Santa Rosa Metro Chamber 2022

Santa Rosa Metro

Magazine

Adaptation & Innovation Bringing the community together safely

SUPPORT

Youth mental health p. 8

SUSTAIN

The state of hospitality p. 26

DISCOVER

Unique shops, unusual finds p. 39

EAT

Mitote food park p. 30

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CONTENTS

The 2021-2022 Santa Rosa Metro Magazine is produced by the

Editorial & Design MARK FLAVIANI, Production Director PETER RUMBLE, Editor-in-Chief KEVIN STOLL, Editorial Director Staff Writers CADANCE HINKLE ALLINSON ANANDA SWEET CHRIS VOMVOLAKIS Adverstising Sales ROBERT LEE Santa Rosa Metro Magazine is produced in partnership with Sonoma Media Investments, LLC.

This entire publication and its contents are ©2022 Santa Rosa Metro Magazine, all rights reserved. Reproduction in whole or in part without written permission from the Santa Rosa Metro Chamber is prohibited.

Information in Santa Rosa Metro Magazine is gathered from various sources and every effort has been made to ensure its accuracy. The Santa Rosa Metro Magazine assumes no responsibility for omissions, errors or misinformation.

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FEATURES 8

30 4

Youth Mental Health Vital efforts to strengthen resilience & well-being

Chairmen’s and CEO’s Message

6-7 Chamber Board of Directors ARTICLES

20 Adaptation & Innovation Bringing the community together safely

12 A New Ally for Entrepreneurs

26 The State of Hospitality in Santa Rosa New trends emerge as tourism comes back

34 Putting the Fun Back in Learning

30 Mitote Food Park From vision to reality

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14 Behind the Business Profiles 36 At Home in Sonoma County 39 Unique Shops, Unusual Finds 56 Sweet! Treats!

Devoted to

Service

Summit State Bank Branch Leadership Team From left to right - Front row: Brian Rose, Brandy Seppi, Donatella Levintow, Kim August Back row: Doris Kanewski, Joel Louraine, David Hagele, Jackie Patrick, and Janet Connors

Our dedicated and experienced lending team are ready to assist with your lending needs.

We are committed to a better Sonoma County by serving small businesses, supporting local nonprofits, and investing in our community.

We offer customized solutions based on your specific needs: • Business loans and lines of credit • Owner-occupied commercial real estate loans • Non owner-occupied (investor) commercial real estate loans • Vineyard and winery financing • Preferred SBA Lender

summitstatebank.com | 707.568.6000

Call us today and let our seasoned lenders help you!

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CHAIRMEN’S AND CEO’S MESSAGE

W

ITH THE SECOND YEAR

of the pandemic behind us, we reflect on the last year that paradoxically feels both like a blink of an eye and an interminable march. It has been so long since we have had a “normal” year.

Yet, through it all, we are amazed by the perseverance and strength of our community.

While the last several years have tested our mettle in Sonoma County, we have certainly shown character to be proud of. Central to that character is a refusal to give up and the will to find a way forward no matter what uncertainty or challenge is in front of us. Examples of this tremendous resilience are how, even in some of the most difficult economic times, we have seen our members launch new businesses, we have seen business owners pick Sonoma County and Santa Rosa as their new home, we have seen the community come together in joy and celebration when given the opportunity, and we have seen progress in our impactful programs at the Chamber.

Jeremy L Little

It has been said about grit and success that believing things will be better tomorrow is a world apart from resolving to make them better. This resolve is, above all else, the good we see over the last year. We have highlighted just a few examples of people and programs that, in spite of every reason and rationale one could have for closing off from the world, have pushed ahead to make their dreams a reality and the lives in our community better.

Arron Friedman

It is a pleasure to highlight the people behind new and growing small businesses in our community, and from industries that don’t often get highlighted. This year’s magazine also focuses on central issues to our community and some of the organizations working to address them—issues like our kids’ mental health and academic success, the development of

Peter Rumble

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affordable housing, and breathing life into Santa Rosa’s downtown.

Of course, the Chamber has also worked tirelessly on your behalf to do whatever possible to help our community through the pandemic and shifting business restrictions. In addition to the small business grant program launched early in 2020 and our continuous advocacy on your behalf, we have also helped to organize employer vaccine drives, pushed for businesses to be allowed to operate when following safe practices, facilitated ongoing employerbased testing, and distributed thousands of free masks to employers for their employees and customers.

None of this work can happen without the support of our members, those highlighted in this magazine and the hundreds of others who invest in our organization. We can’t thank you enough for your continued support. Every day, our team will continue to not just hope for better but be resolved to make the community better and support your organization in turn.

We hope you enjoy this year’s magazine.

Sincerely, JEREMY L LITTLE 2022 BOARD CHAIR

AARON FRIEDMAN 2021 BOARD CHAIR

PETER RUMBLE CHAMBER CEO

and the SANTA ROSA METRO CHAMBER BOARD OF DIRECTORS

(see pages 6 & 7)

Santa Rosa Memorial Hospital — One of America’s 250 Best Hospitals*

Providence.org

As the only hospital in Sonoma County to make this select list, we know this incredible honor comes with incredible responsibility — to you. And we promise to continue our mission to provide you with hands that heal and hearts that care. *The Healthgrades America’s Best Hospitals™ achievements are based on an objective review of clinical outcomes across multiple conditions and procedures, analyzing the performance of nearly 4,500 hospitals nationwide.

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Convene. Empower. Act. 2021 BOARD OF DIRECTORS

Aaron Friedman 2021 Board Chair Signarama

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Jeremy L Little 2021 Vice Chair Carle, Mackie, Power & Ross LLP

Ryan Beach Immediate Past Chair Bank of Marin

Josh Adams Santa Rosa Junior College

Alicia Benson Keysight Technologies

Bill Carson Windsor Golf Club / Airport Business Center

Sonu Chandi Chandi Hospitality Group

Joe Dietzen Westamerica Bank

Steve Falk The Press Democrat

Hugh Futrell Hugh Futrell Corporation

Kellin Gilbert Pisenti & Brinker LLP

Tyler Hedden Providence St. Joseph Health

Diane Hernandez Kaiser Permanente

Keo Hornbostel Safari West

Akash Kalia Palms Inn

Kate Kelly Sonoma Clean Power

Kate Piontek Sonoma County Winegrowers

Kerry Rego Kerry Rego Consulting

Alan Silow Santa Rosa Symphony

Allison Spitzer Redwood Credit Union

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Convene. Empower. Act. 2022 BOARD OF DIRECTORS

Jeremy L Little 2022 Board Chair Carle, Mackie, Power & Ross LLP

Alicia Benson 2022 Vice Chair Keysight Technologies

Elisa Chieffo California Steam Clean

Joe Dietzen Westamerica Bank

Aaron Friedman Immediate Past Chair Signarama

Josh Adams Santa Rosa Junior College

Sonu Chandi Chandi Hospitality Group

Laniakea Evans 365 Recreational Cannabis

Steve Falk The Press Democrat

Hugh Futrell Hugh Futrell Corporation

Kellin Gilbert Pisenti & Brinker LLP

Michelle Edwards Heery Boys & Girls Club of Sonoma-Marin

Diane Hernandez Kaiser Permanente

Akash Kalia Palms Inn

Kate Kelly Sonoma Clean Power

Todd Mendoza Coldwell Banker

Xavier Nazario Workforce Innovation Labs

Kate Piontek P3 Strategy, LLC

Lisa Wittke Schaffner North Coast Builders Exchange

Tyffani Sedgwick Vintners Resort

Alan Silow Santa Rosa Symphony

Allison Spitzer Exchange Bank

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SUPPORT

Youth Mental Health

Our Future

We all have a role in the vital efforts to strengthen the resilience & well-being of our community’s youth

BY ANANDA SWEET

T

HE RESILIENCE OF CHILDREN and youth is

frequently cited, and in so many ways has been proven time and time again over the last few years. But experts agree that child and youth mental health is at crisislevel concern. Recently, the American Academy of Pediatrics, American Academy of Child and Adolescent Psychiatry and Children’s Hospital Association came together to declare a national emergency in child and adolescent mental health.

National screenings show that children, adolescents and teens have struggled emotionally during the pandemic more than any other age group. A global study recently found a doubling of serious clinical mental health diagnosis, with 1 in 4 youth experiencing depression and 1 in 5 experiencing anxiety, and found that youth mental health is not rebounding but has

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continued to worsen over the course of the pandemic.

In Sonoma County the pandemic and related school closures were preceded by back-to-back local disasters, the trauma of multiple wildfires, and school and child care center closures due to clean up, poor air quality, and power shutoffs. Our youth have felt the stress of political instability, and now COVID-related stay at home orders, economic uncertainty, disruptions in routine, and family stress.

In 2020, early education and child care providers closed or reduced capacity and school age students transitioned to a whole new way of receiving an education online, which for so many has removed critical social interactions and valuable trusted relationships with teachers and adult mentors.

In Sonoma County, high school students are failing classes at rates never before seen in our community. Seventy-one percent of Sonoma County high school students who participated in the national YouthTruth survey in May 2020 reported “feeling anxious about the future” as their number one barrier, a staggering finding unique to Sonoma County students among all communities in the country.

Based on these data, we know the incoming workforce has the

highest numbers of anxiety, depression and stress ever recorded.

This fact emphasizes a point we have long known at the Santa Rosa Metro Chamber, that investing in the next generation is critical for children and families in crisis today and is key to our future success as we prepare the workforce of the next generation.

As our community addresses COVID recovery, mental health recovery planning is a critical component to address. We all have a role to play in reducing the stigma around mental health, and this crisis brings opportunities to talk more openly about mental health and to rally around support for organizations doing this meaningful work. Here is a look at a few of these organizations supporting youth mental health in our community: Social Advocates for Youth (SAY) provides supportive services to children, youth, and their families across Sonoma County.

In addition to their emergency shelters and long-term housing facilities for teens and young adults, SAY offers communitybased programs that provide counseling, crisis intervention and prevention, and career training.

SAY’s Counseling Services team supports youth and families through multiple avenues of mental health care: a clinic that provides individual and family therapy both in-person and via telehealth; grief support individually or in peer groups; and a School Mental Health team that is available on-site at 13 schools in 4 Sonoma County school districts.

imaginations to strengthen resilience and connections.”

TLC Child & Family Services provides Trauma Informed Care to an average of 250 youth and families per day. Youth served range from 0-24 years old, many are in foster care, on probation, require special education services, and/or are at risk of being homeless. Journey Academy is a therapeutic non-public high school located on TLC’s main campus in rural Sebastopol with both residential and community students. Specialty mental health services are offered across all programs by TLC’s clinical team.

At risk youth have never been as vulnerable as they are now.

After enduring the COVID-19 pandemic they face increased burdens on their mental health, access to housing and overall stability. TLC’s CEO Susan Fette elaborates: “On a 2021 survey, 73% of youth expressed unmet mental health needs and listed mental health services as what they needed for success. This deficit is simply unacceptable. TLC Child & Family Services has been providing mental health services to youth for nearly 50 years. Each day we see the dramatic impact that such care makes on the lives of at-risk youth. Unfortunately, funding for mental health services is not always available. However, TLC continues to provide mental health services across several programs without compensation because we are committed to providing highquality treatment.”

SAY CEO Anita Maldonado says, “Every individual is different, but what we’re seeing now is only the tip of the iceberg. We’re starting to truly see the effects of this 2-year pandemic. In response, we need to change the paradigm of how we support our employees, especially our young people. We need to create a work culture that recognizes mental health as an essential part of overall health.”

Child Parent Institute (CPI) is a family resource agency serving families and children throughout Sonoma County since 1978.

Their continuum of care includes child and family therapy, family resource assistance providing concrete needs such as diapers, food, clothing or rental assistance, parent education with both parenting classes online and home visits, supported visitation, and a non-public school providing adolescent special education/ mental health services.

“During the pandemic we have all experienced collective trauma, which requires a focus on the strength of collective resilience,” says Robin Bowen, CPI’s Executive Director. “We have found that the sum of our systems of care, when mobilized together, can hold the most vulnerable among us in a supportive and nurturing community environment. CPI has always offered therapy to individuals ages 6 through 21 who are struggling with a wide range of difficult life issues, but during these times this service has become ever so important. At our non-public school, we have expanded creative endeavors available to students. The creative impulse is one of the best ways to reclaim a sense of self and relationships when we have been threatened by trauma, and adults who want to help have only to help youth tap into their

Since 1945, Hanna Boys Center has been a place where youth who have experienced trauma and adversity can find resilience and success through a full-time residential treatment and high

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school program. Hanna has expanded their programming with the creation of Hanna Institute, a community-focused institute for trauma prevention and care. Hanna Institute’s annual conference, The Summit, focuses on learning and sharing new and proven approaches to trauma-informed, trauma-resilient, and trauma-preventing practices. Additional upcoming projects use Hanna’s expertise in a trauma informed approach and include: the creation of a mental health hub to serve families and youth; professional training for the community in trauma prevention, assessment, and treatment; and providing residential facilities and support for foster youth.

“Through all these efforts Hanna strives to ensure that every individual grows up resilient and healthy, unshackled from the impact of adverse childhood experiences and emotional trauma,” says Cameron Safarloo, Hanna’s CEO. “The investments made today will usher in a brighter future for thousands of young people and their families.”

Chop’s Teen Club understands that relationships and social connection are incredibly important for youth mental health.

Chop’s offers a safe space for teens to connect with each other and with a team of youth mentors. The 21,000 square foot facility is open to all Sonoma County 7th to 12th grade students after school and on weekends.

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Chop’s staff mentors are dedicated to creating positive relationships with teen members through consistent checkins and mentoring, modeling positive behaviors, and teaching valuable hard and soft skills. Chop’s staff of mentors are committed to helping teen members achieve success in their futures and to see all the possibilities available to them.

“As adolescents individuate from their parents, connection to peers and trusted adults is the building block to learning essential social and emotional skills,” says Chop’s Executive Director Melissa Stewart.

“Creating opportunities for youth to connect, engage and discover their true potential is critical to the overall mental health of teens.”

Connections to future opportunities are more critical than ever in this time of uncertainty for our community’s youth. Now more than ever, students need to see a connection between what they are learning in school and real-life future opportunity, and to feel connected to their future potential.

• Career Technical Education (CTE) Foundation invests in innovative CTE courses and quality work-based learning activities that improve student engagement and provide opportunities to explore careers. CTE coursework and programs help students develop in-demand technical and work readiness skills that employers need and create an informed education-to-career pathway that will lead to a successful and fulfilling future. “Now more than ever local students need to see relevancy in their learning and a connection to their community,” says CTE CEO Kathy Goodacre. “Employers are critical to providing the path and inspiration for young people to see their future here in Sonoma County.”

• THe Santa Rosa Metro Chamber’s Mike Hauser Academy

convenes students, businesses and teachers, empowering our future workforce to become leaders in science, technology, engineering and mathematics (STEM). Incoming 9th grade students visit various STEM related companies where they interact with engineers and professionals, observe demonstrations, and participate in direct learning experiences and practical applications for STEM concepts.

Education

Schools naturally fill the essential opportunity for students to build caring relationships and for consistent connections with each other and trusted adults. Direct mental health support is critical to make sure students are ready to learn and succeed, and resources for schools and educators are vital.

Given the magnitude of the crisis among students, and in response to the YouthTruth survey data, the Sonoma County Office of Education (SCOE) has created a Behavioral Health Services Department that will strive to improve mental health and educational outcomes for all students. Leveraging grant funding, they will conduct screenings and provide direct counseling and crisis response services to Sonoma County students and schools, as well as connecting students and families to mental health supports in the community. SCOE acknowledges that training support will be critical and will provide collaboration and training for schools including social-emotional learning, educator and systems wellness, mental health screening, disaster and crisis readiness and response, suicide prevention, and adverse childhood experiences and trauma-informed practices.

THe need for student support carries through post-secondary education. A December 2020 survey of Santa Rosa Junior College students assessed the impacts of COVID-19 and other crises of 2020. When asked about effects experienced from the pandemic, 45% of respondents cited mental health as a barrier to learning that negatively impacted their ability to stay in college.

COVID-19 stress and loss of social connections were the top two factors cited. The mental health of students was impacted by overwhelming emotions (61%), overwhelming anxiety (64%), and depression (39%) that limited their ability to function. Dr. Frank Chong, President/Superintendent of Santa Rosa Junior College shared: “Mental health challenges have been exacerbated by the pandemic as evidenced by our survey. What we need is more resources which will allow the County and SRJC to provide more services to our community.”

We all have a role to play

From early childhood to post-secondary, it is critical that children and adolescents have the resources they need to be successful in life. Quality early education and care provides critical social emotional learning opportunities that shape the way children’s brains are wired to interact with the world; local schools provide critical mental health resources and ongoing opportunities for meaningful social connections and positive role models; youth serving nonprofits do fantastic work in our community every day to support children and families and fill holes in the social safety net; and the business community has an enormous opportunity to directly build its future workforce by helping students to see themselves in future potential careers.

We all can see this crisis as a call to action—to finding the role we can play in supporting our youth, in destigmatizing mental health, and in opportunities to support the many local nonprofits that do this meaningful work. The Santa Rosa Metro Chamber will continue to focus on increased access to quality early education and child care, family friendly workplace policies, and opportunities for youth to feel connected in the community and to opportunities for the future. It is so important to understand that this crisis impacts all of us, and we all have a valuable role to play in a deeply interconnected system.

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Making the Connection

A NEW ALLY FOR ENTREPRENEURS The Sonoma Small Business Development Center

BY KEVIN STOLL

in the North Bay is central to both our missions.”

L

OCAL BUSINESSES ARE the

backbone of our community.

They are run by our neighbors and our friends, create local jobs that employ even more of our friends and neighbors, and dollars spent at these businesses are more likely to stay in our community. Approximately 87% of Sonoma County businesses are small, family-owned operations and the majority of our local workforce have a job at a small business.

As of January of this year, our small businesses and local entrepreneurs have a new ally for their success.

A new Small Business Development Center (SBDC) has come to Sonoma County, opening its office in the heart of downtown Santa Rosa. The Sonoma SBDC, hosted by the Santa Rosa Metro Chamber, provides one-on-one counseling and training to support local entrepreneurs with the tools and insights to start, grow, and pivot their businesses, all at no cost for the business owner.

“There’s tremendous synergy between our organization and the Small Business Development Center,” says Santa Rosa Metro Chamber CEO, Peter Rumble. “The Chamber hosting the Sonoma SBDC is a natural fit given that supporting startup and established small businesses to bolster the economic health and growth

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The Sonoma SBDC aims to provide local entrepreneurs with the solutions they seek and the confidence they need to realize their dreams.

The program’s individualized business advising and technical assistance helps small businesses in a number of ways.

Accessing capital is a critical step for many new ventures as well as those looking to expand. The SBDC’s Finance Center helps entrepreneurs understand their best options to secure the right type of capital in line with their business goals—whether they’re starting their very first venture or if it’s time to take their business into the next phase of growth.

One-on-one consulting from expert business advisors cover a multitude of topics with a personalized approach.

From initial planning and startup to marketing, management and growth, these sessions help entrepreneurs chart and navigate a path that leads to success.

All of these services are offered at no-cost by a team of local advisors experienced in helping others launch successful startups and grow existing businesses.

“We’re looking forward to providing top industry experts to support Sonoma clients who are looking to open a business, as well as those who are in business and

looking for more ways to navigate the Covid economy and grow,” says Sonoma SBDC Director, Louise Dawson. “From the Restaurant Program—which has Spanish/English bilingual advisors who can provide one-on-one advising around food trucks and mobile food, cottage and artisan food, manufacturing and more— to Access to Capital Summits where local businesses can get the latest information and training on loans and grants, we’re excited to be a one-stop shop with our new host and partner, the Santa Rosa Metro Chamber.”

To further support these efforts, partnerships with Sonoma County Economic Development Board, Sonoma State University’s School of Business and Economics, and the Hispanic Chamber of Sonoma County will focus on outreach and support of underserved groups, especially Latinx entrepreneurs and small business owners, in our local business community.

Highlighting the importance of these efforts, Chamber CEO Peter Rumble says, “The Small Business Development Center is a critical program, working in partnership with the Chamber’s existing network of services, information and advocacy, to increase the economic vitality of the region and expand economic opportunity for all in Sonoma County.”

DISCOVER MORE If you’re a small business owner or aspiring entrepreneur, contact the Sonoma SBDC to learn more about the free tools and resources that will help you achieve success.

Sonoma SBDC 50 Old Courthouse Sq, Ste 110, Santa Rosa 707-595-0060 | sonomasbdc.org

BROADWAY PERFORMERS ON THE MOST BEAUTIFUL STAGE IN WINE COUNTRY Experience the magic of Broadway from the ruins of a 19th century winery and discover why USA Today called it “the #2 outdoor venue you shouldn’t miss in the U.S.” But first, enjoy the “show before the show” as the best of local wineries, restaurants and live music turn the great lawn into a truly stellar wine country picnic.

Then, join us as we stroll into the ruins for a show you’ll never forget. It really is the Best Night Ever.

“I have seen a lot of theater during my time in New York City, but none of it compared to the experience of a Broadway-caliber show amid the grapevines of Jack London State Historic Park.” – Christina Julian, LA Times

Get Tickets Now BestNightEver.org | 877 424 1414 SantaRosaMetroChamber.com

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BEHIND THE BUSINESS

CHEF GRAY ROLLIN BELLY Left Coast Kitchen and Taproom

BY CHRIS VOMVOLAKIS

W

HAT DO LUKE BRYAN,

Michael Bublé, Mötley Crüe, Black Eyed Peas, Katy Perry, Blink 182, Tori Amos, Dave Matthews and Linkin Park all have in common? They tapped Chef Gray Rollin, owner of BELLY Left Coast Kitchen and Taproom, as their personal executive touring chef—a gig that’s taken him to more countries than the average person could even name.

Yet even before his life on tour, Gray’s career trajectory has taken him far and wide from his northern California roots.

After graduating from San Francisco’s California Culinary Academy with an A.O.S. degree in Le Cordon Bleu Culinary Arts, Chef Gray became Sous Chef at I’O Restaurant in Lahaina, Maui, where he was mentored by Chef James McDonald and learned the art of Pacific-fusion cooking.

After three years in Maui, Chef Gray moved to Washington D.C. to open Nage, an “East Coast” style eatery.

There he created seasonal menus often with a strong Pacific-fusion influence.

The reviews in D.C. were remarkable, including “The chef from Hawaii is magical” and The Washington Post said, “Get into the swim before the swells do.” And The Georgetowner called his food “Shamefully delicious, edible concoctions.” A good thing about Chef Gray’s cooking is his dedication to spicy heat and rich flavors. High quality ingredients carry lots of flavor, his cooking methods intensify them, and he uses a lot of sriracha sauce.

Chef Gray also attended the Chaing Mai Thai Cookery School in Thailand.

He is the winner of five local iron chef competitions, including two at the California Culinary Academy and two at the Maui Iron Chef competition. His food has been featured on the cover of Maui’s Menu magazine and he participated in a nine-episode TV show in Hawaii.

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He has volunteered with the D.C. Food Fight Fundraiser in D.C. and with Loaves and Fishes in Richmond, CA. Chef Gray Rollin was also a contestant on the Food Network’s highly rated program, Chopped.

Gray’s last tour with Linkin Park included concert stops at over 40 countries including Asia, Europe, South America, Africa, Australia, New Zealand and Mexico. Between tours, when he’s not cooking for A-list rock and roll headliners, the Bay Area native always looks forward to returning his Northern California roots. Chef Gray’s dream was to own and operate his own restaurant where he could showcase a hearty menu of locally inspired comfort foods from throughout the Pacific. That dream was realized when BELLY Left Coast Kitchen and Taproom opened in downtown Santa Rosa in the spring of 2013.

BELLY has been described as West Coast-influenced new American eats featuring wine and craft brews served in

rustic-cool digs with a bar and patio. By including “Left Coast” in the name of his restaurant, Chef Gray emphasizes his dedication of focusing the menu towards the five Pacific states: Alaska, Washington, Oregon, California and Hawaii. He utilizes seasonal products to continually rotate specials in addition to enhancing some of his popular regular staples. He sources his product from local Sonoma County purveyors, and additional from sources all along the West Coast.

Funny and engaging, an expert in the kitchen with great culinary stories to tell, and an affable on-camera presence, Chef Gray Rollin is man behind the business at BELLY Left Coast Kitchen and Taproom.

DISCOVER MORE BELLY Left Coast Kitchen and Taproom 523 Fourth Street, Santa Rosa 707-526-5787 bellyleftcoastkitchenandtaproom.com

BEHIND THE BUSINESS

MERCEDES HERNANDEZ Holee Vintage | the SOCO Market | Bow N Arrow Clothing

BY CADANCE HINKLE ALLINSON

I

N 2011, MERCEDES HERNANDEZ

was 15 and had her first retail job in Santa Rosa Plaza. Just three years later, as a full-time college student, she opened an online shop, selling, packing and distributing clothes out of a closet in her house.

Two years after that—after finishing her business entrepreneurship course at Santa Rosa Junior College, making helpful connections through the Hispanic Chamber of Commerce and saving enough money for start-up costs— Mercedes opened her first brick and mortar shop. Bow N Arrow Clothing, located in Downtown Cotati, has been a staple on the Sonoma County fashion scene for over five years now.

Mercedes always knew Bow N Arrow was just her first step. The changes that happened during the pandemic allowed her to take the next one.

“There was so much down time during the pandemic where people were able to start businesses of their own,” she says.

“It was wonderful to see all these new businesses getting started by millennials focusing on their dreams. I always had a desire to help others my age start businesses of their own and give them the support and encouragement they need to get started.”

But Mercedes had more than support and encouragement to offer. She had a platform and a physical space (the parking lot behind her building) to help these businesses grow.

She launched the Small Business Market with 11 local businesses, all of whom Mercedes knew personally, in September of 2020. The second market saw 20 vendors and when the third market happened (rebranded as the SOCO Market) it had reached 30 vendors and maxed out the space. The next market in Plaza Park saw the number double and again max out the space.

