Ribchester in Lancashire.
SMG Members can view all of their product ranges in either of these locations and as most items are in stock the products are available to take away if needed. For more information please contact the Whitesmith office on 01825 872 731 or Ribchester on 01254 820600.
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NEWS UPDATe JAYMART MOVeS TO New PReMISeS Many flooring businesses boast that they are the “biggest and best” but Jaymart’s claim to have the UK’s widest range of specialist floorings, mats and mattings has yet to be truly challenged. Jaymart’s ranges are ever evolving and the company has just moved to much bigger, better premises at Crusader Park in warminster. The company stocks approximately 500 different ranges which, although impressive, is merely a fraction of its complete product list. Sales Director, Paul Macfarlane, says “we literally have something for everyone here, and there are always alternatives!” The company was founded by Martin Bunyard in 1967 and continues to be run in the same dynamic fashion by his daughter, Fiona Byrom, at the helm. Fiona says “It has been our dream for 20 years to image is sent to a laser cutting machine move into our own premises, and we are which automatically cuts the appropriate thrilled that, with the help of our fantastic shade out of the main carpet, then staff, we have achieved that ambition!”. processes the various pieces to create the Product is sourced from around the world desired effect. Jaymart’s logo mats are the entrance mat of choice for Caffe Nero and and the company’s reputation has led to Ted Baker amongst many others. some interesting orders. Set designers from the worlds of film and television frequently place orders … for example, Jaymart’s products have been used in James Bond films, the “Big Brother” house and many TV programme sets. A bespoke manufacturing service is contained within the company’s warehouse, a major part of which is extruded aluminium entrance matting systems. This again has resulted in many prestigious installations over the years, including the Barbican, Sandown Park race course, the Business Design Centre (London), the Savill Garden (Great windsor Park), the wellcome Trust (London) and the Millenium Point (Birmingham) and many more. Jaymart were also proud to have supplied their entrance matting systems to the London 2012 Olympics.
Jaymarts new premises in warminster.
Arsenal training centre, Lancashire County Cricket Club, Oxford Rugby Club and the local, brilliant warminster Rugby Club. A recent score for Nick’s team is “Bladerunner” installed at Brighton & Hove Albion’s 15-pitch £30M state of the art training centre at Lancing. Sports & Leisure’s portfolio is being grown to offer an enhanced package and improved customer service with Facebook, Twitter and a techie blog by new recruit, Sports and Leisure Manager, Paul Farrell. Approximately 35 people are employed by Jaymart, but further expansion is on the cards. with enhanced storage capacity the company are looking to increase their ranges and move the company on to its next growth stage.
An installation of Jaymarts Street-King.
Jaymart’s new Sports & Leisure division is headed up by the founder’s son, Nick Bunyard, and he is busy assembling a top-notch team keen to do battle for the expanded market business. Jaymart An additional service is provided in the currently supply a wide range of sports form of the reproduction of logos and and leisure organisations including images within mats. An enhanced, digital Tottenham Hotspur FC training centre,
For further information please contact the Jaymart Sales Team on 01373 864926 or email sales@jaymart.co.uk
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Cormar Launches Apollo Plus Cormar Carpets has lift off with a brand new carpet collection that is simply out of this world! Apollo Plus is made from the same easy clean 100% Excellon fibre as Apollo but is tufted on 1/10th gauge machinery for a finer, denser pile. It also has an increased pile weight and an extended stain warranty from five to 10 years. As with the existing Easy Clean collection, Apollo Plus uses the popular Excellon two-fold yarn and is available in four and five metre widths. It comes in a choice of 15 best selling plain and heather shades. “We have had a great reaction to this range, since launching at the Buying Groups’ Show in May,” said David Cormack, marketing director of Cormar Carpets. “With the housing market starting to lift, the timing of Apollo Plus
is just right. And it fits into so many markets - offering great value for money, stain resistance, appealing to the ‘new homes’ market, as well as being an ideal choice for bedrooms.
For further information on the Apollo Plus or any other Cormar range please contact your local representative or visit www.cormarcarpets.co.uk
“In line with other members of Cormar’s easy clean family of products, Apollo Plus is a bleach cleanable and stain resistant carpet. It remains an entry level carpet range that is designed for families setting up home or on a restricted budget. ” All Cormar’s stain resistant polypropylene carpets, as well as its wool twists and loops are produced on site as its Lancashire mills and distributed in the UK and Eire via its own delivery fleet.
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NEWS UPDATe ROYAL THRee COUNTIeS SHOw The 75 year old business and longstanding SMG Member, Francis of Malvern exhibited the company’s range of furnishings for the first time at the prestigious Royal Three Counties Show near Malvern. The show takes place each year attracting 100,000 visitors over three days. Francis of Malvern proudly featured the new Laminate collection from Meister that they have chosen to offer their discerning customers at the show. The collection of 42 stylish decors match current market taste and also comes with a full range of finishing accessories. Interfloor who are the UK distributors for Meister are pleased to have Francis of Malvern as one of the first SMG Members to support the collection, joining others who have recently adopted Meister as their new laminate.
NAMe CHANGe FOR CCS earlier this year SMG Approved Supplier Card Compliance Services changed its trading name to Active Payments (and its registered company name to Active Merchant Services Ltd) – the existing company registration number and the shareholding remains unchanged. The current agreement remains unchanged and fully legally compliant. The main contact number will still be 0843 506 9696 and you can visit the new website at www.activepayments.co.uk. Active Payments is making a number of changes in order to ensure they continue to deliver best value to SMG Members and to develop additional products and services for you to access in the future. Active Payments recognise how important your payment service is to your business and are passionate about providing you the very best service levels, delivering great value, and meeting your requirements.
WAS
NOW
wOOLS OF New ZeALAND CONTINUe SPONSORSHIP AT SBID DeSIGN AwARDS wools of New Zealand is committed to building links with the interior design community and has joined forces with SBID, the Society of British and International Design, to help promote the benefits of wool to interior designers. As part of its plan, it has agreed to be a sponsor again at the annual SBID Awards which are recognised as the most prestigious in interior design and attract entries and judges from all over the world. Designed to reward and celebrate interior design, the Awards recognise excellence and innovation – and it was this that particularly attracts wools of
quality, style, innovation and sustainability. The SBID International Design Awards are a perfect opportunity Commenting on their involvement, to highlight what our Laneve brand Steven Parsons, Innovation Manager for stands for and to promote excellence in wools of New Zealand, said: “Sponsorship design.” of the Awards is part of wools of New Following extensive exposure last year Zealand’s ongoing commitment to many of wools of New Zealand’s partner educate and inspire both interior companies are entering the 2014 awards designers and consumers about the benefits of decorating with wool carpets to be held in November. and textiles. New Zealand to sponsor the New Build & Development category
The Awards fit perfectly with our ambitions. we think it is important to support best design practice and we are focussed on promoting our growers’ wool into markets that are switched on to SMG News | Summer 2014 | 27
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BGNFS 2014 a hit with Members The fifth Buying Groups’ National Flooring Show took place in May at Cranmore Park in Solihull. With several new suppliers exhibiting and the event being extended to two days for SMG Members it proved to be the best yet and continues to grow in popularity year on year. One Member commented “Where else can I go to see all my suppliers under one roof nowadays?” He certainly has a point and with so many Approved Suppliers crammed into the exhibition hall it can be difficult to choose who to visit first.
