SMMEX 2019 Show Guide

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Your chance to find the souvenirs, memorabilia, and merchandise to enhance your business.


RAISE YOUR GAME Famous – and not so famous – properties are using high profile merchandising deals to earn adoration and income. Discover the trends and players in the world of collaborations and halo licensing. Subscribe to the Halo Licensing Survey. Intelligent solutions, every quarter.

HALO LICENSING SURVEY. THE WORLD OF PRESTIGE LICENSING DELIVERED TO YOUR DESK.

To enquire about subscriptions and receive a free sample copy, write to brandjam@brandjam.it with the subject line: SMMEX19


Dear Colleague, With the show fast approaching we thought you would like just a small taste of what you will be able to see at this year’s SMMEX at Wembley Stadium on Monday the 4th of March 2019

Seminar Sessions Attend some of the targeted sessions and acquire the new strategies, innovative ideas and practical solutions you need to succeed. With a wide variety of topics covering collaborations, the licensing landscape and digital retail, there will be something there for everyone. Whether you are new to the industry or a veteran, you’ll get the targeted information and knowledge you need to take your business to the next level. Log on to the website for more information or to register for more FREE tickets at www.smmex.co.uk. Alternatively, call us on +44(0)20 7821 8221. We look forward to welcoming you to Wembley Stadium Monday 4th March 2019!

The Smmex Team


ROOM 1 ROOM 1

12:00 12:45

ROOM 1

13:00 13:45

British ESports Association

Esports - What is it? What Can You Learn From it? Now’s the Time to Get Involved

ROOM 1

14:00 14:45

Rembrandt’s Wife

Brand Licensing Through Collaborations

ROOM 1

Seminar programme

11:00 11:45

15:00 15:45

LIMA

Kelvyn Gardner

IHUK Red Hot Penny Marketing Russ Powell

Darren Newnham

Saskia Boersma

An Introduction to Licensing

The Social Scorecard: What Your Club Needs to Know to Win at Online Retail

Brentford FC Cliff Crown

London Irish RFC Brian Facer

Multisport Collaboration


Beanstalk Europe

ROOM 2

12:30 13:15

Leeds United FC

ROOM 2

13:30 14:15

Katie Sharp

Simon Moss

The Licensing Landscape: How Consumer, Product and Retail Trends are Impacting Brand Extension Today

Reaching the Top 10 in Retail

Harlequins FC Amber Jeffries-Keel

Red Hot Penny Marketing

Rethinking Digital Retail for Sports Brands

ROOM 2

Jodie Wheeler

14:30 15:15

Rembrandt’s Wife Saskia Boersma

How the Royal British Legion Forged Alliances with the Football Clubs

Seminar programme

ROOM 2

11:30 12:15


meet the speakers LIMA - Kelvyn Gardner Kelvyn has been involved in the international licensing business for over thirty years. A graduate of King’s College, London, his early business career led him into marketing and licensing with Italian children’s collectables company, Panini. After a successful period there Kelvyn and three colleagues started Merlin Publishing in 1989 to market licensed stickers and trading cards. The company grew throughout Europe and in just five years annual sales reached US $80 million. Merlin was the UK’s fastest-growing private company in 1995. Since 1998 Kelvyn has worked as a consultant in the licensing industry through his company, Asgard Media. Clients include Yoplait, The Topps Company and Finsbury Food Group. At the 2013 Licensing Awards in London, Kelvyn was presented with the Honorary Achievement Award for his work in licensing. Kelvyn has spoken at conferences in London, Manchester, Frankfurt, Milan, Paris, New York, Dubai, Hong Kong, Delhi, Berlin, Seoul and Tokyo. He speaks good Italian, competent French and Spanish, and basic conversational Japanese. In 2017 Kelvyn featured prominently in the ITV documentary ‘Stuck on You’ recounting the history of football stickers. Since 2006 he has held the mantle of Managing Director of the UK division of LIMA, the Licensing Industry Merchandisers Association. Kelvyn is also a trustee of the Light Fund, the licensing industry’s independent charity.

Harlequins FC - Amber Jeffries-Keel Amber Keel is Retail Manager for Harlequins RFC, with full responsibility for all areas of Quins retail activity including eCommerce, store operations, retail strategy, merchandising and supplier management. She also project manages any and all 3rd party suppliers involved with Quins retail operations, including search marketing agency Red Hot Penny who implement and support the ongoing strategy to drive revenue, audience growth and fan engagement. Amber started her career in the buying team at Fat Face working across accessories and menswear before discovering her passion for sports retail whilst managing the retail department for Portsmouth FC. She was even in post the year Portsmouth won the FA cup.


