New Focus November - December'14

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NOVEMBER / DECEMBER’2014 No: 139

Mevlana and Love “He who falls in love with the world, is like a man who sells his belief in exchange for a piece of bread,”


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F EDITOR

24rd Year

N0:139 November/December’2014

dŽƵriƐŵ gŽeƐ Žn͘​͘​͘ Bir yanda kavgalar ve ƐavaƔlar͘​͘​͘​͘ iŒer yanda ƚƵrinjŵ ďƵ

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ŚƵnjƵrƐƵnjlƵklara raŒŵen devaŵ ediyŽr͘ /n ƚŚiƐ iƐƐƵe ǁe ĐŽver Devlana eladdiinͲi ZƵŵi͕ ǁŚŽ iƐ ϭϯƚŚ ĐenƚƵry DƵƐliŵ Ɛainƚ and naƚŽlian ŵyƐƟĐ͘ nd ǁe dŽnƚ ǁriƚe ƐŽ ŵany ƚŚingƐ͕ ƚŚiƐ ǁŽrdƐ are enŽƵgŚ ĨŽr ĨƵƚƵre͘ “Come, come, whoever you are. taŶĚerer, worƐhŝƉƉer, ůover oĨ ůeavŝŶŐ Ͷ ŝƚ ĚoeƐŶ͛ƚ maƩer, Ours is not a caravan of despair. Come, even if you have ďroŬen your vow a hundred Ɵmes,

22 Mevlana And LOVE

Come, come again, come.”

tiƐŚ a ƉeaĐeĨƵl ǁŽrld͘

Suat Töre

CONTENTS 06 14 20 22 32 34 38 40 44 50

Turkey news Hotels Exhibitions Cover Story Mevlana Airlines World News Focus on Nostalgia Destinasyon Orlando Bülten Kısa Kısa

40 Orlando Eğlence ve Alışverişin Destinasyonu

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F TURKEY NEWS President of Turkey Unveiled Turkey’s New Logo Turkey’s President Recep Tayyip Erdoğan attended a program held at the Turkish Exporters Assembly (TIM) on Sunday for the presentation of Turkey’s new official logo. Turkish products will be sold to the world with a new logo on

them, instead of the old trade-mark “Made in Turkey”. Erdoğan said, “Beginning from today, all Turkish products will be promoted all around the world with this logo and with the “Turkey Discover the Potential” slogan.” Turkey should create new global brands in order to compete with the world, Erdoğan said, and noted that major economies like the U.S. or Japan keep their economies alive and strong with their global brands.

Izmir CVB launches New Social Marketing Campaign

Izmir Convention & Visitors Bureau’s Marketing & Foreign Relations Executive, Mr. Kerim Güleç, has shared his insights and the progress regarding this highly interesting yet effective marketing campaign. The campaign has currently been discussed by nearly all the M.I.C.E. professionals in Turkey, with us: In order to help Izmir to attract many more international meetings, incentives, conventions and events in a cost-effective and creative manner, we have designed a social media strategy focusing on LinkedIn and gradually started implementing our marketing plan. As of the 9th of September 2014, our post titled “Meetin Izmir: The M.I.C.E. 2.0 Social Marketing Campaign” and shared on LinkedIn, has reached more than 1.500 followers in just 2.5 months. Are you asking who have been following? From ICCA President Candidate Mrs. Handan Boyce to Mister Holland, we have reached a very wide yet relevant audience including meeting and event planners and organizers, leisure-tourism professionals, destination marketing gurus and social media

experts from all around the world, and, what is more, they have found this share both warm and original. We have even started receiving inquiries and proposals regarding our partner accommodations and meeting facilities through our post “pulsing” on LinkedIn. By the help of social media integration and automation and with a delay of only 5 minutes, we are now able to announce all the professionals, who have started following us on LinkedIn, on our social channels consisting of Facebook and Twitter. Through the campaign blog of which we have been developing, it would become possible to do giveaways, design sweepstakes, and have meeting planners and event organizers abroad to apply for site inspection trips to Izmir, Turkey. You can support our special cause and project by liking and sharing our post on LinkedIn at www.meetinizmir.net and mention the hashtags of #izmircvb, #meetinizmir, and #themicebooklet on your social outlets to help us attract attention to Izmir, Turkey’s great M.I.C.E. potential.

