SMINOW Magazine 2008/2 - English Version

Page 1

ƒ ƒ ƒ

Arca

ƒ

Suntory Al

5100

Tibet

ƒ

Sinalco

Rawdatain

ƒ

SUN

Spring

Water

International Inbev

Ukraine

Magazine 2008 02

DP010279

-

ENGLISH

www.smigroup.it


sminow I magazine

in this issue

Published by: SMI S.p.A. Marketing Dept. Via Piazzalunga, 30 24015 San Giovanni Bianco (BG) ITALY Tel.: +39 0345 40111 Fax: +39 0345 40209 info@smigroup.it

INSTALLATION

4.

Mexico: Arca

12.

China: 5100 Tibet Spring Water

18.

Japan: Suntory

www.smigroup.it

22. Jordan: Sinalco International

Contributors to this issue:

28.

Kuwait: Al Rawdatain

32.

Ukraine: SUN Inbev

Arca - 5100 Tibet Spring Water - Suntory - Sinalco International - Al Rawdatain - SUN Inbev Ukraine

Printed in 14,000 paper copies Available in: Italian, English, French, Spanish, Portoguese, Russian and Chinese. Product pictures in this issue are shown for reference only.

INNOVATION

38.

New TS: Two packs in one

40. SR Stretch-blow moulders: At reduced...pitch

42.

SR Stretch-blow moulders: The automation is integrated

44. Smipack: New in-line ßP800AS, ßP802AS and ßP1102AS automatic shrinkwrappers

INFORMATION

48. Customer Service Centre: Plan, Resolve, Maintain, Enhance

58.

2008 Report: Smigroup consolidates great market position

60. Exhibitions: Outstanding presence in 2008

62.

Emballage 2008: Paris the packaging capital


USA 31

Mexico 20

billion litres

packaged water consumption increases by

billion litres

7.8% per year A world consumption equal to 180 billion litres, makes packaged water the

TOP 4

the

most

important

beverage

segment

sector.

of

Western

Europe and North America have the highest

consumption

share

(40%),

but Eastern Europe, Asia and Africa show an “explosive” increase.

Brazil 12.5

China 17

billion litres

REDUCED OVEN PITCH

AIR RECOVERY SYSTEM

> For PET, PEN AND PP containers > From 0.20 to 10 litres > Up to 20 moulds > Up to 1800 BPH per cavity

INTEGRATED ELECTRICAL CABINET

>> PAG.40

CUSTOMER SERVICE CENTRE > Plan > Solve > Maintain > Enhance

>> PAG.48

Magazine 2008 02

billion litres


Arca. one

Company.

the

On the whole, the CSD industry in

world, with an average of 225 litres

Mexico has recently become aware

per

of a consolidation process destined

Mexico consumer

is

the

of

person;

number

Coca-Cola a

in

disproportionate

number which has surpassed the

not

inventors. The consumption in the

mergers and acquisitions amongst

to

end,

characterised

by

USA is “only” 200 litres per person.

the main bottlers. The producers

WATER & CSD

This

have

Embotelladoras Arca

essential

Coca-Cola Group Monterrey, Mexico >> 4 shrinkwrappers SMI LSK 35 F >> conveyor belts

fizzy

drink

is

part

of

considered the

an

Mexican

widened

portfolio

by

also

their offering

product isotonic

people’s diet and can be found even

drinks, mineral water, juice-based

where there is no drinking water.

drinks and products deriving from

Such trend on the Mexican market

milk. Coca Cola Femsa, one of the

is also evident in economical terms

main subsidiaries of The Coca-Cola

as

of

Company in the world, operates in

the global sales of The Coca Cola

this context, as well as important

it

represents

about

4

11%


installation. local bottlers such as ARCA, CIMSA, BEPENSA and TIJUANA. These the

businesses,

products

in

distributes

4

out

of

the

5 top beverage brands in

produce their own label beverages.

the world: Coca-Cola, Diet

SMI

Coke,

to

Atlanta,

to

also

has,

from

The Coca-Cola Company addition

date,

supplied

the

secondary

packaging

machines,

a

Sprite

and

Fanta.

During 2007, the company

Coca Cola Group with about 300 worked

with

over

400

brands

and

over

2,600

different

third of which is installed in the

beverages. As well as classic CSD – the Group’s core business

Americas. SMI has been, for years,

- the Atlanta company markets bottled water (Dasani, Ciel,

contributing in the modernisation and

widening

process

of

many

bottling establishments in Mexico where, in 1997, it chose to set up a subsidiary to readily and efficiently answer demands

the of

ever the

KIN, Lilia, Multiva), juices and fruit based drinks (Minute Maid, Fruitopia, Appletiser, Andina Nectar), sport drinks (Powerade, Aquarius, Aquactive), energy drinks (Burn, Real Gold, KMX, E2 ), cold tea (Nestea, Gold Peak, Enviga in joint venture with Nestlè) and

coffee

(like

the

new

Chaqwa

and

Far

Coast

products,

launched in 2006).

increasing

Mexican

and

Central American clients.

The highest developments have been achieved in the bottled water division, also thanks to recent acquisitions in the natural and functional drinks sector (including low-calorie drinks such as Coca-Cola Zero, Nestea, Aquarius and Powerade). The Coca-Cola Company, the trademark’s owner, does not, in most cases, bottle its own beverages; it produces concentrated syrups and sells them to the bottlers’ distribution network, spread

over

200

nations,

who

has

the

licence

to

produce,

bottle and distribute their products. It is also an important shareholder in the main production holding of the “Coca-Colabranded” beverages, like Coca-Cola Enterprises (North America, UK,

France,

Europe,

Benelux),

including

Coca-Cola

Italy),

HBC

Coca-Cola

(operating

Femsa

in

(Central

most and

America) and Coca-Cola Amatil (Oceania).

SMI Centroamericana S.A. de C.V. The offices and warehouses of SMI Centroamericana are situated in a modern building in the Gustavo A. Madero delegation, one of the main industrial areas of Mexico City, a few minutes from the most important communication networks. Highly specialised mother-tongue personnel supply a high quality service in marketing promotions for SMI and SMIPACK machines, offering clients with suitable solutions for achieving desired sales

objectives

and

operating

efficiency;

technical

after-sales

service

assistance

for

plant

installation and maintenance; supplying spare parts, with optimisation of delivery times and reduced transport costs. The competence, professionalism and customer-orientation of SMI Centroamericana’s marketing and engineering staff represent the key factors in achieving excellent selling results in Mexico and in the nearby countries.

5

of

Latin


ARCA

To everyone their own taste: SMI’s choice for modernising the production lines of the “mezclado” product. The plant modernisation process

in

Mexico

seems

never ending and involves all The

Coca-Cola

Company’s

main

bottlers:

ARCA,

CIMSA,

TIJUANA

FEMSA, BEPENSA,

have

considerable

made

investments

in

the

productive

for

cans

and

PET

bottles

to

soft

drinks,

dedicated

lines

water and other marketed products. There has been an increase in

the

manufacturing

capacity

through

installation

of

and

a

new

dynamic

the lines,

packaging

development to readily and efficiently

face

the

ever

evolving market. Suppliers

capable

of

best

satisfying large companies’ requirements, advanced machinery flexibility,

both

with

technology and have

operating been

privileged in this innovative phase.

6



ARCA SMI’s

constant

upgrading it

technology

has

to

enabled

answer

the

expectations of The CocaCola

Company

who

have

bottlers,

recognised

commitment

in

the Arca brands:

assuring

them the possibility to offer a

comprehensive

service

Coca-Cola,

Coca-Cola

fit for their clients and a

Light,

notable

Fanta, Fresca, Manzana Lift,

economic

return

Sprite,

Sprite

for their investments. The

Delaware

following

Kin-light, Mickey Aventuras,

ones

have

particularly the an

on-site

to

presence

Azul Joya,

plan

modernisation production

fast

supply

of

The

optimisation

maintenance

each

line,

the

machinery. of

costs

the has

also been welcomed, thanks to

the

spare

use

parts

of

common

amongst

the

different machines installed at every bottler’s. SMI has recently finalised marketing agreements

with

The

Coca-Cola Company’s main bottlers

in

Mexico.

“Jugos

del

Valle”

owned

by

the

The

company, “Coca-Cola

Femsa” group, has decided to

increase

by

purchasing

productivity

shrinkwrappers,

high

Joya

Flavors.

the

of

Lourdes,

Topo

Light, Kris,

Chico, Bimbo,

Sangria

Don Diego, Tipp, Topo Chico

and

to

Soda,

(Mineral),

Manzanita

client’s

requirements

single

of

availability

understand

Club

Senzao,

Purasol, Sierra Azul, Sierra

assistance

the

therefore

Ciel,

appreciated:

engineering

service,

been

Punch,

Light,

speed

amongst

which, two SK 600P (max. 60 ppm) for bottling cans in single and double lane, and one SK 800P (max. 80 ppm) for packaging glass bottles.

8


installation. The

“CIMSA”

the

group,

recent

with

acquisition

of

a LSK 35F shrinkwrapper (max. with

35 a

ppm)

HA

applicator, an

series has

it

is

not

packages on

the

easy

35F

to

find

handles

Mexican LSK

at

packaging

with

the

handle

aimed

innovative

as

In

coupled

market. packaging

machine, PET bottles with different capacity (between 0,25 and 3 l) are clustered in

multiple

formats,

confirms

the

which

machine’s

operating flexibility. All

main

bottlers

Coca-Cola upon to

of

Company

SMI’s

support

The rely

experience latest

trends

coming from soft drinks and bottled

water

consumers.

Researchers

SMI technology in the service of ARCA bottling lines

that

In ARCA’s many bottling lines there are currently over 20 SMI hi-tech packers running. Since 2000, the year of the first supply, a tight business relationship has grown between the

two

companies,

above

all

thanks

to

the

high-quality

standards of SMI packaging machines and to the guarantee

consumers

purchasing bottles but

show

of

with

Bundles

prefer

packages the

different

with

with

same

size

taste.

“multi-taste”

bottles have then become quite popular: for example, a 6-bottle bundle containing

of a locally based after-sales service operation provided with

two Coca-Colas, two Fantas

spare parts stock.

and two Ciel waters.