Rembrant’s Wife - Saskia Boersma Saskia Boersma has over 20 years’ experience in the cultural and commercial development of heritage and design collections including commercial brand development, product development, retail both shop and online, licensing, intellectual property rights, brand extension, marketing, events, restaurants/cafes and the commissioning, implementation and marketing of art, design and cultural programmes to raise the brand’s profile and promote the brand’s heritage. She has established an unusual approach to commercial development in championing licensing through great design and raising brand profile through innovative brand collaborations which can be the most effective method to promote your collection and establish a prominent position in a competitive marketplace.

London Irish RFC - Brian Facer Brian Facer took up his role as Chief Executive of London Irish in October 2017. He has overseen significant transformation, including the appointment of Irish coaching legend Declan Kidney as Director of Rugby, introducing a new, scalable structure to the commercial team, and working with the Board of Directors and Brentford FC in finalising a deal which will see London Irish play in the new Brentford Community Stadium. Previously Brian was Commercial Director at Northampton Saints, where he played a key role in maintaining the Saints’ place as the only professional club to be profitable every year for over a decade. He worked with national and international companies to secure the income required to fund a Premiership-winning team, and was part of the working group which delivered a major stadium expansion in 2015. Brian also has extensive experience of sales and marketing within the IT sector.


Fanklapper limited

3g manufacturing 3G Manufacturing specialise in manufacturing, displays, POS and Street Furniture for various brands. With a Polish operation factory of over 40,000sqft, their in-house design and development teams work with companies to develop workable creative ideas, backed up with technical knowhow such as CAD’s to demonstrate materials and production systems. Rapid prototyping can then follow and is a key factor. The 3G ethos is that what they output on your behalf should always be to the highest standards possible. See them at SMMEX!

It’s a fan. It’s a banner. It’s the art of making a racket and is guaranteed to raise the roof at any sporting event. Need to get the crowd behind the team or drown out the opposition? Perhaps place a commercial or sponsors message in the hands of the fans? FanKlapper is a quality, cost effective, memorable, collectible and affordable solution. Produced in the North West of England and available from low to high volumes with quick turnaround times using quality materials. See them on their stand at SMMEX!

The cricket paper First published in 2012, The Cricket Paper has been providing specialised weekly content every Friday on all things domestic and international cricket to England and Wales for over 250 issues.Honoured with the ECB National Newspaper of the Year Award in 2013, 2014, and 2016, The Cricket Paper’s team of news journalists as well as current and former professionals offers readers informed insight into the issues facing the sport.


laser crystal ltd Laser Crystal is one of the UK’s leading manufacturers of 3D crystal. They can create absolutely anything in amazing 3D detailed crystal from a football stadium, celebrity image, vehicle, building, mascot or crest. Laser Crystal’s extensive product range features over 70 crystal shapes and sizes from keyrings, trophies to desk top gifts, so there’s always something to your design and budget. Come and see them on stand 57 at the show!

china gifts fair The China Gifts Fair is one of the largest Gifts & Home trading events in China organized by Reed Huabo Exhibitions. It is host to vmajor Chinese suppliers, international exhibitors and emerging designers and has been held successfully for 26 years, in spring and autumn. Over 2,000 exhibitors with more than 500,000 premium brand gift and home-ware products are expected on-site with a great mix of new products from major Chinese suppliers, international exhibitors and emerging designers.

pokito Pokito is one of the most innovative re-usable hot drinks cups available. The cup is ideal for sports grounds as it can collapse into a pocket or bag, 3 cup sizes in one, with a leak proof spout. The cup can be custom branded and in custom colours. It is ideal for merchandising, reducing waste in stadiums and in partnership with the stadium cafes for driving incentives and customer loyalty. Come and check these cups out at SMMEX!


markenmerch MARKENmerch stands for individual brand and target grouporiented merchandising. The foundation of the company is based on partnership, trust, innovation and creativity. They are currently one of the largest shoe producers in the first football league Fussball Bundesliga. The shoes are individually tailored to the needs of their customers and are subject to strict production controls. Their assortment includes: beach sandals, beach shoes, house slippers, rubber boots, sneakers and many more. Check out their shoes on their stand at SMMEX!

the hockey paper The hockey world, from club to international level, has never been busier. Every day throws up new stories, opinions and issues in the news and on social media which effects players, coaches, umpires, officials and spectators from Inverness to Buenos Aires. Just like the game itself, the hockey news cycle is fast and intense. To cope with this, The Hockey Paper is continuing as one of the No 1 destinations for exclusive news, interviews and analysis on the global game.

mark harrod The team includes some of the country’s leading experts in the design and manufacture of football goals and sports equipment. They have been manufacturing and supplying high quality products for over 14 years. At the forefront of sports equipment innovation and design, they make sure that all the equipment is of the highest standard and remains safe in use for years to come. Whether it’s providing expertise to top level sports clubs, grass roots teams or your local school, Mark Harrod Limited we do it well. Come and visit them on their stand at SMMEX!


