WE ARE JSNL

[jen-y s]

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THE ONLY MAGAZINE FOR A -

THE

BEST inside scoop on one of the future leaders of the fashion industry

NEW

Ambition Edition

With No Limitations

[jēn-yəs]

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Photograph by Jenell Webb of Shujen Photography 2 JSNL magazine

JSNL $ 14.99 www.Jsnlonline.com Unique, creative, inspiring, and sexy, A brand worth thinking about. [jēn-yəs] Scholars with no bounds no holding back no Limitations.

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JSNL $Priceless www.JSNLONLINE.com

JSNL stands for [jēn-yəs] (pronounced genius) Scholars [of] No Limitations. The mission is to provide socially stimulating apparel, that serves as a medium of expression and style.

JSNL

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Why Tees?

T-shirts are the most basic and affordable garment that can be used for expression,style and attention!

- J. Smith

content

Featured

Philosophy

JSNL [jēn-yəs] Scholars [of] No Limitations’ mission is to produce socially stimulating apparel that serves as a medium of expression and style. Our philosophy is that clothing defines a person’s in genius taste and ability to stand out from the masses. Every design is meticulously created, each garment is hand picked and every detail is well thought out and planned by [jēn-yəs] ‘s. Each embellishment to complex addition is a result of careful planning mixed with style, in which you will come to discover and love.

We are the individuals that others look up to, the individuals that others wish they could be, the individuals that separate themselves from the norm to claim a new form of stylish independence. We are the [jēnyəs] Scholars [of] No Limitation.

We are JSNL

Articles Definition of a jēn-yəs P. 10

The true meaning to a jen-yes as told by the scholars behind the line, the lifestyle and the experience.

SHOW TIME: March 4th P. 14

Fashion show debut at Howard University

0-100 P.22

A recollection of how everything started and the lessons learned along the way

IT WAS ALL A DREAM P.24

A personal insight into turning dreams into reality and the impact of ones actions

Rebel Jen-yes P.42

The scary comparison between Rebels and jēn-yəs.

5 JSNL magazine January 2012

from the editor EDITOR Laurence “Leff” Lane

DEPUTY EDITOR J. Smith

Letter from the Editor TO EVERYONE WHO KNOWS OUR STORY AND THOSE WHO CAME

CREATIVE DIRECTOR Melissa Springs

FASHION DIRECTOR JSNL TEAM

ART DIRECTOR Cordale “C” Royal

ART EDITOR Steven Wilson

PICTURE EDITOR Adrian Dean

JSNL MAGAZINE is published JSNL LLC, Virginia Beach, VA 23464 Printed and bounded by GENIUS Volume # 1 published on January 22 2012.

All rights reserved © 2012

BEFORE WE...

This editorial is on more than just a clothing line. This editorial is on a brand that creates that moment of timelessness. Special thanks go out to Asher Roth, Xzibit, Rah Digga, Nottz Raw, and Raven Symone

VA–NY–ATL–LA–PA

[jēn-yəs]

07-25-10 SAND BRIDGE

Utilizing the sandy shores of Sand bridge, the JSNL team kept it at home while shooting one of their many unique shoots. Photographer/ Lady of JSNL, Charisse White and fellow Lady of JSNL Richenia Spence stole the show as they turned heads and showed their true genius through the pictures.-

09-21-09 VIRGINIA

From Virginia and beyond, JSNL finds it’s way anywhere creativity is sparked. “I can remember one of the Ladies of JSNL saying quick grab the camera, I want to take a shot while the traffic is at a red light.” [haha] “so I got the camera and honestly it ended up being one of the best shots we have ever taken...No limitations” - J. Smith

7 JSNL magazine January 2012

8 magazine September 2009

9 magazine September 2012

Definition of the word [jēn-yəs]

“You’re a genius!!!!” , “Way to go genius “ [sarcastically” You may have heard these before but have you heard of [jēn-yəs]?

BY Left Lane IMAGES BY Jenell Webb of Shujen Photography

A GENIUS to most is someone who

is mentally bright, to the dictionary it is someone or something with an exceptionally intellectual ability. To the JSNL team a genius is one who takes what they have and utilizes it to utmost of its ability. For instance J. Smith, the Founder/ designer explains “to me anyone or thing that takes a situation and makes it work for them is a genius in my eyes.”