For these reasons ARCA trusted SMI experience also for the renovation of its bottling lines situated in Culiacan, Juarez, Matamoros and Mexicali.

The multi product package, better known as “mezclado”, is not new on the Mexican market

as

it

has

been

In each of these 4 bottling plants, in 2008 SMI installed a

available in shops for a few

LSK 35F shrinkwrapper and relevant conveyor belts to pack

years already; the novelty is

the innovative multi-taste product bundle (mezclado). The production lines “upgrade” will go on next year and will be extended to other factories of ARCA group.

the

packaging

previously manually.

9

automation,

carried

out


ARCA EMBOTELLADORAS ARCA. Some history Embotelladoras constituted

Arca

in

was

2001

from

the merger of Argos, Arma and

Procor,

eldest

three

bottling

of

the

companies

to purchase The Coca-Cola Argentina,

Embotelladoras resources

second

economic

The

bottler

Coca-Cola

of

Company’s

extended

its

ARCA

invests time, knowledge and

in Mexico. This is how the largest

it

activity to South America.

to

favour

growth,

local

and

is

committed to safeguarding

products in Latina America

the

is

the development of plastic

born.

The

constituted

firm

with

was

the

aim

to increase its added value, by

offering an

excellent

service

and

a

complete

range

high

containers’

through recycling

projects.

consumers

with of

environment

quality

products,

competitive and made up of prestigious trademarks. With it

offices

has

The to

in

a

Monterrey,

contract

Coca-Cola bottle

with

Company

and

distribute

beverages belonging to the Atlanta-based Northern in

For this purpose, SMI has studied

a

conveyor

belt

system at the input of the LSK shrinkwrapper, to lane the

bottles

according

to

the taste, and a roller belt at the output, to guarantee package

cooling

manual palletisation.

before

company

Mexico,

Nuevo

in

mainly

Leon,

Coahuila,

Sonora,

Sinaloa,

California,

Baja

Baja

California

Sur

and

Tamaulipas.

also

sells

its

beverages

and

distributes

brand

products.

other Every Arca

more

million

through

plants

distribution

than

consumers

operating

bottling

It

label

Embotteladoras

serves

15 by

day

own

and

centres.

13 60

Since

2007, it has been widening its

product

adding

snack

Bokados.

In

portfolio foods March

by

from

Above: The meeting between

2008,

ARCA’s Mr. Raul Montemayor

after signing an agreement

and SMI Sales Area Manager for Mexico, Mr. Roberto Cagnis.

10


New LSK shrinkwrapper: In just 10 metres all the technology you need! Competitive price, low operational costs, modular structure, user-friendly technology, small size: a 10meter-long machine offering all of the technology you need! The new automatic LSK shrinkwrapper reaches a maximum output of 35 ppm and is the ideal solution for the packaging of products in film only, cardboard pad + film, cardboard tray only, cardboard tray + film. SMI LSK SERIES: A competitive compact machine.

> shrinkwrappers and tray packers > wrap-around casepackers > PET blow moulding machines > conveyor systems SMI S.p.A. -Via Piazzalunga, 30 - 24015 San Giovanni Bianco (BG) - ITALY Tel. +39 0345 40111 - Fax +39 0345 40209 - info@smigroup.it - www.smigroup.it


5100 Tibet Spring water.

“Top of the world” bottling The “5100” water flows at 5,100 m (above sea level)

from

the

Dongziong

source,

south

of

the Nyenchen Tanggula mountain chain, on the WATER & CSD 5100 Tibet Spring Water Tibet Glacier M.W. Co. Ltd. Lhasa (Tibet), China >> casepacker SMI WP 350

Qinghai-Tibet plateau, one of the few areas in the world without pollution. For this reason, “5100”, pure, clean and uncontaminated, can be a health support. The

bottling

plant

belongs

to

Tibet

Glacier

Mineral Water Co. Ltd (located near the capital city of Lhasa at 4,300 m (above sea level), which was founded in 2005 during one of the

Right side: the “prayer

most

flags” welcome visitors

made in Lhasa in the last few years.

considerable

on the Nyenchen Tanggula mountain chain

12

marketing

investments


installation. BEIJING-LHASA: an incredible journey on the “Sky Train” The

Beijing-Lhasa

know

as

connects

the the

railway

line,

“Quinghai-Tibet capital

of

China

also line”, and

the capital of Tibet, covering 4,200 Km in 48 hours. Its route serves 44 stations and enables a circulation of eight trains at the same time. The construction works started in 1956 and the final leg “It is a magic light blue road which

was inaugurated on 1st July 2006.

brings the motherland’s affection to

The “Sky Train” is an engineering masterpiece which climbs

the confining areas. From now on, the

up impracticable mountain routes, up to a height of 5,029 m

mountains will no longer be high and

(above sea level), and runs on the highest track in the world;

the roads will no longer be long, happily

the previous record was held by a mere thirty kilometre

joining the various ethnic groups.”

route which, at a height of four thousand metres,

winds up

the well known Machu Picchu peak in Peru. These are the words from the “Light Blue Road” song written by the Tibetan population, and sang by the Tibetan singer Basang, to celebrate the

opening

of

the

Qinghai-Lhasa

railway line on 1st July 2006. The

“Sky

Train”,

which

holds

the

record as the highest railway in the world - the longest situated on an upland - stimulated the development of the Tibetan market, giving new economic

vitality

to

this

region,

better known to the world for its Buddhist Monks. This

new

technologically

The passenger carriages are pressurised and air-conditioned like

aircrafts,

structure,

imagination

in

a

of

new

job

use

of

a

new

7 tunnels have been dug-out (amongst which the Fenghuoshan Tunnel, 1,338 m long, built at a record high of 4,905 m above sea level) and 286 bridges built to allow the crossing of the bare, impracticable and untouched Tibetan mountains.

Tibetan bridge

efficient

means of transport. After

all,

the

“Tibet

Express”

UVA

zero.

opportunities and

against

that is permanent glaciers, with temperatures well below

for Tibet’s workers, who can now make

windows

Long stretches of the railway are rested on permafrost,

towards happiness, thanks to the creation

protection

sea level) high.

advanced

the

represents

high

The highest station is Tanggula, over 5,000 metres (above

and, at the same time, environmentfriendly

with

rays, as 80% of the railway stands at a height of 4,000 m.

has

13


5100 favoured the spread of the

the new transport system.

“5100” mineral water, which comes high

from

the

Tibetan

5,100

glaciers

mand

The first year of operation, after opening to the traffic,

“The

realisation

of

Qinghai-Tibet

the

railway

made

the

line

construction of our factory”,

have

travelling on the new railway

says

to the point that, with the

line.

Glacier

Jiang

Ltd The

Tibet

Water

Glacier

Co.

Ltd

Mineral company,

during China

bottler of the “5100” water,

“which

has particularly enjoyed the

after

economic

news.

advantages

from

Xiaohong,

Mineral Managing an

means having

sources

rivers

in

south-eastern born

on

the

of

the

China

and

Asia

are

Yangtze, Indus, Yellow River and Salween are fed by the Tibetan glaciers. The “Roof of the world” is also famous for of

sheltering species

the

mountain

to

reproduce

survive

a

number

belonging

only

eco-friendly,

to

wildlife,

able

itself

and

in

a

“special”

primeval

and

uncontaminated context. The mineral water of the plateau represents one of the most important trade resources starting

of

the

from

Qinghai-Lhasa has costs, to

region;

2006,

the

railway

line

reduced

transport

making

distribution

China

and

abroad

possible.

14

“5100”

water

increased

of 300,000 tonnes per year,

with

the

company

International,

the

largest

moved

received

The Brahmaputra, Mekong,

of

noticeably

current productive capacity

we

Qinghai-Tibet.

sales

Director,

interview

Radio

The

Co.

“Asia’s water tank” The

Tibet

Water

Tibet: main

the

we

therefore

after

before

that

right choice”.

is distributed in China, and abroad,

began

shows

the

in Tibet.

has

water

become bottler


installation. SMI IN CHINA The constant commitment to achieve client’s satisfaction, has brought SMI to decide to be directly present on the Chinese territory with two representative offices in the industrial poles of Nanjing and Guagzhou. The highly specialised and constantly updated mother-tongue staff ensures a high quality service both in marketing activities and in engineering assistance service, for installing and maintaining the plants. The supply of spare parts on the premises, has also made it possible to optimise delivery timing and reduce transport costs. Competence,

professionalism

and

availability

of

SMI

marketing

and

engineering

personnel in China, represents a key factor in the excellent sales results reached by SMI in this area.

SMI and “5100�: together at high altitude Tibet Water

Glacier

Co.

world

Ltd

highest

sea

level.

the

water

is

distributed in the whole of

for

the

China and abroad.

situated

at

Aware of such need, Tibet

altitude

on

Glacier

plant

the

since

the

record

bottling

Mineral

holds

The

Mineral

Water

Co.

company

Ltd has turned to SMI for

largest

the supply of a wrap-around

water bottler in Tibet, with

casepacker model WP 350

a

of

represents

the

productive

capacity

of

the

WP

series,

to

be

300,000 tonnes per year.

inserted in the 25,200 BPH

The

bottling line.

at

geographical 4,300

level) of

m

requires advanced

bottling enable

location

(above the

the

We can therefore confirm

use

that

technology

systems,

constantly

sea

which

they are planned for facing extremely different climate conditions. Packaging

to

care

the

in

corrugated

cardboard box is the ideal

product packaging process

solution

is not to be undervalued,

Tibet Glacier Mineral

15

in

to

weather conditions. need

packaging installed

every part of the world, as

challenges due to extreme The

are

difficult

company face

SMI

machines

for

distributing


5100 The

choice

company

of

the

to

Tibetan

collaborate

with SMI, has been positively influenced by the excellent reputation

of

Smigroup

in

the whole Asian continent, where

it

is

considered

a

highly qualified and reliable partner. In

fact,

more

than

40%

of the 350 SMI packaging machines installed in China is

represented

by

wrap-

around casepackers. To

face

climate “roof

the

extreme

conditions

of

the

Glacier

on

world”,

Mineral

the Tibet

Water

Co.