vossen Show style and individuality by choosing VOSSEN products such as towels and bathrobes for a long lasting advertising method. They can be embroidered on or weaved with your logo / theme. The VEGAN LIFE collection is VOSSEN’S first towel collection to be manufactured entirely without animal products. The aim at VOSSEN was to develop a towel that is 100% plant-based, in order to make a contributoin to a better world. Check out these amazing vegan towels at SMMEX!

dreimeister spezialitaten hans schroders

the giftware association

In 1973, three pastry chefs established the company DreiMeister Spezialitäten. Since, DreiMeister has developed into one of the Leading Manufacturers for Chocolates in the German market. From chocolate boxes, chocolate coins to advent calendars, there are numerous private label products for companies and sport clubs. With large companies and brands such as FC Bayern Munich, Playboy, Lufthansa and Deutsche Bahn having been loyal customers for many years. Head over to stand 108 at SMMEX!

The Giftware Association is a non-profit national trade organisation with a governing body made up of elected representatives from the industry. They recognise the remarkable talent and creativity of members ranging from retailers to suppliers, high street brand names to individual craftspeople and many others. Since 1947, the association’s commitment has been to help and support members and help them make money, save money and save time by offering a wide selection of services and support.


brand jam

rossi ice cream

BRAND JAM LAB tailors research briefs to the individual needs of clients – from sports to fashion, entertainment or FMCG. Over seven years, they have learned much about how brands use collaborations and licensing to hack into consumer attention. By crunching data from more than 10,000 archived cases, they generate high quality results. All research and reporting is carried out by senior staff with the experience to recognise good marketing and the acumen. See their latest news at SMMEX!

Rossi has been producing award-winning ice cream in Essex since 1932. Over the course of time, their distribution has expanded through national Catering, Wholesale and Retail channels. They offer unique branded tubs of ice cream for Events, Exhibitions, Product Launches, Branded Promotion and Hospitality. Their automated self-serve soft ice cream machine is perfect for high foot fall areas with no staff required; it also has remote monitoring controls and built-in pasturisation unit. Try this awesome treat at SMMEX!

Merchandising Messe Hamburg Merchandising Messe Hamburg is one of Europes biggest merchandising show which takes place in Hamburg/Volksparkstadion with more than 100 exhibitors and more than 1000 visitors on two days. Head over to stand 58 to see them at SMMEX!


supporters gmbh swatkins group ltd Swatkins Group Ltd are one of the world’s leading Trophy, Award and Silverware manufacturers. Great British Quality is something they are proud to be known for, having catered for many of the world’s most prestigious events. Their exclusive range includes Hand Cut Crystalware, Corporate Giftware, Motivation Awards & Business Gifts, Sporting Achievement Awards and over 600 ‘Handmade in England’ items. Their onsite engraving department are able to fully customise Awards with your logos, text and images. View some of their collection at SMMEX!

Supporters GMBH have been providing football clubs and fan groups with Tifo Display materials since 2002. They have a wealth of experience working in stadiums and arenas in the UK and across Europe. They have an extensive and very well priced range of materials to provide a stunning visual to transform your event. The fan of today will not only enjoy the event, they want to be a part of it! Come and see how it’s all done at SMMEX!

retail focus magazine Retail Focus provides accurate, high-quality, unbiased editorial content to the retail design community. Each month, Retail Focus offers an insightful and timely mix of news, projects, opinions, interviews and feature articles for those professionals working in this highly innovative and creative sector. See the latest copy at SMMEX!


meet the speakers Brentford FC - Cliff Crown Cliff Crown is a chartered accountant who specialised for 15 years in advising owner managed businesses primarily in the media space. After a career spanning 29 years as a partner in leading firms of accountants in London, Cliff left private practice in 2010 to become CFO of a group of companies owned by Matthew Benham who was at that time a minority shareholder in Brentford. One of his early tasks was to represent Matthew on the Board and subsequently Cliff advised Matthew to exercise his option to take control of the club which he did in 2012. Cliff became a Director of the club and one year later succeeded Greg Dyke as Chairmanfollowing Greg’s appointment as Chairman of the FA. The club have thrived over the last 7 years moving from League 2 to establishing themselves as a top 10 club in the Championship. In July 2016 Cliff was appointed to the Board of the EFL as one of 3 Championship representatives. For 2018/19 Cliff is the chairman of the FA cup committee.