“Each design or garment reflects an interpretation of some form of genius whether it be a person or culture and its surroundings.” Despite the over populated market of new clothing lines, JSNL’s mission is to stand out from the rest by delivering a positive yet classic apparel that will be recognized for its subtle but clever design.

Now a days it is so hard to either find a job or to hold on to one

for that matter. In addition to worldly situations, It is hard to not be taken in by our surroundings. From watching from the driver’s seat JSNL has found a way to voice socially political issues, on a medium that has been getting ever so more popular and accepted in more places. That medium is the tee shirt. Designing tee shirts according to J. Smith “[is what] bridges the gap between reality and my overly active ideas. “ I’m constantly thinking, maybe a little too much when I really shouldn’t” says Jesse. As he explains how everything came about.

Just saying the name can be a mouthful but in short it means creativity. Just the short period of time that I have been around the whole JSNL family has been, an experience. Imagine challenging your way of thinking. Everything you thought 11 JSNL magazine January 2012

was edgy or fresh is cool, but not on their way of thinking. Take what you think, flip it, reverse it and then throw it forward as hard as you can. Confusing right? Well that’s how it is explaining JSNL. I think it is the uncalculated preciseness that intrigues me as well as others to this brand. Anyone who has learned about a genius or knows about any, knows that you can’t understand them but you can understand their doing. With this brand I can truly say the same. One thing that Jesse said to me, when I first sat down with him was that they were not creating just “clothes”, we are creating an experience. “Something that each and everyone can take with them, whether it be a memorable moment, a laugh, something to talk about or something they heard at a photo shoot or event” he said. “The clothes compliment the overall experience”.

Ultimately there are plans to expand the brand into every element of a lifestyle brand. “Every sense will be tapped into, from fragrances and co„ lognes to audio and visual extensions from the brand.”

Music seems to be a common motivation amongst the JSNL family so it is only right to dive into this market as well as video showcases. Majority of the models either sing or act, but I guess that’s what makes this family so creative. Everyone naturally takes to each other and feeds off of each others creativity. You know I had to ask about the taste sense right being the food type but, no definite product came to light , just references to various ideas. I asked Jesse about him revealing his plans for various ventures and he loosely quoted Vince Lombardi when he said “I can give my competition my playbook and they still couldn’t beat me” so in other words you know your stuff. “Yeah basically”. “Many think that we just started thinking about a clothing

line, [ha] nah this has been thought of and cultivated since high school days. There will always be someone out there that either tries to duplicate or thinks that they can do better, but no one can take the underlining intention of the brand and raise it like us.

It takes a lot of patience and determination to really achieve what one wants. The closer you or anyone gets to their dream, the more obstacles will become present to “test” and see how just how bad you really want what you want. Along the path I feel like we made “beautiful” mistakes.... [Ha] yeah I said “beautiful” mistakes, because at the time they seemed right without thinking but looking back they made us stronger. No one wants to lose money Lord knows we don’t but that is a monetary lesson that put us in a position to fully appreciate what we have now and what we could potentially be or make.

To anyone with a passion to do anything, pursue it to the fullest, only let you be the judge as to whether it can be done or not. The same person, telling you that it can’t be done is the same person in the same spot as before doing nothing new. “Its one thing when your family and friends believe in you, its another when others believe in you, but when you believe in yourself ..now that’s dangerous, only you can limit yourself.” My father always me to reach for stars well I’m ,” told going to add to that and tell you reach for the stars, anything under that use as a stepping stone. Believe and Achieve!

Anyone can be a [jēn-yəs], there is no particular mold for that. Honestly the definition lies within you.

You determine whether you and what you do stands out or if you are with the masses trying to find an identity. “You’ll soon understand, but subtle is the new loud” you don’t have to yell to be heard or be all flashy to be seen...Let that marinate [ha] as he stands up and walks out. The definition ... Do you define a [jēn-yəs]?

Its one thing when your family and friends believe in you, its another when others believe in you, but when you believe in yourself ..now that’s dangerous

12 JSNL magazine

13 JSNL magazine January 2012

Show Time

March 4th

Garment District in Washington D.C. , JSNL , other great featured designers under one roof. Inspiration, motivation, lessons, and a night to remember .

n March 4th, 2011, the Howard University School of Law, Intellectual Property Students’ Association hosted their very first Intelligent Design fashion show. This was the main event to conclude their Fashion law week, which combined the interest of fashion and law, into one idea of success. Held at the Garment District in Washington DC, JSNL was in attendance as their cleverly designed T-shirts were showcased and introduced to some of DC’s most fashionable minds.

