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RETAIL PROFILE
Davidoff of Geneva’s New York City Expansion:
Brooklyn or Bust
With three locations to date in Manhattan, Davidoff has looked to Brooklyn’s evolving Williamsburg neighborhood as a logical location for its latest New York City retail partnership. > STAFF REPORT
O
ver the last decade, the Williamsburg section of Brooklyn, N.Y. has evolved into a fashionable, culturally vibrant neighborhood, complete with throbbing streets filled with creative New York City restaurants, eclectic shops, and art galleries—all drawing crowds in droves. In targeting this increasingly appealing New York City market for its newest Davidoff of Geneva Since 1911 location, the Switzerland-based luxury cigar maker partnered with an established retailer that already knew the pulse on the local luxury market: Boris Grossman, owner of Matador Cigars, which has three retail store and lounge locations in Long Is-
20 SMOKESHOP October 2018
land—Roslyn Heights, Massapequa Park, and Haupphauge. The shops already feature one of the finest cigar selections on the island, including those accessed as a Davidoff of Geneva Appointed Merchant. It’s Davidoff’s first New York City shop outside the borough of Manhattan, where it already operates three locations, earning the company the deepest presence in the city. While Williamsburg may be cutting edge, Davidoff of Geneva Since 1911 Boutique by Matador is strategically located just a few steps from one of the neighborhood’s oldest, most established dining icons—Peter Luger Steak House, which opened in 1887—clearly building
upon the synergy of attracting the “after-steak” cigar enthusiasts that travel from afar for the generous portions of Luger’s famous dry-aged beef. In fact, after the new Brooklyn boutique marked its soft opening in April 2018, it held two evenings of grand open-