Beanstalk Europe - Katie Sharp Katie Sharp is a Brand Development Manager for global brand extension licensing agency, Beanstalk. Â She has worked in the licensing industry for 6 years, beginning her career at 4Kids Entertainment in 2012 as a licensing coordinator. Katie has since gained a broad range of industry experience across character, art and corporate brand extension. Her current role involves strategically growing the licensing programme for one of Beanstalks largest clients, Diageo. In 2018 Katie was nominated for the licensing industries coveted Rising Star Award which identifies the next generation of leaders in the licensing business.


holland’s pies

bauer acrylic world Aside from offering an innovative range of classic products, Bauer are a market leader in specialist cut to shape branded acrylic gifts. Their personalised products are produced in Central Europe by an in-house design team, with no minimum order quantity and quick delivery! With low tooling costs and set up charges, Bauer can create bespoke acrylic gifts from a single piece to thousands, cut to shape and printed with any design for a very low cost. Visit their stand at SMMEX!

Holland’s has been supplying pies to football, cricket, rugby clubs and racecourses since the late 1990’s. Holland’s Pies is one of the North West’s favourite pie brands and has a proven track record with stadia and sports clubs outside of its heartland. Holland’s unique shortcrust recipe makes it ideal for hand held eating at matches. The range is supplied in an ovenable perforated film which can be placed straight into an oven/pie warmer. Head over to stand 109 for your sample at SMMEX!

football trade directory Established in 2007 footballtradedirectory.com and more recently rugbytradedirectory.com have become a go to website for clubs and to locate suppliers. Over 200 categories offer a comprehensive resource. In addition to the website the regular events offer direct routes to market for suppliers. Don’t forget to visit them at SMMEX!


halbro sportswear ltd Halbro Sportswear Ltd is a family run business established in 1919 and holds firm to the same traditional values of quality products and customer service. For their 100th anniversary they are excited to present an innovative range of high performance bespoke sports kits and off field wear for Rugby, Football, Hockey, Cheerleading and many other sports. In addition to sportswear they also supply an extensive range of bespoke workwear and both branded & unbranded garments. Pop down to their stand at SMMEX!

magic textiles Printed fabric experts based in Staffordshire. With 3 different print methods; digital printing on natural fabrics, rotary screen printing on any base cloth as well as sublimation printing on polyester. Everything they do is made to order to your specification, from fabric by the metre to finished products. As we control every step of the process on site, you can be assured that your product is very much made in the UK. Come and see some of their work at SMMEX!

7 vision limited t/a blank canvas 7 Vision Limited T/A Blank Canvas. They design, Manufacture and Distribute Premium Quality Leathergoods, Bespoke Clothing, Re-Usable Drinkware Products and Promotional Items. They offer their customers the benefits of 30 years’ experience in their field. The 7 Vision Blank Canvas Collection offers a wide selection of products that can be personalised with a customer’s specific logo or branding. The collection covers Clothing, Luggage, Small Leathergoods and New for 2019 Re-Usable Drinkware Products. Visit them on stand 36 at SMMEX!


passamar Passamar est 1980, is a Portuguese company dedicated to sports merchandising production. Their core-business is the manufacturing of personalized scarves, the main qualities being: 100% Acrylic, High Definition, Printed and Circular Knitted scarves. Our portfolio also includes lanyards, pennants, flags, pillows, hats, PVC products such as key rings, bracelets, among other things. Given that we produce sports merchandising, some of our clients are well-known sport clubs and official sports licensing companies. Come and see them on stand 61 at SMMEX!

uhlsport Uhlsport is a global leading sports brand focussed on goalkeeper, footballs and team apparel. As the Official Football of Ligue 1 our expertise in supplying football leagues is second to none. They can add a logo to an inline football and deliver within 2 weeks creating new commercial opportunities as promotional items or added value for sponsors. As teamwear supplier to the likes of FC Cologne & Fortuna Dusseldorf Uhlsport is now looking for partner clubs within the UK at SMMEX!

promoda tekstil PROMODA TEKSTIL is one of the leading sublimation printing & exporter companies in Turkey, dealing with promotional textiles such as bedlinen, beach towels, fleece blankets, cushions, kitchen towels, picnic plaid, t-shirts and polo shirts etc. They have their own sublimation digital printers, confection & cushion filling unit in their facility. We have Ă–kotex and BSCI certificates and our company is approved by Disney and Universal. See PROMODA TEKSTIL at SMMEX!


asbri golf

schokomann & Schokokaviar The new advertising product ‘Schokokaviar’ is available in an original chocolate caviar tin in three different sizes. They are chocolate balls with a biscuit core which are surrounded by three different types of high quality Belgian chocolate, dark, milk and white. The tin can be closed by your personalized seal with your company logo in your company colours. So you are able to present your club, company, town or village with your corporate identity or the typical landmarks of your town. Try them at SMMEX!

