THE HOW-TO MAGAZINE FOR TRAVEL TRADE PROFESSIONALS
Add slogans to your images and sell more travel…
NOVEMBER 2014
THE HOW-TO MAGAZINE FOR TRAVEL TRADE PROFESSIONALS 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 71 72 73 74
EDITORIAL Beachcombing Vacations… Wakey wakey! Time to cruise! The My Cloud Going bananas? Fishing trips are our specialty… Are you shelling out too much for vacations? We’ll take you to the edge - where the best views are! We specialize in Aboriginal Tourism. Don’t worry you’ll be able to log on wherever we go… Poem: “I do not know how long we will be together… Come fly with us… We specialize in Gay & Lesbian travel adventures… You want this? Waterways of Europe… Pet friendly hotels? Sure we do that. Come soar with us… We know the BEST sushi restaurants in Japan. Coastal cruises and tranquility… Art gallery tours of the world… Women only adventures… Garden Tours Healing tours of China… At least it’s not on a plane! Ancestry tours… start here. Favourite artists tours. Time to visit your new grandchild? Custom photography tours… Where he flies… Coming soon! We’ll put this much effort into… We’ll help you find your peace. 13,000 Images and Videos Lost! Are You On The List? Just Published… The Travel Institute Bookstore The Issuu App and more…. Classifieds
Attention Suppliers: Advertising in SELLING TRAVEL reaches the serious business-minded travel agent. Promote your products and services using Selling Travel’s unique promotional formula – you write the articles on how to sell your own products offering step-by-step selling tips, tools and techniques that you know have worked for your agency accounts. Full page rates range from $300 to $425 based on number of insertions. Remember, if you can’t sell it to them, they can’t sell it for you! Please note that Selling Travel, owned and published by SMP Training Co, is not connected in any way to Selling Travel magazine published by BMI Publishing Ltd., and based in the UK. The latter publication focuses entirely on destination and travel/tourism product training and is circulated solely to the UK and Ireland travel industries. To benefit from this resource visit www.sellingtravel.co.uk and be sure to subscribe.
The DESIRE to travel starts early and continues throughout one’s life – are you marketing to Generation Z?
Share your money making ideas in SELLING TRAVEL. CONTACT Steve Crowhurst steve@sellingtravel.net 250-738-0064 www.sellingtravel.net Publisher: SMP Training Co. www.smptraining.com Contributors Steve Crowhurst SELLING TRAVEL is owned and published by Steve Crowhurst, SMP Training Co. All Rights Reserved. Protected by International Copyright Law. IC TRAVEL AGENT can be shared, forwarded, cut and pasted but not sold, resold or in any way monetized. Using any images or content from IC TRAVEL AGENT must be sourced as follows: “Copyright SMP Training Co. www.smptraining.com” SMP Training Co. 568 Country Club Drive, Qualicum Beach, BC, Canada, V9K-1G1 Note: Steve Crowhurst is not responsible for outcomes based on how you interpret or use the ideas in SELLING TRAVEL. T: 250-738-0064.
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MENTION THAT YOU SAW US IN IC AGENT MAGAZINE AND RECEIVE YOUR FIRST MONTH FREE! 10131503-Nexion_Ad.indd 1
10/29/13 2:18 PM
The How-To Magazine for Travel Trade Professionals
The WILL to
Steve Crowhurst, Publisher
IT’S ALL ABOUT YOU… and your camera. Everywhere I turn, read, sit and ponder the marketing of travel I keep finding new websites, and new apps and new tools that are related to capturing that magic moment that you yourself experience and then share with your clients or anyone else out there in digital land who would appreciate the scene and inquire about going there, where the image was taken. So for this issue, I am turning the pages into ‘ooh and ah’ pages based on images I have taken and hope to inspire you to create your own ooh and ah digital brochure or magazine with which you can boost your sales. Look for the Issuu.com page where you can publish your own glorious brochure – the basic account is free. Once you have created and published your glorious and scenic magazine/brochure, you can then, as you well know send it, email it, print it, post it and embed it too. Almost every marketing angle is covered when you have a few wonderful images to share. Your collection could also engage the reader to click beyond that page, land on your website and play the video that’s waiting for them. I’d suggest creating a ‘glorious, scenic magazine / brochure’ after every FAM trip and vacation. As you will see, I’ve added slogans to my pages that tie into the image somehow. This helps your client make the connection beyond the image which for our purpose is to make a booking. As you turn each page, think how you could use this idea to push market the destinations you would like to feature. Give your clients something to share with their friends on your behalf. Here’s to your continued success in SELLING TRAVEL. Best regards. Steve Crowhurst, CTC, CTM Hon. steve@sellingtravel.net www.sellingtravel.net
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Do you like shells? Many of your clients do and where it is allowed, they can be collected. Showing in this image are a few shells from my own collection – these are known as Moon Snail shells.
Do you love to cruise? Of course you do. Have you taken a few classic images that you can use? Of course you have. When an image is spread across two pages The size helps sell the product much better than a small image.
