The Craft Beer Phenomenon Released On 29 November 2014 th
Synopsis This report provides an overview of the market for craft beer and the drivers behind the growth in the category . Introduction and Landscape Why was the report written? Despite all of the hype surrounding the success of craft beer, there is a lack of consensus as to what craft beer actually is. What is the current market landscape and what is changing? Currently craft beers are undergoing an unprecedented period of growth. The category has prospered during the economic downturn as consumers seek better quality products more bang for their buck. What are the key drivers behind recent market changes? The four main drivers behind the growth of craft beers are quality; heritage; differentiation; and an anti-corporatist stance. What makes this report unique and essential to read? This report uses a wider definition of craft beer that encompasses speciality beers and brands produced by larger brewers and builds upon Canadeans granular data researched by on-the-ground analysts. Key Features and Benefits This report provides readers with an excellent way of gaining an understanding of the dynamics and structure of the wider craft beer category worldwide. Data includes volumes from 2008 to 2012 plus provisional data for 2013. JSB Market Research Pvt. Ltd.
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This report uses a wider definition of craft beer that includes historical speciality beers as well as brands produced by larger brewers This report provides data and analysis of the performance of brands in the wider craft beer category. This report profiles the craft beer strategies of the five leading global brewing groups Key Market Issues Canadean believes that a better definition of craft beer would be: Premium and Super premium priced speciality beers excluding flavored beers, super-strength lagers and Stout. Craft beers are part of a much wider societal trend towards authenticity and localism and away from processed foods. This is manifested in the growth of artisan cheeses; handmade chocolates; home baking and farmers markets. By definition craft tends to form a relatively small part of most global brewers business. However it is extremely profitable and, as the success of a brand like Blue Moon has shown, can provide much needed growth in otherwise static or declining mature markets.
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Table of Contents Executive Summary Defining Craft Beer History of the Craft beer revolution Drivers behind the growth of Craft beer Major Brewers Responses Section 2: Market Survey Market Survey JSB Market Research Pvt. Ltd.
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Australia Brazil Mexico Russia Ukraine Canada USA Austria Belgium Denmark France Germany Italy Netherlands Spain Sweden Switzerland United Kingdom Other Markets Section 3: Company Survey Global Brewers and Craft Beer A-BInBev Carlsberg Heineken Molson Coors SABMiller Methodology and Product Definitions List Of Tables Table 1: Australia Craft Beer Growth, 2008-2013 Table 2: Leading Craft Beer Brands in Australia, 2008 - 2013 Table 3: Brazil Craft Beer Growth, 2008-2013 Table 4: Leading Craft Beer Brands in Brazil, 2008 - 2013 Table 5: Mexico Craft Beer Growth, 2008-2013 Table 6: Leading Craft Beer Brands in Mexico, 2008 - 2013 Table 7: Russia Craft Beer Growth, 2008-2013 Table 8: Leading Craft Beer Brands in Russia, 2008 - 2013 JSB Market Research Pvt. Ltd.