Asbri Golf are one of Europe’s leading golf accessory brands, Official Supplier to The European Senior Tour and proud Partners of the PGA. They pride themselves on low minimum order quantities, quick turnaround times and exceptional service with an extensive product range that caters for some of the largest golf resorts and corporate brands in the world. See them at SMMEX on stand 85!

world microshirts limited World Microshirts Limited specialises in the production of collectable sports merchandise. The Microshirts are miniature collectable football t-shirts presented in an attractive acrylic display case. They follow a similar concept to the miniature collectable scale model car industry. Their vision is to become a world recognised brand, working with the World’s Elite Sports Clubs, in order to create a unique portfolio and produce our official collectable miniature marvels. Come and see these Micro shirts at SMMEX!


the great british card company The Great British Card Company is one of the UK’s largest family owned Greeting Card publishers, supplying a beautiful range of quality Greeting Cards for all Occasions and Seasons. Their in-house creative team allows them to work with all types of industries creating bespoke product for a variety of Retail solutions. In-store displays through to merchandising support is what makes Great British Cards a ‘Great’ partner to work with. Come and check out their stand at SMMEX!

4evapic by innovative solutions sas 4evapic™ is an advertising and communications platform that uses NFC technology for services-based businesses to establish a stronger relationship with their customers. Originally derived from the idea of creating a convenient way to share memories such as family photos, 4evapic has evolved into a powerful communications platform for businesses around the world. The platform uses multimedia such as video, websites, QR Codes, photos, PDFs and membership information to keep customers updated and informed about new offers. Visit them at SMMEX!

my moments by adventa Adventa, established in 1983, supply a wide range of unique, easy to make photo products globally to over 30 countries. At SMMEX, Adventa are launching My Moments, an exciting new brand bringing personalisation in-store with a revolutionary touch screen kiosk, and range of easy to create personalisable products. These novelty personalisable products enable you to have an instant personalised gift range in-store. Adventa have a risk-free solution which allows personalised memorabilia from specific events to be taken away seconds after. Visit them on stand 47!


jolo fashion group

modern forms ltd Modern Forms Ltd. designs and manufactures bespoke, state-ofthe-art medals, trophies and awards in any shape, in full colour and with a 3D effect. They combine various types of materials such as: plexiglass, steel, plywood, glass, engraved laminate, concrete, wood, and recycled materials. They even do personalisation of large orders over 1000pcs. Catch them on their stand at SMMEX!

Jolo Fashion Group specialise in the manufacturing of baby and Kidswear, Outerwear and Jackets, Merchandising Textile products. Make sure you visit their stand at SMMEX!

the non-league paper The Non-League Paper is a weekly English sports newspaper based on non-League football. The publication features match reports from the top four levels of English football with roundups of step five divisions. Results and tables from steps 6 and 7 are also featured as is football in Wales as is a results round-up from the previous week’s midweek matches. During the close season the Paper becomes more feature-based, with reviews of the top leagues and more feature articles. See the latest copy at SMMEX!


sports traider charity dreampen producer of ballpens For over 20 years DreamPen have been supplying fully personalised advertising pens to the European market as well as the Middle East, Africa, Asia, Australia and the USA. Their specialises Clip4you pen can be made to order in any shape for the customer’s needs. Advanced technologies allow can make 2D, 2D + or 3D clips which can represent the most demanding brands in a credible and sustainable manner. The prints on the clips are made digitally in photographic quality. See them at SMMEX!

Sports Traider Charity acquires redundant sportswear and equipment, which can be given to disadvantaged children and young persons, free of charge, to help them participate in their chosen sport, again helping to remove any barriers. The charity recycles sports clothes and equipment, collecting from schools, sporting facilities and sports companies whether the product is second hand or new. Come and learn more about this amazing charity at SMMEX!

the football league paper The Football League Paper is a Sunday newspaper dedicated to the Football League. They offer extensive, full-colour coverage of all matches from The Championship, League 1 and League 2 every week.


meet the speakers Red Hot Penny Marketing - Jodie Wheeler Jodie Wheeler is client services director at Red Hot Penny, working closely with our clients to understand their business goals and objectives to ensure we provide the best possible solution. With more than 10 years’ experience across ecommerce and brand marketing Jodie has worked with the likes of Harlequins RFC, Virgin, and Zoggs (amongst many, many more) building brilliant relationships and ensuring that amazing results are delivered. Jodie has also acted as a retail strategy advisor for Harlequins RFC, helping them to rethink their approach to retail and smash their targets.