Other highlights included the striking new collection from Axminster Carpets and the opportunity for Members to have a close look at their new children’s rug collection and the point of sale available to support it.
The Cormar stand featured their latest range Apollo Plus whilst Abingdon proudly displayed their new Soft and Silky Saxony collection. However it was Associated Weavers who were most talked about at the show and scooped the best stand award as they launched their Sensuality collection.
SMG would like to thank all Members who visited the show and we hope to see more of you next year!
Sensuality has six ranges in the collection and all are available in 4 metre and 5 metre widths with the new Fusion Bac backing. It is an exclusive collection and is only available to stand holders, however it’s not too late to order your unitary from Associated Weavers. Contact your local representative today for more details.
The Axminster Carpets stand featured their new Royal Borough Wilton Range. 30
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Associated Weavers launched iSense at the show.
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First Impressions count! Victoria Carpets, always at the forefront of great design have added another fabulous collection to their portfolio of high quality carpets. Of course great design isn’t simply about colour or pattern; it’s as much about the integrity of the yarn, the manufacturing process and the finished product. evolving with their customers and as interior trends dictate Victoria developed Soft Touch First Impressions to meet the needs of the market for a carpet range of exceptional quality and value, without compromising on durability and performance. Available in a range of cool contemporary shades, Victoria have countered the inherent technical attributes with some fun colour names. But don’t be fooled, their retailers and their customers can be confident in this range of high performance Platinum quality carpet.
Non-allergenic, 2 ply yarn offers improved appearance retention through-out its life, while other benefits include fade and stain resistance as well as being bleach cleanable, ideal for removing any stubborn soiling. Victoria’s exclusive Loc-weave backing provides additional re-assurance, with superior handling and softer underfoot, making the product an installers dream as it is supple, flexible and crease resistant.
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So from a Cheeky Grin and a warm Smile to Confident and Charming, for a lasting first impression that really does count opt for Soft Touch First Impressions. For more information please contact your representative or Victoria Carpets on 01562 749600.
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New launches from Ulster The trend for plaids has returned and Ulster Carpets have answered consumer demand with an update of one of their longest standing axminster ranges, Glenmoy. Two traditional Scottish plaids, Douglas and Robertson have been added to the range, complementing the existing tartans of Beige Chisholm, Royal Stewart and Blackwatch. The charcoal and grey tones of Douglas create a simple yet striking design reminiscent of the tartans worn by the ancient clan. The pale blue, moss green and red of Robertson, evoke thoughts of wild Scottish highlands and cosy fires. Like the Scottish tartans which inspired them, the Glenmoy plaids are not only beautiful, but exude integrity and practicality. Woven in an 80% Wool, 20% Nylon mix, Douglas and Robertson benefit from the luxury of a wool rich carpet whilst being suitable for extra heavy domestic wear. Both Douglas and Robertson, alongside the existing Glenmoy plaids have the unique ability of complementing both contemporary and traditional interior schemes, adding character and depth to any home. Please contact Ulster Carpets on 028 3833 4433 or your local representative for more information.
Above: Glenmoy Douglas. Below: Glenmoy Robertson.
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Question time ROY BEAGENT Group Business ManaGer at MinerVa FurnisHers GuiLD
You’ve been with Minerva for several Years now, what has changed at the group in this tiMe?
“The ideals and objectives remain the same, but what started as a brilliant idea between a few like minded retail friends 24 years ago, has evolved in to a fully fledged pro active business. The activities and profile of the group have grown to such an extent, that I wonder if any of the original founder members could have envisaged Minerva as it is today. We are still on the journey and it continues to be exciting and challenging.” what can retailers expect froM the autuMn furniture show in october?
“A broad breadth of product, with an International flavour. Deliberately included are some lesser known companies, mixed in with famous names from the trade. Many will be launching new ranges and additions to existing ranges. Retailers will have the chance to ‘see it first’ at the Autumn Show. We intend this show to become part of the annual trade calendar.” how ManY suppliers will be exhibiting?
“Around 95 individual companies, in two vast halls.”
whY has Minerva decided to open up the show to the entire trade?
“We felt that there was a need for a comprehensive autumn trade event, the venue is superb and the timing ideal. The furniture trade, especially the independent sector, is still very much a cottage industry with good, enthusiastic people involved. We are all in this together and Minerva are determined to help to continue to lift the trade profile with this new event.” how iMportant is the show to the Minerva MeMbers and the group strategY overall?
“The two shows, traditionally in May and October, are vital to the members to showcase the best suppliers in the industry. Extending the show in October will increase footfall, enhance the atmosphere and cement relationships in the whole trade.” with regard to the furnishing industrY, what do You see as the current challenges?
“Internet trading is a challenge, but not necessarily a threat, if traditional bricks and mortar retailers are prepared to be flexible and adjust their modus operandi
accordingly. There will always be room for the quality independent in the marketplace; the typical Minerva member. Those who offer a service and an interesting and stimulating portfolio of product will surely continue to prosper.” independent retailers are also facing challenges, what advice would You offer theM?
“Make your displays and presentations meaningful, stimulating and commercial. Don’t overcrowd—more can be less.” if You could ask retailers to change one thing what would it be?
“Be more flexible in your approach to new supplier companies, visit trade shows(home and away). Work closely with Suppliers to gain maximum advantage from their expertise. Re examine your marketing strategy and whilst keeping an eye on your competitors concentrate on improving your own business.” how would You like to see the industrY change in the future?
“Compete with successful consumer favourites, such as the leisure industries. ...continued
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THE
AUTUMN F U R N ITU R E SH OW 2014
Dates & tIMes Tuesday 7th October, 9:00 - 17:00 Wednesday 8th October, 9:00 - 17:00 Thursday 9th October, 9:00 - 16:00
Beds, Furniture, Accessories...
how would you deScribe the valueS that Make Minerva SucceSSful?
Minerva and SMG are enjoyinG a rewardinG collaboration, what do you See the hiGhliGhtS aS beinG for MeMberS?
“We strive to work very hard for our membership. We consider ourselves to be a friendly, approachable organisation with a professional and progressive outlook.”
“We are a one stop shop for retailers. Moderate membership subscription, financial benefits and a vast and interesting supplier list. Friendly,knowlegeable, experienced administration teams complete the mix.”
what are your career hiGhliGhtS?
“We have increased our management team staffing levels to ensure that we can offer additional benefits, such as promotional marketing and container breakdown services. We have moved to much larger premises, a new purpose built office complex, in the North Wiltshire market town of Corsham. This will give us room to expand in the future as our member services continue to grow.”
The International Centre, Telford, Shropshire, TF3 4JH
PLUS... A Flooring Sh owcase.
Make furniture exciting to buy. Better staff training and product presentation is paramount.”
apart froM the new Show have there been any other developMentS within Minerva thiS year?
LOCatION
“I started off my working career in the printing trade, before moving on to Cadbury Schweppes as part of their National Accounts sales team. I spent some time with Ercol and two very happy years with French manufacturers Novestyle and MSS. I am delighted to have been involved, with the help of my hard working team colleagues and the considerable input of our Board Members, in Minerva’s success and evolution.” outSide of work, what are your paSSionS?
“I will always say football first. It has been a big part of my life, both as a player in the well respected London Old Boys football league, also local sides in
All in a centrally located first class venue!
