Basic Design & Workshop –III 2ND YEAR SMIT PRAJAPATI (19-ARG-31)
VIDEO-I ”Today people have learnt to see. People now see more than before.” Says Carlos Cruz-Diez, considered one of the key artists in the OpArt and Kinetic Art movements, which became major phenomena in art and visual culture in the 1950’s and 60’s. CruzDiez has been experimenting with vision and colour since that time, dedicating himself to an almost scientific exploration of chromatic experience in order create a method for showing colour in what he calls ‘its permanent mutation’. ”We have made colour a certainty over the centuries, but it isn’t. Colour is just a circumstance created instantaneously before our eyes.”
VIDEO-II Color In Sight I A Documentary on the Details of Color in Design by TEALEAVES “There are many products that are well designed, but don't get the traction they deserve because the color's not right." In an increasingly digitally connected world, research has shown that the average human attention span has fallen to eight seconds- one second less than that of the goldfish. With such a competitive landscape, only the best brands can convey their message and connect with people almost instantaneously.
A quick assessment on Vincent Van Gogh Documentary and its reflection in the Collage form.
I dream my Painting and I paint my dream
- Vincent Van Gogh
3. TRNASFORMATION OF CUBE Stages : frame structure cube + geometry + gelatin + login of color selection .
Sheet-I
Sheet-II
4. 30 SHADES OF COLOUR Create a design pattern, it can be line, shape, form, (geometric or organic) and Use 30 different shade of poster color. Design principles : scale DESIGN ELEMENTS : Value + colours +
geometric shapes
Sheet-I
Design principles : scale DESIGN ELEMENTS : Value + colours + shape
Sheet-II
Design principles : curve + Flow . DESIGN ELEMENTS : Value + colours
Sheet-III
COLOUR CHART :
Sheet-IV
5. PLANE TO VOLUME Design principles : curve + Flow + scale + contrast.
PLANE TO FORM
Design principles : unity Design elements : form
6. STUDY OF SHADOW AND LIGHT
7. CONNECTIONS WITHIN THREE DIMENSIONAL SPACES
Present use
Object
History use Futurstic use
Scale down
Scale up
choose anyone product ( man made object), which is used in day to day life, make it into (History time, contemporary time, futurstic time) & contemporary object convert to scale down, & scale up with different context.
Thank you