Leed United FC - Simon Moss Simon joined Leeds United Football Club as Head of Retail Development in February 2018. With over 30 years’ experience on the high street, he worked his way up from Store Associate to Regional Development Manager and this cumulated in several Head Office roles at both BHS and Arcadia Group. His breadth of experience bring a more mainstream vision and strategy to grow areas other than the core staples of Kit and Training. With his team he has increased the fashion offer, overseen the refurbishment of the main stadium store, launched new stores at Leeds Trinity and Leeds Bradford Airport and implemented a new online store and back office facility.


product zone Established in 2006, Product Zone has become one of the largest UK headwear suppliers. With offices in China & Hong Kong, they have an extensive network of factories worldwide and offer a diverse range of high quality products. At Product Zone, they pride themselves on their expertise in production, from start to finish. They can’t wait to see you on their stand at SMMEX!

xtreem sports XTREEM SPORTS is dedicated to bring varied collection of custom Sports Wear, Bags & Gloves. They provide sports wear ranging from football wear, American football wear, Icehockey wear, Basketball wear, MMA wear, Cycling wear, Rugby wear etc. Not only do they offer a variety of Track Suits and Reversible/Mesh Vests but they also let you choose from a wide array of MMA Shorts, Grappling Gloves, Boxing Gloves, Shin Protections etc. See the collection at SMMEX!

intersweets Intersweets makes sweet promotional and merchandising products. Candies, chocolates and mints which can be personalised with your company logo. The candies can be packed in flowpacks, tins, plastic bottles and jars. Head over to stand 43 to see Intersweets at SMMEX!


thermopatch sports Thermopatch has been enhancing garment branding since 1934, providing intuitive and innovative customer driven product developments. Thermopatch Sports utilise high performance and technically advanced yet fashionably sensitive materials for the dynamic demands of the modern sports athlete and their devoted fans. Their Range of Exclusive Heat Applied Products allows your business to Finish and Personalise your product range to the highest standards. Visit them on Stand 83 at SMMEX for a complete solution.

moving forward sports The passion and pride to follow every order from initial inquiry and design concept, through to finishing decoration and delivery, is something that has seen Moving Forward Sports grow it’s customer base rapidly over a short timescale. Moving Forward Sports offer a fully design and custom made sports clothing service, whilst utilising carefully researched and trusted brand names to offer to stock option for customers who want the ease and speed of a faster process. Meet the team at SMMEX!

emagination store Emagination Store specialise in personalised & customised club confectionery & merchandise. See them on stand 78 at SMMEX!


rudolph neumann gmbh

vaughtons Vaughtons, established 1819, are proud British Manufacturers of handmade insignia, specialising in products such as Medals & Badges of Office, Lapel Badges, Cufflinks and much more. Their standards and quality is reflected in their rich customer base, both past and present; from the 1908 Olympic medallions and in 1911, they began manufacturing the medals for the Football League which they still manufacture today. They look forward to seeing you at SMMEX!

One of the largest companies for specialty branded gifts and merchandise in Germany, their ongoing goal is to fit the individual needs of each of their customers in a fast, efficient, and timely manner. Famous and traditional German soccer clubs like S04 and 1. FC Köln have been satisfied customers for years. The team can’t wait to meet you on their stand at SMMEX!

the racing paper The Racing Paper is published by The Racing Paper Ltd – part of the Greenways Publishing Group. Their brands include Racing Ahead Magazine, The Rugby Paper, The Cricket Paper, The Football League Paper, The Non-League Paper and Late Tackle football magazine. The Racing Paper is said to be a mustbuy companion for horse racing and major sports betting. Published every Saturday morning throughout England, Scotland and Wales it features all Saturday and Sunday horse racing plus a special pull-out section for sports betting across the board.


snakebyte distribution gmbh snakebyte is known as a specialist of input devices. Gaming enthusiasts around the globe know and appreciate snakebyte as a brand that delivers innovative, high-quality products at a fair pricing. Our accessories can be used with QUES, other gaming consoles as well as PSs. Millions of gaming controlers have been sold world-wide - in addition to the millions of units of other gaming accessories of all kinds. Meet the snakebyte team at SMMEX!

the rugby trade directory The Rugbytradedirectory.com (RTD) is a partner website of the more established footballtradedirectory.com. RTD was launched in 2017 and has established itself as the go to resource for supplier details to the rugby industry under both codes. As well as the website and annual directory was published in 2018 and a 2019 volume will be out in spring. Come and meet some of their team at SMMEX!

raging bull sportswear Raging Bull Sportswear are one of the leading suppliers of kits and off-field garments for club rugby. They also supply a wide range of Raging Bull branded garments for many other sports. They have very low minimum quantities for orders, and due to our UK production have short lead times for bespoke rugby kit. Come and see some examples of their work on stand 32 at SMMEX!


mmphygital The core of Mmphygital is their tactile and interactive com objects. They are specially made for proximity communication. They can provide interactive and targeted communication, with quality which is measurable. The team of creative technologists at Mmphygital are experts at using connected objects to support your brand strategy. Learn more about Mmphygital at SMMEX!

the golf paper celtic vale mineral water Celtic Vale are a recognised Mineral Water Spring based in the Welsh borders who specialise in producing own brand bottled water in both plastic and glass bottles. Head over to stand 68 to see Celtic Vale at SMMEX!

