Consumer and Market Insights: Prepared Meals Market in Poland Released On 30th December 2014
Summary This report brings together market data to provide a comprehensive brief of the Prepared Meals sector in Poland. This allows for the rapid identification of key growth opportunities across major Prepared Meals categories and their packaging. Key Findings A large working population and changing lifestyles will continue to drive growth in the Prepared Meals sector in Poland Ready Meals is the largest category by value, whilst Meal Kits will register the fastest growth during 20132018 Desire to seek new experiences and busy lifestyles are the leading motivational trends driving growth in the market Flexible Packaging and Rigid Plastics are the most commonly used Packaging Materials in the Polish Prepared Meals Market Growth prospects in the Prepared Meals market are likely to attract new investment from food processing companies Synopsis The rising preference for convenient meal products that save time in the kitchen will drive the growth of Prepared Meals in Poland. Ready Meals is the largest category by value while Meal Kits will register the fastest growth as more consumers prefer to JSB Market Research Pvt. Ltd.
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cook their meals according to their personal tastes and preferences. As occasions for cooking meals at home are expected to decline further, there are opportunities for Prepared Meals targeted at kids. Reasons To Buy This overview of the consumer and market dynamics of the Polish Prepared Meals sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.
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Table of Contents Country Context Market overview Retail Landscape and Key Distribution Channels Packaging Company and private label share Consumer trends Examples of new product development Appendix
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