Non Caloric Sweeteners - Market Trends and Insights Released On 26th September 2014
Summary A comprehensive review of current and future non caloric sweeteners ingredients. The report investigates sweetener consumption drivers, ingredient industry players, soft drink sweetener consumptions and trends. Status with specific focus on global soft drink consumption patterns and influential global or regional brands. The report overviews the soft drink consumption patterns as well as describes individual sweetener ingredients by their usage, manufacturing and regulatory situations.
Key Findings Amongst non-caloric sweeteners Aspartame is on a decline by losing minus 0.9 % growth annually in the global market within the coming three years. The highest growth, as well as significant volumes, is observed in Acesulfame K and Sucralose within soft drinks; whereas Stevia Sweeteners still have some way before becoming mainstream. • Sugared soft drinks still have the overhand in terms of consumption volumes, with XX million tons sugars consumed in 2013. In comparison the non-caloric sweeteners in soft drinks represents only XX million tons - or XX% of the total global soft drinks consumptions of sugar equivalents by weight (SEW). JSB Market Research Pvt. Ltd.
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Synthetic sweeteners Ace-K and Sucralose are still the preferred choice in new soft drink innovations - Aspartame is losing out and Steviosides are gaining more ground. The opportunities to focus on in soft drinks are ice teas, hydrating sports drinks, fruit powders, and functional drinks. Soft Drinks manufacturers are facing demands for soft drinks with reduced sugar per serving in most markets. Sugar reduction is a major activity- but not always one for one sugar equivalent to be replaced with non-caloric sweeteners. Types of sweeteners used have become more diverse and have forced brands owners to gain formulation and price point expertise in many different non-caloric sweetener systems. The sweetener industry is actively gearing towards consolidating global market positions, as well as having diverse new business investments in new non-caloric sweeteners. With the very volatile and dynamic market of non-caloric sweeteners, the activity of patent filings is an important tool for long term protection of investments. Carbonated sodas are by far the largest market for non-caloric sweeteners, followed by powdered drinks, ice teas, and RTD sports drinks Geographical differences in sweetener choices are related to regulatory, traditional, and cost pricing issues.
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Synopsis Demand for sweeteners is expected to continue its steady growth as a result of increased focus on sugar calories in more and more markets. The sweetener industry is up for dynamic changes, as currently a number of new options are available after years of relative stable ingredient assortments. The fact that a number of these sweeteners JSB Market Research Pvt. Ltd.
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are from plant-derived sources is aligned with the current consumer trend toward all things natural, and this can only mean a positive future for these ingredient types. Many factors influence future non-caloric sweetener consumption globally, amongst the key factors are: consumer attitudes and beliefs, global and regional soft drink brands expanding into new markets, product innovation, supply capacity and prices, and regulatory restrictions and opportunities. Consumption patterns within soft drink categories are changing and affecting the demand situations of sweeteners, as well as sugar reduction drivers such as taxation, ingredient prices and capacities, and formulation capabilities.
Reasons To Buy Insight into current and future consumption patterns of soft drink non-caloric sweeteners Insight into consumption of non-caloric sweeteners in various soft drink categories and future demand potentials Insights into consumers beliefs on sweeteners Being able to assess formulation and supplier strategies influencing formulation choices Learn about market leading ingredients characteristics, leading manufacturers and regulatory conditions Understand product formulation and labelling opportunities Future prospect non-caloric sweeteners recently introduced or being researched
Table of Contents 1. Introduction 1.1 Report Description 1.2 Research Methodology 2. Executive Summary 2.1 Global Sweetener Consumption 2.1 New Product Launches 2.1 Global Sweeteners Market Outlook and Dynamics 2.2 Sugar vs. Sweeteners Consumption 2.3 Leading Sweetener Consuming Brands 2.4 Sweeteners and Consumers JSB Market Research Pvt. Ltd.