Sussex and several in my native county of Buckinghamshire. I also, more recently had an enthusiatic spell in Sunday League Management - my only problem was not including myself in the team. I have run a few half marathons, but these days prefer long distance cycle touring in Europe.” in your whole life, what MakeS you MoSt proud?
“Getting a place at well known Grammar School in Buckinghamshire shaped and changed my life, but my two children continue to outperform and amaze me in everything they do.” what’S the beSt piece of advice you’ve ever been Given?
“Believe in your convictions and do everything to the best of your ability.”
We would like to thank Roy for taking the time to answer our questions, although he prefers to stay out of the limelight we knew this would be a worthwhile read. If you are interested in Minerva membership or discussing the benefits please contact 01225 444204.
PHOTOGRAPHY: Bill Morton Photography - www.billmortonphotography.com 40
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29/07/2014 08:43:37
ANNOUNCING A MAJOR NEW THE
AUTUMN F URN I T U RE SHOW
A Minerva Furnishers Guild event featuring a flooring showcase from SMG
sIVeLY OPeN eXCLU Va aND R e N I M R O F eRs ON sMG MeMB th OCtOBeR! 7 Y a D s e tU
ng Over 90 brands showcasi the best in the industry...
Dates & tIMes Tuesday 7th October, 9:00 - 17:00 Wednesday 8th October, 9:00 - 17:00 Thursday 9th October, 9:00 - 16:00
SMG News - Summer 2014.indd 42
Beds, Furniture, Accessories...
LOC atION The International Centre, Telford, Shropshire, TF3 4JH
29/07/2014 11:46:30
N E W E V E N T F O R YO U R D I A RY The Best of the Furniture & Flooring Industry! Over 90 quality furniture manufacturers converge at one place this October for The Autumn Furniture Show. Don’t miss this chance to see the very latest in the industry plus a flooring showcase.
PLUS... A Flooring S
howcase.
ories...
All in a centrally located first class venue!
Visit www.theautumnfurnitureshow.co.uk to register your place at this superb event! An event from
Proudly sponsored by
Supported by
SM MG SMG News - Summer 2014.indd 43
29/07/2014 11:47:31
Introducing edel Telenzo earlier this summer, edel Telenzo became Approved Suppliers to the Group... Time for an introduction to this Dutch carpet manufacturer, famous for creating distinctive wool loops. edel Telenzo have been selling carpets in the UK since the 1970s, but the company’s roots go back to 1918, in Genemuiden in the Netherlands. edel Telenzo Carpets today are part of edel Group, who employ some 120 people and service customers from all over the world. The head office and production facilities are all located in Genemuiden. In elland (UK), a dedicated team look after the sales in the United Kingdom. edel Group was one of the first companies to develop qualities with a multi-ply yarn system and it continues to innovate to stay one step ahead of the market. edel Telenzo carpets are well-known for their high quality: they are guaranteed against moths, carpet pilling and pile reversal/shading. Further, all edel Telenzo carpets are treated with Scotchgard® for extra stain protection.
backings and is therefore perfect for fitting carpet on stairs. Naturally, Ceneva® has excellent tuft bind and lamination qualities. Ceneva® is the solution for those who are environmentally conscious. Uk stocking & delivery Just before the summer, edel Telenzo announced an agreement with Alliance in Kidderminster to provide all aspects of stocking, cutting and logistics, for all ranges, effective from 1st September. Moving stock from the head office in the Netherlands to the UK is an important, strategic step, underlining the market’s importance to the company and allowing the company to be as competitive as anyone in the UK market place with regards to delivery.
100% SBR-free carpet backing Since the start of 2014, all edel Telenzo carpet backings are 100% SBR free, a world’s first! Traditional compounds used for backing carpets contain a latex from styrene-butadiene rubber (SBR). SBR has for decades been unrivaled however, in recent years, some health issues surrounding the use of SBR have arisen. Therefore, edel Group developed Ceneva®, a backing based on vinyl acetate ethylene (VAe). Backing products with Ceneva® has two advantages: it is 100% SBR-free and it also improves several aspects of the final product. edel Group is the world’s first tufted-carpet manufacturer to completely switch to the use of VAe for its carpet backing. The advantages of using VAe include an odourless carpet and lower emissions of volatile organic compounds, as tested by the German Testing & Flooring Institute GmbH (TFI). The distinctive odour of new carpets now belongs to the past! The reduced flammability, another feature of the VAe dispersion, makes Ceneva® backing ideal in commercial locations such as hotels and offices where fire safety is a high priority. Ceneva® backing is also more flexible than traditional
From September, edel Telenzo will be able to deliver two days a week to all main conurbations; delivery to outlying regions will take between 3-5 days. Phil Hartley, Chief executive of edel Telenzo UK comments “This is a very significant and positive strategic step for the company. It will allow us to be amongst the most competitive in terms of delivery in the UK, further enhancing the high service level that we already provide.”
For more information on Edel Telenzo or if you are interested in opening an account please contact 01422 374417.
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KT Furniture’s Durham Oak
Latest news from Kingstown There have been several developments at Kingstown since the last issue of SMG News, here are the highlights. Everyone should have a lovely home, that’s the belief at Kingstown Furniture so to achieve this they launched a concept last year called ‘KT Furniture’. KT is a collection of assembled bedroom furniture that represents fantastic value for money and uncompromised quality and continues to be a fantastic success. The ranges have proved so popular in fact; that this year they introduced sliding door wardrobes into the collections in order to provide a more practical solution for smaller spaces. The various ranges include - Modern, New Classic, Essential and Gloss and they are all bang on trend. There’s a style to suit all tastes. Meanwhile Kingstown Furniture’s Azure range is a collection classic. It’s one of those ranges that stays in style no matter what, so Kingstown decided the brochure deserved a bit of an update.
Kingstown Furniture’s Azure
Here at SMG we love the new design, which sees the collection decorated with blue and natural hues. Both the white and the black collection have been brought to life with this really fresh and uplifting palette of colour, the range looks striking.
Also, Kingstown are looking to the future as the development of their factory in Hull continues at breakneck speed. Last month saw the completion of a 3500 sq ft extension and production line, featuring the very latest in product handling technology. Further enhancement at the moment includes the development of the paint lacquering area, which will enable Kingstown to introduce the latest paint finishes to their products. Managing Director, Richard Sharp, said: “We believe investment in our facilities is crucial in moving the company forward and staying competitive. These developments add to the substantial investments made over the last two years in transport and panel processing”. Finally, Kingstown are delighted to announce the appointment of Martin Deane as Territory Manager for the South West and South Wales. Martin brings with him a wealth of knowledge and experience from working within the furniture industry and Kingstown are delighted to have him on board. After a short training period, Martin will be familiarising himself with retailers across the South West and South Wales area. He will also be travelling in the new Kingstown and KT show van, featured in the Spring issue of SMG News, showcasing all of our stunning new products launched at the Interiors Show 2014. For further information please contact Kingstown Furniture on 01482 701173.