When the Downtown District invited Mercedes to bring SOCO Market to Courthouse Square, she was “excited but intimidated because it was such a big space to fill.” With vendors now coming all the way from the East Bay, she had too many applicants and easily filled the space with 80 vendors.

and sells items from over 50 small, local businesses.

“It was the craziest market we had, but it was amazing watching it come together and seeing the huge community response.

Everyone was yearning for this type of activity.”

“I always knew I wanted to open something in Santa Rosa,” says Mercedes.

“I love the shopping here, eating at the restaurants and the environment that’s been created. I feel like in a way, Santa Rosa is just getting started. With all the events and new businesses, we’re just starting to tap the surface of what we’re growing into as a community.”

SOCO Market had three markets in Downtown Santa Rosa during the summer of 2021 and made an immediate impact on other Downtown businesses.

“Our best nights of the summer were when SOCO Market was in town,” said Caitlin Kurasek, co-owner of La Rosa.

For Mercedes, who thrives off the success of others, watching the other small businesses grow has been the best part.

Most of the small businesses she worked with were looking for more ways to grow their business. So she created Holee Vintage, a large retail space at 529 Fourth Street, which opened in October 2021

Combining her passions for vintage clothes, fashion and supporting other young business owners are not the only things that drove her to this place.

Mercedes strategically researched both her demographic and the area.

DISCOVER MORE Holee Vintage 529 Fourth Street, Santa Rosa 707-919-0995 | instagram.com/holee_vintage The SOCO Market instagram.com/thesocomarket Bow N Arrow Clothing 8200 Old Redwood Hwy, Cotati 707-242-3027 | bownarrowclothing.com

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T H A N K YO U FOR COMPOSTING!

Did you know that food scraps and soiled paper napkins can go in your Recology green cart for composting? We are proud to offer this convenient service to the residents and businesses of Santa Rosa. Starting January 1st, 2022, California state law (SB 1383) will require Californians to participate in a compost program, in order to reduce methane producing materials sent to the landfill and combat climate change.

Yard Trimmings

Soiled Paper

Food Scraps

F O R M O R E I N F O R M AT I O N

Recology.com/SB1383 CalRecycle.ca.gov/Climate/SLCP RecologySonomaMarin@Recology.com

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BEHIND THE BUSINESS

LANIAKEA EVANS 365 Recreational Cannabis

BY MICHELLE PERRY, TJ LINHARDT JR, AND JEN VERTZ

O

VER 15 YEARS AGO, LANIAKEA EVANS began her

foray into the cannabis arena by becoming a trimmer in the legacy market. What started as a way to make ends meet became something so much more profound. For her, the industry has always been a part of her ’Ohana (Hawaiian for family), and one that grows with each new venture. With her inclusive mindset, this dedicated, hardworking young mother flourished.

As a powerful self-starter, she’s grown within the industry and gone on to manage farms, distribution facilities and dispensaries throughout Northern California.

After managing a successful Sebastopol dispensary, then opening another in Santa Rosa, she was ready for her next big adventure. She took on the challenge of opening 365 Recreational Cannabis in April of 2020, at the height of the pandemic.

“It was an absolute whirlwind in the beginning,” she says. “We were trying to navigate opening a brand-new dispensary during a pandemic, keep our staff and community safe, follow the proclamations of the Governor and the Bureau of Cannabis Control’s new curbside rules all while following CDC guidelines...it was a lot at once and the rules were changing almost daily. I’m so grateful for the entire 365 team and the cannabis community as a whole. Everyone really banded together across the industry, and I feel like we’re finally finding our stride.”

This proud mom of three is still managing 365 Recreational Cannabis while working tirelessly on furthering her passion of cannabis education and destigmatizing the lingering prohibitionera stereotypes. By making her voice heard, elevating brands with integrity and making connections with thought leaders and experts, she’s helping to humanize and diversify the industry for anyone

who wants to utilize medical cannabis and alternative therapies.

As a keynote speaker at some of the nation’s largest cannabis education conferences, she’s joined toprated industry professionals as a panelist on discussions including Multiculturalism in the Marketplace, Social Equity & Justice in Cannabis, and Why Budtenders Matter. She believes that after facing unique personal challenges in an industry lacking racial and gender diversity, that she needs to take a stand and lead with honesty while creating a sense of community and ’Ohana—all of which continue to drive her ever-growing success.

Laniakea has also risen within the trade to become one of this year’s Emerald Cup judges. She’s been written up in Sensi Magazine, Forbes, Dope Magazine and Leaf among others. She is also currently working on creating an education and outreach program to connect Sonoma County’s nearly 180 assisted living, board and care home facilities with compassionate cannabis and consultants for their aging residents.

With great honor, she now takes on her next role: a valuable and prestigious volunteer board position with the Santa

Rosa Metro Chamber. This distinction— to bring both businesses and the community together in order strengthen the vibrancy of our regional economy—is something that she’s incredibly proud of. Like each local and national advocacy issue she’s tackled, she will embrace the responsibilities of the board position with her whole heart.

DISCOVER MORE 365 Recreational Cannabis 2750 Mendocino Ave, Santa Rosa 707-999-9420 | 365recreational.com

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BEHIND THE BUSINESS

MO BERNAL Anchor Rose Tattoo | Avenue Tattoo

BY KEVIN STOLL

A

RT HAS ALWAYS BEEN A

passion for Mo Bernal, owner of and artist at Anchor Rose and Avenue Tattoo.

“Since I was a little kid, I’ve always enjoyed drawing,” he explains. “Then growing up back in the ‘80s, I was a punk rock kid and started doing homemade tattoos. We had homemade tattoo equipment and we tattooed each other a lot.”

As time went by and the body art given and received increased, his desire to do tattoos for a living increased too.

To hone his skills, Mo enrolled in art classes at Santa Rosa Junior College. With guidance from established tattoo artists he befriended, and the acquisition of professional equipment, he quickly landed an apprenticeship in a local shop, building his portfolio and growing a list of clients.

Back in the late ‘90s, there were only four tattoo shops in Sonoma County. Mo sensed an opportunity. With a strong desire to improve his economic situation and putting to use lessons he learned growing up in a family that ran a small business, Mo opened the first of his two shops.

“I grew up in inner city central Phoenix—in really humble surroundings—and have always been a go-getter and a self-starter,” says Mo. “The hustle gene is very strong in my family, and I enjoy creating. Starting up my own studio was just the next logical step.”

As time progressed, so did his success and connection to the community.

“I really enjoy being part of something bigger than just my own tattooing, especially now as a mentor to the next generation,” says Mo. “I’m very inspired by the younger generation and people from all different backgrounds—Latinos, like myself, as well as all other cultures, the LGBT community and women in the industry. In tattooing there’s no glass

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ceiling, it’s open for everyone, and your talent and your drive is what will make you progress.”

That enthusiasm for inclusion and to be part of something bigger extends beyond just his industry. It can be seen through his volunteering for Food Not Bombs, contributing art for local school projects like Odyssey of the Mind and various fundraising events. It was also the motivation to help those in our community that had been affected by wildfires in recent years.

“Our community was going through a lot,” he explains, “and I really wanted to give back to the community that has given so much to me.”

Mobilizing tattoo artists from both of his shops, they drew up flash sheets of designs and launched the Roses for Rosa event where 100% of the proceeds from the $100 tattoos would be donated to fire victims. A marathon shift from 10AM to midnight raised over $14,000.

When wildfires struck again the next year, another $14,000 was raised through a

repeat event.

“It just made sense to try to help give back,” says Mo. “I’ve had a lot of success in Sonoma County, and I’ve loved Sonoma County since the day I moved here. Here I found a welcoming and supportive community, and it still warms my heart to think about it.”

It’s a sentiment and a point of pride that’s mirrored in the way he runs his business too.

“I’m very proud of the fact that my shops are the most diverse in Sonoma County. We’ve had people of every cultural background and identity in our shops. The one thing I have always liked about our vibrant industry is it’s accepting of everyone—all are welcome.”

DISCOVER MORE Anchor Rose Tattoo 532 College Ave, Santa Rosa 707-890-5288 | anchorrosetattoo.com Avenue Tattoo 3020 Santa Rosa Ave, Ste F, Santa Rosa 707-544-8288 | avenuetattoo.com

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Adaptation & Innovation Bringing the community together safely

By CADANCE HINKLE ALLINSON

photo by Keith C. Flood Photography 20

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HILE 2021 WAS BY no means “normal” with

Sonoma County remaining under lockdown through June, Downtown Santa Rosa proved to be an excellent canvas for testing new ideas and bringing the community safely together.

Early in the year, with the goal of supporting small business recovery and survival through the pandemic, business owners and volunteers came together to strategize on how to safely bring locals back Downtown. A year of unique hybrid programming that focused on the current health regulations and the mood in the community took shape. It started with an Easter Egg Hunt.

Bayside Church, a group that first got involved supporting Downtown businesses in 2020 when they built over 15 free parklets to help Downtown restaurants operate outdoors, came up with the idea to create passports sending community members to more than 30 businesses throughout Downtown with the chance to win big prizes including a big screen TV and an Xbox. Hundreds of families stopped into each store to complete their passport and enter to win. While the county was still masking and not yet fully open, this event on the cusp of the return to normalcy was a huge boost for Downtown businesses.

Bernie Schwartz, owner of California Luggage which has been Downtown for over 40 years had people come into his store that had never been there before. Schwartz remembered, “One of the Egg Hunt participants, a thirty-something guy, even said, ‘I had no idea that there was such a thing as a luggage store!’ and you just can’t buy that kind of awareness and publicity through advertising. We reached a whole new audience through participating in the Egg Hunt.”

In the spring, with several unknowns on the horizon, business owners resurrected the Open & Out program and began raising money to host ambiance enhancing activities that would encourage people to come Downtown by creating an ongoing festive atmosphere. The block of Fourth Street that remained closed to vehicular traffic had summer lighting installed in the trees and an interactive hopscotch painted on the street.

Acoustic musicians were scheduled three days a week to entertain shoppers and diners and cultural performances were scheduled in the Square.

Mercedes Hernandez who has since opened a brick and mortar location, Holee Vintage clothing at 529 Fourth Street. SOCO Market hosted three events during the summer with over 80 local small business owners, entrepreneurs and makers.

Courthouse Square proved to be an excellent venue for Pop Tha Trunk Art Show as well. Show founder Justin Hollingsworth wanted to figure out ways to help local artists expose their work to the community. “It was a dream come true to bring our artists to Courthouse Square and host our event in the heart of Downtown,” he said. After the first show, the Santa Rosa Metro Chamber connected Pop Tha Trunk to 365 Recreational Cannabis who became a sponsor of the event, assisting with advertising and securing additional vendors, allowing the event to grow even more.

Thousands of community members came out to support the local makers and artists.

Every weekend from Labor Day to Memorial Day had some type of programming Downtown, all geared toward getting people shopping, dining and seeing what Downtown Santa Rosa has to offer—and that energy carried into the fall.

Given the community’s continued desire to come together, the increasing vaccination rates and the safety of outdoor gatherings, plans moved forward with Fall Fun Fest—a massively enhanced Downtown Trick or Treating experience supported by Bayside Church. Games, inflatables, food and a costume contest coordinated by Third Street Aleworks led to thousands of people coming Downtown.

Trick or treaters roved throughout Downtown and enjoyed festivities in Courthouse Square, which had a massive LED screen to show off the fun costumes, dance parties and more.

The night ended with a screening of Hocus Pocus. Downtown business owners again got the chance to connect with community members who came through for trick or treating. “We ran out

Once county health officials announced that outdoor events would be permitted and Poppy Bank stepped up as a presenting sponsor, it was full steam ahead. Said the bank’s CEO & President Khalid Acheckzai, “Poppy Bank was happy to support Open & Out as Santa Rosa is made up of mostly small and locally-owned businesses. Through the pandemic, these are the businesses who were hit the hardest and we will continue to do all we can to support them and preserve the culture that makes this community so special.”

A Downtown Showdown Bartenders Challenge, End of Summer Block Party, Family Movie Series sponsored by Sonoma Clean Power, and other events added to the festive atmosphere.

The Downtown District also took over some programming in Courthouse Square, reaching out to several local markets to see if they would like to host activities on the Square throughout the summer. One of those was SOCO Market, organized by

Teams competed for the fastest keg-to-table service at the Downtown Showdown Bartenders Challenge obstacle course relay race.

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of candy,” said Julie Montgomery of Kindred Fair Trade. “We bought 750 pieces of candy and we ran out before the event was over. It was fantastic to get so many people into the store.”

installed and holiday music played during each skate session.

Redwood Theatre Company, a local ice dancing theatre connected to Snoopy’s Home Ice, performed on the rink three different times and Sonoma County Pride used it for a Drag on Ice show.

The rink also served as the centerpiece of the annual tree lighting event on the day of after Thanksgiving, an evening sorely missed by the community in 2020. Thousands of families attended, lining up to meet Santa and watching as Redwood Theatre Company and Snoopy skated together, leading the community into a countdown to light the tree in Courthouse Square.

A live video feed on the massive LED screen helped kids show off their costumes during the Fall Fun Fest.

Throughout the season, Courthouse Square was able to welcome first-time events, like the North Bay Indo-American Association’s Diwali Celebration, as well as community events that hadn’t taken place since the pandemic began, like the Santa Rosa Dia de los Muertos event. The ability to provide safe space for distancing as well as no outdoor mask requirements allowed for greater ease of planning for event organizers.

These events and the activation throughout the year provided a clear message: Sonoma County residents want to come together again. Seeing this, the Santa Rosa Metro Chamber decided to initiate plans that had been discussed for many years and bring a skating rink to Old Courthouse Square. Rather than use hundreds of thousands of gallons of water during a drought, the Chamber rented an environmentally-friendly synthetic skating rink. The business community came together to raise over $100,000 to make the rink a reality, and eight different nonprofit organizations, such as Sonoma County Pride, Chops Teen Club, and the Rotary Club, stepped up to run the rink from November 19 through January 9. The proceeds from ticket sales went to these non-profits, totaling over $30,000.

These events have been instrumental in helping Santa Rosans view Downtown as the heart of the community and support the small business owners that have kept their doors open as well as meet those who opened their doors for the first time during the past two years. While a handful of businesses ended up closing early on during the pandemic, thankfully the majority have managed to stay open.

Those that remained have shifted business models and adapted along with the rest of the world. They’ve taken the opportunity to remodel, change menus, alter their hours and update protocols.

Many have had to make additional shifts in response to the staffing shortage, but they’re still managing to meet the needs of the community. It’s been a huge test for many, but the small business owners Downtown are certainly up to the challenge.

Third Street Aleworks made critical changes to their business model and their space. They remodeled the inside of the restaurant to allow for better social distancing inside. Fewer staff wanted to come back to work once they were able, so they cut down their menu to make both cooking and serving easier for those returning. In doing so, they turned to more local distributors.

“All of us at Redwood Credit Union are committed to lifting people up and bringing joy and hope to our community, especially in challenging times—this is just one of the many values we share with the Chamber,” said Brett Martinez, RCU President & CEO. “We’re honored to sponsor the Winter Lights celebration, which brings the community together in a safe way while also supporting our local businesses who have faced so many struggles during the pandemic. But seeing the skaters out there with such big smiles just illustrates how resilient and supportive our community is—and it truly reflects the magic of the season!”

Volunteers from Third Street Aleworks and Bayside Church assembled the rink alongside Chamber staff. Bayside Church erected a snack shack to sell warm drinks, festive lighting was

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photo by Keith C. Flood Photography The Winter Lights rink brought season-long skating to Downtown and became the centerpiece of the tree lighting celebration.

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“We wanted to keep the money local,” said Matt Vella, who took over Third Street in the spring of 2019 with his business partners. “Our menu is now sourced from solely local distributors and almost entirely from local farmers and ranchers. Even if the options were reduced, we wanted to make sure the quality was exceptional, and working with local partners really allows us to deliver on that.”

They also made more of an effort to get into the wholesale market, expanding into the Greater Sacramento market and adding salespeople to help increase distribution.

Despite the pandemic, many new business owners opened their doors in Downtown Santa Rosa over the past year, including Botany Zhi, a stunning indoor plant jungle located on D Street run by the incredibly friendly Lewis Deng, lover and grower of all things green. Multiple new restaurants opened this year as well, all from restauranteurs with other established restaurants in the Bay Area.

On Fourth Street’s 500 Block, Sushi Rosa (an eatery where robots serve your sushi) and Warike Restobar opened, the 700 Block welcomed both Falafel Hut and Mi Pueblo, and Fifth Street saw Mi Ranchito Restaurant open its second Sonoma County location.

One of the other interesting shifts in Downtown life over the course of 2021 was a change in parking behavior.

Longtime residents of Santa Rosa can frequently be heard to bemoan the “lack of parking” Downtown, while many new residents see Santa Rosa as a city with

plenty of inexpensive parking options— they love the ease and safety of garage parking or utilizing the City’s Passport parking app for street parking. In response to the pandemic and the need to support businesses by making it easier for shoppers and diners to come Downtown, the City incentivized garage parking by making it free on the weekends, free after 5 p.m. and free for the first hour. That temporary change has led to an increase in garage use by 2%.

Beautification efforts also took place in 2021 with over thirty new trees planted, replacing the dead and diseased ones planted many decades ago. The combination of crape myrtles and gingko trees will provide new color in both fall and spring.

2022 will see the long-awaited reinstallation of the Asawa Fountain with the panels cast in bronze and the installation of Blessing Hancock’s piece Unum on the Square. Inspired by the unified Old Courthouse Square, the sculpture embraces themes of welcoming and inspiration, while also relaying the Santa Rosa values of innovation and cultural inclusivity through its text which was collected through a community engagement process that speaks values inherent to Santa Rosa.

These pieces will not just bring public art to the Square but allow Downtown Santa Rosa to showcase its important history while focusing on the future. One that will undoubtedly include an active, engaging and flourishing heart of the community.

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The State of Hospitality in Santa Rosa

BY CHRIS VOMVOLAKIS

S

INCE THE LATE 1990’S SANTA ROSA has continued

to grow as a premier travel destination driven by the allure of award-winning wines, world-class craft beer, unmatched outdoor recreation and athletic competitions, and farm to table cuisine. The common thread that weaves its way through these experiences is Santa Rosa’s stellar reputation for hospitality.

Hospitality—the cornerstone of the tourism industry in Santa Rosa and Sonoma County—can be defined as, “The friendly and generous reception and entertainment of guests, visitors, or strangers in which the host receives the guests with goodwill.”

Hospitality in Santa Rosa and Sonoma County is part of a multibillion–dollar industry that is completely dependent on the availability of leisure time, disposable income, and

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customer satisfaction. The hospitality “supersector” consist of four segments: travel and tourism; food and beverages; lodging and accommodations; and arts, entertainment, and recreation.

While many business niches are composed of a handful of different organizations, the hospitality industry applies to nearly any business that provides customer service and is focused on meeting leisurely needs rather than basic ones.

The Impact of COVID-19 on the Hospitality Industry As an industry reliant mainly on travel and tourism, the restrictions on travel and ongoing concerns individuals have from COVID-19 variants have placed profound strain on the hospitality sector, centered mainly on the impact on jobs and employment countywide.

In the fall of 2021, the U.S. Department of Labor reported that the number of hospitality job openings is expanding. While that may sound good for individuals, it is a concerning trend for the economy, indicating an increasingly difficult labor market that was already placing pressure on hospitality and tourism businesses.

The agency’s recent Job Openings and Labor Turnover Survey (JOLTS), analyzing data from October 2021, showed that there were 11.03 million job openings in the United States—exceeding the number of people actively searching for work by 3.6 million.

The JOLTS report is closely watched at the Federal Reserve and elsewhere for signs of labor market tightness. The pandemic has caused a surge in employee departures, exceeding what were once historic levels. Even with October’s decline, the level is still 24% above where it was during the same period in 2020. Economists generally see the exodus as a result of greater opportunity in the pandemic-era jobs market spurred by many workers still reluctant to come off the sidelines either because of child-care issues or health concerns.

Percy Brandon, general manager of Vintners Resort, has nearly 100 openings for a variety of lodging and food service jobs at the luxury Santa Rosa-area property. Will Seppi, owner of Costeaux French Bakery in Healdsburg, is looking for up to 15 more workers to essentially double the staff so the restaurant can open seven days a week instead of only five.

These hospitality operators are emblematic of the vexing challenge facing many Sonoma County restaurants, hotels, wineries, breweries, and cafes: securing enough qualified workers to efficiently and effectively run their businesses.

With over 80% of county residents 5 or older fully vaccinated

their ability to resume normal daily operating hours. What’s more, greater competition for new hires has forced hospitality establishments to pay higher wages even though there has been an extremely sharp decline in revenue in this sector.

With more hospitality businesses trying to ramp up, “It’s become a rat race among all of us to bring more people on board,” Brandon said, noting that “never in my career have I seen this,” as he strives to double his 100-person payroll to fully reopen all the property’s amenities.

Encouraging signs In 2021, state legislators allocated $95 million for Visit California to launch a marketing and advertising program called “Calling all Californians.” The initial goal is to encourage travel within the state where visitors spent $145 billion in 2019.

Tourism spending cratered in the pandemic, dropping by $79 billion last year when 1.2 million of the state’s hospitality workers lost their jobs.

California State Senator Mike McGuire (D-Healdsburg) says legislators are discussing spending $1.5 billion in the current budget to add a third round of small business grants of up to $25,000 apiece that struggling enterprises, including in the hospitality sector, could use to boost payrolls among other things.

McGuire, a key player in securing Governor Gavin Newsom’s support for the tourism stimulus, expressed confidence Calling all Californians would “stir significant economic activity across California.” He and other state officials believe it will lead to tens of billions of dollars in visitor spending and additional state and local tax revenues. Peter Rumble, CEO of the Santa Rosa Metro Chamber, agreed, saying Sonoma County needs “some of that cash to kick-start the travel and hospitality sector.”

The local hospitality industry has been slowly adding jobs as the community has gradually reopened, although the workforce remains 30% smaller than it was the spring before the pandemic—when the county’s economy was vibrant and growing. There are currently 6,200 more people on local hospitality payrolls than in April 2020—when the public health crisis propelled the Sonoma County unemployment rate to an 80-year high of 15.4%. In that single month after the onset of the pandemic, 48,000 local residents were laid off, including 14,400 who worked in hospitality jobs, according to state employment data.

and the threat of the COVID-19 virus finally fading after a painful two years, Santa Rosa and Sonoma County companies have slowly been able to expand operations.

However, many area restaurants, wineries, breweries, and hotels continue to be constrained by staffing shortages. It limits

At Vintners Resort, similar to all venues, employees are working long hours and filling multiple roles. Still, parts of the property—the River Vine restaurant, the spa, events center, and catering business—are either closed or operating on a limited basis due to the labor shortage.

“The burnout rate is increasing,” said Brandon, the general manager. “Our employees are tired.”

The hotel is fully open thanks to the staff ’s hustle, and the acclaimed John Ash & Co. restaurant, known for its Wine Country cuisine, is operating daily except Monday and Tuesday.

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In 2020 and 2021, the popularity of staycations, hygiene protocols and contactless technologies—all now firmly embedded in the daily activities of hospitality businesses—has risen sharply, and we are seeing some new trends emerge locally.

Today—Hospitality 2.0 The Chamber conducted a survey of local hospitality professionals for the purpose of unearthing the direction the industry is heading in. Overall, these professionals overwhelmingly indicated the need for the service and hospitality industry to embrace the following trends and understand what’s at stake. Six findings came out from this survey: 1. Standardization can no longer be the norm: It is becoming critical to personalize and tailor the services to the needs and preferences of travelers.

Going places Hotels and markets that rely on the hospitality supersector are still likely a year or more away from a meaningful recovery.

Business travel is expected to improve in 2022, but won’t solve the problem. There will certainly be some travel restrictions companies institute voluntarily, and companies holding onto cash will likely make cuts to travel budgets. The simple availability of group and convention business will be governed by meeting restrictions imposed by state and county health officials.

The bedrock of Sonoma County’s hospitality supersector, leisure travel, is coming back—but slowly, similar to business travel. Direct visitor spending in Sonoma County totaled $1.1 billion in 2020, down from $2 billion the previous year. Despite the decline, Sonoma County remained just behind Monterey ($1.5 billion) and ahead of Napa ($0.8 billion) and El Dorado ($0.7 billion) Counties. Sonoma County’s Transient Occupancy Tax (TOT) receipts totaled nearly $36 million in 2020—a decrease of 26.3% from 2019, a year that recorded the highest level of TOT receipts Sonoma County has ever collected.

Despite the slowness of recovery, there is optimism in the industry.

“As travelers begin to embrace a return to something resembling ‘normal,’ it seems that the Delta variant has had only a nominal impact on the willingness to travel,” said Charlene Lennon, Director of Sales for Visit Santa Rosa. “We believe we are past serious virus-related barriers in destination travel, although the emergence of Omicron will have a small short-term effect.

We expect travelers to hit the roads and skies with continued passion and positivity in 2022.”

Lennon went on to say that “based on the consumer sentiment trends we’re seeing, travelers are increasingly accepting health risks as manageable due in part to rising vaccination rates.” She predicts that 2022 will be characterized by growth in vacation length-of-stay metrics, travel farther from home (versus the past two years) and a higher proportion of “major vacations” as well as more frequent local drive market getaways.

Without question, the pandemic has had a profound impact on the tourism industry—and will likely have lasting implications.

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2. To create value, focus on niche markets: More customization and specialization may enable increased value creation for hospitality organizations. But be careful, as one respondent said—this requires a genuine modification of the value proposition, not “simply branding and rebranding.”

3. Exploit technology as an accelerator for business: Technology will be at the core of the hospitality experience, both before and after a visit to Santa Rosa. This will lead to the development of new concepts and more innovation in the industry and contribute to the emergence of an ever more individualized offer.

4. Social responsibility is a moral and economic obligation: The impact of global warming is a major risk for both hospitality businesses, which may lose revenues and profits, and society as a whole. It is critical for governments, but even more so for organizations, to become more sustainable: “not just green, but real sustainable business models.”