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3. Introduction to Non Caloric Sweeteners 3.1 Introduction 3.2 Nutrition and Health 3.3 Biological Functions 3.4 Regulations 3.5 Market Drivers 3.5.1 Obesity in the Populations 3.5.2 Medical Costs 3.5.3 Taxation 3.5.4 Sugar Supply Situation 4. Industry 4.1.1 Latest Mergers and Acquisitions 4.2 Recent Industry News 4.2.1 DSM enter the Stevia Sweeteners game 4.2.2 FDA and EFSA approve Advantame 4.2.3 Steep Decline in Sweetener Consumption Highlighted By USDA 4.2.4 Tate and Lyle Profit Drops On Falling Sweetener Prices 4.2.5 What Happens to Monatin? 4.2.6 Health Canada approves Saccharin 4.2.7 PepsiCo and Synomyx extend sweetener agreement 4.3 Patents 5. Brands Containing Non-Caloric Sweeteners 5.1 Carbonates 5.2 Sports and Energy Drinks 5.3 Juices, Nectars, and Still Drinks 5.4 Squash/ Syrups 5.5 Iced/RTD Tea/ Coffee 5.6 Fruit Powders 6. Acesulfame Potassium 6.1 Introduction 6.2 Manufacturing Methods 6.3 Formulation Properties JSB Market Research Pvt. Ltd.
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6.3.1 Regulatory Status and Intake Levels 6.4 Typical Applications 6.5 Suppliers 6.6 Demand within Soft Drinks Industry 6.7 Consumption by Top Brands 7. Aspartame 7.1 Introduction 7.2 Manufacturing Methods 7.3 Formulation Properties 7.3.1 Regulatory Status and Intake Levels 7.4 Typical Applications 7.5 Suppliers 7.6 Demand within Soft Drinks Industry 7.7 Consumption by Top Brands 8. Cyclamates 8.1 Introduction 8.2 Manufacturing Methods 8.3 Formulation Properties 8.3.1 Regulatory Status and Intake Levels 8.4 Typical Applications 8.5 Suppliers 8.6 Demand within Soft Drinks Industry 9. Erythritol 9.1 Introduction 9.2 Manufacturing Methods 9.3 Formulation Properties 9.3.1 Regulatory Status and Intake Levels 9.4 Typical Applications 9.5 Suppliers 9.6 Demand within Soft Drinks Industry 10. Glycyrrhizin JSB Market Research Pvt. Ltd.
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10.1 Introduction 10.2 Manufacturing Methods 10.3 Formulation Properties 10.3.1 Regulatory Status and Intake Levels 10.4 Typical Applications 10.5 Suppliers 11. Isomalt 11.1 Introduction 11.2 Manufacturing Methods 11.3 Formulation Properties 11.3.1 Regulatory Status and Intake Levels 11.4 Typical Applications 11.5 Suppliers 12. Lactitol 12.1 Introduction 12.2 Manufacturing Methods 12.3 Formulation Properties 12.3.1 Regulatory Status and Intake Levels 12.4 Typical Applications 12.5 Suppliers 13. Maltitol 13.1 Introduction 13.2 Manufacturing Methods 13.3 Formulation Properties 13.3.1 Regulatory Status and Intake Levels 13.4 Typical Applications 13.5 Suppliers 14. Mannitol 14.1 Introduction 14.2 Manufacturing Methods 14.3 Formulation Properties 14.3.1 Regulatory Status and Intake Levels JSB Market Research Pvt. Ltd.
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14.4 Typical Applications 14.5 Suppliers 15. Mogroside V 15.1 Introduction 15.2 Manufacturing Methods 15.3 Formulation Properties 15.3.1 Regulatory Status and Intake Levels 15.4 Typical Applications 15.5 Suppliers 16. Neohesperidine DC 16.1 Introduction 16.2 Manufacturing Methods 16.3 Formulation Properties 16.3.1 Regulatory Status and Intake Levels 16.4 Typical Applications 16.5 Suppliers 17. Neotame 17.1 Introduction 17.2 Manufacturing Methods 17.3 Formulation Properties 17.3.1 Regulatory Status and Intake Levels 17.4 Typical Applications 17.5 Suppliers 18. Stevia Sweeteners 18.1 Introduction 18.2 Manufacturing Methods 18.3 Formulation Properties 18.3.1 Regulatory Status and Intake Levels 18.4 Typical Applications 18.5 Suppliers 18.6 Demand within Soft Drinks Industry JSB Market Research Pvt. Ltd.