14 JSNL magazine 2012

N

M

ost fashion enthusiast or designers draw inspiration from things seen, or eras in time that have sparked creativity. In the garment district of DC designers are in a haven of inspiration from the artistic vision of the streets, the gritty glamour of architecture that looks like it should be condemned by the outside but contains some of the areas most classy establishments seen. In the Garment district on the corner of 1005 7th Street

W, this building is a perfect example of rough beauty. With exposed bricks, the wooden planks where the ceiling should be and what looks like construction flood lights providing light, the phrase don’t judge a book by its cover definitely came into effect as the Committee members, designers, hair and makeup artists, models and dj prepared the stage for one of the nights most creative events. As in the stages of renovation the IPSA (intellectual property students Association) fashion show took advantage of this jewel and packed the house with close to 200 to 250 + people. “I think that the atmosphere was very appropriate, as an artist at heart I can appreciate such energy from the audience, the inspirational look of the venue [yeah its crazy right] and truthfully the feedback from the whole event.� J. Smith the founder and head designer explained.

Casual Shir ts

Style is about making a statement. T-shirts, V-necks, Polos, and Button Ups are staples in anyone wardrobe

Graphic t’s

Featured

V-necks

POLOS

Button ups

JSNL graphics on the most intelligent and essential garments

JSNL V-neck were the first step towards breaking out of the t-shirt company mold, and serving as an anchor of anyone’s wardrobe

JSNL POLOS are the classic addition to the brands garments bridging the gap between casual and comfortable

JSNL button ups were introduced to bring structured elegance with quality and affordability.

PRICE $ 14.99

PRICE $ 14.99

PRICE $ 24.99

PRICE $ 29.99

16 JSNL magazine

“Dreams do come true, I finally convinced myself. It’s to the point that I wake up every morning and pinch myself” [ha] And that is real, I carry a hang tag, the official JSNL price ticket and one of the buttons that goes on to the jeans as a reminder that anything can be accomplished.-

Signature The essence of JSNL, the mere signature that started it all. This tee serves as one of the milestones, that the brand endured. Simple yet extremely powerful in design,

brandlogo

color scheme, and style. Allow us to introduce the Signature collection, accompanied by the [jēn-yəs] den-uh- m jeans

M u sic S aved M y L ife

Ste p Yo u r G a me U p

K nock Urself O ut

PRICE $ 14.99

PRICE $ 14.99

PRICE $ 14.99

COLORS

COLORS

COLORS

SIZE S, M, M/L, XL, XXL, XXXL

SIZE S, M, M/L, XL

SIZE S, M, M/L, L

“

THE COMPANY IS VERY DIVERSIFIED , IT APPEALS TO ALL MARKETS: CROSSOVER, URBAN..IT’S VERY DIMENSIONAL.. .GOING WITH THE IDEA OF BEING TIMELESS NOTHING JUST FOR TODAY, BUT SOMETHING FOR TOMORROW & THE YEARS AFTER

“

“The beautiful struggle.. from 0-100 mph ” What made you get into fashion ?

I was an observer; you have talkers, you actors, and observers. I would watch how people based their whole lifestyle or mood around how they dressed.

I wasn’t really a talker so I let things like art speak for me. I realized the power of expression by using shirts as a medium and there you go [ha].

What experiences have you learned from working and pursuing your passion?

I can say that I have learned a lot, as one would hope so, [ha] but I learned a lot from making some major mistakes to learning a lot just from talking with individuals both consumers and industry veterans. I can recall having a conversation with someone who was familiar with the industry and everything they said sounded like a completely different language to me. [You know how when

someone is talking to you but you just act like you know what they are talking about ha yeah that was me] At the time I was a little frustrated but after realizing what they did for me I can appreciate their professionalism and approach. Long story short they made me step my game up. I probably should have asked questions but knowing myself I knew that it would force me to go find out just exactly what they were talking about.

What made you come up with the name?

Well I originally wanted to incorporate my initials JLS into the name but had no clue as to where to start. I asked a good friend and young woman whom I dub the “Oracle” for any suggestions for words that start with those letters and she came back the next day with a paper filled with words

for each letter. After studying the paper Scholars and limitations stood out so I went with those. The added [of] No came a couple hours later and the phonetic breakdown of genius came later that night.