The Golf Paper is the first weekly newspaper dedicated to golf. Containing top-line writers and guest columnists such as Ian Poulter and Lee Westwood, The Golf Paper presents a unique package of information, ranging from breaking news stories, in-depth interviews, analysis and gossip. The Golf Paper is available every Wednesday to Saturday in newsagents and supermarkets throughout the UK. It covers all golf, from the Majors down to the amateur scene.


euro sports Euro Sports is an ambitious, forward-looking sportswear, school and leisurewear manufacturer located in Sialkot-Pakistan. They provide a uniquely friendly, one-to-one service to ensure they meet customers’ requirements at a very realistic price. Euro Sports specialize in supplying sports kit and leisurewear to clubs, schools and universities throughout the world. In addition, they also supply school wear in small, medium or large volume orders. Visit them on their stand at SMMEX!

the royal british legion The Legion was founded by veterans after the First World War. A century on from the start of that conflict, they’re still helping today’s Service men and women, veterans, and their families in almost every aspect of daily life. They also champion Remembrance, safeguarding the memory of those who have given their lives for our freedom through Remembrance education and events. Listen to their seminar session and come and see them their stand at SMMEX!

sphere time Sphere Time is specialized in the design and production of bespoke watches and clocks intended for merchandising purposes. They offer a large choice of different watches that can be completely personalized with the team’s logo or design. Their in-house design studio creates original concepts reflecting the brand’s philosophy. They use only high-end parts ensuring that all timepieces will be of the highest quality. Visit Sphere Time’s stand at SMMEX!


3markco At 3MarkCo take new or existing technologies and transform them into something innovative and unique. Most recently, they have been working on some new concepts for top UK sports teams. Their latest line of products include a range of stand-up LED night lights and personalized Bluetooth speakers that are suitable for fans of any age. Our products are personalisable to any colour, logo, or club badge. Make sure you visit them at the show!

tripleplay Tripleplay has established as a market leader in the development and delivery of business grade Digital Signage, IPTV and Video Streaming solutions. Tripleplay’s solutions are designed to ensure they are simple to install for our integration partners, securely integrate with IT systems for network and IT managers and are user friendly for use by business professionals; a true AV/IT technology. Come and meet the team and try out their amazing tech at SMMEX!

Kazachok Kazachok is a communication agency dedicated to licensing expertise. With offices in Paris and Milan, the firm’s goal is to provide licensing professionals with reliable and relevant data thanks to its different activities. Kazachok is a publisher of Licensing WebGuide, Magazines and Newsletters, an organizer of events including Licensing Forum, K’fé des Licences, Conferences and a consulting agency.


meet the speakers British ESports Association - Darren Newnham Darren Newnham is a gamer, esports fan and business development professional who has brought over 20 years of commercial and corporate experience (from Disney, SEGA and O2) to teams, players and brands. Currently Advisor to the British Esports Association and head of Nexus, his own esports business that brings teams, organizations, brands and players together. He utilises his knowledge from his time with one of the largest global esports teams: Fnatic.

Red Hot Penny Marketing - Russ Powell Russ Powell is Head of Marketing at Red Hot Penny and is leading the charge in building a distinctive, defensible and desirable brand for the search marketing agency. Having earned his marketing stripes working across a variety of roles at Fujitsu, Microsoft, Dell, Symantec, and Atos Russ is adamant that marketing is the driving force behind every successful business. He now puts his expertise and talents to good use proving this belief for Red Hot Penny and their clients. Russ isn’t ‘just’ and award-winning marketer though. He’s also an occasional stand-up comedian, mud-run enthusiast, bibliophile, frustrated rock star and devoted Dad/Husband.


online tv group Online TV Group has over 30 years’ experience in video production and offer a unique range of affordable video-based services for promotion of your organisation, products, services, events or venues. These include: Video Newsletters (presented by professional news readers), 3-minute BBC News quality programs; Interactive Video programs with build in menus, hot buttons, polls, chat-rooms, weblinks and enquiry forms; and brochures/business cards with built in high-quality LED screens. They also undertake all forms of video production and can train you to produce videos. See them on stand 75 at SMMEX!