People are becoming increasingly sensitive to environmental and social issues. A respondent noted that this “has to be considered in branding, but beware of green-washers; consumers are now well-aware that window-dressing exists and they will not buy it.”

5. Develop more responsive and resilient business models: One respondent said, “Tourism, despite the slow return of visitors, will become riskier and more prone to crises” as the number of travelers steadily continues to grow and confidence returns. This will be accompanied by increased regulation as smaller communities (e.g., Guerneville or the City of Sonoma) perceive pressure from the number of tourists returning.

Lockdowns, upturned work, and strained childcare schedules have afforded food delivery services new importance this year.

No longer content with only ordering the usual go-to pizza, Thai or Indian takeaway, Santa Rosans have taken things up a notch. Not wanting to forego the frills of fine dining, they are now looking to emulate the dining-out experience at home.

Santa Rosa food and beverage outlets have made this possible by incorporating drinks deliveries and offering extras: atmospheric candles, QR-code playlists, and unexpected freebies. Meanwhile,

hotels have played their part in supporting local first responder needs and turning hotel rooms into alternative workspaces for those tired of working from home.

6. Manage talents actively: The days of long-lasting employee retention as well as passive, hierarchical management styles are definitely gone. “Attracting, developing and keeping the right talent into and within the hospitality industry remains a core challenge.”

Tomorrow—Hospitality 3.0?

While the consensus revolves around the need for the Santa Rosa and Sonoma County hospitality industry to evolve in order to better adapt to the current environment, some respondents were more extreme and suggested that hotel rooms as we know them today “will become a thing of the past.”

These survey respondents refer to the impact of the sharing economy and the tendency of today’s customers to avoid traditional hotels. They believe that adjustments are not sufficient, and that the hospitality industry must reinvent itself.

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Bay, Pool, Garden or Pasture Views

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In-Room Massage Services

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Pool, Sauna, Whirlpool and Fitness Center

This standpoint is reinforced by the increasing importance of technology in the hospitality industry and the power that technology firms are acquiring. A respondent elaborated: “Major technology firms will replace most hotel brands because they can offer technology solutions and create markets to attract customers. The traditional hospitality industry will evolve into niche markets serving specific types of customers or luxury sector so they can afford to pay their staff a higher salary.

Some corporate brands may survive, but their business will get tougher.”

While some respondents see more change than others coming for the hospitality industry, all agree that the sector must evolve and reinvent itself to take advantage of the opportunities and cope with the challenges it faces if they wish to remain competitive in an already challenging business landscape. The only question remaining is how quickly that transformation will happen.

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(707) 875-3652 | www.InnAtTheTides.com

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Cuisines from different regions of Mexico are the popular fare at the new permanent food-truck park in Santa Rosa’s Roseland District.

MITOTE FOOD PARK: FROM VISION TO REALITY

BY CHRIS VOMVOLAKIS

L

OCATED IN THE SOUTHWEST

section of the city, Roseland is the home to the largest Latino population in Santa Rosa. However, it was not until the fall of 2017 that Santa Rosa annexed Roseland, a community of about 8,000 residents spanning 714 acres. The benefits of annexation include representation on the City Council and the City’s investment in roads, sidewalks, and parks.

Now, Roseland is celebrating the

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construction of Mitote Food Park, a 7.5acre County-owned parcel and permanent outdoor home for specialty food trucks and a gathering place for Latinx culture.

Mitote (Pronounced, Me-toe-tay): From the ancient Nahuatl language meaning a party or gathering.

Over the last year or so, the food truck park has been a gathering spot in the heart of Roseland for several food trucks, including Charro Negro, Lucha Sabina, Gio y Los Magos, La Victoria and Maria Machetes.

The busy Sebastopol Road location in front of the former Dollar Tree store, now Mercadito Roseland, has become a destination for those seeking some of the best birria, tacos, tamales, aguachiles and tlayuda around. Tents and tables

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with colorful tablecloths serve as the communal dining area, allowing eaters to sample different trucks.

In the ancient Nahuatl language, the word Mitotl frames a series of ceremonies where pre-Columbian Mexicas gathered to celebrate heritage and culture through regional cuisines, music and the arts.

Mitote Food Park refers exactly to that.

“Mitote is sharing best ideas, creating best ideas,” said Octavio Diaz, a restaurant-owner who oversees the food truck operation and future park.

According to Diaz, local food trucks from all over the North Bay will soon have a space to offer taste experiences from all over Mexico: Oaxaca, Jalisco, Michoacan, Yucatan, and Mexico City. Visitors will also be surprised to find cuisine from other corners of the world with Asian, African, European and South American food joining the food truck line up.

“It’s going to change Roseland in a good way, and make it an even happier place,” said Rodrigo Mendoza, owner of the Charro Negro food truck.

Mitote is part of the much larger Roseland Village project, Tierra de Rosas, which has been in the works since 2005 as a neighborhood improvement concept put together by the Sebastopol Road Urban Vision Plan, the Sonoma County Community Development Commission, and the nonprofit MidPen Housing of Foster City (San Mateo County). Plans for the Tierra de Rosas development include 75 affordable rental apartments, 100 market-rate rental apartments, a civic building, a one-acre public plaza, a public library and a Mercado food hall.

For the food truck operators at the 7,000-square foot Mitote Food Park, the experience will be much more than a transition from plates and silverware to compostable take-out boxes. The highend trucks—each mobile kitchen can cost $100,000 to $200,000, Diaz said—cater to locals and visitors from across Sonoma County who are eager to try such Charro Negro highlights as the layered aguachile

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of raw shrimp marinated in lime and chile then mixed with mango, cilantro, jicama, pickled onions, avocados and cucumbers, all piled in a tall plastic cup rimmed with hibiscus and mole salt.

Mitote is serving up authentic delicacies long enjoyed by families at the dinner table and celebrations. Birria tacos from the Los Magos truck have shredded beef laced with onion tucked into corn tortillas, then deep-fried and served with spicy pickled carrot, radish, jalapeno, lime and hot sauce. Guests sit at widely spaced folding tables under a large white tent and savor fruit aguas frescas while enjoying mariachi music strumming from speakers.

One truck, Antojitos Victoria, offers familiar fare like nachos, but also serves up quesadillas stuffed with interesting ingredients like nopales (cactus), chicharron salsa verde or chicken mole verde. The bundles are lightly fried for delicious crunch.

Speaking about Mitote Food Park, current Santa Rosa City Council member Eddie Alvarez said, “What’s going to happen tomorrow, what lays ahead of us?

It gives me hope, it makes me excited.”

Food truck owner, Neil Pacheco, a second-generation Latino entrepreneur, smiles as he unrolls a banana leaf on one of the specialty tamales he sells at his Tamales Oaxaqueños stand at Mitote Food Park.

Pacheco and his business partner have a kitchen where a five-person crew makes fresh tamales around the clock, about 2,500 a day. Area farmers and construction workers stop by his stand from 5 a.m. to noon for a tamale, usually for breakfast.

Marlene Orozco, lead research analyst with the Stanford Latino Entrepreneurship Initiative, said Latinos are twice as likely as other ethnic groups to become business owners, no matter if their families had operated businesses or not.

An economic sociologist contracted to work on entrepreneurship research for local Santa Rosa Latino leadership group Los Cien, Orozco said the U.S. growth of Latino-owned companies is a two-decade trend that coincides with population increases. Indeed, the county’s Latino population grew 17.4%, from 120,430

residents in 2010 to 141,438 in 2020 according to new U.S. census data released in August.

Latinos now make up nearly 29% of Sonoma County residents, up from a decade ago when their share was just under 25%. White residents comprise slightly less than 59% of the total local population of 488,863 people. That’s a sharp decline from 66% 10 years ago.

Although the county’s population growth slowed considerably to a scant 1% in the past decade, clearly Latinos continue to relocate in Santa Rosa.

As a result, Latinos’ latest estimated local aggregate annual household income was $2.3 billion in 2019, representing strong consumer buying power that’s growing, according to Orozco’s research.

While Diaz is also looking forward to Mitote’s development and “steady rhythm,” he’s grateful for how the city, county and vendors have all worked together to make the nascent project a reality.

“Our chefs are so happy here in these hard times, and to me, that’s more valuable than money,” he said. “I’m thrilled that they’re feeling the enthusiasm, that they took the gamble and are doing OK. It’s been challenging, but there’s no room for not thinking positive.”

Mitote food park represents a long journey—from rural and urban kitchens in Mexico to community-centered projects such as murals, performances, artisanal crafts and open-air markets.

Despite the challenges, including some local resistance to the annexation of the land to the City of Santa Rosa, the vision of Mitote Food Park is becoming a reality.

DISCOVER MORE Mitote Food Park 665 Sebastopol Rd, Santa Rosa, CA 95407 mitotefoodpark.com

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Thank you to The John Jordan Foundation $150,000, Redwood Credit Union $150,000 and our Community as we are almost half way to a our goal TLC Child & Family Services is a non-profit organization that serves over 250 youth and families a day and is home to Journey Academy, a therapeutic non-public high school located on our main campus in Sebastopol. We help teens form connections to self, others, and the larger community

WWW.TLC4KIDS.ORG SantaRosaMetroChamber.com

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PUTTING THE FUN BACK IN LEARNING AT THE CHILDREN’S MUSEUM OF SONOMA COUNTY

BY CHRIS VOMVOLAKIS

S

INCE OPENING ITS DOORS

in 2012, the Children’s Museum of Sonoma County (CMOSC) has become Santa Rosa’s premier destination for learning through direct experience play, welcoming over 150,000 parents, caregivers, educators and families each year. Through their interactive exhibits and engaging educational programs, CMOSC has been dedicated to inspiring young minds to learn about the world around them, stimulate creativity and curiosity, and to discover the world through playful exploration of the arts

and sciences.

CMOSC is a place where children can do the serious work of learning through play. A person who holds a place in many of our childhood and parenting memories, Fred Rogers said, “Play is often talked about as if it were a relief from serious learning. But for children play is serious learning. Play is really the work of childhood.” CEO and Founder Collette Michaud agrees and emphasizes that CMOSC is the perfect place for children to learn through play. She is a huge believer in out-of-school experiences that involve play and their ability to shape us—that we all have the inherent and biological need to play to be fulfilled and happy.

Under Michaud’s leadership CMOSC is brimming with one-of-a-kind educational experiences that are truly unlike any other. From painting with shaving cream and jamming on a drum set made of recyclable materials to playing inside a real helicopter, CMOSC promises that

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kiddos will leave with tons of memories and a little extra knowledge.

Her proudest moment was when CMOSC secured a 1.8 million dollar grant from the State of California to build an outdoor nature space on an acre of land at the Children’s Museum.

The grant gave them the confidence to move forward on construction even though CMOSC was not a fully operating museum at the time. Michaud proudly recounts creating “Mary’s Garden” way ahead of schedule, and in 2016, it was named “Best place in the world for children that is not a playground” by Landscape Architecture online.

To local and visiting families alike this outdoor play area is the big draw. An expansive playground with a butterfly theme (“Mary” is short for mariposa, the Spanish word for butterfly), roughly half of the area revolves around a replica of the Russian River, a self-filtering water feature that trickles into a pond with living plants and flowers.

On one side of this river, there’s a selfdraining gravel pit where kids can play with rocks and use gutters and other toys to manipulate water bubbling up from fountains. On the other side, a series of hands-on water-play tables give kids the chance to use hand pumps, tubing, and other toys to learn about gravity and physics. The river is populated with sardine-size plastic fish, which kids are encouraged to extract with nets or bare hands or both. It serves as an interactive, aquatic ecosystem that provides outdoor fun and playful exploration.

The goal of this waterfall and stream

Within Mary’s Garden, a citation notes, children “can be involved in the plantgrowing process by planting, feeding and watering vegetation. They can fish, run and learn from nature.” Elsewhere, Mary’s features an area with giant Styrofoam blocks that kids can use to build forts and Rube Goldberg machines, and an area where children can erect teepees under the shade of a giant oak tree. There’s even an actual garden where kids can learn more about certain produce, then pick and eat it.

Adjacent to Mary’s Garden is the arts studio, a reconstructed farmhouse that

large pollen balls across the gallery with wind cannons or brush a crocodile’s teeth in the dental lab. Other exhibits include a train car, light peg wall, tree house, health lab, magnet table and much more.

system is to connect children and adults to water in their environment by replicating the Russian River watershed.

The water feature captures and filters rainwater while attracting local wildlife such as butterflies, dragonflies, and frogs. The entire stream is recirculated through a large wetland filtration system, showcasing the importance of native wetlands to the health of local aquatic ecosystems.

“What makes Mary’s Garden special is the amount of green space and outdoor space we have,” Michaud says. “The garden area and the ‘Russian River’ is spectacular—it looks like a real miniRussian River, and the kids love that.

There are also sculptural butterflies. So, we’re special in that way.”

features different themed projects every week and even includes an area where kids can paint right on the windows! One week, projects can incorporate recycled materials from across Santa Rosa and Sonoma County. The next, a project can revolve around old newspaper.

Over in the Ernest L. and Ruth W. Finley Science & Imagination Gallery, kids can immerse in a world of discovery through a combination of imaginative play spaces and interactive exhibits based on scientific principles. Children can entertain their parents with a live show in the puppet theater or cook up a healthy “pretend” meal in the café. Kids will also enjoy building various structures in the hardware store or watching busy honeybees work in the live beehive, shoot

And for the little, little ones, there’s TOTopia, the toddler-only play space designed specifically for the developmental needs of children ages 30 months or younger. Crawlers and toddlers can explore a tide pool water discovery area, a sensory table, a ball wall, a storybook cottage and more.

With over 7,000 square feet of interior space, coupled with 36,000 square feet of outdoor areas, there’s no shortage of exhibits and activities to explore at the Children’s Museum of Sonoma County, helping it easily achieve its objective of inspiring curiosity and creativity in children through joyful, transformative experiences.

DISCOVER MORE Children’s Museum of Sonoma County 1835 W Steele Ln, Santa Rosa 707-546-4069 | cmosc.org

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AT HOME IN SONOMA COUNTY AN UPDATE ON EXPANDING AFFORDABLE HOUSING OPTIONS

BY PETER RUMBLE

Q

UALITY OF LIFE IS ONE of the biggest draws for

living in Sonoma County. In fact, U.S. News and World Report ranked the Santa Rosa metro area #8 out of the top 150 places to live for quality of life in

2021.

Yet significant numbers of families struggle with housing instability and a high housing cost burden in Sonoma County.

It’s not only a critical quality of life issue for the families and individuals who struggle to afford stable housing—affecting educational as well as physical and mental health outcomes—it also represents a broader challenge to our region’s economic well-being. Employers large and small seem to universally point toward housing affordability and availability as one of the most significant challenges to recruiting and keeping their workforce intact.

57% OF RENTERS AND 41% OF HOMEOWNERS PAY MORE THAN

30%

of their income for housing, the highest percentage of cost-burdened residents of all 9 Bay Area counties

77%

of extremely low-income Sonoma County families are paying more than half of their income on housing costs

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Local partners creating solutions for affordable, workforce and market rate housing A number of local and regional organizations are making a difference. Here are a few to watch:

Generation Housing, a housing advocacy organization, educates the public and policymakers on good pro-housing policy, and champions opportunities to increase the supply, affordability, and diversity of homes throughout Sonoma County.

The Renewal Enterprise District, or RED, was formed by the County of Sonoma and City of Santa Rosa to take a regional approach to meet public policy housing goals by building not just homes but communities to support sustainable living. In pursuit of these objectives, the County and City have loaned $20 million from PG&E settlements to launch the RED Housing Fund, a new public charity providing gap financing to meritorious, shovel ready projects in transit rich areas.

Burbank Housing is a local nonprofit dedicated to building quality affordable housing that puts people first. They’ve built over 3,800 affordable rental units in 78 communities, as well as building and selling over 1,000 affordable homes for first-time homebuyers, creating vibrant local communities that foster opportunities for people with limited-income of all ages, backgrounds and special needs.

While building more housing at both the affordable and market rate levels is the solution to this challenge, making that happen will take many organizations and efforts working in shared purpose.

In last year’s magazine, we were thrilled to share with you a unique partnership between the Santa Rosa Metro Chamber and Housing Trust Silicon Valley to create the Sonoma County Housing Fund (SCHF) to help finance the start of affordable housing in Sonoma County. Through this partnership, the Metro Chamber leverages its business relationships and knowledge of local affordable housing development opportunities to create a local pool of funds and a pipeline of projects, while Housing Trust Silicon Valley matches local dollars raised (at a 2:1 level) and provides all the lending services and expertise in funding affordable housing developments.

Kaiser Permanente provided the initial seed investment for SCHF, delivering a $1,000,000 check to the Chamber in early 2020.

A year later, the Sonoma County Housing Fund is an unquestionable success. In spite of the pandemic, SCHF invested in three projects—two in Santa Rosa and one in Sonoma

Siesta Senior Apartments Milestone Housing Group, LLC, is building a 92-unit senior apartment development on 2.29 acres of land at 171 Siesta Way and Sonoma Highway, just outside of the City of Sonoma. The three-story Spanish-styled building is designed to blend into the existing neighborhood with the wings dropping to two stories as they approach nearby properties. All of the units will be one-bedroom apartments connected by interior hallways with elevators serving the upper floors. There are a number of amenities planned for the site including a clubroom, exercise stations, dog park and outdoor communal areas. For more information, visit SiestaSonoma.com.

Valley—that are creating approximately 250 affordable housing units, including a development focused on affordable senior housing. What is more, one project has already paid off its loan from the Fund, and now those proceeds will soon be re-invested in another future affordable housing project in Sonoma County.

Based on this success, Kaiser Permanente stepped up again in 2022, writing a second $1,000,000 check for the Sonoma County Housing Fund to create a deeper pool of resources for developing affordable housing in our community.

Developments the Sonoma County Housing Fund has helped get off the ground Stony Point Flats Phoenix Development is building a 50-unit apartment community available exclusively to lower income households at 2268 Stony Point Road in Santa Rosa. The design of this threestory, walk-up complex includes a mix of one-, two-, and threebedroom units, and incorporates a host of indoor and outdoor amenities like a children’s play area, sport court, computer center and community room. Stony Point Flats is being designed by KTGY Architecture and Planning and will be professionally managed by FPI Management Company to ensure the long-term quality housing needs of residents and the community are met.

For more information, visit StonyPointFlats.com.

ACME Family Apartments Acme Family Apartments will be a 77-unit development serving families earning up to 60% of the area median income.

A two-story building at the complex’s entrance features a community space that will include a clubhouse with kitchen, tech room, and management and resident services. Following that building are four three-story walkup buildings, and around the complex are 56 surface and 74 tuck under parking spaces. There will be at least eight accessible units following Americans with Disabilities Act requirements.

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YESTERDAY. TODAY. TOMORROW. AMR Sonoma Life Support Answers the Call

Even in a year of transformation, some things must remain the same. AMR has served Sonoma County for 30 years with the highest quality emergency medical care. With a dedicated team of clinicians, we have always answered the call: getting individuals the care they need in an emergency, and serving the community in a crisis.

Our commitment to consistent quality of care, community investment and strategic partnership—through the best and worst of times—has helped build strong relationships with hospitals, local governments and the people of Sonoma County.

Those relationships, and AMR’s locally-based and nationally supported resources, are the foundation upon which we build the quality emergency medical services solutions of tomorrow, together.

That is a commitment that will never change.

For more information, visit amr.net/sonoma-county

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UNIQUE SHOPS, UNUSUAL FINDS

BY KEVIN STOLL

LOOKING TO SUPPORT LOCAL BUSINESSES, PICK UP AN OUT-OF-THE-ORDINARY GIFT, OR FIND THE QUINTESSENTIAL HOMETOWN CUSTOMER SERVICE EXPERIENCE? YOU CAN’T GET MUCH BETTER THAN THESE UNIQUE LOCAL SHOPS.

CORRICK’S STATIONERY, GALLERY & GIFTS

THE STORE NEXT DOOR

The Store Next Door

Finding the perfect gift for someone special is a joy. Finding a gift that’s locally sourced and utterly unique, well that’s even better. The Store Next Door makes it easy—they have oodles of unique items from independent artisans and makers with the majority being made right here in the North Bay. Whether it’s a fun little something for yourself or a customassembled gift basket for a bestie, family member or client, these unexpected finds are sure to make the recipient feel special.

Whistlestop Antiques

When you walk through the door, you’ll understand why Whistlestop has been consistently voted “Best” antique store in Sonoma County since 1996.

The 10,000 square feet of this historic brick-walled building are chock-a-block with a wide variety of antiques and collectables from over 30 independent dealers. From vintage toys and furniture, pottery and art, china and glassware, estate and costume jewelry, collections of books, magazine, postcards and more, Whistlestop is filled with treasures around every corner just waiting to be discovered.

California Luggage Company

A store dedicated to luggage and travel items? That’s right! Originating in San Francisco in 1915, California Luggage

the Best of Santa Rosa

CALIFORNIA LUGGAGE COMPANY

photo by Kelsey Joy Murphey Photography

has called downtown Santa Rosa their home for four decades. You’ll find name brand luggage, leather goods, computer and briefcases, daypacks and duffel bags, umbrellas, purses and wallets, and travel accessories galore—all at extremely competitive pricing. But more than that, this hometown shop delivers the highest level of personalized customer service, from repairs and monogramming to just helping you find what fits your needs.

Miracle Plum

An artisanal neighborhood market, bottle shop and wine bar, Miracle Plum is a welcoming space filled with curated pantry items, responsibly grown staples from local farms and beautiful kitchen wares with a focus on locally-made and women-made products. Their off-site kitchen, just a few blocks from the shop, keeps them stocked with their graband-go food, house-made products and sun-downer menu items. Whether you’re popping in to pick up lunch, staying to sample a glass (or flight) of wine, or searching for a unique gift for the foodie in your life, this approachable little shop is your source for delicious things made well.

Corrick’s Stationery, Gallery & Gifts

For more than 100 years, Corrick’s has been known as a go-to for unique and hard-to-find products. Whether you’re looking for fine art or locally handcrafted goods, elegant stationery and pens, silver, crystal, or distinctive wine country gifts, you’ll appreciate the old-school customer service offered at this fourth-generation run shop. And it’s not all retail—they’re a community meeting place featuring meet-and-greets with local painters, woodworkers, and jewelers. It’s so much more than Sonoma County’s oldest stationery store—it’s a local gem not to be missed.

DISCOVER MORE The Store Next Door 632 Fourth St, Santa Rosa 707-284-7424 | thestorenextdoorsr.com Whistlestop Antiques 130 Fourth St, Santa Rosa 707-542-9474 | whistlestop-antiques.com California Luggage Company 609 Fourth St, Santa Rosa 707-528-8600 | califluggage.com Miracle Plum 208 Davis St, Santa Rosa 707-708-7986 | miracleplum.com Corrick’s Stationery, Gallery & Gifts 637 Fourth St, Santa Rosa 707-546-2424 | corricks.com

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THE PURPOSE OF OUR CAPITAL CAMPAIGN IS TO PURCHASE AN ADDITIONAL PROPERTY TO HELP US SERVE WOMEN AND CHILDREN LIVING OR AT RISK OF LIVING IN HOMELESSNESS IN SONOMA COUNTY.

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A Capital Campaign that grows our campus and reinforces our mission in this community. Your contribution will help those experiencing or at risk of homelessness. Thank you for your support and help to raise one million dollars!

For More Information and to Donate Please Visit Us at www.thelivingroomsc.org

BUSINESS DIRECTORY

For the most current information, please call or check the websites of these member businesses, or visit SantaRosaMetroChamber.com/directory.