At the time I was doing shirts but the designs that I had printed were not like other shirts they were different. Some said they were bland, some said cheesy, but a lot said that they were clever and genius. I wanted to continue to educate and cleverly promote positivity in my designs so [jēn-yəs] Scholars [of] No Limitations felt only right for the name.

What does it mean?

[jēn-yəs] Scholars [of] No Limitations means that as a culture that promotes individuality there are no limitations to originality. Nowadays being eclectic is accepted make that person a genius in their own

sense. Scholars can be defined as people with a profound knowledge in a particular subject and this subject just so happens to be expression and creativity. Everything from the ads, to the garment, to the photo shoots are well thought out and based around the meaning and vision of the brand. What we as JSNL mean.

What is next for the brand?

I personally want to focus on the actual fabrication of our future garments, messing with different textures incorporating more maturity into the line and continue to express the meaning of the brand through the clothes. Outside of that we plan on expanding the brand into various joint ventures with skateboards, accessories, and a couple more ventures down the pipeline but and overall growth

23 JSNL magazine January 2012

Dream Scene

I

t was all a dream, or so it seemed. The way that everything fell into place, the right connections, the right people being introduced and relationships being built, or fate? Some would blame it on timing but every so often something emerges that something even the most critical of haters had to respect. That presence emerging is JSNL. Some have never heard of the company, some very faint like a whisper in the wind but some that’s all it was just a dream.

N

otice I said was meaning past tense. Dreams don’t cultivate an idea into something that even seasoned veterans in the industry have to step back and applaud, No Ambition does. Anyone who has stuck around with the company has undeniably seen the growth and ambition of this company strive from hand painted shirts to mass produced garments bearing the company logo and designer tags. There are a million and one t-shirt companies especially in Virginia, I’m exaggerating of course but it seems that way that everyone has a dream to slap some graphics on a t-shirt and say that they are a clothing line. It takes a lot to be a clothing line, honestly some of which I think JSNL is still learning, but they are taking what was once a dream and turning it into a reality. Was is no longer, dream scratched out marked with a line through

IT WAS ALL A

Was it all a dream?

DREA OR SEE

it. This is real! This isn’t mediocre, and from being around the team its more than what most believe. Some say they are the “George Jefferson’s” of the neighborhood but nah they don’t even carry it like that.

I

ts not about the money, its not about the power, as the generational gap gets larger and larger its about a refreshing sense of class and education that any generation could appreciate. J. Smith the COO did mention as we sat that he had a dream showing him how he could educate the younger generations in a way that wasn’t insulting but would stick to them. “ Some of our dreams are mere thoughts or fantasies, but I do think that at some point it’s a subconscious message, saying hey!! Pay attention do this, say that etc.” Faith and Ambition are the ingredients and anything sought after is achievable. Nothing is a tall order if you remember that says Smith. “

O

ne thing I can say is that deciphering from a dream and something meant for you to remember is very hard. Don’t quote me but we all have over “x” amount of dreams per night but those that

Faith and Ambition are the ingredients for success!!!

AM EMED !

SO IT

a

You Some canjust usedream this for while styling others yourlive headings theirs! re reoccurring have a true meaning. We’ve all had some wacky dreams but try writing some dreams down if you remember and put the dots together, sometimes there is a picture that comes out at the end. Pay attention deep down we all have secret ambitions that either have not emerged or are fantasies that we would really like to see happen. Some just dream while others live their dreams..... Which are YOU? 25 JSNL magazine January 2012

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1 . Official JSNL jeans Official men’s JSNL [jen-yes] den-uh m jeans.

2 . Men’s sample shoe design Early stages of us messing around with the JSNL signature on some men’s tennis shoes.

3 . Women’s sample flat shoes Our design department on their first attempt at some women’s flats.

4 . Warming up Team JSNL warming up and dancing with a survivor at the Norfolk Breast Cancer Awareness walk October 2011.

Spreading joy and introducing others to the experience.

5 . JSNL DROPZONE JSNL drop zone tee accompanied by the exclusive [jen-yes] den-uh m jeans, the perfect combination.

6 . What’s your flavor?

Different flavors of the women’s “MUSIC SAVED MY LIFE” tee...One of the most popular tee in the graphic collection. Inspires most, admired by all, loved by musicians, and appreciated by all who love art......What’s your flavor?