Ltd has decided to rely on SMI Water Co. Ltd products all over the world. Packs

made

with

wrap-around

SMI

casepackers

offer important advantages in the conveyance operation: PET bottles contained inside the package are protected from

impact,

abrasions

and mechanical stress as, whilst

moving,

the

carton

thickness works as a shock absorber. The is PET l

“5100”

mineral

distributed bottles

capacity

bottles smaller

of

in

of

0.33/0.5/1

and 1.5

water square

in l

bottles,

round

PET.

The

0.33

and

0.5 l, are packaged in the traditional whereas

4x6 the

1

format, and

bottles in 3x4 format.

16

1.5

l

efficient

technology,

whose packaging machines are

distinguished

the

modular

by design,

operating flexibility and high performances,

thanks

to

fully automated processes, electronic machine

control

axis

and

of

the

field-bus

wiring. Another factor

in

determining choosing

a

SMI

product, is the good quality/ price sales

ratio

and

the

assistance

guaranteed Chinese

by

after

service the

subsidiaries

Nanjing and Guangzhou.

two in



Suntory. The heat-shrinking film: an innovative packaging for the Japanese market. The launch on the Japanese market of the “Tennensui

Aso”

natural

an

interesting

represents

WATER & CSD

mineral

water

novelty,

both

for the type of product introduced, a”new

Suntory Suntory Ltd. Group Kumamoto, Japan >> shrinkwrapper SK 450 T

entry” and

in

for

the the

company’s package

most

products

in

cardboard

has

a

decided

to

are,

in

box. use

wide

“look”. fact,

In

range, Japan

distributed

Suntory

Limited

heat-shrinking

film,

relying on the advanced technology of SMI machines. This type of packaging offers a On top: the Aso volcano in the Japanese city of Kumamoto

cost-effective

alternative

to

corrugated

cardboard and it plays a key role in the product use

of

marketing film

strategies,

printed

with

since

decorations

the and

images allows to catch the consumer’s eye. Packages made with heat-shrinking film can be more easily handled, conveyed and recycled.

18


installation. Suntory dynamism

Limited’s

is

Suntory’s origins

effectively

synthesized in the company slogan “Yatte Minahare!” (Go

Suntory Limited was founded

for it!). The

renowned

group

is

supply

a

unique

product, satisfy

palate

aesthetically

and

tasting can and

good

to

be look

maximum packs SK

taste

product

commits

to

so

it

differentiate

of

minute.

models

electronic

and

speed

per

at. It knows the consumer’s changes

1899

when

Shinjiro

Torii

opened a wine shop in Osaka

to

which

the

in

Japanese

determined

feature system

grouping

and

360

started

to

produce

and

sell his own wine “Suntory”.

All an for are

available in single or double

In

1921,

growth, company

following the

business

“Kotobukiya”

was

founded,

changing its name to “Suntory”

its production to follow the

lane operation.

market trends.

They are also equipped with

in

automatic

change

popular product), and started

control

to produce beer as well with

The

Osaka-based

is in

in

the

and

products

and

of

innovative

by

eclectic

variety the

company

both

of

constant

electronic the

motor.

importance of the wrapping

This

to

film

and

in

the

buyer’s

supplying

eye

content

information. In

2008

the

Kumamoto

establishment Limited

installation BPH

of

Suntory

invested of

PET

mineral

a

line

“Tennensui with

SK

450T

a

cutting

In

way,

this

the

improved.

natural

entrusting of

a

shrinkwrapping

machine: 2 l square bottles are

clustered

only

format,

0.5

l

in

3x2

film the

bottles

are

round

packaged

in

whereas tray

and

film

6x4 format. SK series is constituted by fully

automatic

machines

for packaging plastic, metal or glass containers. Depending

on

chosen,

is

make only,

it

the

packages cardboard

film,

tray

tray

and

only, film,

model

possible

to

in

film

pad

and

cardboard reaching

and

precision. package

aesthetic quality gets highly

the

supply

constant

tensioning

better

unit,

brushless

guarantees

bottle

Aso” the

of

36,000

to

water,

SMI

in

film-cutting

means

packaging. It recognises the catch

format

a

19

1963

(named

after

the

the same name. In 1997, the company

became

a

licensed

bottler and distributor of the Pepsi Cola drinks in Japan.


SUNTORY

Suntory: A product range for every consumer’s tastes Suntory eldest

Limited

alcoholic

producer

and

is

the

beverages distributor

in Japan and has, in years, extended its activity to Asia (mainly China), to the United States

and

particular

to

Europe

Scotland

(in and

France). It

has,

in

time,

confirmed

its success thanks to the capacity

to

differentiate

the product range and keep up with consumers tastes. The beverages sold by the Japanese group represent the answer to the market trend for the various drinks categories: >

LEMON

is

Japanese

an

authentic

green

tea-based

beverage, launched in 2004 >

the

TEA

SUNTORY

has

OOLONG

become

a

very

popular brand >

BOSS

is

nicknamed

canned “The

coffee

worker-

friendly coffee” > PEPSI is the famous colatasting beverage

20


installation.

Water for life Suntory Limited promotes environment

defence,

as

shows the “water for life” slogan,

which

expresses

the group’s commitment to protect

water,

source

of

life and “infinite and precious land resource”. The

company

the

will

a

to

announces

work

towards

sustainable

“resonant nature”,

of

society,

people

and

and

invests

in

activity to safeguard green spaces,

developing

friendly

and

eco-

recyclable

products. The >

the

DAKARA

reputed

to

be

drink the

is

“daily

healthy drink”

is a natural water from an uncontaminated source. to

company’s enrich

that

each

enjoy

his

its

aim

is

offer

“so

consumer

can

favourite

drink,

anywhere and at any time”.

titled

“Natural

Water

Forest”

and

opening

of

the

and

Water”

children

to

environment

the

to

educate

respect are

the

amongst

the most recent initiatives. Suntory Limited recognises that its

many

products

gifts, its

and

ingredients are

of

nature’s

demonstrates

determination

keeping it.

21

for

protection

“Suntory School of Forest

> SUNTORY NATURAL WATER

The

programme

forest

in

safe


Sinalco.

Who Arabian Aerated Water Co. is The

company

1953 for

in

was

Basra,

bottling

beverages,

founded

south

of

“Sinalco”

licensed

in

Iraq, brand

by

Sinalco

WATER & CSD

International GmbH & Co. KG.

Arabian Aerated Water Co.

The production and trading began

Sinalco International

in 1954, and after two years, a

Jaber, Jordan

second

>> stretch-blow moulder

in

SMI SR 8

became

>> shrinkwrapper

office.

SMI SK450 P

company

Baghdad,

was

which

the

founded

subsequently

company’s

head

The immediate success and growing demand brought AAWC to install other productive lines in 1986, and to build a new company in 2000.

Right: the cutting of

The German beverages became “leader” on the Iraqi soft drinks market.

the ribbon by Jordan’s

The launch of two bottling lines in 2005 has been followed by the opening

Minister of Trade

in 2008 of the Al Jaber plant in Jordan.

and Industry, Eng. Amer Al-Hadeedy.

22


installation. After the 2005 celebrations for

its

Sinalco

100th has

anniversary,

celebrated

the

opening of a new PET bottling line

in

Jordan.

company, Water 55

Co.,

years

with

boasts

joint

venture

Sinalco

International,

the

its

Iraqi

Aerated

which of

announced expand

The

Arabian

intention

trade

to

into

the

Syrian-Jordan free trade zone of Al Jaber. The

new

unit

is

manufacturing

dedicated

to

bottle

Sinalco beverages of different tastes,

like:

Mela,

Cola,

Cito,

and

Mulberry.

political

and

officers

Orange,

Cloudy

Lemon

The

highest

entrepreneurial attended

opening

ceremony;

the

the

new

establishment opened its doors to

the

of

Trade

Amer

Jordanian

of

Trade,

Minister

Industry,

Al-Hadeedy;

Minister and

and

Eng.

the

Syrian

Economic

Affairs

Dr.

Amer

Lutfi;

Sinalco International Managing Director, Mr. Mongi Goundi; and the Deputy General Manager of Arabian Aerated Water Co, Mr. Hussain Al-Rahmani. SMI

had

the

participate supplying for

to

both

blowing

privilege the its

the

to

event

by

machinery

PET

bottles

and the secondary packaging. It can be confirmed that the SMI

engineering/trade

supported Water

Co.

Arabian in

this

staff

Aerated important

developing project. Top: moments from the opening ceremony of the Al Jaber plant. Above: Mr. Hussain Al-Rahmani, Deputy General Manger of Arabian Aerated Water Co. and Mr. Mongi Goundi, Sinalco International Managing Director, during the delivery of the event brass.

23


SINALCO The

opening

Jaber

of

the

factory

positively

Al was

welcomed

by

the inhabitants and by the over 50 employees of the company. “Sinalco”

beverages

initially

be

sold

will

in

Iraq,

Jordan and Syria, and later in Saudi Arabia. ƒ

7

day

August which

2008:

marked

a the

expansion of Sinalco in the Middle East Al Jaber, 7 August 2008. The

official

opening

Sinalco’s

brand

production took

unit

place

in

with

Jordan a

celebration,

which

attended

by

authorities Syria,

of new

great was many

from

Jordan,

and

nearby

Iraq

countries. The

event

success who to

had

see,

was

a

amongst the

great guests,

opportunity

closely,

the

state-

of-the-art technology of the installed machinery. Arabian Aerated Water Co. turned to SMI’s experience for supplying and installing a 8-cavity rotary stretchblow

moulding

(SR8

model)

machine and

a

shrinkwrapper to pack PET bottles in the pad and film configuration. After From left: The Deputy General Manger of Arabian Aerated Water Co., Mr. Hussain Al-Rahmani, with the Jordan’s Minister of Trade and Industry, Mr. Eng. Amer Al-Hadeedy, and Syria’s Minister of Economic Affairs and Trade Dr. Amer Lutfi

24

an

evaluation

of

expectations, hard

to

accurate the

client’s

SMI

worked

study

the

new


installation. Packaging solutions as flexible and different as consumers 2.25 find the of

l

PET

the

bottle,

best

secondary already

and

to for

To support market trend and consumers’ preferences, “Sinalco”

packaging

beverages are proposed in a wide and flexible range, by size and

solution

existing

type of packaging. Bottle capacity varies from 0.33 to 2.25 l,

bottles

distributed in returnable and non returnable glass, in PET and in

(0.33/1/1.5 l).

can. The four bottles, blown from

The original and legendary “Sinalco” bottle is available for the

the

following drinks:

eight-cavity

machine

at a speed of 12,000 bph

> Sinalco Cola

(1.5 l) are packaged by an

> Sinalco Cola light

SK 450P shrinkwrapper in

> Sinalco Orange

4x3 film only and pad + film

> Sinalco Apfelschorle

format (0.33 l) and 3x2 film

> Sinalco Zitrone

only and pad + film format

The German brand prefers the innovative and eco-friendly PET

(1/1.5/2.25 l).

instead of the non returnable glass.