ACCOUNTANTS - CERTIFIED PUBLIC ALLEN GROUP LLP 120 Stony Point Rd, Ste 230 Santa Rosa, CA 95401 ..................................................... 707-217-6656 allengroupllp.com BOLLINGER, GLENN, GUATTERY, GUNN & MCARAVY, LLP 111 Santa Rosa Ave #400 Santa Rosa, CA 95404 .....................................................707-526-2624 santarosacpa.com BPM LLP 110 Stony Point Rd, Ste 210 Santa Rosa, CA 95401 ....................................... 707-544-4078 bpmcpa.com DAL POGGETTO & COMPANY LLP 149 Stony Cir, First Fl Santa Rosa, CA 95401 ........................................707-545-3311 dalpoggetto.com DILLWOOD BURKEL & MILLAR, LLP 175 Concourse Blvd, Ste A Santa Rosa, CA 95403 ........................................707-577-8806 dbmcpa.com LAWRENCE A. KROPP, CPA/ATTORNEY 438 First St, Ste 400 Santa Rosa, CA 95401 .....................................................707-523-4555 LINKENHEIMER LLP 187 Concourse Blvd Santa Rosa, CA 95403 ....................................... 707-546-0272 linkcpa.com MOSS ADAMS 3558 Round Barn Blvd, Ste 300 Santa Rosa, CA 95403 ........................................707-527-0800 mossadams.com

PISENTI & BRINKER LLP 3562 Round Barn Cir, Ste 300 Santa Rosa, CA 95403 .....................................................707-542-3343 pbllp.com ADVERTISING - BROCHURE DISTRIBUTION CERTIFIED FOLDER DISPLAY SERVICE, INC. 203 Lawrence Ave South San Francisco, CA 94080.....................................650-589-3117 certifiedfolder.com ADVERTISING - DIGITAL WEST COUNTY NET 1053 College Ave Santa Rosa, CA 95404 .....................................................707-755-5855 westcounty.com ADVERTISING - DIRECTORY & GUIDE VALLEY YELLOW PAGES 1850 N Gateway Blvd Fresno, CA 93727 .............................................................800-350-8887 myyp.com ADVERTISING - MAGAZINES SYNERGY MEDIA, LLC DBA HOMES & LAND MAGAZINE/GOLF GUIDE 884 Second St Santa Rosa, CA 95404 .....................................................707-578-3300 synergymedia.biz ADVERTISING - PROMOTIONAL PRODUCTS BRIGHT IDEAS 2264 Knolls Hill Cir Santa Rosa, CA 95405 .....................................................707-575-4656 brightideas-ca.com

D & S AWARDS, LLC 1000 Piner Rd, Ste A Santa Rosa, CA 95403 .....................................................707-577-8008 dsawards.com FIVE THOUSAND FORMS 421 E Cotati Ave, Ste D Cotati, CA 94931 ...............................................................707-794-7906 givemefive.com HALLS EXECUTIVE GIFTS AND AWARDS 5460 State Farm Dr, Ste 17 Rohnert Park, CA 94928 .....................................707-546-9220 hallsawards.com NATIONAL PRINT + PROMO 5800 Redwood Dr, Ste D Rohnert Park, CA 94928 .................................................800-325-3120 nationalprintpromo.net SONOMA DESIGN APPAREL & PROMOTIONS, INC. 3510 Airway Dr Santa Rosa, CA 95403 .....................................................707-578-4739 sonomadesignapparel.com ADVERTISING AGENCIES & COUNSELORS THE ENGINE IS RED 401 Mendocino Ave #100 Santa Rosa, CA 95401 .....................................................707-546-5448 theengineisred.com VINSON ADVERTISING PO Box 3723 Santa Rosa, CA 95402 .....................................................707-537-0478 vinsonadvertising.com WEST COUNTY NET 1053 College Ave Santa Rosa, CA 95404 .....................................................707-755-5855 westcounty.com

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ADVERTISING SPECIALTIES SMALLNORMOUS LLC 971 Baird Rd Santa Rosa, CA 95409 .....................................................707-583-9505 smallnormous.com AIRLINE COMPANIES ALASKA AIRLINES 555 Airport Blvd Burlingame, CA 94010 .......................................800-252-7522 alaskaair.com AIRPORT TRANSPORTATION SERVICE SONOMA COUNTY AIRPORT EXPRESS 5807 Old Redwood Hwy Santa Rosa, CA 95403 ........................................707-837-8700 airportexpressinc.com AIRPORTS & AIRPORT OPERATION CHARLES M. SCHULZ - SONOMA COUNTY AIRPORT 2290 Airport Blvd Santa Rosa, CA 95403 .....................................................707-565-7243 sonomacountyairport.org SONOMA JET CENTER 6000 Flightline Dr Santa Rosa, CA 95403 .....................................................707-523-2800 sonomajetcenter.com ALARM SYSTEMS - BURGLAR, FIRE, ETC. ADVANCED SECURITY SYSTEMS 5256 Aero Dr, Ste 1 Santa Rosa, CA 95403 .....................................................707-544-9200 advancedsecurity.us

PACIFICA SENIOR LIVING SANTA ROSA 3737 Airway Dr Santa Rosa, CA 95403 ........................................ 707-732-1562 pacificaseniorlivingsantarosa.com PRIMROSE ALZHEIMER'S LIVING 2080 Guerneville Rd Santa Rosa, CA 95403 .....................................................707-578-8360 primrosealz.com THE VINEYARD AT FOUNTAINGROVE 200 Fountaingrove Pkwy Santa Rosa, CA 95403 .....................................................707-544-4909 vineyardatfountaingrove.com AMBULANCE SERVICE AMERICAN MEDICAL RESPONSE (AMR) 930 S A St Santa Rosa, CA 95404 ........................................ 707-501-5281 amr.net ANTIQUES - DEALERS WHISTLESTOP ANTIQUES 130 Fourth St Santa Rosa, CA 95401 .....................................................707-542-9474 whistlestop-antiques.com APARTMENT FINDING & RENTAL SERVICE 38° NORTH APARTMENT HOMES 2604 Petaluma Hill Rd Santa Rosa, CA 95404 .....................................................707-266-6042 rent38north.com APARTMENTS

ALZHEIMER'S EDUCATIONAL, REFERRAL & SUPPORT SERVICES

ANNADEL APARTMENTS 1020 Jennings Ave Santa Rosa, CA 95401 ..................................................... 707-576-1020 annadelapts.com

CARLTON SENIOR LIVING 4732 Old Redwood Hwy Santa Rosa, CA 95403 ....................................... 510-636-0660 carltonseniorliving.com

THE ALEXANDAR APARTMENTS 750 Apple Creek Ln Santa Rosa, CA 95401 .....................................................707-578-5780 thealexandar.com

APPLIANCES - DEALERS, PARTS & SERVICE TEEVAX HOME APPLIANCE & KITCHEN CENTER 422 Wilson St Santa Rosa, CA 95401 ..................................................... 707-545-1195 teevax.com ARBORIST VINTAGE TREE CARE, INC. 1007 W College Ave #161 Santa Rosa, CA 95401 .....................................................707-495-4686 vintagetreecare.com ARCHITECTS ARCHILOGIX 427 Mendocino Ave, Ste 150 Santa Rosa, CA 95401 .....................................................707-481-4559 archilogix.com ASQUARED STUDIOS Santa Rosa, CA 95404 .....................................................707-569-9358 asquaredstudios.com AXIA ARCHITECTS 540 Mendocino Ave Santa Rosa, CA 95401 .....................................................707-542-4652 axiaarchitects.com FARRELL-FABER & ASSOCIATES 416 B St, Ste C Santa Rosa, CA 95401 ........................................ 707-579-3811 farrellfaber.com NICHOLS, MELBURG AND ROSSETTO ARCHITECTS AND ENGINEERS 2455 Bennett Valley Rd, Ste B303 Santa Rosa, CA 95404 ..................................................... 707-536-2121 nmrdesign.com TLCD ARCHITECTURE 520 Third St, Ste 250 Santa Rosa, CA 95401 ....................................... 707-525-5600 tlcd.com ASSISTED LIVING FACILITIES CARLTON SENIOR LIVING 4732 Old Redwood Hwy Santa Rosa, CA 95403 ....................................... 510-636-0660 carltonseniorliving.com

CLEARWATER AT SONOMA HILLS 710 Rohnert Park Expy E Rohnert Park, CA 94928 .................................................707-710-7385 clearwateratsonomahills.com

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CLEARWATER AT SONOMA HILLS 710 Rohnert Park Expy E Rohnert Park, CA 94928 .................................................707-710-7385 clearwateratsonomahills.com

PERRY, JOHNSON, ANDERSON, MILLER & MOSKOWITZ 438 First St, Fourth Fl Santa Rosa, CA 95401 ....................................... 707-525-8800 perrylaw.net

IVY PARK AT SANTA ROSA 4225 Wayvern Dr Santa Rosa, CA 95409 .....................................................707-538-2590 ivyparkatsantarosa.com

SHAPIRO, GALVIN, SHAPIRO & MORAN 640 Third St, Second Fl Santa Rosa, CA 95404 ....................................... 707-544-5858 shapirogalvinlaw.com

PACIFICA SENIOR LIVING SANTA ROSA 3737 Airway Dr Santa Rosa, CA 95403 ........................................ 707-732-1562 pacificaseniorlivingsantarosa.com VILLA CAPRI 1397 Fountaingrove Pkwy Santa Rosa, CA 95403 .....................................................707-526-9090 oakmontofvillacapri.com ASSOCIATE MEMBERS DAN CONDRON Santa Rosa, CA 95404 ..................................................... 707-576-1128 WILLIAM KLIPPERT 618 Fourth St, Ste 201 Santa Rosa, CA 95404 ..................................................... 707-576-1666 ASSOCIATION MANAGEMENT EUGENE BURGER MANAGEMENT CORP. 6600 Hunter Dr Rohnert Park, CA 94928 .................................................707-584-5123 ebmc.com ASSOCIATIONS CALIFORNIA APARTMENT ASSOCIATION-NORTH BAY 3478 Buskirk Ave Pleasant Hill, CA 94523 ..................................................925-398-7551 caanet.org NORTH BAY ASSOCIATION OF REALTORS 475 Aviation Blvd, Ste 220 Santa Rosa, CA 95403 .....................................................707-542-1579 nba.realtor SANTA ROSA FIREFIGHTERS L-1401 60 Brookwood Ave Santa Rosa, CA 95404 ..................................................... 707-546-7417 srff.org SONOMA COUNTY ALLIANCE PO Box 1842 Santa Rosa, CA 95402 .....................................................707-525-8377 sonomacountyalliance.com ATTORNEYS ABBEY, WEITZENBERG, WARREN & EMERY 100 Stony Point Rd, Ste 200 Santa Rosa, CA 95401 ........................................707-542-5050 abbeylaw.com ANDERSON ZEIGLER, A PROFESSIONAL CORPORATION 50 Old Courthouse Sq, Fifth Fl Santa Rosa, CA 95404 ........................................707-545-4910 andersonzeigler.com BERRY & FRITZINGER, A PROFESSIONAL CORPORATION 3550 Round Barn Blvd, Ste 312 Santa Rosa, CA 95403 .....................................................707-800-0550 berryfritzlaw.com CARLE, MACKIE, POWER & ROSS LLP 100 B St, Ste 400 Santa Rosa, CA 95401 ....................................... 707-526-4200 cmprlaw.com HATCHER & RUNDEL 114 Pierce St Santa Rosa, CA 95404 ..................................................... 707-542-1921 members.calbar.ca.gov/fal/licensee/detail/154664 KAUFMAN DOLOWICH & VOLUCK, LLP 19327 Sonoma Hwy, Ste 110 Sonoma, CA 95476...........................................................707-509-5260 kdvlaw.com LAW OFFICE OF JENNI E. KLOSE 1275 Fourth St, Ste 206 Santa Rosa, CA 95404 .....................................................707-921-5438 MERRILL, ARNONE & JONES, LLP 3554 Round Barn Blvd, Ste 303 Santa Rosa, CA 95403 ........................................707-528-2882 majlaw.com NORTON & INGERSOLL, P.C. 3554 Round Barn Blvd, Ste 310 Santa Rosa, CA 95403 .....................................................707-230-2644 noringlaw.com O'BRIEN WATTERS & DAVIS, LLP 1550 Airport Blvd, Ste 201 Santa Rosa, CA 95403 ........................................ 707-545-7010 obrienlaw.com

AUDIOLOGISTS AUDIOLOGY ASSOCIATES 1111 Sonoma Ave, Ste 316 Santa Rosa, CA 95405 ........................................707-523-4740 audiologyassociates-sr.com AUDIO-VISUAL EQUIPMENT - DEALERS LAVISH 1044 Fourth St Santa Rosa, CA 95404 .....................................................707-595-2020 lavishautomation.com AUTOMOBILE BODY REPAIRING & PAINTING BLAKE'S AUTO BODY 1024 N Dutton Ave Santa Rosa, CA 95401 ..................................................... 707-544-7410 blakesautobody.com MARQUIS AUTO BODY 950 Petaluma Hill Rd Santa Rosa, CA 95404 .....................................................707-544-5222 marquisautobody.com

AUTOMOBILE SMOG, BRAKE & LAMP A & G SMOG CHECK 440 Dutton Ave #5 Santa Rosa, CA 95407 .....................................................707-526-2233 smogtestingsantarosa.com BAKERY COSTEAUX FRENCH BAKERY & CAFE 417 Healdsburg Ave Healdsburg, CA 95448 .................................................... 707-433-1913 costeaux.com CRUMBL COOKIES SANTA ROSA 2154 Santa Rosa Ave Santa Rosa, CA 95407 ..................................................... 707-324-1781 crumblcookies.com NOTHING BUNDT CAKES 266 Coddingtown Center Santa Rosa, CA 95401 ..................................................... 425-214-3636 nothingbundtcakes.com BANKING SYSTEMS & SERVICES - ELECTRONIC U.S. BANK MONTGOMERY VILLAGE 2308 Magowan Dr Santa Rosa, CA 95405 .....................................................707-526-5400 usbank.com BANKS

AUTOMOBILE DEALERS - NEW CARS

BANK OF MARIN 50 Santa Rosa Ave, Ste 100 Santa Rosa, CA 95404 ........................................707-508-3377 bankofmarin.com

HANSEL ACURA 2979 Corby Ave Santa Rosa, CA 95407 ........................................707-578-1300 hanselauto.com

BANNER BANK 1 Parkcenter Dr Sacramento, CA 95825 ...................................................707-236-1500 bannerbank.com

HANSEL AUTO GROUP PO Box 750069 Petaluma, CA 94975 ...........................................707-543-7300 hanselauto.com

EXCHANGE BANK 1300 Guerneville Rd Santa Rosa, CA 95403 ........................................707-524-3310 exchangebank.com

HANSEL BMW 2925 Corby Ave Santa Rosa, CA 95407 ........................................ 707-578-4717 hanselauto.com

EXCHANGE BANK 2727 Yulupa Ave Santa Rosa, CA 95405 ........................................707-524-3313 exchangebank.com

HANSEL FORD/LINCOLN 3075 Corby Ave Santa Rosa, CA 95407 ........................................707-543-7300 hanselauto.com

EXCHANGE BANK 500 Larkfield Center Santa Rosa, CA 95403 ........................................707-524-3077 exchangebank.com

HANSEL SUBARU 2987 Corby Ave Santa Rosa, CA 95407 ........................................707-578-4530 hanselauto.com

EXCHANGE BANK 2416 Montgomery Dr Santa Rosa, CA 95405 ....................................... 707-524-3305 exchangebank.com

HANSEL VOLKSWAGEN 2951 Corby Ave Santa Rosa, CA 95407 ........................................ 707-578-1320 hanselauto.com

EXCHANGE BANK 400 Dutton Ave Santa Rosa, CA 95407 ....................................... 707-524-3304 exchangebank.com

PLATINUM CHEVROLET 3001 Corby Ave Santa Rosa, CA 95407 .....................................................707-525-1800 platinum-chevy.com

EXCHANGE BANK 136 Calistoga Rd Santa Rosa, CA 95409 ........................................707-539-1508 exchangebank.com

AUTOMOBILE DEALERS - USED CARS HANSEL AUTO GROUP PO Box 750069 Petaluma, CA 94975 ...........................................707-543-7300 hanselauto.com AUTOMOBILE PARTS & ACCESSORIES - NEW & USED HANSEL PARTS CENTER 2921 Corby Ave Santa Rosa, CA 95407 ........................................ 707-575-1051 hanselauto.com SANTA ROSA AUTO PARTS 1110 Santa Rosa Ave Santa Rosa, CA 95402 .....................................................707-545-6700 napaofsantarosa.com AUTOMOBILE REPAIRING & SERVICE BONANNO AUTOMOTIVE 961 Piner Pl Santa Rosa, CA 95403 .....................................................707-546-3543 bonannoautomotive.com HANSEL COLLISION CENTER 2966 Coors Ct Santa Rosa, CA 95407 ........................................707-566-8730 hanselauto.com

EXCHANGE BANK 545 Fourth St Santa Rosa, CA 95401 ........................................707-524-3301 exchangebank.com EXCHANGE BANK 2201 Mendocino Ave Santa Rosa, CA 95403 ........................................707-524-3138 exchangebank.com EXCHANGE BANK 499 Stony Point Rd Santa Rosa, CA 95401 ........................................707-523-4467 exchangebank.com HERITAGE BANK OF COMMERCE 999 Fifth St, Ste 100 San Rafael, CA 94901 ......................................................415-456-6000 heritagebankofcommerce.bank LUTHER BURBANK SAVINGS 500 Third St Santa Rosa, CA 95401 ........................................ 707-578-9216 lutherburbanksavings.com MECHANICS BANK 201 Third St Santa Rosa, CA 95401 ........................................707-591-8000 mechanicsbank.com POPPY BANK 438 First St Santa Rosa, CA 95401 ........................................707-636-9744 poppy.bank

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POPPY BANK, OAKMONT BRANCH 6580 Oakmont Dr Santa Rosa, CA 95409 ....................................... 707-636-9020 poppy.bank SUMMIT STATE BANK 2300 Midway Dr Santa Rosa, CA 95405 ........................................707-568-4975 summitstatebank.com SUMMIT STATE BANK 500 Bicentennial Way Santa Rosa, CA 95403 ....................................... 707-568-6000 summitstatebank.com TRI COUNTIES BANK 819 Fourth St Santa Rosa, CA 95404 ........................................707-522-5480 tricountiesbank.com U.S. BANK MONTGOMERY VILLAGE 2308 Magowan Dr Santa Rosa, CA 95405 .....................................................707-526-5400 usbank.com UMPQUA BANK 801 Fourth St Santa Rosa, CA 95404 .....................................................707-579-2265 umpquabank.com WELLS FARGO BANK 6585 Oakmont Dr Santa Rosa, CA 95409 ....................................... 707-539-6453 wellsfargo.com WELLS FARGO BANK 2960 Cleveland Ave Santa Rosa, CA 95403 ........................................707-573-9209 wellsfargo.com WELLS FARGO BANK 1799 Marlow Rd Santa Rosa, CA 95401 ........................................707-523-0919 wellsfargo.com WELLS FARGO BANK 200 B St, Ste 100, First Fl Santa Rosa, CA 95401 ........................................ 707-584-3110 wellsfargo.com WELLS FARGO BANK 2759 Fourth St Santa Rosa, CA 95405 ........................................707-508-3750 wellsfargo.com WESTAMERICA BANK 111 Santa Rosa Ave Santa Rosa, CA 95404 .....................................................707-576-3625 westamerica.com BANQUET FACILITIES SANTA ROSA GOLF & COUNTRY CLUB 333 Country Club Dr Santa Rosa, CA 95401 .....................................................707-546-3485 santarosagolf.com SONOMA COUNTY GENERAL SERVICES DEPARTMENT 2300 County Center Dr, Ste A200 Santa Rosa, CA 95403 .....................................................707-565-2550 sonoma-county.org THE FOUNTAINGROVE CLUB 1525 Fountaingrove Pkwy Santa Rosa, CA 95403 ........................................ 707-701-3050 thefountaingrove.club VINTNERS RESORT 4350 Barnes Rd Santa Rosa, CA 95403 ........................................707-575-7350 vintnersresort.com BARS

BEAUTY SALONS - BEAUTY SERVICES EXCLUSIVE SPA, INC. 314 Mendocino Ave Santa Rosa, CA 95401 .....................................................707-528-8266 exclusivespasr.com PSK SERVICES, INC. DBA EUROPEAN WAX CENTER 150 Steele Ln, Ste 300 Santa Rosa, CA 95401 ..................................................... 707-528-2147 waxcenter.com SOLA SALON STUDIOS 1003C Santa Rosa Plaza Santa Rosa, CA 95404 .....................................................707-870-3880 THE BEAUTY SPOT 838 Fourth St, Ste B Santa Rosa, CA 95404 .....................................................707-595-5621 thebeautyspotsantarosa.com BEER & ALE DISTRIBUTORS COLUMBIA DISTRIBUTING 3200 N Laughlin Rd Santa Rosa, CA 95403 ........................................707-289-9600 coldist.com/santa-rosa-location BICYCLES PEDEGO SANTA ROSA 751 Fifth St Santa Rosa, CA 95404 .....................................................707-540-0253 pedegosantarosa.com BICYCLES - SALES & RENTALS BIKEPARTNERS BIKE SHOP 512 Wilson St Santa Rosa, CA 95401 .....................................................707-595-0386 bikepartners.net BICYCLES - TOURS & RENTALS PEDEGO SANTA ROSA 751 Fifth St Santa Rosa, CA 95404 .....................................................707-540-0253 pedegosantarosa.com BOOK DEALERS - RETAIL COPPERFIELD'S BOOKS 775 Village Ct Santa Rosa, CA 95405 .....................................................707-578-8938 copperfieldsbooks.com BOOKKEEPING SERVICE BOB HEISLER, EA 396 Candlelight Dr Santa Rosa, CA 95403 ..................................................... 707-494-2121 bobheisler.com QUICK FIX PO Box 13180 South Lake Tahoe, CA 96151 .........................................707-799-0387 WHO'S COUNTING? BOOKKEEPING SERVICES 2002 Marble St Santa Rosa, CA 95407 .....................................................707-483-4946 whoscounting.biz BREWERS & BREW PUBS BEAR REPUBLIC BREWING CO. 5000 Roberts Lake Rd Rohnert Park, CA 94928 .................................................707-585-2722 bearrepublic.com IRON OX BREWING COMPANY 3334 Industrial Dr Santa Rosa, CA 95403 .....................................................707-843-4583 ironoxbeer.com

BELLY LEFT COAST KITCHEN & TAP ROOM 523 Fourth St Santa Rosa, CA 95404 .....................................................707-526-5787 bellyleftcoastkitchenandtaproom.com

OLD CAZ BEER 5625 State Farm Dr, Ste 21 Rohnert Park, CA 94928 .................................................707-978-3974 oldcaz.com

DOLAN'S DEN 995 Piner Rd Santa Rosa, CA 95403 .....................................................707-544-1447 dolansden.com

RUSSIAN RIVER BREWING CO. 725 Fourth St Santa Rosa, CA 95404 ........................................707-545-2337 russianriverbrewing.com

B-CORP GUAYAKI SUSTAINABLE RAINFOREST PRODUCTS 6782 Sebastopol Ave, Ste 100 Sebastopol, CA 95472 .....................................................707-824-6644 guayaki.com

SANTA ROSA METRO CHAMBER

BUILDING MATERIALS FRIEDMAN'S HOME IMPROVEMENT 4055 Santa Rosa Ave Santa Rosa, CA 95407 ........................................ 707-584-7811 friedmanshome.com BUILDING, GENERAL CONTRACTORS HARKEY CONSTRUCTION, INC. 810 DenBaste Ct, Ste 101 Windsor, CA 95492 .......................................................... 707-836-1315 harkeyconstruction.com HOLLY CONSTRUCTION, INC. 73 St James Dr Santa Rosa, CA 95403 .....................................................707-541-0700 hollygc.com SONOMA COUNTY BUILDERS 3690 Santa Rosa Ave Santa Rosa, CA 95407 .....................................................707-546-2228 sonomacountybuilders.com WOLFF CONTRACTING 3236 Dutton Ave Santa Rosa, CA 95407 .....................................................707-799-4910 wolffcontracting.com WRIGHT CONTRACTING, INC. 3020 Dutton Ave Santa Rosa, CA 95407 ........................................ 707-528-1172 wrightcontracting.com BUSINESS & TRADE ORGANIZATIONS NORTH COAST BUILDERS EXCHANGE 1030 Apollo Way Santa Rosa, CA 95407 .....................................................707-542-9502 ncbeonline.com BUSINESS CONSULTANTS LEAP SOLUTIONS GROUP, INC. 1400 N Dutton Ave, Ste 15 Santa Rosa, CA 95401 ........................................707-527-0969 leapsolutions.com NORTH COAST SCORE CHAPTER 450 PO Box 6083 Santa Rosa, CA 95406 .....................................................707-571-8342 northcoast.score.org BUSINESS MANAGEMENT LRM INCORPORATED 837 Fifth St, First Fl Santa Rosa, CA 95404 .....................................................707-303-7575 lrmteam.org BUSINESS NETWORKING NORTHBAY MEDIA NETWORK/SENSI MAGAZINE 125 S Main St #179 Sebastopol, CA 95473 .....................................................707-861-0771 sensimag.com/norcal BUSINESS SERVICES BIO HAZARD PLUS CRIME SCENE CLEANUP 538 Stone Rd, Ste D Benicia, CA 94510 .............................................................866-936-1112 biohazardplus.com SONOMA COUNTY JOB LINK 2227 Capricorn Way, Ste 100 Santa Rosa, CA 95407 .....................................................707-565-8079 sonomawib.org CABLE TELEVISION & SATELLITE COMPANIES COMCAST 1300 Valley House Dr, Ste 160 Rohnert Park, CA 94928 ..................................... 707-792-5102 comcast.com CAFE

BATTERIES BATTERIES PLUS BULBS 2648-B Santa Rosa Ave Santa Rosa, CA 95407 ......................................................707-536-1919 batteriesplus.com

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BREWERY EQUIPMENT SUPPLIER CRIVELLER CALIFORNIA CORPORATION 185 Grant Ave Healdsburg, CA 95448 .................................................... 707-431-2211 criveller.com

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THIRD STREET ALEWORKS 610 Third St Santa Rosa, CA 95404............................................ 707-523-3060 thirdstreetaleworks.com

GUAYAKI SUSTAINABLE RAINFOREST PRODUCTS 6782 Sebastopol Ave, Ste 100 Sebastopol, CA 95472 .....................................................707-824-6644 guayaki.com CAMPGROUNDS & RV PARKS SAN FRANCISCO NORTH/PETALUMA KOA CAMPGROUND, RV PARK & LODGING 20 Rainsville Rd Petaluma, CA 94952 ........................................................ 707-763-1492 koa.com/campgrounds/san-francisco