7 . It’s good to be the KING KING of the men’s shirt, the first of the V-neck collection but admired for its comfort, look and feel. The JSNL

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emblem of a crown and bailey leaves with the phonetic spelling of genius speaks for its self...IT’S GOOD TO BE THE KING! 8 . TAG LESS PLEASE The tag less JSNL label, this may seem very small but it has a very powerful purpose and symbolism to the JSNL team. This tag was one of the first things to really open our eyes like “hey we’re a real brand now” Silly as it may sound this means a lot to us.

9 . Photo Shoot at Sand bridge Pictures from a past photo shoot out Sand bridge in Virginia Beach. A Shot of Jessiah CEO/owner of an Entertainment group called VABLOKK. with The talented Charisse White as they talk big business.

1 0 . Packaging The official box for the JSNL watch. We love the watches don’t get us wrong but after these boxes were added with the watches I was in LOVE [ha] its elegant, sturdy, and powerful. Definitely the best addition for this watch and possibly more to come ..hint

1 1 . HANDS O The official “HA tee, one of the women’s graph known fact tha ally the 1st t-sh for the women company start 1 2 . JSNL WAT JSNL’s first wat was introduce to accessorize tees, but also t out from the m companies” We more and have offer just watc

OFF ANDS OFF” e most popular hic tees. Little at this was actuhirt designed n’s line when the ted.

TCH tch. This watch ed 1st as a piece the graphic to help stand masses of “t-shirt We are so much e much more to ch.

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1 3 . [jēn-yəs] den-uh m specs Specs on the men’s jeans.

Definitely a learning experience honestly one of those things that makes you appreciate a quality pair of jeans. There is a lot involved in designing, specing, grading and trying to get jeans manufactured.

1 4 . JSNL Hang tag This is another detail that is over looked. To most this is just that thing that you rip off the shirt and throw it away, but this was another stepping stone for us as we soon came to accept “this is real” and we’re a brand now. Its the simple things in life

1 5 . [jēn-yəs] den-uh m These jeans were the result of dedication, time and research.

They are the first installment of denim for the brand and are simple incredible. Cotton/ spandex blend with a straight leg appeal these jeans are nightlife approved and office accepted.

1 6 . Aviators The Aviators are universal and were a style that our product department had been pushing to release but we are finally taking them up and working some JSNL Aviators for our spring/summer lineup.

1 7 . JEANS hang tags If you haven’t noticed its the small things that mean the most. With the hang tag on the jeans this is yet another piece of the puzzle that just means the world to us.

1 8 . HANDS OFF Cartoon This was a funny couple of seconds clip of a JSNL cartoon commercial that really broke ground with the outcome and reactions. Martinique jennings did the voice but we we were just having fun and it came our amazing. Check us out on youtube. (JSNL animation blooper)

1 9 . Women’s shades The women’s installment of the classic hollywood frames.

This is yet another universal style that will have a home in any woman’s collection 2 0 . Polo Actually the 2nd attempt at the men’s polo sporting the future logo and decreasing the size of the embroidered patch. I great addition to anyone’s closet wardrobe

29 JSNL magazine January 2012

Martinique Jennings is truly energy in the form of a woman. She has a welcoming personality and just keeps people smiling. Ms Jennings is talented vocally, in front of the camera as you can see with the pictures as well as with acting and gifted with the makeup as she is pursuing a career in broadcast journalism. Inspired by her beauty and energy creativity truly speaks volume from the woman.

Martinique

Bread Winner

The elegant and stunning Marie Hill showcasing the “I HEART JSNL” tee as well as the “STEP YOUR GAME UP” graphic tee. Two additions to the graphic tee collection from JSNL

Marie Hill

STEP YOUR GAME UP

ashion catalog

Marie Hill a featured Ladies of JSNL who sings, acts, models, and is a fan favorite in any industry that she takes too. Working with Marie is a pleasure for anyone and is truly the definition of positive image.

Check Marie out on iTunes as she is featured on a track titled “Hypnotized�

Jessica Woodruff showcasing the official JSNL “Knock URSELF OUT “ v-neck tee

Jessica Woodruff

Jessica Woodruff aka J Wood a featured Lady of JSNL embodies the essence of glamour through everything that she takes on. From runway presence to an illustrious career, Ms Woodruff deserves the recognition and respect from any photographer, model, agent, or magazine... Her portfolio speaks for itself.