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Brockway Launches New widths For Lakeland Herdwick Brockway is broadening the appeal of its uniquely characteristic Lakeland Herdwick carpet range by introducing two new versatile widths. Lakeland Herdwick carpets are inspired by the rugged and exceptional qualities of the Herdwick, one of Britian’s hardiest and rarest breed of hill sheep, which has been awarded protected status. The truly original and contemporary Lakeland Herdwick by Brockway is the only textured loop pile carpet range to feature 100 per cent Herdwick wool, and is now available in 1m and 5m wide broadloom, as well as 4m width. The new width choices bring much greater versatility for retailers, says Brockway’s new sales director Shaun Lewis. “Lakeland Herdwick is very popular with people looking for a natural effect carpet. That’s why we’re very excited to
introduce a choice of multiple widths for this exceptional range.”
part of england, a candidate for a world Heritage site.
“Our new luxury 5m width allows a room to look seamless, bringing a grand statement and a great finish to larger rooms. equally, our new 1m width is perfectly designed for flexibility, making them ideal as runners to bring a wow factor to halls, stairs and landings.”
Celebrating its 50th anniversary this year, Brockway has been designing and producing premium quality carpets in Kidderminster since 1964.
Offered in two very distinctive designs, Lakeland Herdwick is a highly durable carpet thanks to the natural resilience of the Herdwick wool. It is also available as twist pile option called Lakeland Twist.
As a family-run business, Brockway’s 100-strong skilled workforce combines real craftsmanship with the latest environmentally-aware technology and the finest raw materials to create innovative, luxurious carpets for domestic and commercial markets in the UK and overseas.
By using Herdwick’s wool, Brockway is helping to sustain the population of Herdwick sheep in the Lake District and safeguard the future of this breathtaking
For further information please contact your local representative, telephone Brockway on 01562 828200 or visit www.brockway.co.uk. SMG News | Summer 2014 | 47
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Sealy’s amazing new 2014 bedding range has arrived! Sealy have just launched their new 2014 pillow and mattress enhancer range... the ideal upselling opportunity for all bed retailers. Everyone has their own personal preference for their ideal pillow to sleep on: some of us like one, some two or even three... though latest research shows that over half of us (66%) sleep with two or more pillows. But whatever your preference, Sealy has a new range that ensures there’s a perfect design for everyone by introducing the latest in pillow technology. These new pillows, including a revolutionary one which contains a cooling gel insert, are guaranteed to send you into blissful slumber as soon as you lay your weary head on one. You will truly become a ‘Deeper Sleeper’ – Sealy’s objective for everyone - so you get up in the morning refreshed, rested and ready to face whatever the day throws at you. Did you know that 10% of the weight of a two year old pillow can be composed of dead house dust mites and their droppings? Something perhaps you should tell your customers about and latest research from Sealy and the British Chiropractic Association found that 1 in 5 people haven’t replaced a pillow for over a year and 20% (1 in 10) leave it for more than two years. A staggering 84% don’t think it’s important to consider their pillows and how they can impact on the health of their neck and back and 40% never even considered the matter when they last bought a pillow. This is quite mind boggling considering the research also showed that almost half of people (48%) complain that neck or back pain has prevented them from sleeping. Another useful point to bear in mind when helping customers choose their new bed. As Rishi Loatey from the BCA says “A pillow is the overlooked ingredient in promoting a good sleeping posture. Your perfect pillow should keep your head in line with the rest of your body and mould to the shape of your head and neck.” Sealy’s Cooltech Gel Pillow is top of this new range. The cool, refreshing and rejuvenating gel layer encased in a mesh
interliner cover, absorbs and dissipates heat via thermal conductivity which helps the head stay cool for longer, thus ensuring you fall asleep quicker and stay asleep longer in comfort. This pillow is perfect if you suffer from overheating in bed.
Other pillows in the range include the latest version of a pocket spring pillow, the Pocket Springback. Pioneers of this concept, Sealy launched their ‘sprillow’ a couple of years ago but this new, refined version is now softer and even more comfortable and supportive, and features 28 tiny individual sprung pockets nestled in memory foam layers which aids air circulation and offers resilience and comfort all night.
the base of the pillow for gentle neck support and engineered to maintain their shape perfectly. Complementing this new range of pillowtastic bedding, Sealy has also launched a range of Mattress Enhancers in different depths which will give older, or perhaps a spare bed, a new lease of life as well as supporting the body and alleviating pressure points, thereby allowing muscles to relax. All these superb Sealy Enhancers are encased in Thermex™ and have a space mesh interliner to help maintain ambient body temperature, as well as a zonal ventilated memory foam core centre to distribute weight more equally and alleviate pressure points. So if you want to encourage your customers to join the ranks of Sealy Deeper Sleepers, in addition to their new Sealy bed, why not offer them some brand new, revolutionary pillows and an enhancer for the spare room… then their whole bedroom experience will be totally Sealyliffic.
The Optimal Latex Pillow is highly responsive, moulding to the contours of the head and neck for gentle neck support. Latex provides effective pressure relief and springs back into shape instantly, supporting the sleeper when they move position. The key point with this pillow is that it is encased in Thermex™ to help maintain ambient head temperature. This pillow is ideal for side or back sleepers. The set of Spinal Support pillows comes in 3 different sizes to suit small to large frames, so it is easy for someone to find exactly the right one for them. These superior pillows are specifically designed with a cellular support centre which increases air circulation and ensures the neck and spine are maintained in a straighter, more neutral position for real comfort. Finally, the Zonal Support pillows are compact and dense, specially designed with a tubular foam insert at
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Smartstrand Luxury
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ED OV PR R! AP LIE W PP NE SU
Artificial Grass
Heathertwist Supreme
SMG welcomes Lano to the Group! As one of the most versatile carpet suppliers for independent flooring outlets across the UK, Lano Carpets is striving to develop its retail package so that stores can benefit from innovation, quality and value. The Belgium-based brand is one of the most respected names in the carpet industry, with a reputation for manufacturing excellence dating back to the 1970s. Providing the domestic and commercial sectors with high quality carpet, and one of Europe’s key suppliers of artificial grass, Lano Carpets is an ever-present force in the UK residential carpet industry. Now as the exclusive UK and European distributor of Mohawk’s environmental fibre ranges, Lano Carpets has introduced the SmartStrand Revelations stand that presents carpets made from the SmartStrand fibre. Communicating the fibre’s excellent durability, stain-resistance and softness, along with its renewable content, the striking stand provides a focus for retailers looking to capture a rapidly growing group of consumers concerned with the environmental impact of their purchases. Using the expertise of synthetic grass developed by its Lano Sports division, Lano Carpets can also provide retailers with a targeted range of artificial grasses ideal for domestic and small commercial applications. Under the Lano Landscaping collection, these
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Startwist Supreme
synthetic grasses provide homes with a low maintenance and realistic looking outdoor surface and are hugely popular. The successful Heathertwist collection has been given a fresh point-of-sale identity and new on-trend shades for 2014. In both new 40oz Supreme and 50oz Elite qualities, Heathertwist is part of the Easy Care Premium collection that brings the performance of 100% Lanoset® two-ply yarn to provide better appearance retention and stain resistance. Bleach cleanable and with a 10-year stain warranty, Heathertwist is available in 14 multi-tonal natural shades that have been tweaked in line with the latest trends and in both four and five-metre widths.