Sinalco Yesterday and today “Sinalco” is the name of a

fruit-based

created

in

German

soft

1902

drink

by

the

psychotherapist

Friedrich

Eduard

Bilz,

alcohol. The

German

started

beverage

conquering

the

world in 1907, in particular South

America

and

the

which he initially called “Bilz

Middle East.

Brause”.

In 1937 the red circle, which

It is an health elixir made

became

its

with a mix of seven tropical

created

and,

fruits and its success was

of its fiftieth anniversary, a

so huge that many tried to

characteristic

imitate it; therefore in 1905

made.

it was decided to register

The

trademark

the

were

purchased

trademark

with

a

new name to protect the

Hövelmann

product.

and

Many

contests

among

was

the

symbol, in

was

occasion

bottle

group

was

rights by in

Deutsche

the 1994

Sinalco

constituted

and

customers were launched:

three years later became

in the end the name “Sinalco”

Sinalco International GmbH

was selected, which comes

& Co. KG. A century from

from the Latin expression

its

“sine alcohole”, e.g. without

beverage

creation,

the

popular

registered

25

its


SINALCO second

greatest

triumph:

in 2003 - only in Germany - 100 million litres (against 41

million

in

2002)

sold,

whereas

after

the

were

in

2004,

market

launch

of the 0.5 l bottle – that joined the already popular 1 l package - 164 million litres were sold. Today,

“Sinalco”

drinks

can

purchased

in

85

well

as

be

countries

and,

as

the original product on sale since

1905,

the

German

company proposed different taste

variations:

lemon,

cola,

orange,

grapefruit,

forest fruit, some of which in the “light” version. Sinalco International GmbH & Co. KG is the worldwide owner

of

rights

and

the

trademark

operates

as

franchisor, giving a number of subsidiaries in different countries

the

right

to

trade its products. The German company has built

a

tight

relationship

with its partners so that all

head

office

directives

are respected in terms of essence supply, production recipe, agreements

distribution and

use

technological applications.

26

of


installation.

PET containers and the respect for the environment SMI

engineering

is

constantly

in

designing

containers

office engaged

new

and

is

PET

able

to

offer innovative solutions to clients so as to reduce the quantity in

of

order

material

to

lower

used

energy

costs. The the

“light-weighting”, study

aimed

at

weight

of

of

bottle

e.g.

shape

reducing

the

preforms,

plays

an important role. It

is

based

mainly

on

the

calculation of the “top load”, meaning the maximum load the bottle can bear during palletisation. Huge are

eco-friendly gained

benefits

thanks

to

the

use of oil-based materials. The reduction of the heat necessary

to

shape

the

material also means energy saving. The

advantages

of

the

package recycling are not to be undervalued; in fact it is thinner and, therefore, can

0.33 litres

be more easily compressed

1.00 litres

and

takes

up

less

space

1.50 litres

during waste collection.

2.25 litres

27


ZHUJIANG BEER

Al Rawdatain. Al Rawdatain in brief The Al Rawdatain Water Bottling Co. foundation dates back to 1980. The

bottling

and

trade

of

the

mineral

water

with

the

same

name

began in 1983 and immediately registered a great success amongst WATER & CSD

consumers due to its freshness, purity and mineral richness.

Al-Rawdatain

The demand evolution in the following years determined the introduction

Al-Rawdatain Water Bottling Co.

of new products and the use of innovative containers.

Safat, Kuwait

The company also proposed the supply and installation of water heating

>> casepacker

systems.

SMI WP 300

After undergoing careful laboratory analysis to guarantee the highest

>> shrinkwrapper

safety and quality standards, the water is bottled in PET containers

SMI SK 350 T

and distributed in Kuwait and abroad thanks to an efficient logistics

>> handle applicator

system.

SMI HA 35

At the beginning of 2008, Al Rawdatain Water Bottling co invested in

>> divider

the widening of its production range by installing a new 18,000 bph PET

SMI DV 500

line in the Safat factory, for which it purchased from SMI the end-of-

>> conveyor belts

line packaging machines and the conveyor belts from the labeller to the palletiser.

28


installation.

“Sweet” water in Kuwait: A precious source The

area

called

“Al-

was

constituted

by

rain

Rawdatain”, from the Arab

and

“Rawda”

large wells, the main ones

meaning

land,

enriched

and

flourishing

“garden

with

water

the

near

construction

Udailliah,

of

Shamiya,

vegetation”,

Adilliya, Hawally and Nugra:

stands in northern Kuwait

but it was salty and impure

and

water.

features

properties

geological

making

it

a

In that area, characterised

unique place in the world.

by

The

geological

of

alternative

this

desert

of

water was to draw it from

the

whole

dates

Shata Al Arab and Al-Basra

back

to

“birth”

oasis Kuwait

the

and

Palaeozoic

scarce

rivers,

by

rainfalls,

an

source

of

using

special

Age: the high-quality water

sailing ships.

streaming

With the country’s economic

from

it

is

the

result of the rainfalls which,

growth,

in the course of millions of

demand

years, have enriched it with

made it necessary to build

mineral

sea

salts

featuring

the for

water

increasing fresh

water

distillation

and

precious natural properties.

desalination plants. However,

The only source of drinking

continuous

water in Kuwait in the past

brought

to

subsoil the

29

drillings

discovery


AL RAWDATAIN of the Al-Rawdatain source,

The

the

through chemical processes

eldest

drinking

water

production

of

source in Kuwait, and still

has

the best.

50% in the last three years

The

water

the

subsoil

in

gushes and

mineral

from

is

salts,

rich which

naturally dissolve.

increased

water

and,

by

according

nearly

to

recent

statistics, should double in less than ten years. The boom of the desalters

Such properties distinguish

has been mainly registered

it

on the rich coasts of the

from

other

drinking in

the

types

of

water

available

Middle

desert,

obtained

managed

East,

through chemical processes

high

for

plants.

salt

water as

elimination

and

purification,

reverse

such

osmosis

and

carbon filtration.

costs

are

only

Coleridge

be

“drinking

his in

“Old

a

ballad

those

natural

classified

and not a drop to drink>>. the be

“Marine”

the

desperately useless

only

may

one

look

at

stretch

of

to the

salty

water. Less than 1% of the earth’s water quickly

is

sweet

running

and

it

out:

is

the

number of people who today do not have enough water - one billion - is destined to grow by 2050. On

the

basis

estimation, “produce” was

born.

of

the

such

an

idea

to

drinking It

as

mineral waters”.

<<Water, water everywhere

not

coming

sources

two centuries ago:

Soon

the

desalination

defined

from

shout

of

have

waters” or “health waters”, as

Marine”

cover

Waters in this way obtained

As the English poet Samuel had

which

to

water

determined

the spread, on a large scale, of desalters from China to the Persian Gulf, to Israel, to Spain, to Florida.

30

can

“natural


installation.

Integrated systems:

SMI’s solutions allow the optimal an

Fluid movements with SMI solutions

handling

product

flow

accurate

of

study

accumulation,

the

through of

the

distribution

and conveyance dynamics and distinguish themselves for: > modular structure easily

Al

Rawdatain

water

is

square

PET

in

0.33/

and

bottled

in

containers

0.5/1.5

is

mineral

l

and

drastically

running costs. Al

Rawdatain

Bottling Co. turned to SMI

both

to purchase the end-of-line

in

corrugated cardboard box

machinery

with

set

around film

WP300

wrap-

casepacker

only

bundles

and with

film the

Water

formats

packaged

the

lowers

and +

in

tray

SK350T

of

and

the

conveyor

whole

belts

to

transport loose containers and packed product. Product

movements

must

shrinkwrapper.

be

fluid

and

The bundles packaged in 5x4

in

order

to

format (for 0.33 and 0.5 l

maximum operating flexibility

bottles) and in 3x2 format

and

(1.5 l bottle) are conveyed

sudden flow variations due

towards the HA 35 machine

to

for

the

application

guarantee

successfully unforeseen

manage

functioning

a

problems of each machine.

handle, whereas the other

The use of an automation

bundles only run through it

and control system of the

in transit.

latest

The sorting of the square

with

bottles

sophisticated

is

assigned

of

constant,

to

a

generation, the

along

employment

of

sensors,

DV500 divider-laner, which

allows to keep top efficiency

receives the loose products

levels in all phases of the

in

production cycle.

a

single

row,

into

more

them and

lanes

the

secondary

them

divides rows

towards packaging

machines. All SMI machines are built with first quality material, which guarantees working reliability

and

long-lasting

functionality. The use of wear and tearresistant reduces

components cleaning

maintenance

and

operations

31

adaptable to various types of containers and flows >

format

change

times

reduced to a minimum to quickly shift from a product to another >

high

thanks

running to

components

reliability

frame made

and

of

AISI

304 stainless steel > lowest noise and friction levels > clearly defined cleaning and maintenance interventions >

simple

and

starting

intuitive

and

control

operations >

user-friendly

thanks operator

to

technology

the

panel

POSYC featuring

touch-screen LCD >

energy

consumption

and

operating costs among the lowest on the market.


InBev.

SUN InBev Ukraine is considered as

the

InBev Group Desna – Ukraine >> stretch-blow molder SMI SR 20 >> shrinkwrapper SMI SK 602 F

the

beer

Yantar

breweries.

Brewery

(Desna)

The has

Chernigiv been

part

of Interbrew since 1996, followed

has been following the traditional

by Mykolaiv (Yantar) in 1999 and by

brewing

Kharkiv Brewery (Rogan) in 2000.

