Advertising Media Kit THE INDUSTRY AUTHORITY ON TOBACCO RETAILING
THE INDUSTRY AUTHORITY ON SPECIALTY TOBACCO RETAILING
THE INDUSTRY AUTHORITY ON SPECIALTY TOBACCO RETAILING
SMOKESHOPMAG.COM | OCTOBER 2019
SMOKESHOPMAG.COM | JUNE 2019
2020
from merchandising techniques and trends provide exposure opportunities to manufacturer’s products. Manufacturing reports, trend analysis, promotion ideas, and store operation advice expand retailer’s horizons.
MERCHANDISE CATEGORIES COVERED
Capital Cigar Lounge:
Big City Style, Service Lands in Middle America Phil Zanghi Comes Full Circle:
Cruising with Indian Motorcycle Cigars
Plus: > Wood Projections, Inc.: The Industry Leader in Retail Cigar Cabinets & Humidors > Missouri Meerschaum Co. Marks 150 Years as the Pioneer of the Corn Cob Pipe > Davidoff America’s Dylan Austin: Preserving the Davidoff Brand’s Exclusivity
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Plus: > General Cigar’s La Gloria Cubana brand gets a big push in 2019 > Honduran Trailblazer Julio Eiroa keeps classic blending alive at JRE Tobacco > The future of pipes could be bright, if change is embraced, opportunities seized
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• Premium and mass market cigars; • Cigarettes, from super-premium/luxury to import/specialty, premium, and discount/deep discount; • RYO/MYO tobaccos, rolling papers, tubes, rollers, cigar wraps; • Briar pipes and pipe tobaccos; hookahs and shisha; • Smokeless tobacco including snuff and snus; • Key vape, e-cigarette, and other next-generation nicotine products; • Tobacco accessories including humidors, lighters, cutters; • Store equipment including POS, displays, and humidification;
6/13/19 11:17 AM
SMOKESHOP MAGAZINE
Advertiser’s Direct Link to Specialty Tobacco Retailers WHO READS SMOKESHOP? • The retail tobacco trade throughout the United States • Traditional tobacconists, cigar shops, pipe shops • Cigarette tobacco stores (CTS) and tobacco outlets • Merchandise importers, distributors, and wholesalers • Tobacco product manufacturers Retail tobacco store decision makers—those responsible for buying store merchandise and equipment to operate their business—turn to Smokeshop magazine for the most objective and comprehensive source of industry information. Smokeshop readers are comprised of the broadest range of tobacco retailers across all classes of trade, as well as the companies that supply them.
EDITORIAL FOCUS Published six times annually, Smokeshop keeps U.S. tobacco retailers informed about all crucial aspects of the tobacco industry. From independent, mom & pop shops to multi-unit chains, tobacco retailers of all types turn to Smokeshop for merchandise news and trends, industry hot-button issues including the latest regulatory and taxation threats. Analysis of complex issues, such as the MSA and FDA oversight, cuts to the chase and explains how retailers will be affected. “How-to” feature stories are designed to help retailers operate a successful business, keep customers happy, and operations running smoothly. Special reports on merchandise categories and emerging trends present retailers with compelling reasons to stock specific types of merchandise,
BENEFITS TO SMOKESHOP ADVERTISERS • Distribution at all of the tobacco industry’s key trade shows, unmatched by any other publication serving the specialty tobacco market: • TPE (Tobacco Plus Expo) • PCA (Premium Cigar Association) • Smoke Friendly Conference • NACS Show (National Association of Convenience Stores)
• Magazine advertisers receive free listings in Smokeshop’s online “Tobacco Products Buyer’s Guide” at smokeshopmag.com, which promotes advertiser’s products and services to thousands of retail and distribution buyers searching for category-specific merchandise suppliers.
DIGITAL FLIP-BOOK EDITIONS EXTEND REACH, ENGAGE READERS
Complimentary access to the digital flipbook version is available to all readers. Accessible through any web browser, the flipbook version includes full screen view or on-screen zoom, keyword searches, mobile optimization, and an archive of previous issues. Our digital platform partner offers full integration with social media platforms for advertisers to share links. Check out the latest and archived issues at https://issuu.com/smokeshopmag
Please contact us at: Tel: +1-212-391-2060 info@lockwoodpublications.com
SMOKESHOPMAG.COM
2020
Advertising Media Kit THE INDUSTRY AUTHORITY ON TOBACCO RETAILING
2020 EDITORIAL CALENDAR
ADVERTISING RATES
FEBRUARY
DISPLAY ADS
Mass Market Cigars, OTP, Vaping Products
Unit
1 Time
3 Times
6 Times
Full Page
$3,595 $3,420 $3,060
January 29–31, 2020, Las Vegas, Nevada
2/3 Page
$3,420 $3,240 $2,900
Island 1/2
$3,240 $3,070 $2,750
1/2 Page
$3,060 $2,900 $2,600
Premium Cigar Import Report, Pipes & Tobaccos, TPE Show Report
1/3 Page
$2,700 $2,560 $2,290
1/4 Page
$2,340 $2,220 $1,990
1/6 Page
$1,980 $1,880 $1,680
BONUS DISTRIBUTION: Tobacco Plus Expo (TPE) Show 2020
APRIL
JUNE
• If the number of units actually published is less than contracted, short rates will apply.