Charisse dubbed the “Quarterback” of the brand because she can go from being the photographer for our photoshoots to modeling in a matter of minutes.. She can basically lead and give direction or run it for a win. Someone this diverse and creative is the true definition of a [jēn-yəs]

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

Nam liber tempor cum soluta nobis eleifend option congue nihil

Charisse White, CEO of The Belladonna Resse Company, is a genius hands down. Charisse defines creativity with her talents in graphics, photography, video production, I mean seriously the list goes on but she rolls it all up into a sophisticated woman who understands the meaning of class. The muse of everything that the brand is and stands for.

Charisse White

Rebel [jen-y s]

e

True comparison be-

In an article titled Genius: the Right mix of Rebel, from the psychology today website (www.phsychologytoday.com/ blog) Ilana Simmons, Ph. D., Compares a genius with rebel. In which she describes how the most rebellious minds don’t necessarily have to be violent. Two examples that bring the rebel genius to light are photographers and skate boarders. Truly an uncommon duo but true to the sense, most photographers and skateboarders seek to step outside of the box and tap into original thinking to get the most out of their brilliance.

and nose grinds is how they communicate, using whatever the surroundings provide to capture that perfect trick.

Similarities to the lives of a skateboarders and photographers, are that they must

BY Leff Lane get in and out to get those perfect shots.

Security constantly trying to stop creativity, random people looking on; scared to IMAGES BY J. Smith express their fascination but cant stop starring, and authorities continuing to group these individuals into confined sections amongst themselves to express themselves than out in the public.

Both photographers and skateboarders are challenged with risking their safety and an encounter with those who don’t understand their creativity. Rebellious in nature both the avid photographer and skateboarder are forced to go above and beyond restrictions to display their genius. No limitations when it comes to creativity. With that being said the good folks at JSNL have decided to introduce a line of skateboards to commemorate the rebellious genius of no limitations.

tween the life two completely different worlds.

Both genius respectfully in their own sense but rebels to society

42 magazine 2012

For skateboarders pulling those complex tricks off is a form of art. Kick flips, verts,

For photographers their form of art is using an image to express their creativity.

Some photographers use landscape, some use products, while some use subjects like models or animals. For some, getting that perfect shot requires going beyond the barriers, where security may not allow. Restricted areas seem to have the most fascinating shot but isn’t always the safest.

A

ccessories help add style and personality to any outfit. It puts your personal stamp or brand on any collection or coordina-

tion that you bring to life. 80% of style is dressing correctly for the occasion .

Official JSNL watch PRICE $ 39.99

brandlogo

P

eople say if you read a book, and use your imagination, you can go anywhere in this world that you want to go; but if you open up your ears and your heart, the trip will be that much greater.

Music has literally brought people together and taught us about different cultures from around the world. Some citizens of the United States are unable to speak English fluently, but often use music as a tool to broaden their vocabulary. You can tell a lot about a person by the music they choose to listen to. I believe it shows your true interior no matter what the exterior looks like. When you hear a song and it takes you back to a certain place and time, only then do you realize how powerful music is.

In today’s era music is more important than it ever was. Young people are so influenced by what they hear on songs and records. It’s so prevalent to put positive messages in your songs and speak about real life situations because you never know how it may affect someone’s life. Music is also used as a sort of therapy. Certain songs allow your mind to be set free and embark on a journey to wherever the melody and lyrics take you. Others allow their feelings to pour out into a musical instrument making the

46 JSNL magazine January 2012

listener feel and hear what the artist is saying without verbally relaying the message. Music opens up the door to another area which is fashion. Fashion is a tangible song. A particular piece of clothing can trigger a door to re-open from your memory bank, but yet doesn’t a powerful song do the same thing?

Music and fashion will never die out.

They constantly re-invent themselves with a marriage that’s unbreakable. From the beat of a drum to the logo on a shirt, it symbolizes something more than you could ever imagine. With all of the clothing lines that have been established within the past 5 years, most of them have been directly music driven. Having their own clothing line is something most successful recording artist want to develop.

I think the time is now for a group of young entrepreneurs to embark on their journey and show the world exactly what they have in store for it. What if I told you that this is only the beginning? I encourage you to come walk and be a part of our vision that is JSNL. If you had one message to deliver to the world, what better way to do it than in a song? In our case what better way than a magazine. – JSNL

One thing that makes the winning team is more than the level of success but what comes from the cooperation and impact that the team takes from their work. This team from the outside looks like it’s all fun and games with some of their recent events but there is much more substance than meets the eye.