CANNABIS DISPENSARY & RETAIL 365 RECREATIONAL CANNABIS 2750 Mendocino Ave Santa Rosa, CA 95403 .....................................................707-999-9420 365recreational.com ALOHA AINA 1954 Piner Rd Santa Rosa, CA 95403 .....................................................707-541-6054 alohaainaca.com ALTERNATIVES DISPENSARY + DELIVERY 1603 Hampton Way Santa Rosa, CA 95407 .....................................................707-525-1420 alternativescollective.com FLORA TERRA 1825 Empire Industrial Ct Santa Rosa, CA 95403 .....................................................707-569-4366 floraterraca.com JANE DISPENSARY 2074 Armory Dr Santa Rosa, CA 95401 .....................................................707-615-6420 janedispensary.com NEBRINA SANTA ROSA LLC 3401 Cleveland Ave, Ste 1 Santa Rosa, CA 95403 .....................................................773-220-5786 SPARC 1061 N Dutton Ave Santa Rosa, CA 95406 .....................................................707-843-3227 sparc.co CANNABIS MANUFACTURING & DISTRIBUTION COSMIC DISTRIBUTION 1821 Empire Industrial Ct, Ste F Santa Rosa, CA 95403 ..................................................... 707-219-6789 cosmicdistribution.com CAR WASHING & POLISHING EASY BREEZY CAR WASH 1240 Mendocino Ave Santa Rosa, CA 95401 .....................................................707-664-1540 easybreezycarwash.com SANTA ROSA PROWASH 3551 Cleveland Ave Santa Rosa, CA 95403 .....................................................707-526-0770 CARPET, RUG & UPHOLSTERY CLEANERS CALIFORNIA STEAM CLEAN 3351 Industrial Dr, Ste 1 Santa Rosa, CA 95403 ..................................................... 707-566-0315 calsteamclean.com STANLEY STEEMER 3600 Standish, Ste A Santa Rosa, CA 95407 .....................................................707-585-6128 stanleysteemer.com CASINOS RIVER ROCK CASINO 3250 Hwy 128 Geyserville, CA 95441 ........................................ 707-857-2772 riverrockcasino.com TWIN PINE CASINO AND HOTEL 22223 Hwy 29 at Rancheria Rd Middletown, CA 95461 ................................................... 707-987-0197 twinpine.com CATERERS JOHN ASH & CO. AND THE FRONT ROOM BAR & LOUNGE 4330 Barnes Rd Santa Rosa, CA 95403 ........................................ 707-527-7687 vintnersresort.com PARK AVENUE CATERING CO. 591 Mercantile Dr Cotati, CA 94931 ...............................................................707-793-9645 parkavecater.com PORT OF SUBS 2101 W College Ave Santa Rosa, CA 95401 .....................................................707-571-7678 portofsubs.com ROSE CATERING 600 Martin Ave #105 Rohnert Park, CA 94928 .................................................707-584-9153 rose-catering.com SALLY TOMATOES & HEIRLOOM CAFE 1100 Valley House Dr Rohnert Park, CA 94928 .................................................707-665-9472 sallytomatoes.com

WHOLE FOODS MARKET 390 Coddingtown Center Santa Rosa, CA 95401 ..................................................... 707-542-7411 wholefoodsmarket.com WHOLE FOODS MARKET 1181 Yulupa Ave Santa Rosa, CA 95405 .....................................................707-575-7915 wholefoodsmarket.com CEMETERIES SANTA ROSA MEMORIAL PARK 1900 Franklin Ave Santa Rosa, CA 95404 .....................................................707-542-1580 srmp.org CHAMBER OF COMMERCE HISPANIC CHAMBER OF COMMERCE OF SONOMA COUNTY 3033 Cleveland Ave, Ste 306 Santa Rosa, CA 95403 .....................................................707-575-3648 hcc-sc.org SANTA ROSA METRO CHAMBER 50 Old Courthouse Sq, Ste 110 Santa Rosa, CA 95404 ..................................................... 707-545-1414 santarosametrochamber.com CHILD CARE SERVICES COMMUNITY CHILD CARE COUNCIL OF SONOMA COUNTY (4CS) 131-A Stony Cir, Ste 300 Santa Rosa, CA 95401 .....................................................707-544-3077 sonoma4cs.org CHURCHES BAYSIDE CHURCH 3175 Sebastopol Rd Santa Rosa, CA 95407 .....................................................707-528-8463 santarosa.baysideonline.com CLOTHES - MEN - RETAIL PATRICK JAMES 2340 Sonoma Ave Santa Rosa, CA 95405 .....................................................707-523-2346 patrickjames.com COMMUNICATIONS CONSULTANTS KERRY REGO CONSULTING PO Box 11463 Santa Rosa, CA 95406 .....................................................707-520-4572 kerryregoconsulting.com SF TV, VIZICAST MULTIMEDIA, INC. 8971 Cypress Ave Cotati, CA 95931 ...............................................................707-793-8500 vizicast.com COMPUTER GRAPHICS & DIGITAL IMAGING RAY CARLSON & ASSOCIATES, INC. 411 Russell Ave Santa Rosa, CA 95403 ........................................707-528-7649 rcmaps.com COMPUTER NETWORKS ENDSIGHT 1440 Fourth St, Ste B Berkeley, CA 94710 .............................................510-280-2000 endsight.net TEAMLOGIC IT 2455 Bennett Valley Rd, Ste C214 Santa Rosa, CA 95404 .....................................................707-293-9525 teamlogicit.com/santarosaca WEST COUNTY NET 1053 College Ave Santa Rosa, CA 95404 .....................................................707-755-5855 westcounty.com COMPUTER SERVICE & REPAIR SCOTT TECHNOLOGY GROUP, INC. 100 Professional Center Dr #105 Rohnert Park, CA 94928 .................................................707-584-3995 scottsoffice.com STAPLES 2222 Cleveland Ave Santa Rosa, CA 95403 .....................................................707-523-2080 staples.com

VINTNERS RESORT 4350 Barnes Rd Santa Rosa, CA 95403 ........................................707-575-7350 vintnersresort.com CONSTRUCTION ATLAS PAVERS CO. 1710 Fourth St Santa Rosa, CA 95403 .....................................................925-852-7438 atlaspaversco.com CENTRAL VALLEY ENVIRONMENTAL 135 Utility Ct, Ste A Rohnert Park, CA 94928 .................................................707-584-1900 cvalleyenvironmental.com FARROW COMMERCIAL INC 100 Wikiup Dr Santa Rosa, CA 95403 .....................................................707-591-0225 farrowcommercial.com HOMEBOUND 2544 Cleveland Ave Santa Rosa, CA 95403 ..................................................... 707-244-1101 homebound.com CONSULTANT ARCHILOGIX 427 Mendocino Ave, Ste 150 Santa Rosa, CA 95401 .....................................................707-481-4559 archilogix.com CONVENTION SERVICES & FACILITIES ATL EVENTS 887 Sebastopol Rd, Bldg B Santa Rosa, CA 95407 .....................................................707-528-3557 atlevents.com PARADISE RIDGE WINERY 4545 Thomas Lake Harris Dr Santa Rosa, CA 95403 .....................................................707-528-9463 prwinery.com VISIT SANTA ROSA 9 Fourth St Santa Rosa, CA 95401 .....................................................707-577-8674 visitsantarosa.com COPY & DUPLICATING SERVICE DRAFTECH 1544 Terrace Way Santa Rosa, CA 95404 ........................................707-578-9442 draftechprint.com COPY MACHINES & SUPPLIES COMMON SENSE BUSINESS SOLUTIONS, INC. 2208 Northpoint Pkwy Santa Rosa, CA 95407 ..................................................... 707-528-2151 csbscopiers.com SCOTT TECHNOLOGY GROUP, INC. 100 Professional Center Dr #105 Rohnert Park, CA 94928 .................................................707-584-3995 scottsoffice.com COSMETICS MANUFACTURING REÅLEA SKINCARE 125 Foley St, Unit B Santa Rosa, CA 95401 .....................................................707-536-9760 realea.com CREDIT CARD PROCESSING SPOTON Santa Rosa, CA 95404 .....................................................707-486-8669 spoton.com/tonyolibas CREDIT UNIONS COMMUNITY FIRST CREDIT UNION 1105 N Dutton Ave Santa Rosa, CA 95401 .....................................................707-546-6000 comfirstcu.org FIRST TECH FEDERAL CREDIT UNION 2500 Mendocino Ave, Ste C Santa Rosa, CA 95403 .....................................................855-855-8805 firsttechfed.com

CONFERENCE CENTERS

NORTH BAY CREDIT UNION 397 Aviation Blvd Santa Rosa, CA 95403 .....................................................707-584-0384 northbaycu.com

COLAB 427 Mendocino Ave, Ste 100 Santa Rosa, CA 95404 ........................................ 707-791-3433 colabconnect.com

PATELCO CREDIT UNION 1965 Cleveland Ave Santa Rosa, CA 95401 .....................................................707-573-7880 patelco.org

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REDWOOD CREDIT UNION 2763 Fourth St Santa Rosa, CA 95405 ....................................... 707-545-4000 redwoodcu.org

SONOMA STATE UNIVERSITY 1801 E Cotati Ave Rohnert Park, CA 94928 .....................................707-664-2158 sonoma.edu

CARLILE - MACY 15 Third St Santa Rosa, CA 95401 .....................................................707-542-6451 carlilemacy.com

REDWOOD CREDIT UNION 3033 Cleveland Ave, Ste 100 Santa Rosa, CA 95403 ....................................... 707-545-4000 redwoodcu.org

SSU SCHOOL OF BUSINESS & ECONOMICS 1801 E Cotati Ave Rohnert Park, CA 94928 .....................................707-664-2377 sonoma.edu/sbe

EBA ENGINEERING 825 Sonoma Ave #C Santa Rosa, CA 95404 ....................................... 707-544-0784 ebagroup.com

REDWOOD CREDIT UNION 2360 Mendocino Ave, Ste A Santa Rosa, CA 95403 ....................................... 707-545-4000 redwoodcu.org

EDUCATIONAL CONSULTANTS

REDWOOD CREDIT UNION 1205 N Dutton Ave Santa Rosa, CA 95401 ........................................707-576-9806 redwoodcu.org SONOMA FEDERAL CREDIT UNION 1126 Montgomery Dr Santa Rosa, CA 95405 .....................................................707-527-6216 sonomafed.com DAY SPAS NATURAL BEAUTY SPA 2345 Fourth St, Ste B Santa Rosa, CA 95404 .....................................................707-595-1842 naturalbeautyspa.com DELICATESSENS ULIA'S DELICATESSEN 130 Stony Point Rd, Ste F Santa Rosa, CA 95401 .....................................................707-525-8542 uliasdeli.com DENTISTS LESLIE JUE DDS,INC. 95 Montgomery Dr, Ste 124 Santa Rosa, CA 95404 .....................................................707-546-1680 juesmiles.com PHILLIPS FAMILY DENTAL CARE 2655 Cleveland Ave, Ste B Santa Rosa, CA 95403 .....................................................707-542-1026 phillipsfamilydentalcare.com DENTISTS - COSMETIC & RESTORATIVE LESLIE JUE DDS,INC. 95 Montgomery Dr, Ste 124 Santa Rosa, CA 95404 .....................................................707-546-1680 juesmiles.com DENTISTS - ORTHODONTICS SMILE ORTHODONTICS 1880 Sonoma Ave Santa Rosa, CA 95405 .....................................................707-546-8600 sonomacountyorthodontics.com DESSERT SHOP

WORKFORCE INNOVATION LABS 427 Mendocino Ave, Ste 100, Unit 109 Santa Rosa, CA 95401 .....................................................707-596-3622 ELECTRIC CONTRACTORS JOE LUNARDI ELECTRIC, INC. 5334 Sebastopol Rd Santa Rosa, CA 95407 ........................................707-545-4755 lunardielectric.com SUMMIT TECHNOLOGY GROUP, INC. 2450C Bluebell Dr Santa Rosa, CA 95403 ........................................707-542-4773 summit-e.com ELECTRICAL CONNECTORS ITT-BIW CONNECTOR SYSTEMS 500 Tesconi Cir Santa Rosa, CA 95401 ........................................707-523-2300 ittbiw.com ELECTRONIC TEST AND MEASUREMENT INSTRUMENTS KEYSIGHT TECHNOLOGIES 1400 Fountaingrove Pkwy Santa Rosa, CA 95403 ....................................... 877-424-4536 keysight.com EMPLOYMENT - TEMPORARY VOLT WORKFORCE SOLUTIONS 3700 Old Redwood Hwy, Ste 105 Santa Rosa, CA 95403 ........................................ 707-547-1660 jobs.volt.com EMPLOYMENT AGENCIES ARTIZEN STAFFING 460 City Center Dr Rohnert Park, CA 94928 .................................................707-595-5998 artizenstaffing.com NELSON STAFFING 2901 Cleveland Ave #101 Santa Rosa, CA 95403 ..................................................... 707-576-1670 nelsonjobs.com NEXT ONE STAFFING 1618 Wood Hue Ave Santa Rosa, CA 95403 .....................................................707-328-3360 nextonestaffing.com

GOLDEN KETTLECORN 1791 Marlow Rd #1C Santa Rosa, CA 95403 .....................................................707-326-0766 goldenkettlecorn.com

VOLT WORKFORCE SOLUTIONS 3700 Old Redwood Hwy, Ste 105 Santa Rosa, CA 95403 ........................................ 707-547-1660 jobs.volt.com

SIFT DESSERT BAR 404-A Mendocino Ave Santa Rosa, CA 95401 ........................................707-703-4228 siftdessertbar.com

EMPLOYMENT CONSULTANT

DRUG & ALCOHOL COUNSELING AZURE ACRES RECOVERY CENTER 420 Mendocino Ave, Ste 101 Santa Rosa, CA 95401 .....................................................707-527-1224 azureacres.com EDITORIAL SERVICES PEN-FOR-RENT Santa Rosa, CA ................................................................707-888-4724 pen4rent.com EDUCATION CTE FOUNDATION SONOMA COUNTY 1030 Apollo Way, Ste 200 Santa Rosa, CA 95407 .....................................................707-708-7081 ctesonomacounty.org EMPIRE COLLEGE SCHOOL OF LAW 3035 Cleveland Ave Santa Rosa, CA 95403 .....................................................707-546-4000 law.empcol.edu SONOMA COUNTY OFFICE OF EDUCATION-ESS 5340 Skylane Blvd Santa Rosa, CA 95403 ..................................................... 707-522-3151 scoe.org

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PATRICE & ASSOCIATES RECRUITING SPECIALISTS 615 Healdsburg Ave, Unit 405 Santa Rosa, CA 95401 .....................................................707-387-4555 patriceandassociates.com/santa-rosa-95401 ENERGY SERVICE PROVIDERS SONOMA CLEAN POWER 431 E St Santa Rosa, CA 95404 ........................................707-978-3468 sonomacleanpower.org SONOMA CLEAN POWER ADVANCED ENERGY CENTER 741 Fourth St Santa Rosa, CA 95404 ........................................707-708-0444 scpadvancedenergycenter.org ENGINEERING, GENERAL CONTRACTORS GHILOTTI CONSTRUCTION COMPANY 246 Ghilotti Ave Santa Rosa, CA 95407 ........................................ 707-585-1221 ghilotti.com ENGINEERS - CIVIL ADOBE ASSOCIATES, INC. 1220 N Dutton Ave Santa Rosa, CA 95401 ........................................707-541-2300 adobeinc.com

HOGAN LAND SERVICES, INC. 1702 Fourth St Santa Rosa, CA 95404 ........................................707-544-2104 hoganls.com SWICEGOOD CIVIL ENGINEERING, INC. PO Box 924 Healdsburg, CA 95448 ....................................................707-230-6063 swicegood-civil.com ENGINEERS - CONSULTING BRELJE & RACE CONSULTING ENGINEERS 475 Aviation Blvd, Ste 120 Santa Rosa, CA 95403 ........................................ 707-576-1322 brce.com GHD 2235 Mercury Way, Ste 150 Santa Rosa, CA 95407 ........................................ 707-523-1010 ghd.com ENGINEERS - ENVIRONMENTAL EBA ENGINEERING 825 Sonoma Ave #C Santa Rosa, CA 95404 ....................................... 707-544-0784 ebagroup.com ENGINEERS - GEOTECHNICAL LACO ASSOCIATES 1550 Airport Blvd, Ste 120 Santa Rosa, CA 95403 .....................................................707-525-1222 lacoassociates.us RGH GEOTECHNICAL CONSULTANTS 1305 N Dutton Ave Santa Rosa, CA 95401 .....................................................707-544-1072 rghgeo.com ENGINEERS - STRUCTURAL HOGAN LAND SERVICES, INC. 1702 Fourth St Santa Rosa, CA 95404 ........................................707-544-2104 hoganls.com ZFA STRUCTURAL ENGINEERS 1212 Fourth St, Ste Z Santa Rosa, CA 95404 ....................................... 707-526-0992 zfa.com ENGINEERS - TRAFFIC TRANSPEDIA CONSULTING ENGINEERS 613 Fourth St #205 Santa Rosa, CA 95404 .....................................................707-527-6300 transpediaone.com ENTERTAINMENT EPICENTER SPORTS AND ENTERTAINMENT 3215 Coffey Ln Santa Rosa, CA 95403 ........................................ 707-708-EPIC visitepicenter.com LRM INCORPORATED 837 Fifth St, First Fl Santa Rosa, CA 95404 .....................................................707-303-7575 lrmteam.org ENVIRONMENTAL & ECOLOGICAL SERVICES REPUBLIC SERVICES 500 Mecham Rd Petaluma, CA 94952 ........................................... 707-795-1693 republicservices.com ENVIRONMENTAL CONSULTANTS EGS INC. Santa Rosa, CA 95405 .....................................................707-927-5610 envgeo.com EVENT CENTER NOTRE VUE ESTATE WINERY 11010 Estate Ln Windsor, CA 95492 ..........................................................707-433-4050 notrevueestate.com ODD FELLOWS HALL 545 Pacific Ave Santa Rosa, CA 95404 ..................................................... 707-546-1591 sroddfellowshall.com

SONOMA COUNTY GENERAL SERVICES DEPARTMENT 2300 County Center Dr, Ste A200 Santa Rosa, CA 95403 .....................................................707-565-2550 sonoma-county.org EVENT PROMOTION SIBERIAN UNICORN 70 Pacific Ave Piedmont, CA 94611 ........................................................ 415-533-1005 siberianunicorn.com EXERCISE & PHYSICAL FITNESS PROGRAMS YOGASIX SANTA ROSA 368 Coddingtown Center Santa Rosa, CA 95401 .....................................................707-527-6454 yogasix.com/location/santa-rosa FACILITIES MANAGEMENT SERVICES UNIVERSAL SITE SERVICES, INC. 1599 Hampton Way Santa Rosa, CA 95407 .....................................................707-204-8106 universalsiteservices.com FINANCIAL PLANNERS NBC SECURITIES 3562 Roundbarn Cir, Ste 310 Santa Rosa, CA 95403 .....................................................707-293-1020 nbcsecurities.com PAMELA A. SOEKLAND - MORGAN STANLEY WEALTH MANAGEMENT 3562 Round Barn Cir, First Fl Santa Rosa, CA 95403 ..................................................... 707-571-5711 morganstanleyfa.com/soekland FINANCIAL SERVICES ABAZIA GROUP Santa Rosa, CA 95405 .....................................................707-953-5850 ccmcarissa.com AMERICAN AGCREDIT, FLCA 400 Aviation Blvd, Ste 100 Santa Rosa, CA 95403 ........................................707-545-7100 agloan.com CHARLES SCHWAB & CO., INC. 200 Fourth St, Ste 100 Santa Rosa, CA 95401 .....................................................707-569-7801 schwab.com EDWARD JONES 1101 College Ave, Ste 220 Santa Rosa, CA 95404 .....................................................707-542-4222 edwardjones.com/matthew-walls PEGGY MARTIN - FINANCIAL CONSULTANT Santa Rosa, CA ................................................................707-953-0305 parsonex.com PRIMERICA 3644 Cypress Way Santa Rosa, CA 95405 .....................................................707-953-0260 primerica.com/jpmchugh SOFI 375 Healdsburg Ave, Ste 280 Healdsburg, CA 95448 ....................................................707-473-3000 sofi.com

FOOD DISTRIBUTORS

FOOD PRODUCTS GOPUFF 2090 Santa Rosa Ave Santa Rosa, CA 95407 .....................................................530-227-5939 gopuff.com SONOMA BRINERY PO Box 423 Healdsburg, CA 95448 .................................................... 707-473-0116 sonomabrinery.com FROZEN FOODS - PROCESSORS AMY'S KITCHEN, INC. 2330 Northpoint Pkwy Santa Rosa, CA 95407 ........................................ 707-781-7537 amys.com FROZEN FOODS - RETAIL KONA ICE OF CENTRAL SANTA ROSA Santa Rosa, CA 95404 .....................................................707-595-0827 kona-ice.com/find-a-kona FUNERAL DIRECTORS CHAPEL OF THE CHIMES FUNERAL HOME AND CEMETERY 2601 Santa Rosa Ave Santa Rosa, CA 95407 ..................................................... 707-545-0196 chapelofthechimessantarosa.com EGGEN & LANCE CHAPEL ORGANIZATION 1540 Mendocino Ave Santa Rosa, CA 95401 .....................................................707-545-3747 srmel.com FURNITURE - CUSTOM DESIGNERS & MAKERS SLEEP NUMBER 2350 Santa Rosa Ave, Ste E Santa Rosa, CA 95407 ........................................ 707-575-0111 sleepnumber.com FURNITURE DEALERS - NEW OFFICE DEPOT 1960 Santa Rosa Ave Santa Rosa, CA 95407 ........................................707-542-2582 bsd.officedepot.com GARAGE DOORS & OPENERS R & S GARAGE DOOR, CO. 3531 Santa Rosa Ave Santa Rosa, CA 95407 ....................................... 707-585-0892 rsdoors-santarosa.com GARBAGE COLLECTION RECOLOGY SONOMA MARIN 3400 Standish Ave Santa Rosa, CA 95407 ....................................... 800-243-0291 recology.com/recology-sonoma-marin GAS & ELECTRIC UTILITY COMPANIES

WELLS FARGO ADVISORS, LLC 3700 Old Redwood Hwy, Ste 108 Santa Rosa, CA 95403 ........................................707-545-4810 wellsfargoadvisors.com

ENERGY UPGRADE CALIFORNIA 1513 Sixth St, Ste 204 Santa Monica, CA 90401 ................................................ 310-260-3331 energyupgradeca.org

WHEELS FINANCIAL GROUP, LLC DBA LOANMART ORGANIZATION 15400 Sherman Way, Ste 170 Van Nuys, CA 91406 .........................................................818-285-1641 800loanmart.com

ENTEK POWER SERVICES, INC. 11650 Graton Rd Sebastopol, CA 95472 .....................................................707-861-9725 entekpower.com

FIRE & WATER DAMAGE RESTORATION BRAVO RESTORATION & CONSTRUCTION CO. 399 Business Park Ct #518 Windsor, CA 95492 ..........................................................707-837-0675 bravorestoration.com SERVPRO OF PETALUMA/ROHNERT PARK 373 Blodgett St Cotati, CA 94931 ...............................................................707-665-0822 servpropetalumarohnertpark.com WEST COAST FIRE AND WATER 1234 Apollo Way Santa Rosa, CA 95404 .....................................................707-349-2731 westcoastfireandwater.com FLORISTS - RETAIL PEDY'S PETALS FLOWER & EVENT DESIGN 101 Montgomery Dr Santa Rosa, CA 95404 .....................................................707-595-4458 pedyspetals.com

GOLF COURSES - PUBLIC

MIKE HUDSON DISTRIBUTING 2237 S McDowell Blvd Ext Petaluma, CA 94954 ........................................................707-763-7388 mikehudsondist.com

PACIFIC GAS & ELECTRIC CO. 111 Stony Cir Santa Rosa, CA 95401 ....................................... 800-743-5000 pge.com GLASS - AUTO, PLATE, WINDOW, ETC. B & L GLASS 3175 Cleveland Ave Santa Rosa, CA 95403 .....................................................707-546-4143 blglass.com GOLF COURSES - PRIVATE SANTA ROSA GOLF & COUNTRY CLUB 333 Country Club Dr Santa Rosa, CA 95401 .....................................................707-546-3485 santarosagolf.com THE FOUNTAINGROVE CLUB 1525 Fountaingrove Pkwy Santa Rosa, CA 95403 ........................................ 707-701-3050 thefountaingrove.club

WINDSOR GOLF CLUB 707-838-7888 Windsor Golf Club, a championship 18 hole course featuring...

• Full grass driving range • Two putting greens & short game area • Onsite restaurant & banquet facility Come visit the best in North Bay Golf!

