Project Goals

Problem Statement: The California Cybersecurity Institute is hosting a Human Trafficking Summit Event and they needed branding for the event. Previous attempts at branding for Human Trafficking related organizations includes graphic images of victims that elicit emotions of sadness and despair. Although this branding strategy generates feelings of empathy from its audience, it does not communicate how an audience member can contribute to the cause and can lead people to feel helpless. The Human Trafficking Summit is about teaching individuals about how they can help combat human trafficking, and so The California Cybersecurity Institute wants a brand that portrays a message of hope for those who are vulnerable.

Problem solution: Create cohesive branding to be used across all mediums at the Summit that expresses a positive message of hope for victims of human trafficking.