French Palace in Istanbul Opens for Visitors As a part of “National Heritage Days,” the 167year old French Palace, which was formerly the residence of the Consulate General of France in Beyoglu, opened for visitors on Sept. 27. Consul General Muriel Domenach guided press members during their visit at the palace. The establishment of political relations between Turkey and France date back to 1536 when Ottoman Suleiman the Magnificent made an alliance with François I of France against Holy Roman Emperor Charles V - an alliance that is regarded as the world’s first diplomatic relation. The palace, which was built from 1839 to 1847, was renovated after a series of fires. Domenach emphasized the significance of the 500-year old relationship between Turkey and France, and said visitors can take a tour at the palace garden and church. As an important part of Istanbul’s national heritage, the palace stands out with Roman-era sculptures,

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paintings and antique furniture. Visitors need to make an appointment for hourly tours in advance. Domenach invited all to explore the secrets of the palace.


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F TURKEY NEWS Istanbul Modern Celebrates the 100th Anniversary of Turkish Cinema Within the scope of its 10th year and in honor of the 100th anniversary of Turkish film, Istanbul Modern presents the exhibition “One Hundred Years of Love: The Affair between Film and Audience in Turkey”. “One Hundred Years of Love” features moments of encounter between film and people and the collective and individual worlds these meetings created. Organized with the support of “The Istanbul Development Agency’s 2014 “Istanbul as a Global Tourism Center’ Financial Support Program for Non-Profit Organizations” and with the contributions of the Ministry of Culture and Tourism, this research exhibition is a first of its

kind in Turkey. Türk Tuborg A.Ş. has also contributed to the exhibition, which aims to evaluate the phenomenon of cinema in Turkey from the audience’s perspective. Curated by Müge Turan, head of Istanbul Modern Cinema, and researcher and writer Gökhan Akçura, One Hundred Years of Love is on view between September 25, 2014 and January 4, 2015. By digitizing visual and written materials pertaining to audiences in Turkish film history, “One Hundred Years of Love” also aims to render visible the memory of a history whose sources have been poorly preserved and kept alive only through personal efforts.

Haliç Congress Center Hosts 80 Galleries on ArtInternational Istanbul in Second Year

A total of 80 galleries from 24 countries satrted to part in the ArtInternational Istanbul art fair, which will be marking its second year in Haliç Congress Center from September 26 to 28 at its former venue, the Haliç Congress Center. Following a highly acclaimed debut in 2013, ArtInternational returns to the Haliç Congress Centre between September 26 and 28, 2014. The second edition of Istanbul’s leading international art fair brings together 80 international and local galleries in one of the world’s most vibrant destinations for contemporary art. Offering unrivalled access to exciting new art from Turkey, Europe, the US, the Middle East and beyond, and drawing on Istanbul’s unique geographic location as a gateway between ‘East’ and ‘West’, the fair is fast becoming a cultural bridge across the global art world. In addition to the participation of leading and emerging galleries, the fair provides a programme of exhibitions, events

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and forums, enabling visitors to experience the rich cultural history of Istanbul alongside the flourishing local contemporary art scene developing today. Directed by Dyala Nusseibeh, the fair hosted galleries from the Far East, such as Pearl Lam from Shanghai and Edouard Malingue from Hong Kong, for the first time. Among the other fair galleries are Galerie Martine Aboucaya from Paris, Assar Art Gallery from Tehran, Ex Elettrofonica from Rome, Circle Culture Gallery from Berlin, Cecilia Hillström Gallery from Stockholm, Lisabird Contemporary from Vienna and waterside contemporary from London. In addition to the foreign galleries, 12 art spaces from Turkey will participate. Dirimart, Galeri Nev, Rodeo and Sanatorium from İstanbul will be in the fair for the first time, and other İstanbul-based galleries, Rampa, Galeri Zilberman and Pi Artworks, will be featured once more. The participating galleries were determined by a committee, which included Rampa owner and architect Leyla Tara Suyabatmaz, Pi Artworks owner Yeşim Turanlı and Leila Heller, the owner of New York’s Leila Heller Gallery.