1340 19th Hole Dr, Windsor, CA 95492 GOVERNMENT OFFICES COUNTY OF SONOMA - ENERGY AND SUSTAINABILITY DIVISION 2300 County Center Dr, Ste A105 Santa Rosa, CA 95403 .....................................................707-565-6470 sonomacounty.ca.gov/general-services/energy-and-sustainability JAMES GORE, 4TH DISTRICT COUNTY SUPERVISOR PO Box 588 Windsor, CA 95492 .......................................................... 707-322-5112 votegore.com GRAPHIC DESIGNERS STUDIO B CREATIVE 1017 Stewart St Santa Rosa, CA 95404 ..................................................... 707-329-6145 studiob-creative.com THE ENGINE IS RED 401 Mendocino Ave #100 Santa Rosa, CA 95401 .....................................................707-546-5448 theengineisred.com GROCERS - RETAIL SANTA ROSA GROCERY OUTLET 1116 Fourth St Santa Rosa, CA 95404 .....................................................707-566-0530 groceryoutlet.com WHOLE FOODS MARKET 1181 Yulupa Ave Santa Rosa, CA 95405 .....................................................707-575-7915 wholefoodsmarket.com WHOLE FOODS MARKET 390 Coddingtown Center Santa Rosa, CA 95401 ..................................................... 707-542-7411 wholefoodsmarket.com HAIR REMOVAL SERVICES PSK SERVICES, INC. DBA EUROPEAN WAX CENTER 150 Steele Ln, Ste 300 Santa Rosa, CA 95401 ..................................................... 707-528-2147 waxcenter.com HALLS, AUDITORIUMS & BALLROOMS ODD FELLOWS HALL 545 Pacific Ave Santa Rosa, CA 95404 ..................................................... 707-546-1591 sroddfellowshall.com SONOMA COUNTY FAIR & EXPOSITION, INC. 1350 Bennett Valley Rd Santa Rosa, CA 95404 .....................................................707-545-4200 sonomacountyfair.com HARDWARE - RETAIL MISSION ACE HARDWARE & LUMBER 4310 Sonoma Hwy Santa Rosa, CA 95409 .....................................................707-539-7070 acehardwaremission.com HARDWARE - WHOLESALE & MANUFACTURERS PNI SENSOR 2331 Circadian Way Santa Rosa, CA 95407 .....................................................707-566-2260 pnicorp.com HEALTH AND FITNESS CRUNCH FITNESS 1630 Range Ave Santa Rosa, CA 95401 ..................................................... 707-271-7187 crunch.com/locations/santa-rosa SESSION CLIMBING & FITNESS Santa Rosa, CA 95404 sessionclimbing.com HEALTH AND WELLNESS DEBORAH MYERS WELLNESS 2816 Hidden Acres Rd Santa Rosa, CA 95404 .....................................................707-546-5692 deborahmyerswellness.com

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HALO LIFE LLC 1375 Corporate Center Pkwy, Ste 1402D Santa Rosa, CA 95407 .....................................................707-628-1855 halolife.io HEALTH CLUBS ORANGETHEORY FITNESS 745B Coddingtown Mall Santa Rosa, CA 95401 ..................................................... 707-331-1270 orangetheoryfitness.com/santa-rosa THE AIRPORT HEALTH CLUB 432 Aviation Blvd Santa Rosa, CA 95403 ........................................707-528-2582 airportclub.com

HOME HEALTH SERVICES PROVIDENCE-ST. JOSEPH HEALTH 1165 Montgomery Dr Santa Rosa, CA 95405 ........................................707-546-3210 stjosephhealth.org SUTTER CARE AT HOME 110 Stony Point Rd Santa Rosa, CA 95401 ....................................... 510-450-8890 sutterhealth.org/scah HOSPICES

HEALTH MAINTENANCE ORGANIZATIONS

HOSPICE OF PETALUMA 416 Payran St Petaluma, CA 94952 ...........................................707-778-6242 stjosephhealth.org

KAISER PERMANENTE MEDICAL CENTER 401 Bicentennial Way Santa Rosa, CA 95403 ....................................... 707-393-4000 kp.org

MEMORIAL HOSPICE 439 College Ave Santa Rosa, CA 95401 ........................................707-568-1094 stjosephhealth.org

HEALTH PLANS WESTERN HEALTH ADVANTAGE 2349 Gateway Oaks Dr, Ste 100 Sacramento, CA 95833 .......................................916-563-2203 westernhealth.com HEALTH SERVICE SUTTER SANTA ROSA URGENT CARE 3883 Airway Dr Santa Rosa, CA 95403 ........................................ 707-521-4495 sutterhealth.org HEALTHCARE AFTER HOURS PRIMARY CARE 510 Doyle Cir Santa Rosa, CA 95405 ........................................ 707-303-1712 stjosephhealth.org DAVITA SANTA ROSA SPRINGS DIALYSIS 18 E Fulton Rd Santa Rosa, CA 95403 .....................................................707-544-5043 davita.com HOME CARE ASSISTANCE 170 Farmers Ln, Ste 11 Santa Rosa, CA 95405 .....................................................707-843-4368 homecareassistance.com SEBASTOPOL FAMILY MEDICINE 652 Petaluma Ave, Ste B Sebastopol, CA 95472 ......................................... 707-823-7616 stjosephhealth.org SUTTER INSTITUTE FOR HEALTH AND HEALING 1210 Sonoma Ave Santa Rosa, CA 95405 ........................................707-576-4000 sutterhealth.org/spmf SUTTER PACIFIC MEDICAL FOUNDATION Santa Rosa, CA 95403 ........................................707-576-4000 suttersantarosa.org SUTTER SANTA ROSA SURGERY AND ENDOSCOPY CENTER 34 Mark West Springs Rd, Ste 100 Santa Rosa, CA 95403 ........................................707-541-3500 sutterhealth.org WINDSOR FAMILY MEDICINE 8911 Lakewood Dr #13 Santa Rosa, CA 95492 ........................................ 707-387-3910 stjosephhealth.org HEATING/VENTILATING/AC CONTRACTORS SIMPSON HEATING & AIR CONDITIONING, CUSTOM SHEET METAL FABRICATION 2833 Dowd Dr, Ste C Santa Rosa, CA 95407 ..................................................... 707-576-1500 simpsonsheetmetal.com HOME BUILDERS

NORTH COUNTY HOSPICE 205 East St Healdsburg, CA 95448 ....................................... 707-431-1135 stjosephhealth.org PROMEDICA HOSPICE 3700 Old Redwood Hwy, Unit 103 Santa Rosa, CA 95403 ..................................................... 707-523-0111 promedicahospice.org HOSPITALS AURORA BEHAVIORAL HEALTH HOSPITAL 1287 Fulton Rd Santa Rosa, CA 95401 ..................................................... 877-717-0085 aurorasantarosa.com KAISER PERMANENTE MEDICAL CENTER 401 Bicentennial Way Santa Rosa, CA 95403 ....................................... 707-393-4000 kp.org PETALUMA VALLEY HOSPITAL 400 N McDowell Blvd Petaluma, CA 94954 ............................................707-778-1111 stjosephhealth.org PROVIDENCE-ST. JOSEPH HEALTH 1165 Montgomery Dr Santa Rosa, CA 95405 ........................................707-546-3210 stjosephhealth.org SUTTER HEALTH 30 Mark West Springs Rd Santa Rosa, CA 95403 ........................................707-576-4000 suttersantarosa.org SUTTER SANTA ROSA REGIONAL HOSPITAL 30 Mark West Springs Rd Santa Rosa, CA 95403 ........................................707-576-4000 sutterhealth.org/ssrrh HOTEL MANAGEMENT THARALDSON HOSPITALITY 4520 36th Ave S Fargo, ND 58104 ...............................................................701-271-2700 HOTELS & MOTELS AC HOTELS BY MARRIOTT SANTA ROSA 300 Davis St Santa Rosa, CA 95401 .....................................................707-527-1075 ac-hotels.marriott.com AMERICA'S BEST VALUE INN SOUTH 1800 Santa Rosa Ave Santa Rosa, CA 95407 .....................................................707-523-3480 americasbestvalueinn.com ASTRO MOTEL 323 Santa Rosa Ave Santa Rosa, CA 95404 .....................................................707-200-4655 theastro.com

CITY VENTURES 1615 Fulton Rd Santa Rosa, CA 95404 .....................................................707-657-3353 cityventures.com

BENBOW HISTORIC INN 445 Lake Benbow Dr Garberville, CA 95542 .....................................................707-923-2124 benbowinn.com

VILLAGE STATION BY BLUE MOUNTAIN COMMUNITIES 35 Yarrow Way Santa Rosa, CA 95407 .....................................................707-521-9587 bluemountaincommunities.com

BEST WESTERN GARDEN INN 1500 Santa Rosa Ave Santa Rosa, CA 95404 .....................................................707-546-4031 thegardeninn.com

HOME DECOR BOARDS & BOTTLE Santa Rosa, CA 95401 .....................................................707-344-1426 boardsandbottle.com

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SANTA ROSA METRO CHAMBER

SantaRosaMetroChamber.com

BEST WESTERN PLUS WINE COUNTRY INN & SUITES 870 Hopper Ave Santa Rosa, CA 95403 .....................................................707-545-9000 winecountryhotel.com BODEGA BAY LODGE 103 Coast Hwy 1 Bodega Bay, CA 94923 .......................................707-875-3525 bodegabaylodge.com

COUNTRY INN 2363 Santa Rosa Ave Santa Rosa, CA 95407 ..................................................... 707-546-4711 countryinnsantarosa.com COURTYARD BY MARRIOTT 175 Railroad St Santa Rosa, CA 95401 .....................................................707-573-9000 marriott.com/stscy EXTENDED STAY AMERICA NORTH 100 Fountaingrove Pkwy Santa Rosa, CA 95401 .....................................................707-541-0959 extendedstayamerica.com EXTENDED STAY AMERICA SOUTH 2600 Corby Ave Santa Rosa, CA 95407 .....................................................707-546-4808 extendedstayamerica.com FLAMINGO RESORT 2777 Fourth St Santa Rosa, CA 95405 .....................................................707-545-8530 flamingoresort.com GEYSERVILLE INN 21714 Geyserville Ave Geyserville, CA 95441 .....................................................707-857-4343 geyservilleinn.com HAMPTON INN AND SUITES ROHNERT PARK / SONOMA COUNTY 6248 Redwood Dr Rohnert Park, CA 94928 .................................................707-586-8700 hilton.com/en/hampton HILLSIDE INN 2901 Fourth St Santa Rosa, CA 95409 .....................................................707-546-9353 hillside-inn.com HOLIDAY INN EXPRESS SANTA ROSA NORTH 2632 Cleveland Ave Santa Rosa, CA 95403 .....................................................707-542-5544 ihg.com/holidayinnexpress HOTEL E 37 Old Courthouse Sq Santa Rosa, CA 95404 .....................................................707-481-3750 hotelesantarosa.com HOTEL LA ROSE 308 Wilson St Santa Rosa, CA 95401 .....................................................707-579-3200 hotellarose.com HYATT REGENCY SONOMA WINE COUNTRY 170 Railroad St Santa Rosa, CA 95401 .....................................................707-636-7100 hyatt.com LA QUINTA INN & SUITES BY WYNDHAM SANTA ROSA 111 Commercial Ct Santa Rosa, CA 95407 .....................................................707-596-9800 laquinta.com MOTEL 6 NORTH 3145 Cleveland Ave Santa Rosa, CA 95403 .....................................................707-536-0207 motel6.com MOTEL 6 SOUTH 2760 Cleveland Ave Santa Rosa, CA 95403 .....................................................707-546-1500 motel6.com NORTH BAY INN 1875 Mendocino Ave Santa Rosa, CA 95401 .....................................................707-545-1377 santarosanorthbayinn.us OXFORD SUITES SONOMA COUNTY - ROHNERT PARK 67 Golf Course Dr W Rohnert Park, CA 94928 .................................................707-584-0333 oxfordsuitessonoma.com RIVER'S END RESTAURANT & INN 11048 CA-1 Jenner, CA 95450 .............................................................707-865-2484 ilovesunsets.com SAN FRANCISCO NORTH/PETALUMA KOA CAMPGROUND, RV PARK & LODGING 20 Rainsville Rd Petaluma, CA 94952 ........................................................ 707-763-1492 koa.com/campgrounds/san-francisco THE INN AT THE TIDES 800 Hwy 1 Bodega Bay, CA 94923 ....................................... 707-875-2751 innatthetides.com THE SANDMAN HOTEL 3421 Cleveland Ave Santa Rosa, CA 95403 .....................................................707-291-2300 sandmansantarosa.com

TRAVELODGE BY WYNDHAM SANTA ROSA WINE COUNTRY 1815 Santa Rosa Ave Santa Rosa, CA 95407 .....................................................707-293-2100 wyndhamhotels.com/travelodge

FULCRUM POINT INSURANCE AND BONDING AGENCY, INC. PO Box A Santa Rosa, CA 95402 .....................................................707-800-6052 fulcrumpointinsurance.com

VINTNERS RESORT 4350 Barnes Rd Santa Rosa, CA 95403 ........................................707-575-7350 vintnersresort.com

GEORGE PETERSEN INSURANCE AGENCY 175 W College Ave Santa Rosa, CA 95401 ........................................707-525-4150 gpins.com

VISIT SANTA ROSA 9 Fourth St Santa Rosa, CA 95401 .....................................................707-577-8674 visitsantarosa.com

INTERWEST INSURANCE SERVICES, LLC 5401 Old Redwood Hwy N, Ste 105 Petaluma, CA 94954 ........................................... 707-794-7419 iwins.com

HOUSING ASSISTANCE & SHELTERS PALMS INN 3345 Santa Rosa Ave Santa Rosa, CA 95407 ..................................................... 707-568-1011 HUMAN RESOURCE CONSULTANTS LEAP SOLUTIONS GROUP, INC. 1400 N Dutton Ave, Ste 15 Santa Rosa, CA 95401 ........................................707-527-0969 leapsolutions.com HUMAN SERVICES ORGANIZATIONS

JAN LOEWEN INSURANCE SERVICES 703 Second St, Ste 406 Santa Rosa, CA 95404 .....................................................707-528-8483 janloeweninsurance.com JOEY RIGGINS, INDEPENDENT AFLAC AGENT 1260 N Dutton Ave, Ste 180 Santa Rosa, CA 95401 .....................................................707-888-6324 aflac.com LEHR INSURANCE AGENCY 2240 Professional Dr Santa Rosa, CA 95403 .....................................................707-546-3700 lehrinsuranceagency.com

BECOMING INDEPENDENT 1455 Corporate Center Pkwy Santa Rosa, CA 95407 .....................................................707-524-6600 becomingindependent.org

MCDONALD - LEAVITT INSURANCE AGENCY, INC. 2800 Cleveland Ave, Ste D Santa Rosa, CA 95403 ........................................707-284-5900 mcdonaldleavitt.com

CANINE COMPANIONS FOR INDEPENDENCE 2965 Dutton Ave Santa Rosa, CA 95407 ..................................................... 707-577-1700 cci.org

RIA INSURANCE 740 Fourth St #110 Santa Rosa, CA 95404 .....................................................707-843-4148 rosettiinsurance.com

COMMUNITY ACTION PARTNERSHIP OF SONOMA COUNTY 141 Stony Cir, Ste 210 Santa Rosa, CA 95401 ..................................................... 707-544-6911 capsonoma.org REDWOOD GOSPEL MISSION 101 Sixth St Santa Rosa, CA 95402 ..................................................... 707-542-4817 srmission.org SONOMA COUNTY FAMILY YMCA 1111 College Ave Santa Rosa, CA 95404 .....................................................707-545-9622 scfymca.org INFORMATION BUREAU AND SERVICES SONOMA COUNTY TOURISM 400 Aviation Blvd, Ste 500 Santa Rosa, CA 95403 .....................................................707-522-5800 sonomacounty.com VISIT SANTA ROSA 9 Fourth St Santa Rosa, CA 95401 .....................................................707-577-8674 visitsantarosa.com INFORMATION TECHNOLOGY MANAGED SERVICES DEEPNET 120 Stony Point Rd, Ste 105 Santa Rosa, CA 95401 .....................................................707-755-8000 deepnet.com EIS CONSULTING GROUP 1445 Manzanita Ave Santa Rosa, CA 95404 .....................................................707-230-6013 eiscg.com ENDSIGHT 1440 Fourth St, Ste B Berkeley, CA 94710 .............................................510-280-2000 endsight.net FUSION TECHNOLOGY SOLUTIONS 117-A W North St Healdsburg, CA 95448 ....................................................707-568-3382 fusiontechnologysolutions.com VINCENT LOWE 2751 Fourth St #193 Santa Rosa, CA 95405 ....................................... 202-569-8462 schoolhouseearth.wordpress.com INSURANCE AAA INSURANCE/AAA TRAVEL AGENCY 1501 Farmers Ln Santa Rosa, CA 95405 .....................................................707-566-4000 calstate.aaa.com BRANDT INSURANCE 250 Healdsburg Ave Healdsburg, CA 95448 ....................................................707-433-4436 brandtinsurance.com

INSURANCE - HEALTH JC LEWIS INSURANCE SERVICES 100 E St, Ste 205 Santa Rosa, CA 95404 .....................................................707-978-2359 jclis.com INSURANCE & FINANCIAL SERVICES NYLIFE SECURITIES AND INSURANCE - ZACHARY BRESSICK 321 College Ave Santa Rosa, CA 95401 .....................................................707-528-1597 zacharybressick.com INTERNET ACCESS COMCAST 1300 Valley House Dr, Ste 160 Rohnert Park, CA 94928 ..................................... 707-792-5102 comcast.com SONIC 2260 Apollo Way Santa Rosa, CA 95407 ........................................707-522-1000 sonic.net VISTA BROADBAND NETWORKS, INC. 3700 Old Redwood Hwy, Ste 205 Santa Rosa, CA 95403 ........................................707-527-0545 vistabroadband.com INTERNET MARKETING CONSULTANTS APPY MARKETING Santa Rosa, CA 95404 .....................................................707-479-5766 appymarketing.com BROADVISION MARKETING Sebastopol, CA ................................................................. 707-291-1888 broadvisionmarketing.com WSI SMART MARKETING INTERNET AGENCY 1260 N Dutton Ave, Ste 295 Santa Rosa, CA 95401 ..................................................... 707-843-3714 wsismartmarketing.com INVESTMENT ADVISORY SERVICE KARP CAPITAL MANAGEMENT 30 Liberty Ship Way #3150 Sausalito, CA 94965 ........................................................ 415-345-8185 karpcapital.com MONTGOMERY TAYLOR WEALTH MANAGEMENT 2880 Cleveland Ave, Ste 2 Santa Rosa, CA 95403 .....................................................707-576-8700 montgomerytaylorwealth.com JANITORIAL SERVICE ENVIRONMENT CONTROL NORTH BAY, INC. 7654 Bell Rd Windsor, CA 95492 ..........................................................707-836-9257 ecnorthbay.com

JEWELERS E. R. SAWYER JEWELERS 638 Fourth St Santa Rosa, CA 95404 .....................................................707-546-0372 ersawyer.com LAND DEVELOPMENT HOGAN LAND SERVICES, INC. 1702 Fourth St Santa Rosa, CA 95404 ........................................707-544-2104 hoganls.com LAW OFFICES OF TINA WALLIS, INC. 1400 N Dutton Ave, Ste 22 Santa Rosa, CA 95401 .....................................................707-595-8681 twallislaw.com LANDSCAPE ARCHITECTS CARLILE - MACY 15 Third St Santa Rosa, CA 95401 .....................................................707-542-6451 carlilemacy.com INTEGRA PLANNING + LANDSCAPE ARCHITECTURE 1506 Fourth St Santa Rosa, CA 95404 .....................................................707-852-0500 integrapla.com LANDSCAPE DESIGNERS & CONSULTANTS MDL - LANDSCAPE DESIGN & MANAGEMENT Santa Rosa, 95409 ...........................................................707-536-6048 mdlandscapes.net LANDSCAPE MAINTENANCE MDL - LANDSCAPE DESIGN & MANAGEMENT Santa Rosa, 95409 ...........................................................707-536-6048 mdlandscapes.net LANDSCAPING EQUIPMENT & SUPPLIES WHEELER ZAMARONI 3500 Petaluma Hill Rd Santa Rosa, CA 95404 .....................................................707-543-8400 wzsupply.com LEGAL SERVICES LAW OFFICES OF TINA WALLIS, INC. 1400 N Dutton Ave, Ste 22 Santa Rosa, CA 95401 .....................................................707-595-8681 twallislaw.com MIKE RUNYAN-LEGAL SHIELD & IDENTITY SHIELD 1945 Piner Rd, Ste 4 Santa Rosa, CA 95403 .....................................................707-484-3663 legalshield.com/?hub=runyanjm LIBRARIES - PUBLIC SONOMA COUNTY LIBRARY 211 E St Santa Rosa, CA 95404 .....................................................707-545-0831 sonomalibrary.org LIGHT BULBS & TUBES BATTERIES PLUS BULBS 2648-B Santa Rosa Ave Santa Rosa, CA 95407 ......................................................707-536-1919 batteriesplus.com LIMOUSINE SERVICE PURE LUXURY TRANSPORTATION 4246 Petaluma Blvd N Petaluma, CA 94952 ........................................................707-775-2920 pureluxury.com LINEN SUPPLY SERVICE CINTAS 975 Corporate Center Pkwy, Ste 135 Santa Rosa, CA 95407 .....................................................707-568-6150 cintas.com LOANS OMEGA MORTGAGE GROUP 2425 Cleveland Ave, Ste 125 Santa Rosa, CA 95403 .....................................................707-235-2222 omglending.com POPPY BANK 438 First St Santa Rosa, CA 95401 ........................................707-636-9744 poppy.bank POPPY BANK, OAKMONT BRANCH 6580 Oakmont Dr Santa Rosa, CA 95409 ....................................... 707-636-9020 poppy.bank

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UMPQUA BANK 801 Fourth St Santa Rosa, CA 95404 .....................................................707-579-2265 umpquabank.com WELLS FARGO BANK 200 B St, Ste 100, First Fl Santa Rosa, CA 95401 ........................................ 707-584-3110 wellsfargo.com LUGGAGE - RETAIL CALIFORNIA LUGGAGE COMPANY 609 Fourth St Santa Rosa, CA 95404 .....................................................707-528-8600 califluggage.com

NEWSPAPERS BOHEMIAN 445 Center St #4C Healdsburg, CA 95447 ....................................................707-527-1200 bohemian.com NORTH BAY BUSINESS JOURNAL 427 Mendocino Ave Santa Rosa, CA 95401 ........................................ 707-521-5270 northbaybusinessjournal.com THE PRESS DEMOCRAT 427 Mendocino Ave Santa Rosa, CA 95401 ........................................707-526-8659 pressdemocrat.com NONPROFIT ORGANIZATIONS

MAGAZINES NORTHBAY BIZ 1410 Neotomas Ave, Ste 200 Santa Rosa, CA 95403 ........................................707-575-8282 northbaybiz.com

6TH STREET PLAYHOUSE 52 W Sixth St Santa Rosa, CA 95401 .....................................................707-523-4185 6thstreetplayhouse.com

NORTHBAY MEDIA NETWORK/SENSI MAGAZINE 125 S Main St #179 Sebastopol, CA 95473 .....................................................707-861-0771 sensimag.com/norcal

ACTIVE 20-30 CLUB OF SANTA ROSA #50 PO Box 391 Santa Rosa, CA 95402 active2030sr.com

MANUFACTURING AMY'S KITCHEN, INC. 2330 Northpoint Pkwy Santa Rosa, CA 95407 ........................................ 707-781-7537 amys.com MARMOT MOUNTAIN LTD. 5789 State Farm Dr, Ste 100 Rohnert Park, CA 94928 .................................... 707-544-4590 marmot.com MEDTRONIC 3576 Unocal Pl Santa Rosa, CA 95403 ........................................ 707-525-0111 medtronic.com PARAGON CONTROLS INC. 2371 Circadian Way Santa Rosa, CA 95407 ........................................ 707-579-1424 paragoncontrols.com

ALCHEMIA 394 Tesconi Ct Santa Rosa, CA 95401 .....................................................707-978-3229 alchemia.org ASSISTANCE LEAGUE OF SONOMA COUNTY 5 W Sixth St Santa Rosa, CA 95401 .....................................................707-546-9484 assistanceleague.org/sonoma-county BOYS & GIRLS CLUBS OF GREATER SANTA ROSA 1011 Hahman Dr Santa Rosa, CA 95405 .....................................................707-542-3249 bgcsr.org BOYS & GIRLS CLUBS OF SONOMA-MARIN 1400 N Dutton Ave, Ste 24 Santa Rosa, CA 95401 .....................................................707-528-7977 bgccsc.org

COUNCIL ON AGING 30 Kawana Springs Rd Santa Rosa, CA 95404 ..................................................... 707-525-0143 councilonaging.com DISABILITY SERVICES AND LEGAL CENTER (DSLC) 521 Mendocino Ave Santa Rosa, CA 95401 .....................................................707-528-2745 mydslc.org FIRST 5 SONOMA COUNTY 5340 Skylane Blvd Santa Rosa, CA 95403 .....................................................707-522-2020 first5sonomacounty.org FOOD FOR THOUGHT 6550 Railroad Ave Forestville, CA 95436.......................................................707-887-1647 fftfoodbank.org GIRLS ON THE RUN SONOMA COUNTY PO Box 9036 Santa Rosa, CA 95405 ..................................................... 707-285-7112 gotrsonomacounty.org HABITAT FOR HUMANITY OF SONOMA COUNTY 1201 Piner Rd, Ste 500 Santa Rosa, CA 95403 .....................................................707-578-7707 habitatsoco.org HISTORIC RAILROAD SQUARE ASSOCIATION PO Box 4114 Santa Rosa, CA 95402 .....................................................707-577-8674 railroadsquare.net HUMANE SOCIETY OF SONOMA COUNTY 5345 Hwy 12 W Santa Rosa, CA 95407 ......................................................707-577-1911 humanesocietysoco.org LAGUNA DE SANTA ROSA FOUNDATION 900 Sanford Rd Santa Rosa, CA 95401 .....................................................707-527-9277 lagunafoundation.org LOS CIEN SONOMA COUNTY Santa Rosa, CA 95402 .....................................................707-548-0398 loscien.org

BURBANK HOUSING DEVELOPMENT CORPORATION 1425 Corporate Center Pkwy Santa Rosa, CA 95407 .....................................................707-526-9782 burbankhousing.org

LUTHER BURBANK CENTER FOR THE ARTS 50 Mark West Springs Rd Santa Rosa, CA 95403 .....................................................707-527-7006 lutherburbankcenter.org

CALIFORNIA HUMAN DEVELOPMENT 3315 Airway Dr Santa Rosa, CA 95403 ..................................................... 707-523-1155 cahumandevelopment.org

LUTHER BURBANK HOME & GARDENS ASSOCIATION 204 Santa Rosa Ave Santa Rosa, CA 95404 .....................................................707-524-5445 lutherburbank.org

CATHOLIC CHARITIES OF THE DIOCESE OF SANTA ROSA 465 A St Santa Rosa, CA 95401 .....................................................707-542-5426 srcharities.org

NORTH BAY VETERANS RESOURCE CENTER 444 Tenth St, Ste 102 Santa Rosa, CA 95401 .....................................................707-578-8387 vetsresource.org/vrc-north-bay.html

CENTER FOR VOLUNTEER & NONPROFIT LEADERSHIP 153 Stony Cir, Ste 100 Santa Rosa, CA 95401 .....................................................707-573-3399 cvnl.org

ODD FELLOWS HALL 545 Pacific Ave Santa Rosa, CA 95404 ..................................................... 707-546-1591 sroddfellowshall.com

CERES COMMUNITY PROJECT 7351 Bodega Ave Sebastopol, CA 95472 .....................................................707-829-5833 ceresproject.org

PASCO HR PO Box 286 Windsor, CA 95492 ..........................................................707-566-7718 pascohr.org

CHOP'S TEEN CLUB 509 Adams St Santa Rosa, CA 95401 .....................................................707-284-2467 chopsteenclub.org

SAFARI WEST WILDLIFE FOUNDATION 3115 Porter Creek Rd Santa Rosa, CA 95404 .....................................................707-579-2551 safariwest.com

CHARLES M. SCHULZ MUSEUM & RESEARCH CENTER 2301 Hardies Ln Santa Rosa, CA 95403 .....................................................707-579-4452 schulzmuseum.org

CIRCUIT RIDER COMMUNITY SERVICES 9619 Old Redwood Hwy Windsor, CA 95492 ..........................................................707-838-6641 circuitridercs.org