Other recent introductions include the incredibly soft, stain-resistant and highly durable Fascination collection made of 100% Eccelena yarn and a new collection of traditional and contemporary rugs featuring in a brand new brochure packed full of inspiring lifestyle photography. The Ultimo collection, with luxurious qualities such as Satine, Smaragd, Oasis and Zen, has had colour palettes refreshed and reinvigorated in line with the latest trends at the luxury end of the market. Along with the introduction of a brand new Venice woven wilton pattern carpet collection hitting stores in October, Lano Carpets is also working hard to ensure that ongoing developments such as the 35oz Fairfield Supreme with six stripe colourways, the opulent 75oz Divine Twist, 30oz XtraTwist and impervious 30oz Forum IB are also ready to provide retailers with the ideal combination of quality and value. Please contact Lano on 00 32 566 54275 or your local representative for more information.
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Long IsLand collection
A beautiful collection of attractive, antique white painted finished furniture with a tasteful contrast of oak finished tops.
Contact your local agent or our sales team to become a ZonE stockist today!
Call 0141 613 7373 SMG News - Summer 2014.indd 52
89 southcroft Road, glasgow g73 1Ug
www.zonefurniture.co.uk 29/07/2014 08:41:29
Wetroom solutions from Forbo Forbo’s Step safety flooring collection provides a complete range of products designed to meet safety demands across a wide range of applications. All products in the Step collection meet Health and Safety Executive (HSE) and European standard requirements. In this issue we thought we’d take a look at the Wetroom products, Surestep Laguna and Safestep Aqua. Safestep Aqua and Surestep Laguna combine functionality with beautiful design. Both products are available in a fresh, contemporary palette suitable for the appropriate applications. Surestep Laguna combines barefoot and footwear slip resistance, for areas where both are likely and frequently will take place. Complying to the relevant norms for the
application, Laguna is suitable for use in transition areas such as changing rooms and circulation areas. The subtle, soil hiding particle is integrated in the visual, offering a clean and fresh look and is suitable for wheelchair use. Safestep Aqua is a modern, organic design with a new and unique embossing shape and is designed for barefoot (and soft soled shoes) areas. A flexible product, that can easily be installed to meet the specic requirements of the wetroom sector. The clean and modern collection meets the hygienic and aesthetic requirements of the application areas such as bathrooms and swimming pool areas and is suitable for wheelchair use. Please contact Forbo on 0800 0935 846 or your local representative for more information.
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Be Social and join the growing ‘alternative’ community...
b
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Wool Iconic Chevron makes a subtle statement for floors.
29/07/2014 08:45:14
Barefoot
Big Jute
Au Naturel Alternative Flooring launches two new natural collections called Barefoot and Big Jute while adding its first Chevron to its popular Wool Iconic collection. Alternative launches its first Chevron carpet!
Alternative Flooring invites you to throw off your shoes and go Barefoot with its new super soft wool carpet.
Named after famous bridges the new Wool Chevron Iconic with is structural lines joins the fine Wool Iconic family. It is not only Alternative’s first Chevron design but one of the shades is a fashionable white - this season’s coolest colour. It is available in classic white and also contemporary natural shades.
Barefoot is 100% pure undyed wool and is hand-woven on traditional looms. The three designs are named after different types of yoga and inspire calm, reflective interiors. The natural colour palette moves from off whites and gentle taupe to bark brown and mole grey. Barefoot Hatha is a cosy bouclé-style carpet and Barefoot Bikram is a smooth velvet-style carpet both offered in six colours while Barefoot Ashtanga is a slim stripe that has three colour combinations taken from the palette. For nature lovers everywhere or perhaps the more minimalist-minded Alternative Flooring’s new Big Jute is a great solution for people who want wall-to-wall carpet to look more contemporary.
Barefoot
These really Big Jutes are available in Bouclé, Panama and Herringbone designs and with tempting colourways like Toast, Muffin, Bagel, Crumpet and Waffle, these are sure to make homes warm and welcoming. Carpet invites us to be comfortable and the new jute is not only super stylish but surprisingly soft underfoot.
The new chevron design is bang on trend with its architectural lines following the fashion for crisp naturals, clean cuts and cutting-edge surfaces. For more information on these new ranges contact your local representative, Alternative Flooring directly on 01264 335111 or visit www.alternativeflooring.com.
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The All New Transit! The All-New Transit is the toughest, most capable and reliable Transit yet. Delivering up to 44.1 mpg (Combined) with 169g/km Co2 emissions, it’s a van that gives you outstanding fuel efficiency. with a range of new technologies, features and engines, this is also one of the most advanced and best equipped commercial vehicles around. The choice of wheelbases, body and cabstyles is as extensive as it’s ever been. And thanks to smart design and clever use of space, All-New Transit’s load carrying ability sets a new benchmark for capacity, load length and payload. we’ve put the vehicle through some of the toughest tests in the business. Now it’s ready for the most important of all: a test drive by you. The all-new Ford Transit is the biggest van in the range. And with a wide choice of wheelbases, cab-styles, roof-heights, engines and more, it provides you with an extensive range of options to specify your vehicle. In short, name your business, list your requirements and you’ll find a Transit purpose-built for the job. A long list of state-of-the-art technologies includes Ford SYNC with emergency Assistance, Adaptive Cruise Control and Curve Control. All are there to make life easier and many of these
The Ford commercial range, an impressive lineup!
systems work automatically, leaving you free to concentrate on more important things.
explore the All-New Transit Range through your iPad or desktop computer with the new Transit app.
Other technologies, such as Smart Regenerative Charging, also help make the all-new Transit’s powerful new engines even more fuel-efficient.
No matter where you are, you can now open the doors of one of the All-New Transit Range. The Transit App provides a one-of-a-kind overview of the new Transit range through a collection of features that enhance the user’s experience.
As for cargo space, how much do you need? The all-new Transit has a vast maximum load area of up to 15.1m3 and the flexibility to stow items up to 4.2m long (with standard bulkhead in place). And whatever you carry, ultra-tough locks and sophisticated alarms will protect both your load and your vehicle.
Get a 360° taste of what the interiors and the exteriors of the Transits look like. Shift smoothly from the All-New Transit’s cabin to the Transit Courier’s load area, and from the Transit Custom’s engines to the Transit Connect’s bodystyles. See the possibilities of the All-New Transit Range for your business and go further.
All-New Transit Signwriters guide One of the most important tools of your business is the van you drive and the impression it makes on your customers. So to make sure you’ve the right size decals for your van, you can download all the measurements of the New Transit on the Ford website. 56
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Ryalux relaunches its iconic V&A Twist Ryalux has relaunched its iconic premium stock twist range, V&A Twist with 15 stunning new colours, moth proof protection added, and a price reduction. V&A Twist now has 15 new colours incorporated into its already extensive 70 colour palette, to reflect both current and future interior colour trends.
with Ryaguard® premium stain protection, which protects against spillages and soiling.
The range is made from the finest New Zealand wool, the world’s purest In addition to the inclusion of both and whitest wool. This ensures that cool and warm greys, taupes, and all shades are beautifully vibrant, greiges, it stays true to its tradition of and achieve unrivalled clarity of providing real colour choice, through colour. the inclusion of fashionable pastels, This iconic range continues to be the including Pantone’s colour of the year, only stock range available any width Radiant Orchid. to 5 metres, enabling you to achieve Ryalux has also introduced a beautifully smooth, seamless finish, Ryaprotect® premium moth proofing and without any waste. where fixed treatment to V&A Twist, to protect 4m and 5m widths are sufficient, against moths and other wool eating Ryalux offers a highly competitive insects. V&A Twist is also stain treated fixed width price.
