Position Announcement: Marketing Manager Fresno Convention & Entertainment Center / SMG Fresno, California 93721 Job Title: Department: Reports To: FLSA Status:
Marketing Manager Sales and Marketing General Manager Full-Time, Salaried Exempt
POSITION SUMMARY: Under the supervision of the General Manager, the Marketing Manager is responsible for all marketing goals for the Fresno Convention & Entertainment Center.
ESSENTIAL FUNCTIONS: Manage and coordinate marketing, advertising, and promotional activities including print, electronic, and direct mail outlets for the FCEC facilities. Manage all public relations and communication initiatives, daily, monthly, and annually. Establish and maintain relationships with media, industry influencers, and key community and strategic partners. Manage and maintain FCEC website. Develop and manage an effective, ongoing social networking/media plan targeted at maximizing awareness, building a positive brand identity, and leveraging ticket sales. Continuously promote Fresno as a destination. Brainstorm to develop original creative design concepts and solutions that strengthen the FCEC’s image. Manage the marketing budget. Maintain the master calendar and create press releases to send to local media outlets. Design sales and marketing collateral in support of production goals and update materials to ensure accuracy. Manage production of all local, in-state, national and international advertising, including print, digital display ads and videos.
EXPERIENCE/TRAINING/EDUCATION: Bachelor’s degree in Marketing, Journalism, Public Relations, or a related field preferred. Must have prior experience in marketing industry. Proficient copy writing, copy editing, and proofreading skills required. Creativity, strong attention to detail and organizational skills are required to ensure accuracy, as well as time management skills working under a variety of conditions and constraints while meeting deadlines.
This position requires the ability to prioritize and handle multiple tasks simultaneously within a rapid-paced work environment. The individual must have excellent writing and editing skills, as well as a general understanding of website design principles.
KNOWLEDGE/ABILITIES/SKILLS: Proficiency with Microsoft Office suite. Keen knowledge of Adobe InDesign, Acrobat, Illustrator, Gimp, Photoshop, and Flash, PC and Mac based technologies. Ability to think creatively and innovatively and communicate effectively to a diverse range of audiences. Strong ability to lead, develop, and streamline processes required to manage multiple projects and tasks using strategic, critical thinking and problem solving. Strong ability to work independently and as a part of team.
TO APPLY:
Please send us your cover letter and resume to the Fresno Convention & Entertainment Center / SMG at: 848 M Street Second Floor Fresno CA. 93721 or Fax to 559-445-8115 Attn: Raquel Gutierrez When applying, please specify salary requirement and where you heard about the position.
We are Accepting Applications from 06/23/15 thru 06/25/15 only. Applications received after this date will not be considered.
SMG is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities and protected Veterans to apply. VEVRAA Federal Contractor.
Date Opened: 06/23/15
Closing Date: 6/25/15