Farm Shop Conference:
South of England - 23rd and 24th September 2013 Tulleys Farm, West Sussex
“This event will inspire farm retail businesses to step back and think about the strategic way their business runs as well as make them think about the detail. A must attend for any farm shop owner and manager” Sally Jackson, The Pink Pig Farm, pinkpigfarm.co.uk Day 1 – On tour visiting four fantastic farm shops and visitor attractions to see how they operate from the inside. Day 2 - A fantastic line up of expert speakers providing practical, useful and inspiring ideas on key topics affecting the successful management of your business today Cassava Ltd and Smiths Gore have partnered with leading farm and horticultural businesses in the area to ensure the programme is of the highest quality together with speakers who will provide a lasting impact on everyone who attends. “Our aim is to ensure you leave inspired and equipped with the right information to move your business forward in the future” Judy Randon, Cassava Ltd
Day 1 - Day on Tour We will be visiting 4 different venues including farm shops, visitor attractions, diversification projects with a difference and you will see some great rural retailing in action . At each venue we will hear about the ups and the downs and the vital statistics of retail. You will learn will how to attract more customers into your businesses and be encouraged to share ideas and develop new knowledge. This day will start at 9.30 and we will finish at Tulleys Farm where they will be hosting an evening BBQ to end the day at around 7pm. Newlyns Farm Shop – a multi-award winning farm shop with a fantastic butchery counter proud to be selling their own lamb, beef, pork and poultry and a shop with great fresh produce and local products, Newlyns is a place you must see. Hosting many events throughout the year, this family run farm has truly diversified in a very professional way. Running a successful cookery school in addition to a number of other ventures, you will hear from the owners on how they manage the day to day running of this busy farm enterprise. www.newlyns-farmshop.co.uk Garsons, Esher - Garsons is based in Surrey and Hampshire and has been awarded the Best Lifestyle and Best Food Hall categories, by the Garden Centre Association Awards 2012. In addition, Garsons has the largest PYO in the country and this year has been awarded the title of Pick Your Own Farm of the Year from FARMA, the National Farmers’ Retail and Markets’ Association. This is the fourth time they been awarded this coveted title. The Farm was praised for its quality and selection of crops, customer service, farm signage and communications, such as crop maps and e-newsletters. Much to see and learn here. www.garsons.co.uk. Woodcote Green Nurseries Ltd – Woodcote Green is located just 12 miles from London on a 30 acre site. With over 50 years of horticultural experience, their aim is to provide good value & exceptional quality products across a broad range coupled with high levels of customer service. Growing a huge range of produce, this farm supplies the garden centre, the farm shop and café. Using their extensive knowledge in retailing, the customer experience is truly memorable. Here you will gather information and practical ideas on what works well and how to market to wide customer base. www.woodcotegreen.com Tulleys Farm - Tulleys Farm has a world wide reputation for supplying outstanding local foods, providing a great experience , great service and a host of events to entertain the family. Tulleys has been awarded; UK Farm Retailer of the Year – FARMA, International Farm Marketer of the Year, Best Sussex Business Award, UK Halloween Scare Attraction of the Year, UK Family Halloween Attraction of the Year, and Best UK On Farm Seasonal Attraction of the Year – FARMA. This farm has diversified in many ways and has always had the customer needs clearly in mind. A fantastic insight into how they run their amazing events is not to be missed. www.tulleysfarm.com The day will finish at Tulley’s where they kindly offered to host a BBQ for all delegates and where there will be an opportunity for further discussion and exchange of ideas. We do hope you will join us. Evening: Accommodation has been arranged at Copthorne Hotel London Gatwick (see below) Day 2 - Conference Day A great line up of speakers and industry experts ensuring that the day is packed with information to help you review, re-focus and re-energise your business. The day will be a mixture of presentations and workshop sessions providing you with plenty of time to interact with the speakers. It will include a focus on the power of a brand and how to manage it, the customer experience, promoting and marketing your business using latest technologies and setting your own and the businesses goals, this day will run between 9.30 am and 4.30 pm .