SANTA ROSA SYMPHONY 50 Santa Rosa Ave, Ste 410 Santa Rosa, CA 95404 .....................................................707-546-7097 srsymphony.org

CHILDREN'S MUSEUM OF SONOMA COUNTY 1835 W Steele Ln Santa Rosa, CA 95403 .....................................................707-546-4069 cmosc.org

COFFEY STRONG, INC. 3749 Espresso Ct Santa Rosa, CA 95403 coffeystrong.com

SANTA ROSA WEDNESDAY NIGHT MARKET 613 Fourth St, Ste 209 Santa Rosa, CA 95404 .....................................................707-524-2123 wednesdaynightmarket.org

MUSEUM OF SONOMA COUNTY 425 Seventh St Santa Rosa, CA 95401 .....................................................707-579-1500 museumsc.org

COMMUNITY ACTION PARTNERSHIP OF SONOMA COUNTY 141 Stony Cir, Ste 210 Santa Rosa, CA 95401 ..................................................... 707-544-6911 capsonoma.org

SAVE LIVES SONOMA 930 S A St Santa Rosa, CA 95404 ........................................ 707-583-1704 savelivessonoma.com

COMMUNITY FOUNDATION SONOMA COUNTY 120 Stony Point Rd, Ste 220 Santa Rosa, CA 95401 .....................................................707-579-4073 sonomacf.org

SENIORS, INC. Santa Rosa, CA 95405 .....................................................707-484-8231

SMC LTD. 3250 Brickway Blvd Santa Rosa, CA 95403 .....................................................707-303-3027 smcltd.com MATTRESSES & BEDDING SLEEP NUMBER 2350 Santa Rosa Ave, Ste E Santa Rosa, CA 95407 ........................................ 707-575-0111 sleepnumber.com MILK PROCESSING & DISTRIBUTION CLOVER SONOMA 1800 S McDowell Blvd Ext, Ste 100 Petaluma, CA 94954 ...........................................707-778-8448 cloversonoma.com MOVERS & FULL SERVICE STORAGE REDWOOD MOVING AND STORAGE 921 Piner Rd Santa Rosa, CA 95403 .....................................................707-545-2001 redwoodmoving.com MUSEUMS

MUSIC INSTRUCTION - INSTRUMENTAL SCHOOL OF ROCK SANTA ROSA 1462 Mendocino Ave Santa Rosa, CA 95401 ..................................................... 707-710-7625 locations.schoolofrock.com/santarosa NATURAL FOODS REDWOOD ADVENTIST ACADEMY 385 Mark West Springs Rd Santa Rosa, CA 95404 .....................................................707-545-1697 weloveredwood.com

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SANTA ROSA METRO CHAMBER

SantaRosaMetroChamber.com

COMMUNITY MATTERS PO Box 14816 Santa Rosa, CA 95402 .....................................................707-823-6159 community-matters.org COMMUNITY SUPPORT NETWORK 1410 Guerneville Rd, Ste 14 Santa Rosa, CA 95403 .....................................................707-575-0979 communitysupportnet.org

SIDE BY SIDE 1360 N Dutton Ave, Ste C Santa Rosa, CA 95401 .....................................................707-569-0877 sidebysideyouth.org SOCIETY OF ST. VINCENT DE PAUL, INC. 5671 Redwood Dr Rohnert Park, CA 94928 .................................................707-495-7438 svdp-sonoma.org

SONOMA COUNTY BICYCLE COALITION 750 Mendocino Ave #6 Santa Rosa, CA 95401 .....................................................707-545-0153 bikesonoma.org

NAMI SONOMA COUNTY 182 Farmers Ln #202 Santa Rosa, CA 95405 .....................................................707-527-6662 namisoco.org

SONOMA COUNTY FARM BUREAU 3589 Westwind Blvd Santa Rosa, CA 95403 .....................................................707-544-5575 sonomafb.org

PACIFIC FOUNDATION FOR MEDICAL CARE 3510 Unocal Pl, Ste 108 Santa Rosa, CA 95403 .....................................................707-525-4370 pfmc.org

SONOMA COUNTY GO LOCAL 2455 Bennett Valley Rd, Ste C111 Santa Rosa, CA 95404 .....................................................707-888-6105 golocal.coop

SANTA ROSA COMMUNITY HEALTH 3569 Round Barn Cir Santa Rosa, CA 95403 .....................................................707-303-3600 srhealth.org

SONOMA COUNTY PRIDE 2665 Santa Rosa Ave #192 Santa Rosa, CA 95407 .....................................................707-235-8735 sonomacountypride.org

THE AMERICAN RED CROSS SERVING MARIN, NAPA, SOLANO AND SONOMA COUNTIES 5297 Aero Dr Santa Rosa, CA 95403 .....................................................707-577-7600 redcross.org

SONOMA COUNTY VET CONNECT, INC. PO Box 14474 Santa Rosa, CA 95402 ......................................................707-755-1417 vet-connect.us SOROPTIMIST INTERNATIONAL OF SANTA ROSA PO Box 933 Santa Rosa, CA 95402 .....................................................707-545-6089 sisantarosa.org THE JOHN JORDAN FOUNDATION PO Box 1949 Healdsburg, CA 95448 ....................................................707-484-7805 johnjordanfoundation.org

VITALANT - BLOOD DONATION 3505 Industrial Dr Santa Rosa, CA 95403 .....................................................877-258-4825 vitalant.org NURSING HOMES CREEKSIDE REHABILITATION AND BEHAVIORAL HEALTH 850 Sonoma Ave Santa Rosa, CA 95404 .....................................................707-544-7750 creeksiderehab.net OCCUPATIONAL THERAPISTS PROVIDENCE-ST. JOSEPH HEALTH 1165 Montgomery Dr Santa Rosa, CA 95405 ........................................707-546-3210 stjosephhealth.org

THE LIVING ROOM CENTER, INC 707-579-0138 thelivingroomsc.org The mission of The Living Room is to ease adversity, promote stability, and support self-reliance for women and children who are experiencing homelessness, or at-risk of homelessness, in Sonoma County.

328 S E St, Santa Rosa, CA 95404 THE PRESBYTERIAN CHURCH OF THE ROSES 2500 Patio Ct Santa Rosa, CA 95405 .....................................................707-542-4272 churchoftheroses.org THE SATURDAY AFTERNOON CLUB 430 Tenth St Santa Rosa, CA 95401 .....................................................707-566-8738 thesaturdayafternoonclub.com UNITED CEREBRAL PALSY OF THE NORTH BAY 3835 Cypress Dr #103 Petaluma, CA 94954 ........................................................707-766-9990 ucpnb.org UNITED WAY OF THE WINE COUNTRY 975 Corporate Center Pkwy, Ste 160 Santa Rosa, CA 95407 .....................................................707-528-4485 unitedwaywinecountry.org YWCA SONOMA COUNTY 811 Third St Santa Rosa, CA 95404 .....................................................707-303-8400 ywcasc.org NONPROFIT ORGANIZATIONS CHILD & FAMILY SERVICES MAKE-A-WISH GREATER BAY AREA 1333 Broadway, Ste 200 Oakland, CA 94612 .......................................................... 415-982-9474 sf.wish.org TLC CHILD & FAMILY SERVICES 1800 Gravenstein Hwy N Sebastopol, CA 95472 .....................................................707-823-7300 tlc4kids.org NONPROFIT ORGANIZATIONS - EDUCATIONAL ANOVA 220 Concourse Blvd Santa Rosa, CA 95403 .....................................................707-527-7032 anovaeducation.org SONOMA COUNTY OFFICE OF EDUCATION 5340 Skylane Blvd Santa Rosa, CA 95403 .....................................................707-524-2603 scoe.org NONPROFIT ORGANIZATIONS - HEALTH EARLE BAUM CENTER 4539 Occidental Rd Santa Rosa, CA 95401 .....................................................707-523-3222 earlebaum.org

OFFICE EQUIPMENT CALTRONICS BUSINESS SYSTEMS 50 Santa Rosa Ave, Ste 380 Santa Rosa, CA 95404 ..................................................... 707-580-6199 caltronics.net OFFICE FURNITURE & EQUIPMENT TROPE GROUP, INC. 2305 Circadian Way Santa Rosa, CA 95407 ........................................707-546-8181 tropegroup.com OFFICE SUPPLIES OFFICE DEPOT 1960 Santa Rosa Ave Santa Rosa, CA 95407 ........................................707-542-2582 bsd.officedepot.com STAPLES 2222 Cleveland Ave Santa Rosa, CA 95403 .....................................................707-523-2080 staples.com OPTICAL GOODS - WHOLESALE & MANUFACTURERS VIAVI SOLUTIONS 2789 Northpoint Pkwy Santa Rosa, CA 95407 ....................................... 707-545-6440 viavisolutions.com ORGANIZING SERVICES & SYSTEMS HOUSEHOLD & BUSINESS DONNA DECLUTTER LLC Santa Rosa, CA 95407 .....................................................707-583-9492 donnadeclutter.com PAINT DEALERS - RETAIL SHERWIN WILLIAMS PAINT COMPANY 2161 Santa Rosa Ave Santa Rosa, CA 95407 ........................................ 707-542-2192 sherwin-williams.com PAPER - SHREDDED INTEGRITY SHRED 3721 Santa Rosa Ave, Ste 5 Santa Rosa, CA 95407 .....................................................707-544-7700 integrityshred.com PARTY RENTALS ENCORE EVENTS RENTALS 1001 American Way Windsor, CA 95492 .......................................................... 707-799-0017 encoreeventsrentals.com

PAVING MATERIALS SYAR INDUSTRIES, INC. PO Box 2540 Napa, CA 94558 ................................................. 707-433-3366 syar.com PAWNBROKERS BEST COLLATERAL 509 Fourth St Santa Rosa, CA 95401 .....................................................707-527-7296 bestcollateral.com PAYROLL PREPARATION SERVICE INNOVATIVE BUSINESS SOLUTIONS, INC. 6400 Redwood Dr, Ste 100 Rohnert Park, CA 94928 .................................... 707-586-4300 ibspayroll.com PERSONAL SERVICES ON FLEEK STUDIO 746 Coddingtown Center Santa Rosa, CA 95401 .....................................................707-657-7671 onfleekstudio.com PEST CONTROL SERVICES ATCO PEST CONTROL 275 Bel Marin Keys Blvd, Ste A Novato, CA 94949 ............................................................707-778-7013 atcopestcontrol.com PET FOOD & SUPPLIES WESTERN FARM CENTER 21 W Seventh St Santa Rosa, CA 95401 .....................................................707-545-0721 westernfarmcenter.com PETROLEUM PRODUCTS NORTH BAY PETROLEUM, LLC 365 Todd Rd Santa Rosa, CA 95407 .....................................................707-575-0505 northbaypetro.com PHYSICIANS & SURGEONS PLASTIC/RECONSTRUCTIVE SURGERY ARTEMEDICA 1002 Mendocino Ave Santa Rosa, CA 95401 .....................................................707-577-8292 artemedica.com PIZZAS MARY'S PIZZA SHACK 535 Summerfield Rd Santa Rosa, CA 95405 ........................................707-538-1888 maryspizzashack.com MARY'S PIZZA SHACK 3084 Marlow Rd Santa Rosa, CA 95403 ........................................ 707-573-1100 maryspizzashack.com MOUNTAIN MIKE'S PIZZA 2280 Santa Rosa Ave Santa Rosa, CA 95407 ........................................707-544-2828 mountainmikespizza.com PLUMBING CONTRACTORS LEDUC & DEXTER, INC. 2833 Dowd Dr, Ste A Santa Rosa, CA 95407 ........................................ 707-575-1500 leducanddexterplumbing.com POLITICAL ORGANIZATIONS U.S. CONGRESSMAN MIKE THOMPSON (CA-05) 2300 County Center Dr, Ste A100 Santa Rosa, CA 95403 .....................................................707-542-7182 mikethompson.house.gov PRESSURE WASHERS NORTHBAY EQUIPMENT SERVICE AND SALES - HOTSY PACIFIC INC. 3647 Standish Ave Santa Rosa, CA 95407 ........................................707-585-0100 hotsypacific.net PRINTERS

PAVING CONTRACTORS

ACCENT PRINTING AND DESIGN, INC. 5468 Skylane Blvd, Ste D Santa Rosa, CA 95403 .....................................................707-570-1444 accentprinting.com

SNS ASPHALT SERVICES 4308 Santa Rosa Ave Santa Rosa, CA 95407 ........................................707-528-3377 snsasphalt.com

ALMADEN 361 Blodgett St Cotati, CA 94931 ................................................ 707-588-8028 almadenglobal.com SantaRosaMetroChamber.com

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CHROMAGRAPHICS 440 Tesconi Cir Santa Rosa, CA 95401 .....................................................707-528-2644 chromaprints.com

KEY PROPERTIES 4908 Sonoma Hwy Santa Rosa, CA 95409 ..................................................... 707-538-5115 keyprops.net

DRAFTECH 1544 Terrace Way Santa Rosa, CA 95404 ........................................707-578-9442 draftechprint.com

LUXE PLACES INTERNATIONAL REALTY 737 Fourth St Santa Rosa, CA 95404 .....................................................707-544-6000 fullspectrumproperties.com

ODELL PRINTING 5460 State Farm Dr #11 Rohnert Park, CA 94928 .................................................707-585-2718 odellprinting.com

NEXTHOME WINE COUNTRY PREMIER 1303 College Ave Santa Rosa, CA 95404 ..................................................... 707-703-1771 nexthomewcp.com

PROCESS SERVING PHOENIX LEGAL SERVICE 1275 Fourth St, Ste 636 Santa Rosa, CA 95404 .....................................................707-528-9757 PROFESSIONAL ORGANIZATIONS BIG TIME SPEEDWAY PRESENTS, LLC 1431 Mohr Ct Concord, CA 94518........................................................... 925-381-8091 bigtimespeedwaypresents.com

PROSPER REAL ESTATE 413 King St Santa Rosa, CA 95404 .....................................................707-584-6552 prospermoves.com STG ASSET MANAGEMENT - ATRIUM COURT LLC 1304 Southpoint Blvd, Ste 280 Petaluma, CA 94954 ........................................................707-569-9000 stggroup.com

PUBLIC RELATIONS SERVICE

SULLIVAN GROUP POWERED BY EXP REALTY 1421 Guerneville Rd, Ste 214 Santa Rosa, CA 95403 .....................................................707-921-6237 sullivangroupwinecountry.com

MUELRATH PUBLIC AFFAIRS, INC. 318 Mendocino Ave Santa Rosa, CA 95401 ........................................707-542-4078 muelrathpublicaffairs.com

TRISH MCLEAN - CORCORAN GLOBAL LIVING 802 Fourth St Santa Rosa, CA 95404 ..................................................... 707-529-1122 trishmclean.com

PUBLISHERS TARGET MARKETING, INC. 7766 Ewing Blvd, Ste 200 Florence, KY 41042 ..........................................................800-933-3909 chambermapproject.com PUBLISHERS - MAGAZINE NORTHBAY BIZ 1410 Neotomas Ave, Ste 200 Santa Rosa, CA 95403 ........................................707-575-8282 northbaybiz.com

VANGUARD PROPERTIES 900 College Ave Santa Rosa, CA 95404 .....................................................707-824-9000 vanguardproperties.com W REAL ESTATE 500 Bicentennial Way, Ste 310 Santa Rosa, CA 95403 ........................................ 707-591-0570 wrealestate.net REAL ESTATE - COMMERCIAL

RADIO STATIONS - BROADCASTING COMPANIES

CATALYST HOUSING GROUP Larkspur, CA 94939 .........................................................415-205-4702 catalysthousing.com

AMATURO SONOMA MEDIA GROUP 1410 Neotomas Ave, Ste 200 Santa Rosa, CA 95405 ........................................707-543-0100 sonomamediagroup.com

COLDWELL BANKER 165 First St Petaluma, CA 94952 ........................................................707-280-9133 toddmendoza.com

KZST, KJZY, KBBL, KWVF REDWOOD EMPIRE STEREOCASTERS 3392 Mendocino Ave Santa Rosa, CA 95402 ....................................... 707-528-4434 kzst.com

CORCORAN GLOBING LIVING - PAUL SCHWARTZ COMMERCIAL REAL ESTATE 802 Fourth St Santa Rosa, CA 95404 ..................................................... 707-479-1841 corcorangl.com

REAL ESTATE ARTISAN SOTHEBY'S INTERNATIONAL REALTY 709 Healdsburg Ave Healdsburg, CA 95448 .....................................................707-284-1111 artisansir.com CENTURY 21 ALLIANCE - NANCY HOOK 1057 College Ave Santa Rosa, CA 95404 .....................................................707-577-7777 c21northbayalliance.com COLDWELL BANKER 165 First St Petaluma, CA 94952 ........................................................707-280-9133 toddmendoza.com

HAM DELLES COMPANY, INC. 386 Tesconi Ct Santa Rosa, CA 95401 .....................................................707-578-8840 hamdellescompany.com KEEGAN & COPPIN COMPANY, INC. 1355 N Dutton Ave, Ste 100 Santa Rosa, CA 95401 .....................................................707-528-1400 keegancoppin.com ST. ROSE CATHOLIC CHURCH 398 Tenth St Santa Rosa, CA 95401 .....................................................707-542-6448 stroseonline.com REAL ESTATE - RESIDENTIAL

COMPASS 404 Mendocino Ave, Second Fl Santa Rosa, CA 95401 .....................................................707-547-3808 compass.com

ANITA ANDERSON REALTOR 120 Stony Point Rd, Ste 140 Santa Rosa, CA 95401 .....................................................707-636-4024 wesellyourhomein28days.com

COMPASS REAL ESTATE - CHRISTEN HAMILTON 442 Skylark St Windsor, CA 95492 ..........................................................707-953-7573 christenhamilton.com

BERGHOF REALTY 111 Santa Rosa Ave, Ste 110 Santa Rosa, CA 95404 .....................................................707-480-4800 berghofrealty.com

CORCORAN GLOBAL LIVING 802 Fourth St Santa Rosa, CA 95404 ........................................ 800-681-1361 corcorangl.com

COLDWELL BANKER 165 First St Petaluma, CA 94952 ........................................................707-280-9133 toddmendoza.com

ENGEL & VOLKERS 1401 Fourth St Santa Rosa, CA 95404 .....................................................707-800-3815 sonomacounty.evrealestate.com

ST. ROSE CATHOLIC CHURCH 398 Tenth St Santa Rosa, CA 95401 .....................................................707-542-6448 stroseonline.com

KELLER WILLIAMS REALTY 120 Stony Point Rd #140 Santa Rosa, CA 95401 ........................................707-206-4502 kw.com

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REAL ESTATE CONSULTANTS GERVAIS & ASSOCIATES 1275 Fourth St #257 Santa Rosa, CA 95404 .....................................................707-975-4736

REAL ESTATE DEVELOPERS & DEVELOPMENTS AIRPORT BUSINESS CENTER 414 Aviation Blvd Santa Rosa, CA 95403 ........................................707-578-5344 airportbusinesscenter.com BILLA MANAGEMENT LLC 3562 Round Barn Cir, Ste 220 Santa Rosa, CA 95403 ..................................................... 707-696-1738 CORNERSTONE PROPERTIES 1435 N McDowell Blvd, Ste 110 Petaluma, CA 94954 ...........................................707-526-4799 cornerstone-prop.com HUGH FUTRELL CORPORATION 200 Fourth St, Ste 240 Santa Rosa, CA 95401 .....................................................707-568-3482 hughfutrellcorp.com PHOENIX DEVELOPMENT COMPANY OF MINNEAPOLIS, LLC 30 Meyers Ct Novato, CA 94947 ............................................................707-528-3631 phoenixdevco.com PINE CREEK PROPERTIES PO Box 11218 Santa Rosa, CA 95406 ........................................ 707-578-1125 pinecreekrentals.com VEALE INVESTMENT PROPERTIES 2800 Cleveland Ave, Ste A2 Santa Rosa, CA 95401 .....................................................707-575-3752 vealeoutdooradvertising.com VIMARK, INC. 101 D St Santa Rosa, CA 95402 ........................................707-542-3134 REAL ESTATE INVESTMENTS ALTUS EQUITY GROUP, LP 5810 Commerce Blvd Rohnert Park, CA 94928 .................................................707-932-5887 altusequity.com SCI OFFICE LLC 200 Lakeside Dr #704 Oakland, CA 94612 .......................................................... 415-474-3882 REAL ESTATE LOANS ALLSTATE MORTGAGE COMPANY 1260 N Dutton Ave, Ste 274 Santa Rosa, CA 95401 .....................................................707-521-3434 krisanderson.net BAYSIERRA FINANCIAL INC. 1410 Neotomas Ave, Ste 102 Santa Rosa, CA 95405 .....................................................707-544-5696 baysierra.com RYAN MORTGAGE COMPANY, INC. 2129 Fourth St Santa Rosa, CA 95404 .....................................................707-526-2626 ryanmortgage.com W REAL ESTATE 500 Bicentennial Way, Ste 310 Santa Rosa, CA 95403 ........................................ 707-591-0570 wrealestate.net WELLS FARGO BANK 200 B St, Ste 100, First Fl Santa Rosa, CA 95401 ........................................ 707-584-3110 wellsfargo.com REAL ESTATE MANAGEMENT ALLIANCE PROPERTY MANAGEMENT 1611 Fourth St Santa Rosa, CA 95404 ....................................... 707-524-8380 alliancepm.com BASIN STREET PROPERTIES 1383 N McDowell Blvd, Ste 150 Petaluma, CA 94954 ........................................................707-795-4477 basin-street.com DEDE'S RENTALS & PROPERTY MANAGEMENT, INC. 1311A W Steele Ln Santa Rosa, CA 95403 .....................................................707-523-4500 dedesrentals.com EUGENE BURGER MANAGEMENT CORP. 6600 Hunter Dr Rohnert Park, CA 94928 .................................................707-584-5123 ebmc.com HAM DELLES COMPANY, INC. 386 Tesconi Ct Santa Rosa, CA 95401 .....................................................707-578-8840 hamdellescompany.com

PRUITT INDUSTRIAL PARK 5892 Pruitt Ave Windsor, CA 95492 ..........................................................707-836-4336 pruittpark.com RESTAURANT EQUIPMENT, SERVICES & SUPPLIES MYERS RESTAURANT SUPPLY 1599 Cleveland Ave Santa Rosa, CA 95401 ........................................707-570-1200 myersrestaurantsupply.com RESTAURANTS ACME BURGER 1007 W College Ave, Ste D Santa Rosa, CA 95401 .....................................................707-615-7309 acmeburgerco.com AMY'S DRIVE-THRU 58 Golf Course Dr W Rohnert Park, CA 94928 .....................................707-755-3629 amys.com ARBY'S 4799 Redwood Dr Rohnert Park, CA 94928 .................................................707-584-7702 arbys.com BEER BARON 614 Fourth St Santa Rosa, CA 95404 ........................................ 707-757-9294 beerbaronbar.com BELLY LEFT COAST KITCHEN & TAP ROOM 523 Fourth St Santa Rosa, CA 95404 .....................................................707-526-5787 bellyleftcoastkitchenandtaproom.com

CHARLIE’S AT THE WINDSOR GOLF CLUB 707-838-8802 windsorgolf.com Charlie’s at the Windsor Golf Club offers...

• Relaxed & sophisticated menu • Beautiful lakeside patio dining • Perfect for weddings and large celebrations Come for the food, stay for the views.