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18.7 Consumption by Top Brands 19. Saccharin 19.1 Introduction 19.2 Manufacturing Methods 19.2.1 Formulation Properties 19.2.2 Regulatory Status and Intake Levels 19.3 Typical Applications 19.4 Suppliers 20. Sorbitol 20.1 Introduction 20.2 Manufacturing Methods 20.3 Formulation Properties 20.3.1 Regulatory Status and Intake Levels 20.4 Typical Applications 20.5 Suppliers 21. Sucralose 21.1 Introduction 21.2 Manufacturing Methods 21.3 Formulation Properties 21.3.1 Regulatory Status and Intake Levels 21.4 Typical Applications 21.5 Suppliers 21.6 Demand within Soft Drinks Industry 21.7 Consumption by Top Brands 22. Xylitol 22.1 Introduction 22.2 Manufacturing Methods 22.3 Formulation Properties 22.3.1 Regulatory Status and Intake Levels 22.4 Typical Applications 22.5 Suppliers JSB Market Research Pvt. Ltd.
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23. Other Sweeteners Holding Future Potential 23.1 Advantame 23.2 Thaumatin 23.3 Monatin 23.4 Brazzein 23.5 Curculin 23.6 Miraculin 23.7 Monellin 24. Appendix 24.1 About Canadean 24.2 Disclaimer 25. Glossary 26. Key Sources 27. Science References List Of Tables Table 1: Non-caloric Sweeteners by Energy Content Table 2: Sweeteners Table 3: Biological Functions of Sweeteners Table 4: Regulatory Status of Sweeteners Table 5: High Volume Carbonates Brands Table 6: High Volume Sports and Energy Drinks Brands Table 7: High Volume Juices, Nectars, and Still Drinks Brands Table 8: High Volume Squash/Syrups Brands Table 9: High Volume Iced/RTD Tea and Coffee Brands Table 10: High Volume Fruit Powders Brands Table 11: Acesulfame K Brands and Suppliers Table 12: Aspartame Brands and Suppliers Table 13: Sodium Cyclamate versus Calcium Cyclamate Table 14: Cyclamate Brands and Suppliers Table 15: Erythritol Brands and Suppliers JSB Market Research Pvt. Ltd.
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Table 16: Glycyrrhizin Brands and Suppliers Table 17: Isomalt Brands and Suppliers Table 18: Lactitol Brands and Suppliers Table 19: Maltitol Brands and Suppliers Table 20: Mannitol Brands and Suppliers Table 21: Mogroside V Brands and Suppliers Table 22: Neohesperidine DC Brands and Suppliers Table 23: Neotame Brands and Suppliers Table 24: Rebaudioside A and Steviosides Brands and Suppliers Table 25: Saccharin Brands and Suppliers Table 26: Sorbitol Brands and Suppliers Table 27: Sucralose Brands and Suppliers Table 28: Xylitol Brands and Suppliers Table 29: New Potential Natural Sweeteners List Of Figures Figure 1: Global Non Caloric Sweetener Consumption 2013 (% of Tons) Figure 2: Global Non Caloric Sweeteners Capacity in Sugar Equivalents in 2013 (% and Tons) Figure 3: Share Distribution in 140 New Soft Drink Launches in 2013 by Sweeteners Type Figure 4: Global Soft Drinks Non Caloric Sweeteners Consumption in 2013 (Tons) and 3Year Growth Forecast 2012-2014 (CAGR %) Figure 5: Sugar vs. Non Caloric Sweetener in Soft Drinks in 2013 (Tons) and Three Years Growth Forecast of ( 3Y CAGR%) 2014-2017 Figure 6: Non-Caloric Sweeteners Consumption in 2013 per Soft Drink Category (Tons) and Forecasted Growth Trends 2014% Figure 7: Global Brands Consumption of Non Caloric Sweeteners in 2013 (Tons) Figure 8: Health Benefit Areas Provided by Non Caloric Sweeteners Figure 9: Top 10 Countries with the Highest Obesity Rates Figure 10: Top 10 Population Burden of Overweight and Obesity Figure 11: Complications associated with Obesity JSB Market Research Pvt. Ltd.
