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Resources and Limitations
The California Cybersecurity Institute doesn’t have its own brand that is separate from Cal Poly’s. It also doesn’t have its own logo and follows the format that sub-departments of Cal Poly use.
CCI’s current logo
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Our mentor Danielle Borelli, Operations Coordinator at CCI, wanted us to create a brand that communicates to the audience that the event is a Cal Poly event. In order to do that we generally followed Cal Poly’s new branding guidelines. These guidelines were both a resource and a limitation. However, the brand guidelines proved to be more limiting than we initially thought. Cal Poly University Marketing provides all of their brand guidelines online, specifying how designers must use the Cal Poly name, logo, university seal, colors, typography, brand messages, and photography. For our brand, the color and typography guidelines were the most relevant to our designs.
Cal Poly Colors
The Cal Poly Brand offers a wide range of colors. We created a color palette for our brand that includes Cal Poly Green, Poly Canyon, Mission Beige, and Heritage Orange.
Our Color Palette
Cal Poly Typography
We found the typefaces offered by the Cal Poly Brand to be limiting and not at appealing as we wanted. We decided Filson Pro would be a more inviting typeface to use.
Our Typeface Choice