To celebrate the relaunch, Ryalux has also announced a price reduction on both its any width and fixed width prices, in both qualities. what’s more Ryalux is updating its point of sale displays to promote the comprehensive features and benefits of V&A Twist, and is offering a promotion on purchases of new unitary. For more information on this exciting relaunch, contact your local Ryalux representation, or the Ryalux Sales Office on 0161 762 3030 or email sales@ryalux.co.uk
V&A Twist - Jadeite
V&A Twist - Imperial Onyx
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28/07/2014 13:07:53
Interfloor launches new range of Meister Laminate flooring! Interfloor have launched a new range of Meister Laminate flooring at the Buying Groups’ National Floor Show. Meister, one of Germany’s leading hard flooring manufacturers, is new to the UK market. The new range incorporates seven core products with a total of 42 decors. Steve woodhead, Interfloor marketing director said, “This is a really exciting development – a new brand for the UK laminate market. Meister is a high quality German brand with a compelling range of innovative designs and unique products. we launched the John Lewis laminate range in February and now we are presenting a range of 42 products for the independent retail flooring market.” The range also includes the unique Nadura flooring, a completely new product made using wood powder technology. The designs replicate slate, sandstone, metallic and wood effects. Nadura is incredibly hard wearing, with a lifetime residential warranty, slip resistant, resistant to humidity and easy to clean.
Why choose Meister? • High quality German brand that’s new to the UK. • Unique products: narrow and wider planks, two metre long planks, products with a non repeat décor and the remarkable new super hard-wearing Nadura range with its lifetime warranty. • Excellent marketing support with a dedicated 60 page catalogue, POS stands, accessory sample boards and a consumer sampling service. • The full range of laminate and accessories stocked and shipped together from the UK, by Interfloor. Just order from Interfloor in the normal way. • Supported by Interfloor’s nationwide sales team. • All Meister purchases contribute towards the SMG rebate scheme.
If you would like to discuss the Meister opportunity, and how it might benefit your business, please contact your Interfloor territory manager.
Belvedere: Light Cracked Oak
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Nadura Anthracite Slate SMG News | Summer 2014 | 59
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Lucerne Collection
Lucerne signifies a new design trend with the use of acacia wood timbers and veneers, highlighting the naturally occurring contrasting shades of wood.
Become a Morris Furniture Stockist today! Contact your local agent or our sales team on 0141 613 7200
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89 Southcroft Road, Glasgow G73 1UG
www.morrisfurniture.biz
28/07/2014 13:08:08
wool... Not many people know that! This issue we spoke to Martin Curtis from Curtis wools Direct and asked him to dazzle us with some wool knowledge... he came up with this and here at SMG we were impressed! “We all know that wool is naturally fire retardant but I didn’t know why until HRH The Prince of Wales organised the fire tests recently undertaken at Clarence House. Wool needs 20% more oxygen than synthetic fibres do in order to make it burn. This means that in our every day lives, on planet earth, wool won`t burn freely as do many other fibres - the amount of oxygen in our atmosphere is insufficient to sustain burning wool. That is pretty neat isn’t it? No chemicals needed there.” “It might also surprise many people to know that different qualities of wool are grown by different breeds of sheep. We see a flock of sheep in a field and assume that we can make anything woolly from their fleeces. That isn`t the case. In the UK we have 40 different breeds of sheep (more if you add in rare breeds) and many crossbreds and halfbreds. Each breed produces a different (albeit sometimes similar) kind of fleece and that fleece itself can vary. Trained sorters can produce several different qualities of wool from a single fleece. These different qualities will be used to make different products; some can be combed into tops for the worsted trade; some will go into the strong wool category that could make carpets and rugs, some can be used for making Tweed cloths, hand and machine knitting yarns, mattresses, bedding and upholstery fabrics and fillings. There is a use for every quality that is produced and we can buy every one we can get our hands on!”
Shetland Islands!). Sheep acclimatise themselves to the conditions in which they live. Merino sheep, which produce the “finest” quality of wool, tend to live in the Southern Hemisphere in hot dry conditions. Merino sheep do not have to produce a fleece that protects them from freezing cold winters as do many Northern Hemisphere breeds. “Finest” is not necessarily the best, it depends very much on what the end product is going to be.”
“So, wool can vary in quality within one fleece and we can multiply that variety when we add in the different breeds of sheep which are reared in different parts of the world.”
“It is universally accepted (well maybe not universally but those without a “vested” interest maybe agree!) that many of our British sheep breeds produce some of the best wool for making carpets and rugs, beds and other interior textiles. That is because the breed of sheep and the climatic conditions in which they live produces a fleece that has natural resilience, springiness and “loft” as we call it. When these super springy wools are spun into yarn and tufted or woven into carpets and rugs the finished product has a pile that naturally springs back into shape. These wool carpets look better for longer, they resist flattening, feel great to walk or lie on and of course they are naturally fire retardant.”
“We have very few Merino sheep in the UK. Every sheep that is not a Merino is known in the trade as a crossbred. That is despite the fact that there are many pure breeds of sheep around the world like the Romney, the Cheviot, the Scottish Blackface and my particular favourite The Real Shetland sheep (not the type that pretends to be Shetland but the Real Shetland from the
SMG would like to thank Martin for this contribution the the magazine, if you would like to know more about wool then visit the “wool the wonder of ewe” feature at The Flooring Show, Harrogate 21-23 September 2014 where a team of experts from Curtis wool Direct will be on hand to answer any questions you may have. SMG News | Summer 2014 | 63
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W Ne Monet
An update from Buoyant Buoyant are going from strength to strength in 2014! Buoyant Upholstery has recently posted a significant rise in both profit and sales margins in the year ending September 2013. Year on year revenue soared £10m to £44.2m whilst adding £3m to their gross profit (£12.1m). These figures reflect a 10-year high for the business that underwent a Management Buy Out just twelve months ago. Managing Director Mike Aramayo comments, “A constant development of product and fabric paired with our ability to adapt to market trends make us the business of choice for many retailers”. Says Managing Director Mike Aramayo. “we pride ourselves on our pro-active nature, giving the customer what they want, when they want it. Business is about relationships, and our relationship with the customer is our number one priority’”.
under gone a restructure within the sales team. Rose Reeves is now National Sales Manager (South), while Lee Green has returned to the business as National Sales Manager (North). In addition to this there are two Key Account Managers ellen Brindle and Jackie Stobbs. “we’ve been able to reassess the sales force recently, which was ideal timing. we needed an injection of life and flair in the sales team to pull the business in line with our ambitious plans” Mike added.
Turner
The latest addition to the Buoyant range is the Gallery Collection. This superb collection offers a perfect mixture of contemporary and classic design, with luxurious fabrics and high quality fillings. For more information please contact your local representative or Buoyant Upholstery direct on 01282 691631.
Constable
Since the loss of National Sales Manager John wakeman last year, Buoyant has 64
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ASIAtIc hAVe mANy NeW cOllectIONS fOr 2014. the NeW ShAggIeS - Eva, CaSCadE & dIva Are AlreADy excelleNt SellerS. TUla A buDget plAIN SOft pIle AVAIlAble IN 14 cOlOurS IS AlSO prOVINg pOpulAr! ASIAtIc AlSO hAVe tWO NeW flAtWeAVe rANgeS, SlOaN & IvES.