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Figure 12: Economic Burden of Obesity in the US Figure 13: Ten Years Price Development and Commodity Futures Pricing Sugar Figure 14: Timeline High Intensity Sweeteners Figure 15: Top Industry Players with their Overall Annual Revenue (2013 Mil US$) Figure 16: MandA Deals, by Region (2011-2013) Figure 17: Patents by Region or under Patent Cooperation Treaty (PCT) (2003-2013) Figure 18: Patents by Company (2003-2013) Figure 19: Patents, by Type of Sweetener (2003-2013) Figure 20: The Grey Zones of low Caloric Sports and Energy Drinks Figure 21: Acesulfame K - Ingredient Information Figure 22: Typical Applications of Acesulfame K Figure 23: Global Acesulfame-K Distribution per Soft Drinks Category 2013 (Tons) Figure 24: Acesulfame-K Leading Countries Soft Drink Consumption 2013 (Tons) Figure 25: Acesulfame-K Est. Annual Growth Rates from 2013 to 2014 Figure 26: Acesulfame-K Brand Opportunities by Growth Est. 2013 to 2014 Figure 27: Aspartame - Ingredient Information Figure 28: Typical Applications of Aspartame Figure 29: Global Aspartame Consumption by Soft Drinks Category in 2013 (Tons) Figure 30: Aspartame Leading Countries Soft Drink Consumption 2013 (Tons) Figure 31: Aspartame Est. Annual Growth Rates from 2013 to 2014 Figure 32: Aspartame Brand Opportunities by Growth Est. 2013 to 2014 Figure 33: Cyclamate - Ingredient Information Figure 34: Typical Applications of Cyclamate Figure 35: Global Cyclamate Distribution per Soft Drinks Category 2013 (Tons) Figure 36: Cyclamate Est. Annual Growth Rates from 2013 to 2014 Figure 37: Erythritol - Ingredient Information Figure 38: Typical Applications of Erythritol Figure 39: Global Erythritol Distribution per Soft Drinks Category 2013 (Tons) Figure 40: Erythritol Est. Annual Growth Rates from 2013 to 2014 Figure 41: Glycyrrhizin - Ingredient Information Figure 42: Typical Applications of Glycyrrhizin Figure 43: Isomalt - Ingredient Information Figure 44: Typical Applications of Isomalt Figure 45: Lactitol - Ingredient Information Figure 46: Typical Applications of Lactitol JSB Market Research Pvt. Ltd.
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Figure 47: Maltitol - Ingredient Information Figure 48: Typical Applications of Maltitol Figure 49: Mannitol - Ingredient Information Figure 50: Typical Applications of Mannitol Figure 51: Mogroside V - Ingredient Information Figure 52: Typical Applications of Mogroside V Figure 53: Neohesperidine DC - Ingredient Information Figure 54: Typical Applications of Neohesperidine DC Figure 55: Neotame - Ingredient Information Figure 56: Typical Applications of Neotame Figure 57: Stevioside and Rebaudioside A - Ingredient Information Figure 58: Typical Applications of Rebaudioside A Figure 59: Global Rebaudioside A and Stevioside Distribution per Soft Drinks Category 2013 (Tons) Figure 60: Global Stevia Extract Distribution per Soft Drinks Category 2013 (Tons) Figure 61: RebA and Stevioside Leading Countries Soft Drink Consumption 2013 (Tons) Figure 62: Stevia Extract Leading Countries Soft Drink Consumption 2013 (Tons) Figure 63: Reb A and Stevioside (Green) Stevia Extract (Orange) Est. Annual Growth Rates from 2013 to 2014 Figure 64: Rebaudioside A and Stevioside Brand Opportunities by Growth Est. 2013 to 2014 Figure 65: Saccharin - Ingredient Information Figure 66: Typical Applications of Saccharin Figure 67: Sorbitol - Ingredient Information Figure 68: Typical Applications of Sorbitol Figure 69: Sucralose - Ingredient Information Figure 70: Typical Applications of Sucralose Figure 71: Global Sucralose Consumption by Soft Drinks Category in 2013 (Tons) Figure 72: Sucralose Leading Countries Soft Drink Consumption 2013 (Tons) Figure 73: Sucralose Est. Annual Growth Rates from 2013 to 2014 Figure 74: Growth in Sucralose Consumption in 2012-2013 by Top Brands Figure 75: Xylitol - Ingredient Information Figure 76: Typical Applications of Xylitol JSB Market Research Pvt. Ltd.
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