Vaping Products, Premium & Boutique Cigars
Trade Show (Premium Cigar Association) July 10–14, 2020, Las Vegas, Nevada
AUGUST Flavored Cigars, PCA Trade Show Report BONUS DISTRIBUTION: 23rd Annual Smoker Friendly
Conference & Tobacco Festival August 27–28, 2020, Broomfield, Colorado
OCTOBER Value-priced Cigars, RYO/MYO BONUS DISTRIBUTION: NACS Show 2020
October 12–14, 2020, Las Vegas, Nevada
DECEMBER
Hookahs, 2021 Outlook
IN EVERY ISSUE • Retailing News: Issues affecting store operations, laws, taxes • Industry News: Corporate, manufacturer, association news • Smokeless Update: Smokeless tobacco, snus, and vaping • Regulation Report: Analysis of hot-button regulation issues • Pipe Update: Briar pipes & tobacco, hookah, and shisha • Brand News: Cigars, cigarettes, RYO/MYO, smokeless
SPECIAL POSITION SURCHARGES Cover 2................... $1,010
Cover 3.................$780
Opposite C2........... $780
Cover 4.................$1,220
CLASSIFIED ADS Unit
1 Time
Per Inch
$150 $140 $130
3 Times
6 Times
• Rate is per column inch, in 3-column make-up; box number replies: $10 extra per insertion.
EDITORIAL REPRINTS
Create a powerful statement for your product, service, or company through professionally-designed marketing materials utilizing editorial content from Smokeshop magazine. Put timely reprints to work for you as: • Trade show handouts • Point-of-purchase displays • Direct mail campaigns • Sales and media kit inserts
CCO RETAILING ITY ON SPECIALTY TOBA THE INDUSTRY AUTHOR SMOKESHOPMAG.COM
>
|
JUNE 2018
MANUFACTURER SPOTLIGHT
> Ryan Frailing and Rick Louis, founders of Island Lifestyle Importers in Sarasota, Fla.
of SliceIslan diseds itsLifestyle ParaDelight of untapped Island Lifestyle Importers saw tons Bahama’s cigar merchandise. potential in TommyIn only eight years,
Customers
Island Lifestyle Importers has grown from
of what’s good, bad, and missing from cigar culture, the conversation often turned to brainstorming about opportunities in the industry that weren’t currently being met. Since 2010, Island Lifestyle Importers LLC—the company that the friends ultimately created—has
a vision been producing a of two cigar-loving friends into an innovative Plus: unique array of custom-designed than before stronger Reserve designer, manufacturer, luxury The Clayton from transformation House Brand: Proprietary and of aCompany distributor Tobacco cigar accessories, serving as the > Sutliff ofemerges The Making quality cigar accessories. >BYMarsh excluStogies E. EDWARD Wheeling Cigars HOYT Boutique to resurrect sive category vendor to Tommy Bahama, Celebrates join forces F.X. Smith Cigars Underground Cigar and > Topper Texas Retailer the tropical-themed purveyor of deeming regs rages on Be Compliant? against casual warYou industryWill in August: one, but are Coming in round Warnings > Cigar FDA prevails
I
t’s not often that two friends are each first became buddies at a Sarasota cigar able to fuse their personal interests bar years ago, the thought of developing and talents together to pursue an their own cigars and accessories—much improbable dream in a highly competiless running an entire business around it tive merchandise category. It’s even less supplying a well-known national retailcommon that the pieces fall readily into er—would have seemed a crazy propoplace as the basis of a successful start- sition. And yet, as their individual pasup business that’s grown continuously. sions for cigars evolved into a common When Rick Louis and Ryan Frailing one, punctuated by lively discussions
sportswear and home goods. For most of that time, Island Lifestyle’s accessories were exclusive to Tommy Bahama’s own retail channels. But in 2016, that relationship expanded when the firm’s founding partners and creative team licensed the Tommy Bahama brand to expand dis-
> Ryan Frailing and Rick Louis, founders of Island Lifestyle Importers in Sarasota, Fla.
18 SMOKESHOP June 2018
Contact your sales representative to discuss how to customize Smokeshop content to enhance your current marketing campaign.