1320 19th Hole Dr, Windsor, CA 95492 HUCKLEBERRY'S BREAKFAST AND LUNCH 3441 Cleveland Ave Santa Rosa, CA 95403 .....................................................707-575-5012 huckleberrys.org JEFFREY'S HILLSIDE CAFE 2901 Fourth St Santa Rosa, CA 95409 ..................................................... 707-546-6317 jeffreyshillsidecafe.com JOHN ASH & CO. AND THE FRONT ROOM BAR & LOUNGE 4330 Barnes Rd Santa Rosa, CA 95403 ........................................ 707-527-7687 vintnersresort.com LA GARE FRENCH RESTAURANT 208 Wilson St Santa Rosa, CA 95401 .....................................................707-528-4355 lagarerestaurant.com LA ROSA TEQUILERIA & GRILLE 500 Fourth St Santa Rosa, CA 95401 .....................................................707-523-3663 larosasantarosa.com MAC'S KOSHER STYLE DELICATESSEN 630 Fourth St Santa Rosa, CA 95404 .....................................................707-545-3785 macsdeliandcafe.com MARY'S PIZZA SHACK 3084 Marlow Rd Santa Rosa, CA 95403 ........................................ 707-573-1100 maryspizzashack.com MARY'S PIZZA SHACK 535 Summerfield Rd Santa Rosa, CA 95405 ........................................707-538-1888 maryspizzashack.com MARY'S PIZZA SHACK 615 Fourth St Santa Rosa, CA 95404 .........................................707-571-1959 maryspizzashack.com MCDONALD'S RESTAURANTS 50 Mission Cir Santa Rosa, CA 95405 ........................................707-538-7730 mcdonalds.com MCDONALD'S RESTAURANTS 879 Hopper Ave Santa Rosa, CA 95403 ........................................707-523-2534 mcdonalds.com

MCDONALD'S RESTAURANTS 1264 Mendocino Ave Santa Rosa, CA 95401 ........................................707-523-3815 mcdonalds.com MCDONALD'S RESTAURANTS 2642 Santa Rosa Ave Santa Rosa, CA 95407 ........................................707-569-9222 mcdonalds.com MCDONALD'S RESTAURANTS 2521 Guerneville Rd Santa Rosa, CA 95401 ....................................... 707-528-4662 mcdonalds.com MOD PIZZA 2695 Santa Rosa Ave Santa Rosa, CA 95407 .....................................................707-304-7051 modpizza.com MOUNTAIN MIKE'S PIZZA 2280 Santa Rosa Ave Santa Rosa, CA 95407 ........................................707-544-2828 mountainmikespizza.com PERCH + PLOW 90 Old Courthouse Sq Santa Rosa, CA 95404 .....................................................707-541-6896 perchandplow.com PORT OF SUBS 2101 W College Ave Santa Rosa, CA 95401 .....................................................707-571-7678 portofsubs.com RIVER'S END RESTAURANT & INN 11048 CA-1 Jenner, CA 95450 .............................................................707-865-2484 ilovesunsets.com SALLY TOMATOES & HEIRLOOM CAFE 1100 Valley House Dr Rohnert Park, CA 94928 .................................................707-665-9472 sallytomatoes.com THE TIDES WHARF RESTAURANT 835 Hwy One Bodega Bay, CA 94923 ...................................................707-875-2777 innatthetides.com

RETIREMENT/LIFE CARE COMMUNITIES & HOMES CARLTON SENIOR LIVING 4732 Old Redwood Hwy Santa Rosa, CA 95403 ....................................... 510-636-0660 carltonseniorliving.com OAK VIEW OF SONOMA HILLS 1350 Oak View Cir Rohnert Park, CA 94928 .................................................707-585-1800 oakviewapts.com SPRING LAKE VILLAGE 5555 Montgomery Dr Santa Rosa, CA 95409 ....................................... 707-538-8400 covia.org/spring-lake-village VILLA CAPRI 1397 Fountaingrove Pkwy Santa Rosa, CA 95403 .....................................................707-526-9090 oakmontofvillacapri.com RETREAT FACILITIES WESTMINSTER WOODS CAMP AND CONFERENCE CENTER 6510 Bohemian Hwy Occidental, CA 95465......................................................707-874-2426 westminsterwoods.org SATELLITE EQUIPMENT & SYSTEMS REMOTE SATELLITE SYSTEMS INTERNATIONAL, INC. 1455 N Dutton Ave, Ste A Santa Rosa, CA 95401 ..................................................... 707-545-8199 remotesatellite.com SCALES BARTOLOMEI SCALE, INC. PO Box 11521 Santa Rosa, CA 95406 .....................................................707-528-0620 bartolomeiscale.com SCHOOLS-ACADEMIC-COLLEGES & UNIVERSITIES EMPIRE COLLEGE SCHOOL OF LAW 3035 Cleveland Ave Santa Rosa, CA 95403 .....................................................707-546-4000 law.empcol.edu SANTA ROSA JUNIOR COLLEGE 1501 Mendocino Ave Santa Rosa, CA 95401 ........................................707-527-4431 santarosa.edu

THIRD STREET ALEWORKS 610 Third St Santa Rosa, CA 95404............................................ 707-523-3060 thirdstreetaleworks.com TIPS ROADSIDE 8445 Sonoma Hwy Kenwood, CA 95452 ........................................................707-509-0078 tipsroadside.com VITALITY BOWLS 1880 Mendocino Ave, Ste G Santa Rosa, CA 95401 .....................................................707-540-0655 vitalitybowls.com/locations/santa-rosa WILD BIRD POOLSIDE DINING & TIKI BAR 2777 Fourth St Santa Rosa, CA 95405 .....................................................707-545-8530 flamingoresort.com/dining/wild-bird RETAIL 7-ELEVEN 136 College Ave Santa Rosa, CA 95401 ..................................................... 415-686-1888 ACTION SPORTS AND POWER EQUIPMENT ORGANIZATION 1720 Piner Rd Santa Rosa, CA 95403 .....................................................707-528-8875 aspowerequipment.com KINDRED FAIR TRADE Santa Rosa, CA 95404 .....................................................707-579-1459 kindredfairtrade.com MACY'S 800 Santa Rosa Plaza Santa Rosa, CA 95401 .....................................................707-523-3333 macys.com RETIREMENT PLANNING SERVICES JORDAN & ASSOCIATES RETIREMENT SERVICES 100 Stony Point Rd, Ste 216 Santa Rosa, CA 95401 ..................................................... 707-545-1001 jandaretirement.com

SONOMA STATE UNIVERSITY 1801 E Cotati Ave Rohnert Park, CA 94928 .....................................707-664-2158 sonoma.edu SCHOOLS-ACADEMIC-SECONDARY & ELEMENTARY CARDINAL NEWMAN HIGH SCHOOL 50 Ursuline Rd Santa Rosa, CA 95403 .....................................................707-546-6470 cardinalnewman.org PIVOT CHARTER SCHOOLS 2999 Cleveland Ave, Ste D Santa Rosa, CA 95401 .....................................................707-843-4676 pivotnorthbay.com REDWOOD ADVENTIST ACADEMY 385 Mark West Springs Rd Santa Rosa, CA 95404 .....................................................707-545-1697 weloveredwood.com SANTA ROSA CITY SCHOOLS 211 Ridgway Ave Santa Rosa, CA 95401 .....................................................707-890-3800 srcschools.org SECURITY GUARD & PATROL SERVICE ALLIED UNIVERSAL SECURITY SERVICES 134 Lystra Ct, Ste A Santa Rosa, CA 95403 .....................................................707-575-6909 aus.com SOCO PRIVATE SECURITY 730 Second St, Unit 3483 Santa Rosa, CA 95402 ........................................ 707-331-2908 soco707.com SENIOR CITIZENS SERVICES & ORGANIZATIONS FROM THE HEART SENIOR SERVICES 131A Stony Cir #425 Santa Rosa, CA 95401 .....................................................707-528-4663 fromthehearthomecare.com OAKMONT GARDENS 301 White Oak Dr Santa Rosa, CA 95409 ......................................................707-538-1914 oakmontgardens.com

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SHIPPING SERVICES THE UPS STORE #7470 300 B St, Ste 100 Santa Rosa, CA 95401 .....................................................707-536-9470 SHOPPING CENTERS MONTGOMERY VILLAGE 911 Village Ct Santa Rosa, CA 95405 .....................................................707-545-3844 mvshops.com SANTA ROSA PLAZA 1071 Santa Rosa Plaza Santa Rosa, CA 95401 ..................................................... 707-575-0115 santarosaplaza.com SHOWER DOORS & TUB ENCLOSURES SONOMA SHOWER DOORS, INC. 200 Oceanic Way, Ste B Santa Rosa, CA 95407 ..................................................... 707-284-1144 sonomashowerdoors.net

STORAGE MASTER SELF STORAGE 3205 Dutton Ave Santa Rosa, CA 95407 .....................................................707-546-0000 storagemastersr.com STORAGEPRO 4220 Sonoma Hwy Santa Rosa, CA 95409 .....................................................707-676-3971 storagepro.com SURVEYORS - LAND ADOBE ASSOCIATES, INC. 1220 N Dutton Ave Santa Rosa, CA 95401 ........................................707-541-2300 adobeinc.com CINQUINI & PASSARINO, INC. 1360 N Dutton Ave #150 Santa Rosa, CA 95401 ........................................707-542-6268 cinquinipassarino.com

SIGNS

HOGAN LAND SERVICES, INC. 1702 Fourth St Santa Rosa, CA 95404 ........................................707-544-2104 hoganls.com

FASTSIGNS SANTA ROSA 3768 Santa Rosa Ave Santa Rosa, CA 95407 ........................................ 707-571-8911 fastsigns.com/53

RAY CARLSON & ASSOCIATES, INC. 411 Russell Ave Santa Rosa, CA 95403 ........................................707-528-7649 rcmaps.com

SIGNARAMA, SR 915 Piner Rd, Ste C Santa Rosa, CA 95403 ....................................... 707-523-0606 sr-signs.com

TASTING ROOM

SKATING RINKS SNOOPY'S HOME ICE 1667 W Steele Ln Santa Rosa, CA 95403 ..................................................... 707-546-7147 snoopyshomeice.com SOLAR ENERGY CONTRACTORS SIMPLY SOLAR, INC./ROCKIN ROOFERS 1740 Corporate Cir Petaluma, CA 94954 ........................................................707-285-7037 simplysolarca.com SUNTEGRITY 3100 Dutton Ave, Ste 138 Santa Rosa, CA 95407 .....................................................707-623-1464 suntegritysolar.com SOUND SYSTEMS & EQUIPMENT - RENTING ATL EVENTS 887 Sebastopol Rd, Bldg B Santa Rosa, CA 95407 .....................................................707-528-3557 atlevents.com SPAS OSMOSIS DAY SPA SANCTUARY 209 Bohemian Hwy Freestone, CA 95472........................................................707-823-8231 osmosis.com SPAS & HOT TUBS - DEALERS SONOMA HOT TUBS & POOL SUPPLIES 4970 Sonoma Hwy Santa Rosa, CA 95409 .....................................................707-781-9440 sonomahottubs.com SPORTING GOODS - DEALERS PLAY IT AGAIN SPORTS 1911-B Santa Rosa Ave Santa Rosa, CA 95407 .....................................................707-527-7678 playitagainsportssantarosa.com STEAM CLEANING EQUIPMENT NORTHBAY EQUIPMENT SERVICE AND SALES - HOTSY PACIFIC INC. 3647 Standish Ave Santa Rosa, CA 95407 ........................................707-585-0100 hotsypacific.net STORAGE - SELF SERVICE BARHAM SELF STORAGE, INC. 49 Barham Ave Santa Rosa, CA 95407 .....................................................707-527-7794 bsstorage.com SECURITY PUBLIC STORAGE 1021 Hopper Ave Santa Rosa, CA 95403 ..................................................... 707-526-2141 securitypublicstorage.com/locations/santa-rosa

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BREATHLESS SPARKLING WINES 499 Moore Ln Healdsburg, CA 95448 ....................................................707-395-7300 breathlesswines.com TRECINI WINERY 684 Seventh St Santa Rosa, CA 95404 .....................................................707-525-9400 trecini.com WILIBEES WINES & SPIRITS 700 Third St Santa Rosa, CA 95404 .....................................................707-978-3779 wilibees.com TAX RETURN PREPARATION BOB HEISLER, EA 396 Candlelight Dr Santa Rosa, CA 95403 ..................................................... 707-494-2121 bobheisler.com TECHNOLOGY CONSULTANTS GLOBAL TECH ADVOCATES: SF BAY AREA Windsor, CA 95492 ..........................................................707-529-2052 facebook.com/techbayarea HELLOALICE.COM 2433 Inwood Dr Houston, TX 77019 ...........................................................707-548-0204 helloalice.com TELECOMMUNICATIONS CARRIERS AT&T EXTERNAL AFFAIRS 1215 K St, Room 1800 Sacramento, CA 95814 .......................................916-341-3444 att.com THEATRES - LIVE 6TH STREET PLAYHOUSE 52 W Sixth St Santa Rosa, CA 95401 .....................................................707-523-4185 6thstreetplayhouse.com TRANSCENDENCE THEATRE COMPANY 2400 London Ranch Rd Glen Ellen, CA 95442....................................................... 877-424-1414 transcendencetheatre.org THEATRES - MOVIE ROXY STADIUM 14 85 Santa Rosa Ave Santa Rosa, CA 95404 ........................................707-525-8909 santarosacinemas.com/roxy-14 SANTA ROSA CINEMAS 816 Fourth St Santa Rosa, CA 95404 ........................................707-523-1586 santarosacinemas.com THEATRICAL & STAGE LIGHTING EQUIPMENT ATL EVENTS 887 Sebastopol Rd, Bldg B Santa Rosa, CA 95407 .....................................................707-528-3557 atlevents.com

TITLE COMPANIES FIDELITY NATIONAL TITLE 600 Bicentennial Way, Ste 300 Santa Rosa, CA 95403 ........................................ 707-544-1771 fntsonoma.com TOURISTS' ATTRACTIONS SONOMA CANOPY TOURS 6250 Bohemian Hwy Occidental, CA 95465......................................................888-494-7868 sonomacanopytours.com TOURS - OPERATORS & PROMOTERS GOGO CHARTERS SAN FRANCISCO 1605 Montgomery St San Francisco, CA 94111 ................................................415-462-2870 gogocharters.com/san-francisco-charter-bus NATIONAL CHARTER BUS SAN FRANCISCO Mission District San Francisco, CA 94110 ................................................415-226-7853 nationalbuscharter.com/san-francisco-charter-bus SAN FRANCISCO CHARTER BUS COMPANY 1429 Leavenworth St #104 San Francisco, CA 94109 ................................................415-404-6456 sanfranciscobuschartercompany.com TOWING - AUTOMOTIVE YARBROUGH BROS. TOWING, INC. 3680 Santa Rosa Ave Santa Rosa, CA 95407 .....................................................707-584-5000 yarbroughtow.com TRACTOR DEALERS BELKORP AG - JOHN DEERE DEALER 4101 S Moorland Ave Santa Rosa, CA 95407 ..................................................... 707-584-9111 belkorpag.com TRANSIT LINES AMTRAK SAN JOAQUINS 949 Channel St Stockton, CA 95202 .......................................................... 510-285-6751 amtraksanjoaquins.com SONOMA COUNTY TRANSIT 355 W Robles Ave Santa Rosa, CA 95407 ..................................................... 707-576-7433 sctransit.com TRAVEL AGENCIES & BUREAUS AAA INSURANCE/AAA TRAVEL AGENCY 1501 Farmers Ln Santa Rosa, CA 95405 .....................................................707-566-4000 calstate.aaa.com TREE SERVICE VINTAGE TREE CARE, INC. 1007 W College Ave #161 Santa Rosa, CA 95401 .....................................................707-495-4686 vintagetreecare.com TROPHIES HALLS EXECUTIVE GIFTS AND AWARDS 5460 State Farm Dr, Ste 17 Rohnert Park, CA 94928 .....................................707-546-9220 hallsawards.com TRUCKING DOSS LOGISTICS 3809 Stony Point Rd Santa Rosa, CA 95407 .....................................................707-584-9500 dosslogistics.com RELIABLE LIQUID TRANSPORT, INC. 1041 College Ave Santa Rosa, CA 95404 ........................................707-579-2890 TRUST COMPANIES EXCHANGE BANK 545 Fourth St Santa Rosa, CA 95401 ........................................707-524-3301 exchangebank.com UNIFORMS CINTAS 975 Corporate Center Pkwy, Ste 135 Santa Rosa, CA 95407 .....................................................707-568-6150 cintas.com

URGENT CARE ROHNERT PARK URGENT CARE 1450 Medical Center Dr Rohnert Park, CA 94928 .....................................707-584-0672 stjosephhealth.org SANTA ROSA URGENT CARE 925 Corporate Center Pkwy, Ste A Santa Rosa, CA 95407 ....................................... 707-543-2000 stjosephhealth.org WINDSOR URGENT CARE 6580 Hembree Ln, Ste 270 Windsor, CA 95492 ............................................ 707-838-2044 stjosephhealth.org VACATION RENTALS SANTA ROSA WINE COUNTRY GETAWAY 1696 Randon Way Santa Rosa, CA 95403 .....................................................530-570-2540 santarosawinecountrygetaway.com VARIETY STORES - WHOLESALE COSTCO WHOLESALE 1900 Santa Rosa Ave Santa Rosa, CA 95407 ........................................707-578-3775 costco.com VENDING MACHINES CANTEEN SERVICE OF NORTHERN CALIFORNIA INC. 3025 Dutton Ave Santa Rosa, CA 95407 .....................................................707-546-4544 canteensr.com VETERINARIANS ANIMAL HEALING ARTS ..............................................................................................707-584-7387 animalhealingarts.net VIDEO PRODUCTION SERVICES DEFINITION FILMS 5510 Skylane Blvd, Ste 100 Santa Rosa, CA 95403 .....................................................707-835-4641 definitionfilms.tv IDEAS AT WORK 6032 Volkerts Rd Sebastopol, CA 95472 .....................................................707-347-9572 ideasatworkvideo.com VINEYARDS PUMA SPRINGS VINEYARDS 1083 Vine St, Mailbox 286 Healdsburg, CA 95448 .................................................... 707-431-9173 pumasprings.com WATER FILTRATION & PURIFICATION EQUIPMENT CULLIGAN WATER 1236 Cleveland Ave Santa Rosa, CA 95401 ........................................707-545-1330 culligansantarosa.com WATER TREATMENT EQUIPMENT, SERVICE & SUPPLIES CULLIGAN WATER 1236 Cleveland Ave Santa Rosa, CA 95401 ........................................707-545-1330 culligansantarosa.com WEBSITE SERVICES TIV AGENCY 15 Third St, Ste A01 Santa Rosa, CA 95404 .....................................................707-360-1402 tivbranding.com WEST COUNTY NET 1053 College Ave Santa Rosa, CA 95404 .....................................................707-755-5855 westcounty.com WEDDING CHAPELS, CEREMONIES & LOCATIONS

WEDDING FACILITIES PARADISE RIDGE WINERY 4545 Thomas Lake Harris Dr Santa Rosa, CA 95403 .....................................................707-528-9463 prwinery.com WINDOW COVERINGS DISCOUNT BEST BLINDS & SHUTTERS 2790 Santa Rosa Ave, Ste 100 B Santa Rosa, CA 95401 .....................................................707-523-0300 discountbestshuttersandblinds.com JLS WINDOW COVERINGS 3911 Mayette Ave Santa Rosa, CA 95405 ......................................................707-210-6611 jlswindowcoverings.com WINDOW FILM CLIMATEPRO 6145 State Farm Dr Rohnert Park, CA 94928 .................................................707-569-9098 climatepro.com WINE BARS BAMBURY WINE COLLECTION 127 Fourth St, Ste A Santa Rosa, CA 95401 .....................................................707-806-2779 bamburywinecollection.com JOHN ASH & CO. AND THE FRONT ROOM BAR & LOUNGE 4330 Barnes Rd Santa Rosa, CA 95403 ........................................ 707-527-7687 vintnersresort.com WINE INDUSTRY SUPPLIER CRIVELLER CALIFORNIA CORPORATION 185 Grant Ave Healdsburg, CA 95448 .................................................... 707-431-2211 criveller.com DELLA TOFFOLA USA, LTD. 975 Corporate Center Pkwy, Ste 130 Santa Rosa, CA 95407 .....................................................707-544-5300 dellatoffola.us/en/home THE BEVERAGE PEOPLE, INC. 1845 Piner Rd, Ste D Santa Rosa, CA 95403 .....................................................707-544-2520 thebeveragepeople.com WINERIES

PARADISE RIDGE WINERY 4545 Thomas Lake Harris Dr Santa Rosa, CA 95403 .....................................................707-528-9463 prwinery.com RODNEY STRONG VINEYARDS 11455 Old Redwood Hwy Healdsburg, CA 95448 .................................................... 707-431-1533 rodneystrong.com SIMI WINERY 16275 Healdsburg Ave Healdsburg, CA 95448 ....................................................707-473-3232 simiwinery.com SONOMA CUTRER VINEYARDS 4401 Slusser Rd Windsor, CA 95492 ..........................................................707-237-3489 sonomacutrer.com ST. FRANCIS WINERY & VINEYARDS 100 Pythian Rd Santa Rosa, CA 95409 .....................................................707-833-0242 stfranciswinery.com TRECINI WINERY 684 Seventh St Santa Rosa, CA 95404 .....................................................707-525-9400 trecini.com WINERY SERVICES SONOMA COUNTY WINEGROWERS 3245 Guerneville Rd Santa Rosa, CA 95401 .....................................................707-522-5863 sonomawinegrape.org WRITING SERVICES - PROFESSIONAL PEN-FOR-RENT Santa Rosa, CA ................................................................707-888-4724 pen4rent.com YOGA INSTRUCTION YOGASIX SANTA ROSA 368 Coddingtown Center Santa Rosa, CA 95401 .....................................................707-527-6454 yogasix.com/location/santa-rosa YOUTH ORGANIZATIONS & CENTERS SOCIAL ADVOCATES FOR YOUTH 2447 Summerfield Rd Santa Rosa, CA 95405 .....................................................707-544-3299 saysc.org

BALLETTO VINEYARDS & WINERY 5700 Occidental Rd Santa Rosa, CA 95401 .....................................................707-568-2455 ballettovineyards.com CASTELLO DI AMOROSA 4045 N Saint Helena Hwy Calistoga, CA 94515 .........................................................707-967-6272 castellodiamorosa.com CHATEAU ADORE 4080 Old Redwood Hwy Santa Rosa, CA 95403 .....................................................707-548-3979 chateauadore.com CHATEAU MONTELENA 1429 Tubbs Ln Calistoga, CA 94515 ........................................... 707-942-5105 montelena.com JACKSON FAMILY WINES 421 Aviation Blvd Santa Rosa, CA 95403 ........................................ 707-547-4717 jacksonfamilywines.com KENDALL-JACKSON WINE ESTATE & GARDENS 5007 Fulton Rd Fulton, CA 95439 ..............................................................707-544-4000 kj.com LEDSON WINERY & VINEYARDS 7335 Sonoma Hwy Santa Rosa, CA 95409 ........................................ 707-537-3810 ledson.com

HYATT REGENCY SONOMA WINE COUNTRY 170 Railroad St Santa Rosa, CA 95401 .....................................................707-636-7100 hyatt.com

MARTIN RAY VINEYARDS AND WINERY 2191 Laguna Rd Santa Rosa, CA 95401 .....................................................707-823-2404 martinraywinery.com

VINTNERS RESORT 4350 Barnes Rd Santa Rosa, CA 95403 ........................................707-575-7350 vintnersresort.com

MUTT LYNCH WINERY 9050 Windsor Rd Windsor, CA 95492 ..........................................................707-687-5089 muttlynchwinery.com NOTRE VUE ESTATE WINERY 11010 Estate Ln Windsor, CA 95492 ..........................................................707-433-4050 notrevueestate.com

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SWEET! TREATS!

the Best of Santa Rosa

BY KEVIN STOLL

A

ah, dessert! That little slice of heaven after a meal…or before, if you’re impatient…or anytime, if you’re feeling indulgent. If you’ve got a sweet tooth, you’ll want to try these local favorites that have got the goods, baked or otherwise, that’ll keep you coming back for more.

TIA MARIA PANADERIA Y PASTELERIA

KONA ICE

CRUMBL COOKIES

Tia Maria Panaderia y Pasteleria For a morning fix, bypass the glazed or frosted treats and start off with a milder sweet from Tia Maria. This bright and airy bakeshop with colorful décor bakes up a variety of specialty cakes, cookies and more, but the pink, brown, or yellow seashell-shaped concha is the must-have. They’re so light and fluffy, they’re guilt-free... nearly.

NOTHING BUNDT CAKES

Owner and baker Andrea Ballus won the Food Network’s “Cupcake Wars” competition, and it’s easy to see why. While the menu lists a variety of French macarons, cruffles, whoopie cookies and cakes, sometimes it’s the humble—but amazing—cupcake that hits the spot. The perfect size to sate that sweet tooth craving, Sift has mastered everything from the modest chocolate cupcake to more exotic flavors like grasshopper, snickerdoodle and pink champagne, as well as offering vegan and gluten-free varieties.

Noble Folk Ice Cream & Pie Bar There’s so much more to Noble Folk than just ice cream and pie—like cookies & cookie sandwiches, cupcakes and French macarons— but really, it’s the pie and ice cream we’re after. Whether it’s a fruit-forward slice like strawberry blueberry crumble or a richer flavor like maple chocolate walnut pie, going a la mode is a must with a scoop of their housemade ice cream, crafted in flavors you won’t find anywhere else.

Nimble & Finn’s Handmade Ice Cream Utilizing local produce and organic dairy, sisters Leandra and Jazmin craft inspired takes

SANTA ROSA METRO CHAMBER

The vintage hole-in-the-middle cake of our moms’ (or grandmas’) era is making a comeback. Local owners Jan and Waverly are a mother and daughter team behind the new Santa Rosa location where cakes are baked fresh each day. From bite-sized bundtinis and miniature bundtlets to sharable standard sizes and tiered towers, these delicious treats are sure to make your day a little bit sweeter.

Crumbl Cookies

Sift Dessert Bar

56

Nothing Bundt Cakes

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on classic ice cream flavors with add-ins and toppings that change seasonally. For that extra bit of decadence, try one of their creative ice cream cocktail concoctions like the Black Velvet—a whiskey butterscotch & chocolate ice cream blended with Moonlight Brewing’s Death & Taxes and topped with toasted marshmallow fluff.

Kona Ice Speaking of cold and delicious, Kona Ice will bring the sweet refreshment of shaved ice directly to your company picnic, school fundraiser or whatever event you may be attending around the community. Don’t call it an ice cream truck—this brightly colored mobile refreshment stand serves up the tastiest shaved ice this side of the Pacific Ocean. Plus, you get to flavor your own—keep it simple with a single flavor or mix and match to create crazy combinations!

Trader Jim’s From one island treat to another, this cute vintage trailer also brings the sweetness to your party or nearby farmers’ market. A cool, refreshing treat, Trader Jim’s pineapple “Dole Whip” soft serve and whipped floats will seem awfully familiar if you’ve been to the Enchanted Tiki Room at the Happiest Place on Earth.

Who can resist the warm, just out of the oven, gooey goodness that is a cookie? Made fresh daily and baked in an open kitchen for all cookie-lovers to see up close, Crumbl has a weekly rotating menu with 120+ specialty cookies while their signature chocolate chip and chilled pink sugar cookies are always available. These are oversized delights, so you may want to invite a friend to share!

DISCOVER MORE Tia Maria Panaderia y Pasteleria 44 Sebastopol Ave, Santa Rosa 707-540-9864 | tiamaria.world Sift Dessert Bar 404 Mendocino Ave A, Santa Rosa 707-703-4228 | siftdessertbar.com Noble Folk Ice Cream & Pie Bar 539 Fourth St, Santa Rosa 707-978-3392 | thenoblefolk.com Nimble & Finn’s Handmade Ice Cream 123 Fourth St, Santa Rosa 707-666-9590 | nimbleandfinns.com Kona Ice 707-595-0827 | kona-ice.com/find-a-kona Trader Jim’s 707-681-1995 | traderjimsfloats.com Nothing Bundt Cakes 266 Coddingtown Shopping Ctr, Santa Rosa 707-708-4800 | nothingbundtcakes.com Crumbl Cookies 2154 Santa Rosa Ave, Santa Rosa 707-324-1781 | crumblcookies.com/santarosa

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