arc’teryx corporate sales The Arc’teryx Corporate Sales Program aligns companies with premier brands. Their premium technical products require carefully crafted customization in order to preserve performance integrity. The Arc’teryx in-house team understand manufacturing standards and will ensure that your product is not compromised in any way, preserving the character of your logo. Comprehensive proofing occurs prior to the addition of any logo embellishment. The Arc’teryx Group Sales program is focused on supporting organisations by offering special corporate pricing for volume orders. See them at SMMEX!

spun candy Kazachok is a communication agency dedicated to licensing expertise. With offices in Paris and Milan, the firm’s goal is to provide licensing professionals with reliable and relevant data thanks to its different activities. Kazachok is a publisher of Licensing WebGuide, Magazines and Newsletters, an organizer of events including Licensing Forum, K’fé des Licences, Conferences and a consulting agency.


blogs release The Blogs Release board is also one of the only news boards made especially for bloggers. They offer an inviting environment where brands can upload their campaigns for bloggers, and bloggers can pick what matters to them. Bloggers have the opportunity to work with brands and get promotion and more traction on their blogs, as well as the chance to receive products and attend events. See them at SMMEX!

badge4u Since 1992, Badge4u has been specialising in various promotional gadgets, including button badges, machines and components for button badges production, products with magnets, smartphone accessories, microfiber cloths and security products. Their production conditions, care for environmental issues and work organisation standards have been highly evaluated by the auditors and earned them a number of the quality and environmental certificates, such as ISO 9001:2015, ISO 1400:2004, OHSAS 18001 and SEDEX. Look out for Badge4u at SMMEX!

the rugby paper The Rugby Paper, is one of the UK’s number 1 selling rugby titles. This paper brings you exclusive stories, reports and features on a weekly basis. It contains renowned journalists such as Nick Cain and Peter Jackson, and famous former players as columnists including Jeremy Guscott and Jeff Probyn. The Rugby Paper covers Rugby Union from national teams and Premiership / Pro12 down to grass roots. View the latest copy at SMMEX!


heliotextil tls - boca systems TLS - Boca Systems distributes BOCA thermal ticket and receipt printers, souvenir tickets and other related products such plastic cards and barcode scanners through its international network of subsidiaries. They mainly supply products through its system and software partners. These partners supply the BOCA printers and/or tickets to their end user(s). Our end users operate in the following areas: Stadiums, Sports Teams, Theatres, Congress & Exhibition Centres, Zoos & Aquariums, Airports & Air Traffic Control and Public Transport etc. Come and see their systems at SMMEX!

Heliotextil, S.A. create, develop, produce, and sell solution on labels, heat transfers, woven ribbons, elastics, packaging items, customized textiles, lanyards with quality. Make sure you head over to their stand at the show!

sipnow SipNow lets food & beverage customers order and pay through their phones. SipNow reduces queuing times, increases sales and visibility while also significantly increasing your customer engagement. SipNow also offers further add-on features such as smart dynamic pricing tools, digital table service, digital loyalty cards, direct marketing and gamification. No matter how small or large the venue they can help you to increase your sales and offer better customer service. visit them at SMMEX stand 67 to find out more!


international football kr

Hörsteler Interior Design GmbH Hörsteler Interior Design GmbH specialise in household doormats, floor mats, carpets, entrance mats, dust control mats, merchandising products, give-aways, fan articles, club supplies, darts mats. Hörsteler’s logomats absorb dirt or moisture and are a surprising and individual reception. The logomats are a successful merchandising and advertising product manufactured in a large selection of shapes and sizes. Logos, colourful designs and photographs can be printed using chromojet digital printing, transfer printing and flocking. Visit their stand at the show!

International Football KR produce Asian global sports teams memorabilia products for fans. With professional expertise, they can produce good-quality products at low prices, especially distinguished for fabric products. In Europe, International Football KR have the ‘Saturday Football League’ team in the UK and sponsor some of the official supporters clubs, which already leads to attract many global customers. See them on stand 20 at SMMEX!

greenways publishing Greenways Publishing prints four national titles: The Non-League Paper which covers all football outside the Football League down to grass-roots; The Rugby Paper with its unrivalled coverage of Rugby Union from elite level to county leagues, The Football League Paper, covering all 72 Football League clubs. And The Cricket Paper devoted to all areas from Test match to village green.


BASEBALL CAPS MOQ JUST 144 pcs

FAST TURNROUND. TAILOR MADE TO YOUR DESIGN +44(0)1923 256 930 | sales@productzone.co.uk


LOGOMATS | LOGOMATTEN

Hörsteler Interior Design GmbH | Münsterstraße 2 | 48477 Hörstel | Germany Tel.: +49 (0) 54 54/93 43 9 - 0 | Fax: +49 (0) 54 54/93 43 9 - 30 Internet: www.hoersteler.de | email: verkauf@hoersteler.de


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