CIRCULATION LISTS
The Smokeshop circulation list of tobacco retailers is available for rental. Please contact your sales representative for more information.
• Product Showcase: Tobacco accessories and gift items • PCA Legislative Update • CAA Insight: by Craig Williams, CAA Executive Director • NATO Update: by Thomas Briant, NATO Executive Director All topics are subject to change at publisher’s discretion.
Please contact us at: Tel: +1-212-391-2060 info@lockwoodpublications.com
Photo: Dan Wagner
BONUS DISTRIBUTION: PCA 88th Annual Convention & International
SMOKESHOPMAG.COM
Online Advertising Ratecard THE INDUSTRY AUTHORITY ON TOBACCO RETAILING
2020
SMOKESHOP ONLINE Reach tobacco retailers and distributors by advertising on the industry’s premier trade website.
Button Ads
Please contact us at: Tel: +1-212-391-2060 info@lockwoodpublications.com
Banner Ads
Business Classifieds
SMOKESHOPMAG.COM
Online Advertising Ratecard THE INDUSTRY AUTHORITY ON TOBACCO RETAILING
2020
SMOKESHOP ONLINE Reach tobacco retailers and distributors by advertising on the industry’s premier trade website. Benefits of Advertising on Smokeshopmag.com: If you sell cigars, cigarettes, pipes, smokeless tobacco, electronic cigarettes, or tobacco accessories, smokeshopmag.com is the most affordable avenue available to reach your target audience—tobacco retailers. With an average of 100,000 visitors a month, smokeshopmag.com is a proven resource that draws visitors. Promotional opportunities allow tobacco manufacturers and allied companies to gain exposure on tobacco retailing’s leading website. Tobacco retailers visit smokeshopmag.com to find information on the retail tobacco industry. Thanks to Smokeshop Online’s traffic-generating resources, the reasons to visit are extensive: • • • •
Archives of full Digital Flip-Book editions starting in 2009; Archive of online editorial extending back to 1998; Continuously updated Tobacco Industry Guide of product manufacturers and distributors; Industry Resources directory of trade associations.
ONLINE ADVERTISING OPPORTUNITIES BUTTONS AND BANNERS Buttons and banner ads rotate throughout the site so your advertisement is guaranteed to be seen by 20,000–50,000 visitors every month, linking them directly to your site. SPECIFICATIONS Banner Size: 468 x 60 pixels Format: GIF or JPG format only. Maximum file size: 40kb
BUTTON & BANNER RATES One-Year Duration Button............................................... $1,000 Banner.............................................. $1,500 Button + Banner.............................. $2,000
Button Size: 120 x 90 pixels Format: GIF or JPG format only. Maximum file size: 30kb
CLASSIFIED ADS Advertise up-to-the-minute sales, new product launches, overstocks, etc. to the entire tobacco industry for a low monthly rate. Over 100,000 visitors per month will see your ad and be able to link directly to your site. You can sign up online in minutes or speak with our sales rep at 1-212-391-2060.
SPECIFICATIONS Word Count: 50 words, text only. Oversized ads will be edited to fit
CLASSIFIED RATES Three Months............................... $39 Six Months................................... $59 One Year...................................... $99
space provided. Active hot-links are provided for optional website and email contact information.
Please contact us at: Tel: +1-212-391-2060 info@lockwoodpublications.com
SMOKESHOPMAG.COM
2020
Advertising Media Kit THE INDUSTRY AUTHORITY ON TOBACCO RETAILING
SMOKESHOP MAGAZINE Sales Representative Contact Information ROBERT M. LOCKWOOD Central America, Mexico, United States Tel: + 1-212-391-2060, ext. 111 Email: robert@lockwoodpublications.com
THE INDUSTRY AUTHORITY ON SPECIALTY TOBACCO RETAILING SMOKESHOPMAG.COM | AUGUST 2019
GEORGE E. LOCKWOOD
Tom Sullivan’s Alliance Cigar:
Singular Focus on Premium Cigar Wholesaling
Special Sales Representative Tel: + 1-413-548-9700 Fax: + 1-413-548-9722 Email: lockwood.george@gmail.com For all other geographic areas, please contact us in New York:
SMOKESHOP MAGAZINE Plus: > So Long IPCPR, Hello Premium Cigar Association (PCA) > Epic Cigars and its Founder Dean Parsons Find a New Home at Zander-Greg > Seventh Generation Tobacco Farmer Dean Rouse Launches CBD Joint Venture
3743 Crescent Street, 2nd Floor Long Island City, New York 11101 USA Tel: + 1-212-391-2060 Email: info@lockwoodpublications.com
THE INDUSTRY AUTHORITY ON SPECIALTY TOBACCO RETAILING SMOKESHOPMAG.COM | FEBRUARY 2019
The Cattle Baron
He’s the real deal: Through grit and hard work, he’s roped up high-end black angus ranching, built a luxury potato vodka brand, and now has a premium Dominican cigar.