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For more information or account opportunities please contact Asiatic Carpets on 020 8800 2000 SMG News - Summer 2014.indd 66
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Sealy Tops which? Magazine Test of Pocket Sprung Mattresses for Second Year Running Sealy’s Napoli 1200 has gained the highest score in the latest test of pocket sprung mattresses by which? magazine in 2014 and retains its coveted which? Best Buy accolade. Last year the magazine said this mattress stood out from the competition as it was the most durable of the pocket sprung mattresses they tested. They reported it wouldn’t move much when people turned over in the night, and that it provided good body and back support for most sleepers. Although by no means the cheapest of the beds tested, it was the most durable. This year they said it provided good support for most people and would continue to do so after several years of use. They also commented that it wouldn’t get harder or softer over time, or sag so much compared with the other pocket sprung mattresses on test. Overall, which? concluded it was the top choice for people looking for a pocket sprung mattress. The Napoli 1200 has a micro-quilted mattress and this wonderfully comfortable bed contains seven zones
of specially designed motion and weight responsive pocket springs for total spinal alignment by differentiating the firmness of the springs along the bed. Of course not all pocket sprung beds have the same quality springs. It’s all about the number of active turns in the spring itself — that is, the number of turns that are absorbing and supporting the weight of the body. The thinner the wire and more turns, the softer and more supportive the bed, and the longer the springs will last because their work is spread around. Perhaps this is why which? found the Napoli was the most durable of the mattresses they tested. Around the perimeter and underneath, these special pocket springs are surrounded by Sealy’s patented Unicase System which ensures the sleeper receives proper support with no sagging right up to the edge of the mattress. In addition, all this is topped off with
a deep layer of innergetic latex for outstanding comfort and pressure relief. The Napoli 1200 also enjoys the benefit of Sealy’s famous Smart Fibres which contain Tencel and Purotex to help keep the mattress materials cool, fresh, dry and hypoallergenic and are endorsed by Allergy UK to reduce house dust mites. The symptoms of house dust mite allergies are a major cause of disturbed sleep, especially for people with asthma, an average mattress can contain tens of thousands of house dust mites and their waste. In addition to the which? Best Buy Award, Sealy UK has yet again won the Best Bed Manufacturer of the Year category in the prestigious Interiors Monthly Magazine Awards... this is now the fifth year running they have won, so as Neil Robinson, Sealy’s Marketing Director says, “we must be doing something right!”
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wool without the worry - from The woolSafe Organisation Providing customers with the correct care advice for their new carpet is often a worry for retailers. Just how often should it be professionally cleaned, what is the best way to clean wool and just how do you find a reputable cleaning company to recommend to your customers? Fortunately, The woolSafe Organisation is on hand to help with these burning questions and lots more besides. It can help you to provide your customers with the correct advice on how best to care for their new carpet, while the Organisation’s wool Owners warranty, now available on 157 wool carpet ranges, makes the whole care process seamless. First and foremost, carpets should be professionally cleaned once a year. A wool carpet is particularly good at hiding soil and trapping allergens and pollutants, acting like a giant filter to clean and regulate indoor air quality and humidity. However, it needs regular maintenance to maximise performance and to maintain its appearance. A good quality HePA-rated vacuum cleaner will help to remove soil and dirt as well as allergens and pollutants, but nothing can match the reinvigorating deep cleaning by a professional. In fact, studies have shown that a carpet’s life can be extended by as much as 40% if regularly cleaned by a professional, rather than relying on vacuuming alone. The woolSafe Organisation has a network of Approved Service Providers that are among the best carpet cleaners practicing in the UK. each has been in
business for over five-years, has passed the stringent woolSafe Fibre Care Specialist training course, and uses only woolSafe Approved products when cleaning wool carpet. with a proven track record and incredible expertise, you can recommend these Service Providers with complete confidence, knowing they will look after your customers with the highest levels of care. For SMG retailers, stocking brands such as Manx Carpets, Gaskell wool Rich, Mr Tomkinson, Kingsmead and Crucial Trading, recommending a good and effective after-care package becomes even easier thanks to the wool Owners warranty (wOw), a completely free service for new carpet owners. Fully backed by The British wool Marketing Board and wools of New Zealand, wOw provides an independent care warranty using Registered Carpet Care Advisors as the driving force in ensuring carpets
remain stain free and are maintained properly and with sufficient regularity. Customers are initially treated to a free bottle of woolSafe approved spot cleaner and some great advice on their free-of-charge consultation with their wOw Carpet Care Advisor. As a registrant of wOw they are also entitled to free emergency professional stain removal should a stain be proving too tough for DIY methods. Providing they arrange for the carpet to be professionally cleaned once a year, wOw can be extended for the life of the carpet. Thanks to a wide range of woolSafe Approved treatments, the indispensable Carpet Stain Cleaning Guide smart phone app and a UK-wide network of approved carpet cleaning professionals, you can provide your customers with great after-sales care in complete confidence. And for those stocking any of eight of the UK’s best known carpet brands, the wOw initiative offers a new level of service that is setting the industry benchmark. For further information on The WoolSafe Organisation and the services offered please contact 01943 850 817 alternatively email info@woolsafe.org SMG News | Summer 2014 | 69
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Carpet Recycling UK conference inspires ‘design for recycling’ Inspiration for manufacturers to design new carpet products for recycling or reuse at end of life was a key theme at Carpet Recycling UK’s sixth Annual Conference, held in Birmingham in June. Record attendances for the 2014 event saw delegates relishing networking opportunities at the pre-conference dinner, sponsored for the third year running by Invista, manufacturers of ANTRON® Carpet Fibres, followed by the conference itself focussing on resources for the Circular economy. Almost 100 delegates attended from a wide range of different sectors, including representatives from the waste management and retail sectors, plus contractors and those interested in becoming carpet recyclers. For the first time, CRUK’s annual conference featured an awards ceremony recognising the innovation and achievements of members, both individuals and organisations, who have made important contributions to the sector. There were 18 shortlisted companies across four categories. The entries were judged by a panel of independent judges including Richard Catt, CeO of the CFA and Ray Georgeson of the Resource Association. “Given the quality of nominations was so high, this made choosing the winners a difficult task for our judges,” commented CRUK Director Laurance Bird. “Having exceeded our 25% landfill diversion target two years early, it was the right time to celebrate the achievements of those who have made real advancements in carpet recycling and re-use. CRUK is now well-established enough to host an annual awards ceremony. Congratulations to everyone!”
Keen interest was shown in presentations from CRUK manufacturing members Abingdon Flooring, Forbo and Milliken who shared their expertise and achievements to date in increasing the sustainability of their products. “we hope the extent of these companies’ successes will inspire others to do more in terms of designing products that can be more readily recycled or reused at end of life,” continued Laurance.
The international speaker line-up included Bob Peoples, executive Director of the US-based Carpet America Recovery effort (CARe). Laurance added: “As a must-attend event for the carpet industry, our annual conference is welcomed as a valuable forum for sharing ideas, innovation and successes. By stimulating debate, we hope to inspire others with the aim of helping to drive the work of the wider carpet recycling network ever forward.