(now

SUN InBev Ukraine

of

culture in Ukraine. Since 2000, it

the

BEER SECTOR

ambassador

method,

parent InBev).

inherited

company It

is

from

Interbrew

the

national

representative of InBev, the world largest

brewer,

merger AmBev.

born

between SUN

out

of

Interbrew

InBev

Ukraine

the and has

been the undisputed leader of the Ukrainian

beer

market

for

more

than 7 years, with a market share up to 38% (2007) and an output of more than 10 million hectolitres of beer (2007). The bottling plants are situated in Desna, Rogan and

32

In

2006

merged

the to

three

form

a

companies

single

called SUN InBev Ukraine.

entity


installation.

The new PET line: Innovations developed from consumer’s needs Aiming

at

understanding

deeply

the

lifestyle

and preferences of today’s and tomorrow’s consumers, InBev

constantly

innovative

offers

products

tailor-made

and

services,

according

to

everyone’s

expectations. The

search

packaging

for

solutions,

new such

The sales increase induced the

company

as PET containers, is part

new

of

bottling.

that

approach.

The

plants

to

for

invest beer

in

PET

polyethylene has been used

At Chernigiv plant in Desna,

for

a

long

by

various

InBev

high-speed

markets and it has proven

output

to

realized

be

a

winning

choice

the Eastern market.

in

of

line

at

36,000

by

the bph,

Sacmi

Filling

and SMI, has been recently installed. Sacmi filler

Filling model

140/20,

the

supplied

the

volo-mas

80/

labeller,

the

4-infeed palletizer and the conveyor systems. The

blowing

bottles

at

of an

1

l

output

PET of

36,000 bph, of 1,2 l bottles at an output of 32,000 bph and

of

2

l

bottles

at

an

output of 24,000 bph has been entrusted to the 20cavity

SR20

blow-moulder

manufactured by SMI. Smigroup the

also

conveyors

supplied for

the

transportation of preforms and SK

a 602F

shrinkwrapper, model,

33

for

the

packaging

of

double lane, in

bundles

on

4x3 (1/1.2 l)

and 3x2 (2 l) pack collations, film only.


INBEV

InBev & Smi: Special attention to the quality and the environment

The production of beer is an art which dates back to the past centuries: with more

than

600

years

of

experience, InBev has been able

to

launch

products SUN

on

InBev

gained

top

the

quality market.

Ukraine

the

has

consumers’

confidence by implementing new

technologies,

maintaining

the

though

traditional

brewing methods. For

instance,

the

installation of the new SMI blow-moulder

at

plant

in

of

project

a

costs

Chernigiv

Desna

is

of

part

blowing

optimization

and

performance improvement. The

SR

20

moulder

stretch-blow

manufactured

by

SMI, like all models of the

INBEV in synthesis

SR series, is supplied with the innovative Air Recovery System

With world-wide activity, InBev is a “global beer” producer. InBev is a publicly traded company (Euronext: INB) based in Leuven, Belgium. The company’s origins date back to 1366, and today, it is the leading global brewer.

as

a

standard

equipment, which minimizes the

energy

reduces

costs

the

and

compressed

air consumption up to 40%; thanks

to

manages a carefully segmented portfolio of more than 200

blowing circuit (40 bar) is

brands.

recovered

Artois® like

and

Leffe®

“local

Beck’s®,

and

champions”

fast

growing

Hoegaarden®, like

Skol®,

and

multi-country brands many

Quilmes®,

consumer-loved

Sibirskaya

Korona®,

Chernigivske®, Sedrin®, Cass® and Jupiler®.

that

of

is

the

system,

a

This includes true beer icons with global reach like Stella

part

this

As a true consumer-centric, sales driven company, InBev

air

and

to

say

of

the

recycled, it

is

used

for the pre-blowing circuit (4-16

bar)

and

for

the

machine service air. If the recycled air is not used for the

pre-blowing

circuit

or

InBev employs close to 89,000 people, running operations

for the service air circuit,

in

it can be used for the low-

over

30

countries

across

the

Americas,

Europe

and

Asia Pacific. In 2007, InBev realized revenues for 14.4 billion

pressure

euros.

external systems. The

For further information visit www.inbev.com

ARS

exhaust

circuit

of

consists valves

stretch-blowing

other of

for

two each

station:

the first one introduces the

34


installation. air

into

the

system

air

tank;

one

discharges

that

can

The

recovery

the

not

be

The market of beer in PET bottles

second the

air

recycled.

operating

pressure

The

market

of

beer

in

PET

of the pre-blowing cycle is

bottles

controlled by an electronic

market shares and recording

regulator,

great

whereas

the

service air circuit pressure is

controlled

by

continues approval

This

through

innovative

increases value,

system,

pursuit

of

model

moulders,

integral part of the marketing

the

machine’s

strategies,

to

comply

every

thanks

their

provided

with

environment

technology

requirements.

costs.

innovation

introduction

blow

environment-friendly reduction

of

the

new packaging methods is an

with

SMI

the

manual The

of

from

consumers.

reducers. supplied

gaining

and of

the

to

the

energy

the and

they quality,

economy

The beer bottled in PET demonstrates that the packaging has a great influence on the buying decisions. Beer

bottlers

have

recently

met

with

great

success,

especially among the young adult consumers, by offering the innovative PET container, expected to be a good way to make the product look newer, younger and adventurous. Furthermore, the use of polyethylene is bound to another key concept for the modern marketing strategies: the idea of “convenience” for the consumer. The strong competition between the industries of this sector requires

a

constant

pursuit

of

new

packaging

solutions.

The wide range of materials used for the packaging is an attempt to draw the consumer’s attention and to follow the most recent market trends.

35


INBEV

InBev acquires Anheuser-Busch: Market share and synergies On 13 July 2008, InBev and

Busch

and

Anheuser-Busch announced

result

in

an

growth opportunities from

agreement

to

combine

InBev

the two companies, forming

leveraging

the

the

combined

brand

world’s

leading

global

brewer.

will

significant companies’ portfolio,

including the global flagship Budweiser

brand

and

The combined company will

international

be

leaders such as Stella Artois

called

Anheuser-Busch

InBev (A-B-I).

market

and Beck’s, maximizing the new company’s unparalleled

The

combination

Anheuser-Busch

of

global

distribution

InBev

network and applying best

will create the global leader

practices across the new

in

organization.

the

beer

and

industry

and

one of the world’s top five beverage manufacturers. On

a

pro-forma

for

2007,

company

the

basis

combined

would

have

Budweiser

and

are

largest

the

beers

in

Bud

the

Light selling

world,

the new company will have an

unmatched

portfolio

generated a global volume

imports,

of

and local core brands.

460

million

hectolitres,

local

26.6

EBITDA

of

billion)

and

US$10.7

an

billion

(Euro 7.8 billion).

The be by

The will

expanded be

diversified,

company

merger

expected

is to

completed the

end

of

2008.

geographically with

leading

positions in the world’s top five markets – China, U.S., Russia, Brazil and Germany – and balanced exposure to developed

and

developing

markets. A combination of Anheuser-

36

of

premiums

revenues of US$36.4 billion (Euro

and


installation. The beers of InBev SUN InBev Ukraine produces and sells 10 beer brands: >

2

global

brands:

Stella

Artois and Beck’s; >

5

multi-country

brands:

Leffe,

Staropramen,

Brahma, Hoegaarden

and Lowenbrau; >

3

national

brands:

Chernigivske, Rogan, Yantar.

1.00 litres 1.20 litres 2.00 litres

37


New TS. The

wide

range

secondary solutions

and

SMI

two or more layers a wide

packaging

of

range of plastic, metal or

applications

glass

containers

has been further enriched

packaged

thanks

tray

to

the

introduction TS

of

(New

Tray

recent

the

and

in pad

already

cardboard and

wraps

NEW

them in heat-shrinking film,

Stacker)

guaranteeing the end user

accessory device, which can

the

be mounted on all SK series

flexibility

automatic

shrinkwrappers

format change timing. The

(F,

T

and

reduced

and

“fit-in� type cans can also be stacked without pad or tray

packaging machines.

between the layers, or at

NEW

TS

38

models)

and

operating

on all CM series combined The

P

maximum

stacks

on

the bottom of the pack, for


innovation. The new TS device stacks: > trays > “Over The Top” clusters > “fit-in” tins or jars > briks > small jars

a

cost-effective

packaging

in heat-shrink film. The

production

varies

speed

depending

product

on

the

characteristics

and can reach a maximum of 60 ppm. The NEW TS was intended to

be

device easily

an of

accessory

reduced

integrated

standard

frame

in of

shrinkwrappers combined is

trayformer installed packaging on

after and

both

can on

machines

pre-existing

the SMI and

machines;

inserted

size,

it the be new and

machines,

without having to purchase a new or dedicated plant or having to rearrange the-ofend line spaces.

39


SR series. At

Interpack

exhibited

an

rotary well

SMI

stretch-blow

moulding as

2008

eight-cavity

machine as

the

which,

integrated

reduced to 40mm for the SR to

standard 80mm

models

for

the

SR

and HC

models. This

enabled

to

increase

cabinet, was equipped with

production speed by about

a

20%,

new

module

preform with

heating

40mm

chain

pitch. Thanks

to

the

technology preform chain

innovative

applied,

holder pitch

40

the

mandrels

has

been

respect

older

models

blow

moulding

maintaining preform heating

module

the

stretchmachines,

the

heating

consumption.

to

of

same time

and

energy


innovation.

SR stretch-blow moulders: At...reduced pitch The

performance

improvement been

has

obtained

without

jeopardising

the

compactness

of

machine,

has

which

the kept

the same dimensions of the models with heating module chain pitch at 50 mm. SMI stretch-blow moulding equipment solution and

are

for

low

the

high

cost

ideal speed

production

of PET and PP containers of various dimensions, and can

reach

a

production

of

maximum 1,800

bph

per cavity with bottle neck ring

Ø

lower

mm.

