FARMA programme

FARMA Events Programme: 2015/2016

FARMA Conference 2016: Relationship Retailing: 28 February to 1 March: Manchester Independent retailing is about building strong trust-based relationships with suppliers, staff and customers; and when the products come from our own farms this is even more important.

Customers are looking for closer relationships with the businesses and shops they value. How can farm retailers in shops, markets and PYO build these relationships?

This year’s conference will explore these relationships and how a business can increase turnover and profit by valuing and enhancing relationships.

Regional Members Meetings: These events are open to all members but places must be booked with the local contact. Further dates will be added to those below. Please contact FARMA or the regional contact for further information.

NORTH WEST: Janet Harrison janet_harrison@btconnect.com

WEST MIDLANDS: Jeremy Jagger jeremy@battlefield1403.com

• 14 July 2015 – 5.30pm, Kenyon Hall Farm Shop

• 23 June 2015 – 1.30pm, Packington Moor Farm Shop

• 15 September 2015 – 5.30pm, Red House Farm Shop, Dunham Massey SCOTLAND: Andrew Booth andrew@thestorecompany.co.uk

NORTHERN ENGLAND: Cheryl Garthwaite cherylgarthwaite@blackerhall.com SOUTH: Abby Janaway abby@newlyns-farmshop.co.uk

EAST: Judy Randon judy.randon@shopperanonymous.co.uk

• 10 September

• 8 September 2015

• 11 January

• 3 November

• 10 November 2015 • 12 January 2016 • 12 April 2016 SOUTH WEST: Tom Bowles tom@hartley-farm.co.uk

LINCS, NOTTS & LEICESTERSHIRE: Sarah Hall sarahhall@doddingtonhall.com • 13 July

Management and Leadership for Farm Retailing: (£800 members, Exclusive to FARMA members.)

Multiple locations • Group 1 (North and Scotland): 14 and 15 September, 12 and 13 October and 3 and 4 November • Group 2 (South): 21 and 22 September, 19 and 20 October and 9 and 10 November Following a successful first intake last winter, FARMA will be working again with Shopper Anonymous to deliver these courses.

The courses will focus on developing the skills and confidence of retail managers from any business. Specific focus will be placed on confidence

building, team leadership, management tools and approaches and implementing management plans. These courses are limited to groups of between 6 and 12 people per group and are only open to FARMA members.

The session will move around the UK based in the attendees business.

Preparing for Christmas:

(£84 members, £145 non-members) Over Farm Market: 21 July Christmas is a critical period for any farm shop. During the training day attendees will look at the key stages of preparing their business for this critical period. The day will cover developing a plan of action, including: product mix, events, and merchandising for your business. Milly Dunn will be looking at maximising the impact of Christmas displays. The day will also include a look at the unique approach taken by Over Farm Market on Christmas events. This day will give you all of the inspiration, ideas and structure to take on Christmas 2015.

Meet the Champions: (£130 members, £220 non-members: Hotel accommodation is paid for separately) Doddington Farm Shop and Welbeck Farm Shop: 6 and 7 October.

Do you want to improve your restaurant, start a café or improve returns from your butcher counter? Here is an opportunity to meet with these two award winning businesses and it will provide a valuable insight in to these important farm retail departments. The 6th will begin with a delicious lunch at Doddington followed by a detailed look at how the business celebrates its produce by using it in the restaurant and café. The evening will commence with private dining and a surprise guest speaker! Following a good night’s sleep in overnight accommodation, the 7th will focus on butchery at the award winning Welbeck Farm Shop. The butchery day will include workshops from partners of FARMA such as EBLEX. If you wish to attend only one day then please contact FARMA for prices and details.

Merchandising at Farmers’ Market: (£300 members, £500 non-members, plus travel costs) Organised on request for individual markets or groups of markets.

Expert freelance merchandiser, Milly Dunn, has spent over 28 years in visual merchandising, 23 of which were spent with Selfridges and Harrods. She will work with market stall holders to help them to improve the market display to improve sales.

Farm Retail Off-licence: (£84 members, £145 non-members) The North and Scotland: Eden Mill: St Andrews: 2 November The South: 11 November: South of England (Venue TBC) The event will look at the rise of craft beer, artisan gin and British wine and how FARMA members can increase their share of the growing alcohol market by focusing on British quality products with truly local origins.

PYO Autumn Meeting: (£0 members, £25 non-members) Millets Farm Centre: 28 September A chance to see how Millets produce over 9,000 PYO pumpkins at their award winning farm shop and a members meeting to wrap up the 2015 PYO Season and look forward to cropping in 2016.

Details and booking for all events can be found at www.farma.org.uk/member-area/member-events/

For more information contact: Michael Mack e info@FARMA.org.uk

t 01638 676747

f 01638 666444

Savills incorporating Smiths Gore, Hyperion House, The Oaks Office Park, Fordham Road, Newmarket, Suffolk, CB8 7XN