Speakers at the conference will include : Chris Burton: Chris has more than twenty years of experience in successfully growing businesses through brands and marketing. Chris will explain how to unleash the power of your brand and sharpen the focus of your marketing. This is not about branding – logos, symbols, sounds and colours. It’s about generating memorable customer experiences every day to create customers who love your business and help you to produce sustained profitable growth. Susie Emmett: Susie is a creative communicator. Using her multimedia skills, she will fuel your creativity to share your story and strengthen your brand through film. Sharing the essentials to plan, shoot, edit and develop your story in film for your website, your store or in your sales pitch. The power of film is at your fingertips. Whether in person, on products or online, Susie believes every moment matters to connect, impress and promote your brand. Jonathan Winchester: Jonathan is the founder of Shopper Anonymous and works with some of the most successful farm shops, rural and independent businesses across the UK to improve their standard of customer service. Building a team who are motivated, passionate and empowered is a critical aspect of any forward thinking business. Jonathan will be sharing with you some great tips on developing a truly fantastic team who understand the end goal. Charlie Turnbull: Managing the margins in retail is always tricky. Charlie will give you fantastic practical tips and tools to use to keep on top of those figures. Charlie Turnbull owns and runs the famous Turnbulls Delicatessen and Café, grew up on a small farm and is a board member of the Guild of Fine Food. He also has a wealth of knowledge and experience when it comes to managing the maths and believes we should ‘dream about margins’ Stuart Beare: Adding value to a farming enterprise often involves creating new activities to attract new people and then to keep customers longer. With a host of awards to their name, Stuart will highlight how he and the team at Tulleys have managed to attract thousands of new customers to Tulleys Farm and the impact this has had on the business over the years. Michael Mack: Michael will explore the process of setting personal goals and business performance indicators that matter. Smiths Gore have worked across many farming and rural businesses to support them to benchmark their performance and then to use this information to achieve improvements in the businesses as it moves forward. “Thank you for a superb conference at Ipswich. Both Jo and I came away feeling like we had been given a shot of an inspiration drug, and it was also fantastic to mutually share our experiences with other delegates. The Farm Shop Retail Sector is pretty challenging at the best of times so it really is vital that conferences such as these are there for us. I know from conversations, everyone I spoke with shared these views” Chris Reeks, La Hogue Farm Foods, Chris attended the 2011 Farm Retail Conference organised and run by Judy Randon which has been the inspiration behind this conference.
book today! This two day conference is fantastic value at £120 for bookings taken before 31st August 2013 and £130 for bookings after this date. Complete booking form below or ring 01638 665848 to book directly. NB The conference is supported by RDPE (Rural Development Fund for England) funding and the rate above is for businesses dependent on agriculture, horticulture or forestry and for those businesses who operate in rural locations. For all other businesses the cost is £357. All prices quoted above are net of VAT
Local accommodation has been organised at the Copthorne Hotel London Gatwick. Please book with the hotel direct. Single rooms at £60 and doubles at £70 per room. To book a room please telephone : 01342 348874 e reservations.gatwick@millenniumhotels.co.uk and quote ‘Farm Retail Event’ to get special rates Please do not delay booking this fantastic opportunity to attend what promises to be a great two days Business Name Business Address Postcode: First Name
Surname
Amount
Delegate 1 Name Delegate 2 Name Delegate 3 Name Delegate 4 Name Plus VAT @ 20%
£
Total Due
£
Contact E-mail Phone Number Payment method
Cheque
Please make cheques payable to ‘Smiths Gore’ and send to the address below
Credit Card
These bookings can be made over the phone. Tel: 01638 665848
Any special dietary requirements
Enquiries to: Bookings Judy Randon judy@cassavaltd.com m 07909 542737 Jonathan Winchester jonathan@shopperanonymous.co.uk t 01424 858230
Dee Terry Smiths Gore Hyperion House, The Oaks Office Fordham Road, Newmarket, CB8 7XN t 01638 665848 e newmarket@smithsgore.co.uk
This project has been supported through the Rural Development Programme for England , which is jointly funded by Defra and the European Union