This message was also the theme of the RSA’s Sophie Thomas whose talk on ‘Redesigning Products and Systems for the Circular economy’ explored how new approaches to sustainability issues could improve value and resource recovery from the flooring sector. Delegates also heard from CRUK’s newest member, The John Lewis Partnership Director Laurance Bird picked up a well deserved whose Mike walters, Group CRUK outstanding achievement award at the conference. Manager for waste and water Since its formation in 2008, CRUK Resource, gave an update on the has been pivotal in transforming national roll-out of the department attitudes to the 400,000 tonnes of store’s carpet off-cuts recycling carpet waste that arise annually in scheme with CRUK member Anglo the UK. Recycling. what started out as a trial has gained popularity and Carpet Recycling UK welcomes momentum with retailers and it is enquiries from organisations now being expanded nationwide. interested in finding new outlets for waste carpet. Other sessions examined technological developments, For more informationplease recycling and collection schemes contact Carpet Recycling Uk on and insights from several recyclers 0161 440 8325 alternatively visit into their experiences and www.carpetrecyclinguk.com. successes, along with talks on a host of manufacturing and sustainability issues within the waste hierarchy.
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and ’ ! y t i n u t oppor SUPERB VALUE!
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on 0118 932 3832. SMG News - Summer 2014.indd 73
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MeMBeR FOCUS EACH ISSUE SMG PUTS A MEMBER IN THE SPOTLIGHT TO LEARN MORE ABOUT THEIR BUSINESS AND THEIR VIEWS ABOUT THE INDUSTRy. This July SMG travelled to North Yorkshire to meet with Peter and Anita Allen of Peter Allen Floorcoverings in Settle. They were the lucky winners of the free membership draw at The Buying Groups’ Show in May and we thought it would be interesting to catch up with them. Like most businesses Peter Allen Floocoverings started very small over 25 years ago. Peter had completed a YTS carpet fitting scheme with a local retailer when he left school but after several years he left and purchased a local milk round. “I used my carpet fitting skills at weekends as well, however after not too long I realised how much I enjoyed fitting floor coverings and had to concentrate on it as a career” comments Peter. For several years Peter worked for two local retailers as their main fitter and excelled in the role, his reputation in the area grew and grew. However in 2005 one of the retailers made the choice to retire and Peter was faced with a big decision... to open his own carpet showroom and capitalise on the great relationships he had built in the community or to seek employment elsewhere. He admits that it was with some trepidation that he opened the store but happily hasn’t looked back.
WHAT DO yOU FEEL IS THE INDEPENDENT RETAILER’S STRENGTH? “I think it’s a combination of things. we aim to offer competitive prices rather than deceive customers with ‘free fitting’ or ‘free underlay’ and the honest approach ensures there are no hidden costs. This also allows us to be flexible on price whereas a big store is potentially overpriced and the salespeople don’t have the authority to discount. we’re able to talk through with our customer to meet their budget and more importantly expectations. Another key strength for us in particular is that we employ our own fitters and I think
Peter’s wife Anita took on the role of managing the store and within six months they had outgrown their first premises and moved to their current showroom on Sowarth Industrial estate. A recent extension has accomodated their growing range of beds, window blinds and rugs. They pride themselves on being the largest floorcovering showroom in Settle and the surrounding area providing their customers with thousands of carpet and vinyl samples to choose from. Peter Allen Floorcoverings is a well oiled machine, the store is ideally located just off the high street with ample parking for customers, the warehousing and display areas of the showroom are well thought out and organised which seems essential to enable them to stay on top of the many orders and contract installations thy handle each day. Having spent an afternoon in the store it is clear to see why the company is so successful; like so many independent retailers Peter, Anita and the team genuinely care about providing a quality service for their customers.
this makes a big difference, often customers will ask “will it be Peter, Jonah or Darren fitting it” and this is a key factor when they are choosing where to purchase the carpet. I think it’s this personal service that sets us apart.” SMG HAS A STRONG POLICy OF SUPPORTING BRITISH MANUFACTURERS, IS THIS SOMETHING yOU SUPPORT? “Ye, it certainly is. Our three strongest suppliers are Cormar, Brockway and Furlong all of which have strong British manufacturing at the core of their business. It’s great because they are also my three favourite suppliers, I have superb support from my representatives and the service is fantastic. If I had to single out one main benefit of dealing with a British manufacturer I would say it was the service, Cormar in particular are incredible. we have also been able to work really closely with our representative at Regency and with his help have grown the business having secured two delivery slots a week, which suits us perfectly.” WHAT ARE THE MOST COMMON qUESTIONS FROM CUSTOMERS? “Although we don’t have one stand out common question, price is the big factor. Then it boils down to our advice on wool opposed to manmade and comparing the benefits versus the cost difference.”
A large area of the store is dedicated to a Karndean design showroom.
WHAT IS THE kEy MARkET CHALLENGE TODAy? “I find more and more that our customers nowadays are more likely to shop around, admittedly nine out of ten still purchase from us in the end. They seem to want more service, more quality but lower and lower prices - and to be honest the internet does play a part in this. Often my cusomters will research online and see a price that they expect to pay in store, it’s my job then to explain to them that they are buying a service not just a product. I’ll say to them you can order online but you’ll have to measure the room yourself then wait between nine and six to accept delivery and then open it and check it’s not damaged and finally find a fitter that
Peter Allen Floorcoverings are one of the first to receive the essential Collection stand. 74
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MEMBER: PeTeR ALLeN FLOORCOVeRINGS JOINED SMG: MAY 2005 LOCATION: SeTTLe, NORTH YORKSHIRe
Peter Allen Floorcoverings vehicles are seen all across the area, they are great advertising for the retailer.
will guarantee the work. So in answer to your question the challenge is that you have to work harder to get the same sale.” WHAT HAS CHANGED MOST DURING yOUR TIME IN THE INDUSTRy? “I would have to say the switch to manmade products as opposed to wool. This is mainly due to price but the introduction of so many super soft manmade carpets seem to have really caught the customers attention - also the bleach cleanable advantages are a major factor. For example it is rare to sell bedroom carpet in wool at the moment customers feel it makes more sense to choose a manmade product.” IF yOU COULD ASk SUPPLIERS TO CHANGE ONE THING, WHAT WOULD IT BE? “I don’t think there is anything major I’d ask suppliers to change. They all have their unique selling point and the suppliers I deal with do it well. However I would say some suppliers could improve their delivery schedule and sometimes it will determine what I choose to sell as I know I can rely on a certain delivery.”
HAVING BEEN AN SMG MEMBER FOR NEARLy TEN yEARS WHAT ADVICE WOULD yOU OFFER TO RETAILERS WHO ARE NOT MEMBERS OF A GROUP? It has certainly helped our business by joining SMG. It has enabled us to develop relationships with Approved Suppliers that otherwsie might not have been available and we have been able to open many accounts. we were actually recommended to join SMG from another Member in Keighley, at the time a major factor was the central purchasing that SMG offer. To be honest we did look at another Group at the time, but SMG seemed to suit our business better. Being able to run our business how we wanted and not being controlled was essential to us and we felt that SMG was the only group that could offer this.”
Peter and Anita joined SMG in 2005.
WHAT IS yOUR TOP SELLING PRODUCT AT THE MOMENT? “we are doing particularly well with Furlong at the moment. Although we still sell a lot of wool carpet our most popular range at the moment is probably Regency’s elegance.” The store is well laid out and offers a great selection for customers. SMG News | Summer 2014 | 75
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