On the Cover: Montana Rancher Bryan Mussard, Cattle Baron Cigars.
Plus: > New World Luxury Brands debuts with high quality briars and meerschaums. > Sutliff Tobacco Company hosts its first-annual Factory Tour Extravaganza. > FDA’s harmful constituents reporting plan is a train wreck we all saw coming.
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Please contact us at: Tel: +1-212-391-2060 info@lockwoodpublications.com
1/29/19 10:44 AM
SMOKESHOPMAG.COM
2020
Advertising Media Kit THE INDUSTRY AUTHORITY ON TOBACCO RETAILING
SMOKESHOP MAGAZINE Mechanical Specifications SUBMITTING ADVERTISING MATERIALS • Final Art should be a press quality PDF (at least 300dpi with fonts and images embedded and in CMYK color format; ink density of no more than 280). All current versions of applications mentioned below have the capability to save as PDF.
ullPage_setup
10/4/12
11:26 AM
Lockwood_FullPage_setup
10/4/12
11:26 AM
Page 1
BLEED: EXTEND IMAGE AN ADDITIONAL 1/8” BEYOND TRIM
FULL PAGE SETUP BLEED
8-1/2” x 11-1/16”
Page 1
• Application Files Accepted: Macintosh only—Adobe Photoshop, Adobe Illustrator and Adobe InDesign. All fonts (printer and screen) and supporting art files must be supplied. If fonts are not supplied Lockwood is not responsible for type errors. If type is incorporated as pixels into a Photoshop file (tiff, eps, jpeg, etc.), 600 DPI is recommended for type to reproduce clearly.
FINAL TRIM
8-1/4” x 10-13/16”
LIVE AREA
7-3/4” x 10-5/16”
• Live Area: Keep all live matter (text, critical image content) 1/4-inch (6mm) from the final trim. For two-page spreads, allow 3/8-inch (10mm) safety on both sides of gutter for any copy or critical art that flows across the gutter.
LIVE AREA SAFETY: KEEP LIVE MATTER 1/4” FROM TRIM
• Bleeds: Extend image area an additional 1/8-inch (3mm) past trim. • Proofs: A reproduction-quality proof must be supplied with all digital files (Kodak, Spectrum, Fuji, Sherpa, or Prediction). A laser or inkjet proof can be used, but only to verify content, not for purposes of color matching. IF PROOF IS NOT SUPPLIED, WE ARE NOT RESPONSIBLE FOR ERRORS. • Submit files on CD-ROM or DVD-ROM disks. • If files are submitted via e-mail or FTP, a physical laser proof must be provided to verify file content and proper imaging. • Files may be compressed as StuffIt or Zip archives. GENERAL RATE POLICY • Additional charges may be incurred if advertisements are not received according to the magazine’s specified mechanical requirements. • Creative ad design services are available at a cost of $250 per hour. • Short Rates: If the number of units published is less than contracted, short rates apply. Submit to: Melinda Ayala, Production Coordinator production@lockwoodpublications.com Tel: +1 212-391-2060 ext. 114 Shipping address: Lockwood Publications Production Department 3743 Crescent St., 2nd Floor Long Island City, NY 11101 Please contact us at: Tel: +1-212-391-2060 production@lockwoodpublications.com
DISPLAY AD DIMENSIONS UNIT
INCHES
(width x height)
MILLIMETERS (width x height)
2-Page Spread (full bleed) 16-3/4 x 11-1/16 FINAL TRIM SIZE: 16-1/2 x 10-13/16
426 x 281 419 x 275
Full Page (full bleed)
8-1/2 x 11-1/16 8-1/4 x 10-13/16
216 x 281 210 x 275
2/3 Page
4-1/2 x 10
115 x 254
1/2 Island
4-1/2 x 7-1/2
115 x 190
1/2 Vertical
3-1/2 x 10
FINAL TRIM SIZE:
1/2 Horizontal
89 x 254
7 x 4-7/8
178 x 124
1/3 Island
4-1/2 x 4-7/8
115 x 124
1/3 Vertical
2-1/4 x 10
1/3 Horizontal 1/4 Vertical 1/4 Horizontal
7 x 3-1/4 3-3/8 x 4-7/8 7 x 2-3/8
1/6 Vertical
2-1/4 x 4-7/8
1/6 Horizontal
4-3/8 x 2-1/2
57 x 254 178 x 83 86 x 124 178 x 60 57 x 124 112 x 64
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