Via our online program we can help you arrange your flights, tours, cruises and more. Set up your own My Cloud with us soon.
Going bananas?
Don’t worry. We’ll take care of your trip to save you going bananas. The only banana you’ll see is the one in your “Welcome!” fruit bowl!
Are you shelling out too much for your vacations?
Let us save you a few clams‌
Aboriginal tourism is worldwide and we can help you visit the most wonderful places‌
Do you have a favourite poem? Can you match it to an image like this? Sell Poetry Tours, market poetic places, poets too. Deliver a message that inspires travel.
You want this? We know where it is,
and we can get you there‌
You can offer reptilian tours for the client zoologist in the family‌ Give away upon final payment is a game of Snakes & Ladders!
Create tours around your favourite artist starting with or finishing at their place of burial.
Custom photography tours – tell us where you want to shoot and we’ll set it up for you.
Pretty soon!
Before you leave‌ make sure you’ve travelled everywhere on this planet first.
We’ll put this much effort into arranging your vacation no matter where you wish to go or how much you wish to spend.
HELP! MY IMAGE IS FADING… It’s true. My backup departed its mortal coil and left me empty of so many images, videos and creative files. It happened right between clicking and updating. I’m now using BACKBLAZE.
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There’s a new sales theme called The Book is the NEW Business Card and if you are a writer then this eGuide will help you get your publication marketed and hopefully sold. I have partnered with author Anthony Dalton on this Guide as I work with Anthony to help market his 14 books, which means every idea in this publication we actually do.
Click Here to View
Our online bookstore is overflowing with training options to boost sales and increase your knowledge on just about any topic! In addition to The Travel Institute’s certifications and specialist courses, we are stocking the shelves with other valuable content. Travel Institute members save ten percent on every purchase.
Home-Based Power Pack (books and a CD) by Anita Pagliasso.
Here are just a few examples of resources offered by members of our Professional Educators Program:
5 downloads from Penney Rudicil, The Gadget Girl, starting at only $4.
Become the Exception: A Complete Sales Strategy, by Mike Marchev, CTC. 15 ebooks created by Steve Crowhurst, CTC on topics such as marketing, sales, charging services fees, presentation skills and much more. How to Start a Home Based Travel Agency and Selling Cruises - Don't miss the boat! by Tom and Joanie Ogg, CTC, MCC
How to Turn Inbox Leads Into Sales (in print) by Stuart L. Cohen.
We are also an Amazon.com affiliate! Support The Travel Institute by using this special link, next time you order. It won't cost you anything and will help us provide scholarship assistance to travel professionals. http://thetravelinstitute.com/amazon ď ‘
THE HOW-TO MAGAZINE FOR TRAVEL TRADE PROFESSIONALS
CLASSIFIEDS Wanted: readers to click on this link and make money selling more travel.
Animoto is the BEST and easiest DIY video creator. Try it today.
When you need to write something and can’t – hire in a ghost writer like Steve Gillick. Steve produces scripts for your keynotes, webinars and brochures.
Are you CASL compliant? Do you want to explore using an email service? If so then scan this QR code.
Had enough of working for someone else? Would you like to explore how you can sell travel from home? If so then click on this link and explore.
Your education station is right here. Publishing soon. Get what you need to start using more video in your travel marketing & promotions.
DIY Websites. This IS the Best of the Best.
Contact Steve here.
Home Based? Need sales and marketing ideas that relate to working from home? If so then click here and read IC Travel Agent.
WANTED! DREAM MERCHANTS to complete a survey. Tell us about your passion for being a travel agent. Click here for information.
Where travel trade professionals shop for knowledge.
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4. Travel related marketing products such as calendars and magnets plus all your standard business products – business cards, envelopes, letterhead, flyers, and more.
Before You Tra vel:
• Ensure that yo u are to-date passports carrying your upand have obta any required/ ined nece for entering the ssary tourist visas country(s) you visiting. are • You trip involve s cancellation penalties in the unforeseen even that you canc t el/postpone your travel arrangements. Ensure that you aware of these are penalties. • Carr y your Ou t-of-Country Hospital/Medic al/Travel Insur Policy with you. ance • Be aware o f luggage restr ictions such as weight, size and type of suitc allowed on the ases international and domestic fligh ts on your itine rary. Excess bagg age charges are steep and can caus e great incon venience • Ensure you hav e obtained recommended or inoculations. Ce required rtain inoculatio are mandatory ns for travel to ende areas. Your tra mic vel agent will have provided full details. • Check out the a vailability of lo ATMs in your cal destination and/ or purchase some local currency travellers cheq or ues. • Give family/fr iends the cont act information at hotels/lodges you will be staying during your trave Information on l. your accommo datio is provided withi n your documen ns ts. • We recommen d tha newspaper subs t you put your cription on hold the duration for of your trip and have your mail colle cted held at your local by a neighbour or post office. • It is always rec omm secure your hom ended that you e with a secu rity alarm before you leave.
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The How-To Magazine for Travel Trade Professionals
www.sellingtravel.net s Please share Selling Travel with your colleagues. Many thanks.
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