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Table 9: Ukraine Craft Beer Growth, 2008-2013 Table 10: Leading Craft Beer Brands in Ukraine, 2008 - 2013 Table 11: Canada Craft Beer Growth, 2008-2013 Table 12: Leading Craft Beer Brands in Canada, 2008 - 2013 Table 13: USA Craft Beer Growth, 2008-2013 Table 14: Leading Craft Beer Brands in the USA, 2008 - 2013 Table 15: Austria Craft Beer Growth, 2008-2013 Table 16: Leading Craft Beer Brands in Austria, 2008 - 2013 Table 17: Belgium Craft Beer Growth, 2008-2013 Table 18: Leading Craft Beer Brands in Belgium, 2008 - 2013 Table 19: Denmark Craft Beer Growth, 2008-2013 Table 20: Leading Craft Beer Brands in Denmark, 2008 - 2013 Table 21: France Craft Beer Growth, 2008-2013 Table 22: Leading Craft Beer Brands in France, 2008 - 2013 Table 23: Germany Craft Beer Growth, 2008-2013 Table 24: Leading Craft Beer Brands in Germany, 2008 - 2013 Table 25: Italy Craft Beer Growth, 2008-2013 Table 26: Leading Craft Beer Brands in Italy, 2008 - 2013 Table 27: Netherlands Craft Beer Growth, 2008-2013 Table 28: Leading Craft Beer Brands in the Netherlands, 2008 - 2013 Table 29: Spain Craft Beer Growth, 2008-2013 Table 30: Leading Craft Beer Brands in Spain, 2008 - 2013 Table 31: Sweden Craft Beer Growth, 2008-2013 Table 32: Leading Craft Beer Brands in Sweden, 2008 - 2013 Table 33: Switzerland Craft Beer Growth, 2008-2013 Table 34: Leading Craft Beer Brands in Switzerland, 2008 - 2013 Table 35: United Kingdom Craft Beer Growth, 2008-2013 Table 36: Leading Craft Beer Brands in United Kingdom, 2008 - 2013 Table 37: Craft Beer as a % of Total Volume, 2012 Table 38: A-BInBev - Craft Beer as % of Total Portfolio, 2012 Table 39: A-BInBev Craft Beer Brand Volumes Table 40: Carlsberg - Craft Beer as % of Total Portfolio, 2012 Table 41: Carlsberg Craft Beer Brand Volumes Table 42: Heineken - Craft Beer as % of Total Portfolio, 2012 Table 43: Heineken Craft Beer Brand Volumes Table 44: Molson Coors - Craft Beer as % of Total Portfolio, 2012 Table 45: Molson Coors Craft Beer Brand Volumes Table 46: SABMiller - Craft Beer as % of Total Portfolio, 2012 JSB Market Research Pvt. Ltd.
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Table 47: SABMiller Craft Beer Brand Volumes List Of Figures Figure 1: Australia Trends in Craft Beer, 2008-2013 Figure 2: Australia - Leading Craft Beer Brands, 2006-2013 Figure 3: Brazil Trends in Craft Beer, 2008-2013 Figure 4: Brazil - Leading Craft Beer Brands, 2006-2013 Figure 5: Mexico Trends in Craft Beer, 2008-2013 Figure 6: Mexico - Leading Craft Beer Brands, 2006-2013 Figure 7: Russia Trends in Craft Beer, 2008-2013 Figure 8: Russia - Leading Craft Beer Brands, 2006-2013 Figure 9: Ukraine Trends in Craft Beer, 2008-2013 Figure 10: Ukraine - Leading Craft Beer Brands, 2006-2013 Figure 11: Canada Trends in Craft Beer, 2008-2013 Figure 12: Canada - Leading Craft Beer Brands, 2006-2013 Figure 13: USA Trends in Craft Beer, 2008-2013 Figure 14: USA - Leading Craft Beer Brands, 2006-2013 Figure 15: Austria Trends in Craft Beer, 2008-2013 Figure 16: Austria - Leading Craft Beer Brands, 2006-2013 Figure 17: Belgium Trends in Craft Beer, 2008-2013 Figure 18: Belgium - Leading Craft Beer Brands, 2006-2013 Figure 19: Denmark Trends in Craft Beer, 2008-2013 Figure 20: Denmark - Leading Craft Beer Brands, 2006-2013 Figure 21: France Trends in Craft Beer, 2008-2013 Figure 22: France - Leading Craft Beer Brands, 2006-2013 Figure 23: Germany Trends in Craft Beer, 2008-2013 Figure 24: Germany - Leading Craft Beer Brands, 2006-2013 Figure 25: Italy Trends in Craft Beer, 2008-2013 Figure 26: Italy - Leading Craft Beer Brands, 2006-2013 Figure 27: Netherlands Trends in Craft Beer, 2008-2013 Figure 28: Netherlands - Leading Craft Beer Brands, 2006-2013 Figure 29: Spain Trends in Craft Beer, 2008-2013 Figure 30: Spain - Leading Craft Beer Brands, 2006-2013 Figure 31: Sweden Trends in Craft Beer, 2008-2013 Figure 32: Sweden - Leading Craft Beer Brands, 2006-2013 Figure 33: Switzerland Trends in Craft Beer, 2008-2013 Figure 34: Switzerland - Leading Craft Beer Brands, 2006-2013 JSB Market Research Pvt. Ltd.
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Figure 35: United Kingdom Trends in Craft Beer, 2008-2013 Figure 36: United Kingdom - Leading Craft Beer Brands, 2006-2013 Figure 37: Craft Beers in A-BInBev Portfolio Figure 38: Craft Beers in Carlsberg Portfolio . Figure 39: Craft Beers in Heineken Portfolio Figure 40: Craft Beers in Molson Coors Portfolio Figure 41: Craft Beers in SABMiller Portfolio
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