Even

for

neck

ring

Ø

than

38.5

bottle

with

higher

than

The

heating

module

chain

38,5 mm, SMI’s SR series

pitch on the SR HC models

standard

stretch-blow

has been reduced to 80mm

moulders offer competitive

from the previous range at

performances and boast a

100mm,

quality / price ratio amongst

in production of about 20%

the best on the market.

with

the

heating SMI

technological

innovations

exhibited

with

same cycle

HC

moulders high

the

series

rotary

at SR

stretch-blow designed

capacity

increase preform

time

and

energy consumption level.

Interpack 2008 were also regarding

an

for

container

production (up to 10 litres).

41


SERIE SR

SR stretch-blow moulders: Integrated automation SMI presented the fourth generation of the SR series rotary stretch-blow moulders at Interpack trade fair held in April 2008. Compared to the previous generation machines, new SMI’s SBMs for high speed stretch-blow moulding of PET and PP containers are characterised by a series of important technological innovations, amongst which the electrical cabinet integrated in the machine frame and the

42


innovation. 40mm

heating

module

chain pitch. The integrated electrical

cabinet

is

a

novelty in this sector and SMI

is

currently

manufacturer it

on

its

the

to

blow

only offer

moulders,

now made of one compact block. SMI

Research

Development

&

Centre

drastically

reduced

has the

encumber of the electrical plant

to

been

the

point

integrated

machine

it in

module

has the with

remarkable advantages for the end user. The

elimination

external

of

electrical

the

cabinet

has enabled to reduce the stretch-blow and

to

moulder

further

size

simplify

the installation and testing operations. Thanks

to

the

new

simplifies and shorten the

integrated electric cabinet,

installation

all

the customer’s site.

power

supply

cables

operations

at

(overhead or ground) used for connecting the external

Currently,

electrical

stretch-blow

cabinet

stretch-blow

to

the

moulder,

only

need

have been eliminated, with

powering

a

plant

drastic

handling,

reduction

maintenance

in and

energy costs.

and

operator

SMI one the

for

entire the

a

and

safer

more comfortable working environment.

pre-tested wires, mounted on

cable

guarantee

The use of pre-cabled and directly

rotary moulders

the

machine

module during assembling,

43


Smipack. MONOBLOCK SHRINKWRAPPERS WITH SEALING BAR Semi-automatic: > ßP800

With in-line infeed:

With 90° infeed:

> ßP800AS

> ßP802AR 230R

> ßP802AS

> ßP802AR 340P

> ßP1102AS

44


innovation. Following of

the

the

monoblock the

in

SMIPACK new

monoblock

structure

guarantees the advantages

semiautomatic

of more compactness and

market

months,

The

ßP800

shrinkwrapper, on

debut

new

already for

a

October

the

2008

the

introduced

in-line

two

automatic

shrinkwrappers,

easier

few

ßP800AS

and ßP802AS models.

movement

production packaging

inside

unit,

machine

as is

equipped with both feet and wheels;

the

larger

sealing

bar offers the possibility to use polyethylene reels with larger bands of up to 750

They, the

too,

are

monoblock

and

will

based

on

mm.

structure the

Amongst the improvements

currently

made to the new models,

in production, as with the

not to be forgotten is the

ßP800

cutting

ßP700AS

replace model

shrinkwrapper

compared to the ßP700.

blade

pneumatic

movement system and the use of a modular electronic

The

in-line

automatic

card;

shrinkwrappers

repropose

technology

innovations

memorise

the

new

technical

added on the ßP800 model.

45

the

Flextron© enables up

to

to 10

programmes and to check


SMIPACK

the

machine

functions

temperature

and

like

sealing

The

oven

speed

is

time, opening of sealing bar,

inverter,

oven

with

temperature,

oven

conveyor, controlled is

now

glass

whose by

an

equipped

fibre

bars

conveyor speed, pack count

(SMI’s patent) and the new

device.

supplementary chain which guarantees better flow, and

Access to the electric plant

supports

has also been improved.

products.

The

reel

positioning

simple

and

to

addition

the

rollers

on

fast

the

of

By

loading

SMIPACK

and

upper unwinders. launching

models occasion

has to

of

the

in-line

end will

of

2008,

launch

shrinkwrapper

an for

larger products, which will be

The

weighing

is

thanks

lower

larger

the

new

offered

the

carry

out

called

two with

“ßP802AR

restyling of the small scales,

automatic

product-stop

and

the

and

shrinkwrappers

90°

a

presser,

“ßP1102AS”,

new

input: 230R”

the (with

regrouping) “ßP802AR

cooling fan and compacting

(without

rollers (optional).

regrouping).

340P”

automatic

46


innovation. ßP800AS It

is

a

ßP802AS

compact

in-line

frame

shrinkwrapper,

It

ßP1102AS

offers

productivity

enhancement

and

operating flexibility and is

characterised by:

It

is

an

in-line

wrapper

ideal

shrink-

for

large

packs, characterised by:

characterised by: > 1,060 mm sealing bars

> 760 mm sealing bar >

Mono

chamber

tunnel

> 760 mm sealing bars

(identical to the BP800 one)

>

with

total

total

installed

power

No

tunnel

installed

> with

power

of

26700W

of 17270W >

Bi-chamber

connecting

conveyor

>

conveyor

tunnel

installed

No

connecting

between the shrinkwrapper

and the tunnel

and the tunnel

and the tunnel

>

> Fixed speed infeed belt

>

> New guides on the infeed

belt

belt

(controlled by inverter)

enable

faster

simpler

width

and

and

height

adjustments >

With

irregularly-shaped

and

at

connecting

variable

speed

Infeed

and

variable by

> New guides on the infeed faster

width

at

inverter) belt

faster

conveyor

(controlled

belt

simpler

belt

speed

> New guides on the infeed enable

of

between the shrinkwrapper

between the shrinkwrapper

Infeed

with

power

26700W >

Connecting

Bi-chamber

total

and

height

enable

simpler

width

and

and

height

adjustments

adjustments

>

set the pack length as well

>

irregularly-shaped

products, it is possible to

as work with the photocell

products, it is possible to

set the pack length as well

reading

set the pack length as well

as work with the photocell

as work with the photocell

reading

products up to 1200 mm

reading

> “Long pack” option, which

>

> “Long pack” option, which

offers

offers

adapt

products,

>

it

is

Manufacture

possible

of

longer

Automatic

semiautomatic

to

or function

With

adapt

option

the

possibility

the

infeed

and

possibility

the

connecting

infeed belt

to and

speeds

to

connecting

the

that of the tunnel conveyor,

so

type of product handled and

so as to guarantee excellent

excellent

its size

heat-shrinking quality, even

quality, even with very long

with very long products

products

> Introduction of right side

> Introduction of right side

operator (optional)

operator (optional)

> Manufacture of products

> Manufacture of products

longer than 2000mm

longer than 2000mm

>

Automatic

or

to

the

minute,

on

speeds

irregularly-shaped

> Speed up to 11 packs per depending

belt

to

With

semi-

that of the oven conveyor,

>

as

to

guarantee

heat-shrinking

Automatic

or

semi-

automatic function option

automatic function option

> Speed up to 22 packs per

> Speed up to 11 packs per

minute,

minute,

depending

on

the

depending

on

the

type of product handled and

type of product handled and

its size

its size

47


CUSTOMER SERVICE CENTER

Customer Service Centre Different clients have different expectations, which are to be satisfied with personalised solutions. All

SMI

thought

activities

and

around

the

satisfaction”

are

SMI Customer Service Centre’s numbers

organised “customer

concept.

This

> world-wide presence: over 4,000 machines installed and technical

means sharing the client’s

assistance centres on main markets

objectives and the ability to

>

offer

professional competence in mechanical, electrical and electronic

ideas. a

proactive

improving

Whoever

purchases

SMI

count

product

on

Service

the

“Customer

Centre

assistance

which

personalised to of in

improve the

efficiency,

(CSC)” provides solutions

performance

systems

terms

can

of energy

supplied reliability,

consolidated

experience:

80

specialised

engineers

with

high

fields > on-line assistance: a wide range of technical support services, studied to use all potentials of modern information technologies >

on-site

assistance

at

client’s

premises:

world-wide

qualified

staffs of field engineers, able to supply a fast and efficient service depending on the client’s requirements. >

wide

availability

of

original

warehouses in Italy and abroad

saving

and low handling costs.

48

spare

parts:

fully

automated


information. To enable clients to obtain the

maximum

return

on

equity (ROE) for investments in SMI

machines has

and

an

plants,

after

sales

integrated activity package studied

according

principles

of

the

to

the

“Product

Life Cycle Management”. The of

accurate the

enables the

analysis

product to

client

life

cycle

agree

with

the

interventions

necessary to

prevent

the plant’s efficiency decline, maintaining, in time, a high level of: > production efficiency > operating flexibility > energy saving > minimizing total costs of operation (TCO). Through services Life

the of

Cycle

integrated

the

“Product

Management”,

SMI offers the customer a comprehensive

portfolio

of

personalised solutions to: > PLAN > SOLVE > MAINTAIN > ENHANCE the

efficiency

and

performance of the systems

supplied,

during their entire life cycle.

49


CUSTOMER SERVICE CENTER

Plan: A correct activity planning is at the base of any company’s success. SMI an

offers

engineering

consolidated to

plan

the

in

the

with

experience due

advance

installation

machinery

client

staff

of

the

purchased

into

the production line. Every

intervention

personnel

is

of

SMI

accurately

programmed together with the to

machine’s respect

and

end

agreed

production

in

order

to

discomforts installation,

user timing

schedule, minimize during

start-up

and

commissioning operations. SMI

Customer

Centre a

operates

network

of

Service through technical

assistance centres all over the

world,

which

support,

through

highly

qualified

mother-

tongue personnel.

50

supplies

360°


SMI’S SR SERIES BLOW MOULDERS

From now on you can manage air flows at best SMI’s

SR

series

rotary

stretch-blow

moulders are equipped with an innovative air recovery system, which cuts air consumption up to 40% and allows energy cost reduction as well. Thanks to an advanced technology developed by SMI’s R&D laboratory,

the air recovered

during

moulding

can

be

the

stretch-blow

re-used

to

feed

the

process

pre-blowing

circuit and the machine utility line. All this in the respect of the environment. SMI: the best technology for a sustainable growth.

