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Issue 2 Autumn 2013 www.firstglasgow.com
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CUSTOMERS are being kept informed about the benefits of First Glasgow’s simpliCITY initiative in the wake of its successful launch.
Following the smooth roll-out of the revamped services various marketing activities are underway to highlight the increased frequencies on key routes. More than 600,000 corridor guides are being distributed direct to homes in Glasgow, telling people about the ways in which routes and services have been improved. The guides contain money-off vouchers to encourage new customers to use the improved services. Meanwhile promotional bus adverts are being fitted to the back of more than 300 buses promoting key aspects of the new network. In addition newspaper adverts are showcasing the best-value tickets customers can buy. John Elliot, First Glasgow’s Commercial Manager, said: “We were pleased at how smoothly the launch went and this was due to the effort that went into ensuring existing customers knew all about the changes. “We are now embarking on various post-launch activities to highlight the benefits of the simpliCITY network which makes it easier for customers to get around Glasgow, with buses running every 10 minutes or better during the day.” Every part of the new network has been designed with customers in mind, from the new leather seating and free WiFi on the buses to the renumbering which makes services easier to understand. The final phase of First Glasgow’s new bus delivery is nearly complete and this means 151 new buses will have been delivered in the last year.
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First Glasgow Network Planning Manager Chris Carberry monitors city centre services on the simpliCITY network.
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