> shrinkwrappers and tray packers > wrap-around casepackers > PET blow moulding machines > conveyor systems SMI S.p.A. -Via Piazzalunga, 30 - 24015 San Giovanni Bianco (BG) - ITALY Tel. +39 0345 40111 - Fax +39 0345 40209 - info@smigroup.it - www.smigroup.it


CUSTOMER SERVICE CENTER

Solve: The ever-evolving market demands faster and faster solutions. The

engineering

staff

diagnosis of the machine’s

ON-LINE assistance

Service

working

Centre is at the customer’s

suggest

of

SMI

Customer

>

Telephone

Help

Desk.

It

is

the world, to provide quick

form of technical support,

the plant.

and

dedicated

The

efficient

support

technical suggestions.

and

most

immediate

to

solving

emergency Clients

situations.

can

count

on

the

best

way

and to

restore the full efficiency of

disposal wherever he is in

the

parameters the

tele-assistance

is

also used for updating the machine’s

automation

vast experience of a team

software,

of service area managers

enables

the

based at SMI Head Office,

of large data volumes in a

able

to

short time.

user

with

provide key

to sort out

the

end

information the machine

problems. >

Smigroup

Reserved password, can

Web

Area:

Site/

through

a

the

customer

an

interactive

access

menu by which it is possible to

consult

a

wide

archive

of technical data to repair low-medium

complexity

troubles. >

Tele-assistance:

to

a

thanks

peer-to-peer

remote

connection

between

the

operator

machine’s

panel

and

SMI

engineer’s

computer, the latter is able to see on his monitor the same information displayed on

the

operator

panel

touch-screen LCD. In

this

can

to

way,

SMI

carry

52

out

engineer a

quick

as

and

control

it

transferring


information. the

ON-SITE assistance

machine’s

perfect

From

the

web

site

and

www.smigroup.it the client,

> Restore interventions: in

efficiency during its entire

through personal USER ID

case

life cycle.

and

running the

problem

machine

cannot

through

on-line

on

be

the

conditions

by

solved

support,

>

Updating

interventions:

PASSWORD SMI,

can

Customer

provided

access

Service

the

Centre

SMI engineers are ready to

should the customer wish

Reserved Area, where the

intervene in person at the

to

following

customer’s factory in order

functions

to

applications, SMI Customer

provide

the

necessary

widen

the or

add

new

assistance to restore the

Service

machine full functioning.

skilful personnel with proven

SMI

Service

ability

and

experience

to

Centre has several teams

carry

out

mechanical

or

of

electronic

Customer service

engineers

broad

experience

with in

mechanical,

and

electrical

electronic

operate

both

fields,

who

from

the

short

Centre

machine’s

time

updating and

the

factory’s

activity.

many subsidiaries abroad. > Maintenance interventions: service

are

also

engineers

available

for

planned maintenance -

ordinary

and

extraordinary -

in

order

with

in

a the

minimum inconvenience for

head office in Italy and the

SMI

provides

to

ensure

53

production

on-line

services

are available: > Contacts > On-line assistance > Spare parts > Training Centre > Software upgrade > Planned Maintenance


CUSTOMER SERVICE CENTER

Maintain: Maintaining the manufacturing line efficient goes further than the ordinary maintenance concept SMI Centre

Customer has

a

Service

wide

range

of services to prevent the machine’s efficiency decline during its whole life cycle: > original spare parts stock > planned preventive maintenance > machine check-up on request

Original spare parts stock To

maintain

machine’s

> quantity

highest efficiency standards,

> price

it is essential to use SMI

> delivery date

original spare parts, which

> buying conditions

the client can easily receive

> world-wide shipment

to his premises from both the main warehouse of SMI

SMI

head office (all spare parts)

with

and from SMI subsidiaries’

which allows to dramatically

warehouses

simplify custom procedures

abroad

(key

spare parts).

signed

an

DHL

and

agreement

International

speed

up

delivery

times. A

dedicated

(SMILE) the

allows

availability

software to of

consult spare

From

DHL

customers

parts in all SMI warehouses

delivery

and get information about:

sms

or

web can

status e-mail

about it.

54

site,

SMI

follow

the

or

receive

notification


information. Planned

preventive

maintenance SMI

>

Customer

Centre

offers

three

Service the

client

intervention

packages

for

maintenance

the

machine

according

to

check-up

on

request A the

who,

has

planned at

any

any

programme of

request a

SMI

engineer to: >

verify

the

functionality drop

in

machine’s

to

detect

efficiency

components

due

wear

a to

and

tear >

carry

interventions

out to

urgent bring

replacement

SMI

activated

time,

intervention

>

efficiency

of

a

the

machine back to maximum productivity > analyse SMI original spare parts stock at his site for necessary integrations

55

and

the

to be carried out

> 12000 hours

visit

the

found

> 8000 hours

periodical

on

status,

recommended interventions

restore

preventive

maintenance can,

for

not

problems

> 4000 hours

>

account

machine

components, the

in

fatigued

order

to

machine’s

full

and

original

of

analysis spare

of

parts

stock of the customer to check SMI

service engineer for a full

client

reason,

detailed

the

the use level:

Each package includes: Machine

check up of the machine

if

required

integrations

are


CUSTOMER SERVICE CENTER

Enhance: The client can, at any time, count on SMI’s experience to improve the machine’s efficiency.

Machine’s new functionalities Machine’s full potential can be

exploited

through

implementation parts,

of

additional

the new

format

changes, new accessories. SMI Machine updating SMI

“R&D”

committed

in

centre

is

researching

hardware

updates,

even

machines

which

have

already

new

years can:

technologies, to

build

which newer

machines characterised by: > higher productivity > lower running costs >

higher

versatility

the market success of the

new solutions and developing enable

machines

plays a key role to guarantee

environment

been

working

for

client’s products, thanks to a wide range of packaging and

marketing

which

match

solutions the

most

innovative market trends.

> benefit from latest

Machine’s upgrade ensures:

technologies

>

> increase production

production

efficiency

>

> extend life cycle

compatibility

high

flexibility

greatest

of

return

the from

investments >

top

efficiency

of

installation

> higher operating flexibility

> low costs of operation

Through software and

and maintenance

56

the


information.

SMI Training Center: Time dedicated to training is always a successful investment SMI

Training

Centre

organises technical training courses,

to

teach

the

participants the use of full potential

of

SMI

machines

they run. Courses “senior�

available > skilled trainers with proven mechanical

are

held in

languages

by main and

with the support of latest technologies.

>

specific

of

theory-

training

activity,

to

for

line

maintenance

engineers, engineers,

practice

courses

operators,

teaching proposal are: mix

of

participants

machine they operate

electric

proven

electronic

capable

use the full potential of the

The strength points of SMI

>

and

experience, preparing

engineers

foreign

level of discussion and days

mechanics, and

electronic production

managers >

training

course

in

the

which allows to experience

main

on the machine what learnt

a maximum of 6 people, to

in the training room

allow

>

diversified

programmes to

each

number

training according

machine of

model,

participants,

foreign

languages

adequate

and

to

deep

learning of the topics dealt with >

attendance

issued

at

certificate

the

end

of

the

course >

possibility training at

to

arrange

programmes the

factory.

57

client’s


SMI REPORT 2008

2008 Report: Smigroup consolidates great market position In the first nine months of

2008,

Smigroup

registered

sales

remarkable

values in all main segments. Over 4,000 SMI packaging machines and over 22,000 SMIPACK

packaging

machines were running all over the world by the end of September. SMI

has

confirmed

its

position

as

leadership supplier

of

packaging

secondary and

rotary

stretch-blow machines

for

containers. market

PET/PP

The

growing

demand

innovative line

moulding

for

solutions

logistics

has

of

in-

allowed

SMI to get many orders in this segment as well. SMIPACK

has

reached

record sales amongst the manufacturing

companies

value

and

it

of hood packaging machines

consolidation

and

flow

has

growing in

the

demonstrated competitiveness

category

of

semi-

automatic

registered of

the

generated

European

towards Mexico were good

order

in respect to previous year,

by

market,

represents

a

about

the which

50%

of

since

Mexican

welcomed interest

customers

with the

great

new

LSK

automatic

and

sealing

bar

shrink-

were the exports towards

machines.

wrappers,

thanks

to

Asia

East,

On the other side, sales of

remarkably

SMI stretch-blow moulding

the

the

total.

launch of the new ßP800,

which

ßP800AS,

in

ßP802AS

and

ßP1102AS series. From

January

September volume was

of

similar

to

2008, SMI’s to

the

exports

the

2007

Also

and

satisfying

Middle

grew

comparison

with

the

series

of

heat-shrinking

machines

increased

first nine months of 2007.

considerably in the first 9

China,

Turkey

months of 2008 in respect

most

to the same period of year

Russia

continue

to

and

be

the

important markets for SMI

2007,

product

Turkey, which took a share

range.

58

Exports

especially

towards


information. SMI packers in the world

Prospects for the year 2009 Even in Q4 2008 SMI business should be confirming the

positive

results

of

the

previous

six

months,

thanks to the reliability and versatility of the solutions offered. The demand for SMI and SMIPACK machines,

TOT. 3816

both in Italy and abroad, should remain high in Q1 and Q2 2009 as well.

The number of machines delivered

by Smigroup in the first three quarters of 2008

SMI stretch-blow moulders in the world

gives reason to think that marketing goals set for 2008 will be successfully achieved.

TOT. 229

SMIPACK packers sold

TOT. 22611 * Data refer to October 1, 2008

of

12%

of

the

total,

and

advanced

machines

to

an

growth,

which

towards Iraq, Iran, Mexico

ever increasing number of

has

and China, all with a share

clients all over the world.

accomplishing

around

results

The

achieve

the

shares

shows

7%.

These

allowed

SMI

larger

market

and

to

supplier

be of

to

trusted

as

a

technologically

positive first

trend

three

that

in

quarters

research

and

innovation are fundamental elements

for

59

a

constant

year

been since

despite

the

Smigroup successfully year

its

after

foundation,

presence

of

fiercer and fiercer local and multinational competitors.


EXHIBITIONS

Exhibitions: Record attendance in 2008

In Latin American countries the presence of Smigroup in Brazil (Fispal 2008 - San Paolo – 2,000 exhibitors and about 60,000 visitors) and in Mexico (Expopack 2008 Mexico City - 850 exhibitors - over 30,000 visitors) was greeted clients The outcome of the trade

Over

shows to which Smigroup

from

participated in the first half

Federation

of

countries

2008

both

in

was

satisfactory

terms

received

and

of

in

orders

terms

of

24,000 the

trade

operators

whole and

Russian

other

CIS

visited

show

this

dedicated

to

packaging technologies. A

The

year

began

participation

to

with

the

Upakovka/

high

percentage

of

Russian, Italian and German exhibitors

registered,

many

companies

Upak Italia, a must-be fair

but

held

from France, Czech Republic

in

Moscow

Düsseldorf, 330

in

by

Messe

which

exhibitors

from

over 22

and

also

was

Turkey

displayed

products.

their

hundreds

of

markets

in

constant growth. Year

after

Paulo

year

do

the

Sao

Brasil’s

fair

shows how important the South is,

new prospects contacted.

by from

of

America’s

drawing

the

market attention

entrepreneurs

from

all

over the world on innovative packaging solutions. Whereas

Expopack

internationally as

the

most

is

recognised important

event in Mexico: it is, in fact,

nations took part.

supported

60

by

associations


information. like The Mexican Packaging Association

The numbers of Interpack

(AMEE),

The

Mexican

of

Processed

Chamber Food

The 2008 edition of Interpack (Düsseldorf) ended with record

(CANAINCA), The

Food

Suppliers (FPSA)

figures: 170,000 sq m of exhibiting surface, 179,000 visitors,

Processing

18 halls, 2,700 exhibitors, of which 475 were Italian.

Association

and

the

Packaging

Professionals

The outcome of such an important trade show turned out

Institute

to

(IMPEE).

be

up

to

Smigroup’s

expectations,

as

testified

by

the

hundreds of contacts met, the high number of quotations requested by the visitors and, above all, the new orders

Committed Asian

to

explore

markets’

SMI

has

the

renewed to

Asia

(Bangkok

2008 exhibitors

visitors) & >

and

over

and

2008

700

generated

Propak >

exhibitors’

Brew

staff,

Smigroup

at

fair,

BITEC

clients

Vietnam, and

from

Burma,

the

trade

stands,

meetings

with

visitors

so

fruitful

from the Indian sub-continent; an important attendance from South and Central America was welcome, too.

Korea,

Indonesia

proved

this to

be

of regional interest and not only limited to Thailand. The

show

aimed growing the

in

at

demand

is the

from

(Association

South-East countries

Bangkok

meeting

ASEAN

Asian and

of

Nations)

serves

a

market of over 600 million people in 10 nations. China

Brew

&

Beverage

event in Asia for the bottling industry

Smigroup in

the

and

took place in the brand-new 60,000 sq m international exhibition centre in Beijing.

also

took

latest

Taropak,

2008 is the most important technology

and

were from European countries, 20% from Asia, in particular

met

Philippines;

show

its

since 65% of them were decision-makers.

who

represented many

during

In all, 121 nations were represented: 62% of the guests

Thailand’s the

opportunities:

Visitors’ internationality and experience were praised as well,

and

50,000 visitors). SMI

business

orders so huge.

(Beijing

exhibitors

outstanding

50 year history, the “feel” had never been so positive in the

2,000

China

Beverage

The 2008 INTERPACK PROCESSES AND PACKAGING exhibition

its

participation 766

received after the fair.

potential,

part

edition

which

of

always

40,000

visitors,

attendance 35

of

Poznan fair.

from

Poland

and nearby countries. This of

year, 20,000

on sq

700

exhibitors

their

products

61

a

surface m,

over

displayed to

over

with

an

abroad

which exceeded 30% in the

attracts a growing number companies

from

years

history

of

the


EXHIBITIONS Smigroup’s presence at Pack

Expo

International

Through

ICE,

SMI

is

also

present at events like Iran

2008 – Chicago, USA – is to

Agrofood

be mentioned as well, since

25/28 May - 611 exhibitors

this is the most important

and about 40,000 visitors),

exhibition

Food

in

the

United

States and Canada. SMI m

USA,

on

stand,

will

SK450T

a

&

2008

2008

Bev

(Teheran

Tec

(Mumbai

Mumbai -13/15

146

sq

November – 152 exhibitors

display

an

and

automatic

and

model

shrinkwrapper.

nearly

5,000

Sibupack

visitors) 2008

(Novosibirsk – 2/5 December

PMMI (Packaging Machinery

– 200 exhibitors and over

Manufacturers

6,000 visitors).

is

an

Institute)

American

association, the

business

aimed

improving

and

activity

members,

at

promoting

of

to

consumer’s

EMBALLAGE 2008: Paris, the capital city of packaging

its

500

satisfy

the

demand

in

terms of packaging material and machinery. PACK 2008

EXPO will

2,000

International

welcome

nearly

exhibitors

on

a

surface of about 93,000 sq

“Pack

m, and over 45,000 visitors,

“Pack the World” are the slogans

6,000 of which from over

of

125 foreign countries.

World Packaging Exhibition, which,

PMMI

has

developed

aggressive strategy,

every

in

edition

of

Paris”

and

Emballage

an

from 17 to 21 November 2008,

marketing

will make Paris the international

aimed

attracting

different

the

at

capital

highest

of

Packaging

for

one

week.

possible number of decisionBusiness, innovation, trends will

makers. top

be the key words for the 38th

managers from thousands

edition of the “Salon”, where over

of

2,200 companies, 53% of which

Visitors

are

US

usually

companies

multinational

and

are

industries

international,

from over 125 nations.

the

Managers,

countries,

engineers,

manufacturers, controllers experts,

R&D

The

production

supervisors, purchasing and sales

directors,

85%

of

the

represent Pack

will

present

technologies to

the

from

50

over 100,000

visitors awaited in Paris.

quality and

best

proposals

from

packaging

material

manufactures

represent

about

40%

will of

the

total; the remaining share will be

Expo

constituted by packaging machine

International’s guests.

producers, equipment

62

complementary and

packaging


information. range will

products,

present

original

which

winning

and

proposals

but

also

for

information

and research.

for

perfumes, spirits and food

The success of the previous

delicatessens.

edition convinced Smigroup to confirm its participation

This,

not

to

be

missed,

to Emballage 2008 with a

biennial

event

always

255 sq m stand, to exhibit a

attracts

many

visitors

WP450 model wrap-around

from all over the world.

casepacker

equipped

with

in line blank magazine and For

its

37th

Emballage

has

its

capacity

the

whole

edition, confirmed

to

of

pre-assembled

partitions

inserting device.

mobilise

the

sector

SMIPACK, a company owned

professionals by welcoming

by

108,054 visitors, 38.4% of

range of hood and sealing

which are from abroad.

SMI,

bar

presents

packaging

AP_gener_90x265GB

11/09/07

a

wide

machines,

17:18

Page 1

amongst which is the new

In

2006,

supplying

companies primary

secondary

ßP802AR.

and

packaging

systems which invested in R & D were awarded, since they services. Over

could

propose

high

added value solutions.

half

of

the

exhibitors

will

For

such

a

reason,

turn to the food industry and 1

Smigroup

visitor out of 3 will come from

D every year about 4% of

the food industry.

its turnover, to always be

Since

visitors

will

be

able

to

attend also on the concomitant IPA

fair

(World

Food

Process

invests

in

R

&

ready to offer competitive systems and services to an ever growing market.

Exhibition), then they will be able

At Smigroup’s stand many

to

new

benefit

from

opportunity range

of

to

outstanding

meet

products,

materials to The

an

Salon,

a

from

wide raw

packaged goods. of

course,

will

will

and be

about

potential

welcomed current

talk

needs

and

requiring

solutions:

key

feature

in

reserved to the pharmaceutical,

meet

many

cosmetics and personal hygiene

managers,

industry.

directors, R & D experts. Space”,

dedicated

to

in

Hall

the

6,

high

we

our

profile:

“Luxury

fact,

of

17% of the surface will, in fact, be

be

����������� ���� ��������������������� �

not visitors is the high position

will

�����

future projects. The

The

���

clients to

disregard all the other sectors packaging

����

could

corporate purchasing

This

aspect

this

fair

showed

is

not

that

only

a

moment for business deals,

��������������������������� ������������������� ����������������������� �����������������

����

��������� ��������������������

63

���������������������� ���������������������� �������������������� �������������������������������

������������������������ ���������������������

���������������


SMI S.p.A. Headquarters

OOO SMI Russia

Tel.: +39 0345 40111 Fax: +39 0345 40209 info@smigroup.it

Tel.: 7 495 720 67 97 Fax: + 7 495 720 67 97 sales.ru@smigroup.net

SMI USA Inc.

SMI Romania S.r.l.

Tel.: +1 860 68 89 966 Fax: +1 860 68 85 577 sales.us@smigroup.net

Tel.: +40 256 293 932 Fax: +40 256 293 932 sales.ro@smigroup.net

SMI Centroamericana S.A. de C.V.

SMI China Nanjing Rep. Office

Tel.: +52 555 3569072 Fax: +52 555 3553571 sales.mx@smigroup.net

Tel.: +86 258 470 47 16 Fax: + 86 258 470 47 76 sales.cn03@smigroup.net

SMI do Brasil Ltda

SMI China Guangzhou Rep. Office

Tel.: +55 11 360 15 334 Fax: +55 11 369 37 603

Tel.: +86 20 8439 6460 Fax: +86 20 8439 8391

sales.br@smigroup.net

sales.cn04@smigroup.net

SMI UK Rep. Office Tel.: Tel.: Fax: Fax:

8000 85 10 23 1800 55 39 99 8000 85 10 24 1800 55 39 98

SMI - Thailand Info Desk (GB) (IE) (GB) (IE)

sales.uk@smigroup.net

SMI Pacifica Pty Ltd

SMI Polska Sp.z o.o.

Tel.: +61 3 9584 3622 Fax: +61 3 9584 3633 sales.au@smigroup.net

Tel.: +48 22 611 44 25 Fax: +48 22 611 44 24 sales.pl@smigroup.net

www.smigroup.it

Tel.: +66 2 6110067 Fax: +66 2 6110068 sales.th@smigroup.net


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