F TURKEY NEWS Mount Nemrut at Digital World

Towering 2,134 meters over the city of Adıyaman in southeastern Turkey, Mount Nemrut has been transformed into a digital engagement platform. Visited by thousands of tourists every year, Adıyaman and Mount Nemrut will be promoted to a whole new level of fun and engaging tourism activity through gaming and social media applications. After nine months of work, informatics teacher at Adıyaman Fine Arts High School, Mustafa Göksu, and Osman Dolaş of Adıyaman University invented two apps relevant to the region around Mount Nemrut. One of them is an interactive

simulation of King Antiochus I of Commagene providing information about the statues, history and ways to trek around Mount Nemrut. The other is a game, “The Kingdom of Commagene: The Lost Treasure,” which resembles the popular mobile game, “Subway Surf.” Dolaş said the lack of applications promoting Adıyaman was their motivation in developing these games. “I hope people download these games, learn more about Mount Nemrut and visit Adıyaman,” he said. The games can be played on Android cellphones, computers and tablets, and is available on the Google Play Store. The 2,134-meter high Mount Nemrut, which is notably at one of the highest peaks of the Eastern Taurus mountain range in southeastern Turkey, is assumed to be a royal tomb from the first century. In honor of himself, King Antiochus I built monumental sculptures including a temple tomb and house of the gods in the late Hellenistic period along with two lions, two eagles and various Greek, Armenian and Iranian gods, such as Vahagn-Hercules, Aramazd-Zeus or Oromasdes, Bakht-Tyche and Mihr-Apollo-Mithras. The statues that were once whole have since had the heads detached from the bodies and are now scattered throughout the site. The mountain has retained a great deal of its authenticity due to it being protected under the National Conservation Law No. 2863 and National Parks Law No. 2873. The Mount Nemrut Tumulus was registered as a First Degree Archaeological Site under Act No. 2863 in 1986.

19th EMITT Exhibition in Istanbul Exhibition between 22 and 25 January 2015. EMITT 2015 will present a comprehensive coverage of outdoor and nature sports in the gigantic exhibition hall dedicated to winter tourism and Turkey’s top destinations, facilities and equipment manufacturers for rollerblades, mountain bikes, delta wings, camping, canoeing, skiing, mountain climbing, model planes, bungee jumping, rafting, paragliding, diving, skateboarding, skydiving, snowboarding, trekking, water skiing, wind surfing, orienteering and motorhome camping will be meeting up with local and international companies and visitors at the event. EMITT 2015 Exhibition will contribute to efforts for reviving and promoting the outdoor and nature tourism industry. Hotels, facilities, equipment manufacturers, non-governmental organizations and media that are active in the area of nature and outdoor tourism both in Turkey and abroad will be joining the exhibition. For more information, visit ITE Group PLC and Ekin Fuar A.S. will host the 19th edition of EMITT-Eastern Mediterranean International Tourism and Travel www.emittistanbul.com

HotelsPro Holds 2014 Annual Agency Meeting in Istanbul HotelsPro, supplier to over 20,000 travel agencies, tour operators and travel businesses around the globe, hosted the 4th edition of its annual agency meetings last Friday, on September 19th at the historic Karakoy Restaurant right on the Golden Horn. With an astonishing view in the background, the night’s theme was to honor “The Magnificent Team” meeting on “A Magnificent Night”. At the event, HotelsPro’s management and operation teams had a chance to review the passing year with the hard-

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working agency representatives. HotelsPro’s Global Business Development Director Mr. Mustafa Korkmaz was the one to personally present the team’s thanks and gratitude to the agencies. He, then, added that their success was a result of the long-running journey HotelsPro family had set out on in 2003 with the agencies and it was based on their solid business model and mutual trust. “This growth would not have been possible without the help and support of this magnificent team.” said Mr. Korkmaz before concluding his speech. An expert in online reservation systems and solutions for the travel business, HotelsPro have been investing to further develop the state-of-the-art B2B business technology to help its partner agencies reach over 11,000 destinations in over 190 countries with guaranteed confirmations and hottest deals. At the event, HotelsPro Management and Operation Teams had a chance to thank the hard-working agency representatives in person and awards were presented to the top 3 agencies achieving record sales.



F TURKEY NEWS Turkish Film Wins Top Prize in Italian film festival The most expensive film ever produced in Turkey takes the top prize at the Terra di Siena International Film Festival in Italy. Starring Kivanc Tatlıtug, Mert Firat and Belcim Bilgin Erdogan, the movie “Kelebegin Ruyasi” (The Butterfly’s Dream) written by Yilmaz Erdogan that received the top price is set in the 1940s of Turkey and revolves around two young poets, who vie for the affection of the same girl. Both write poems for the girl and it is decided between them that whoever’s poem the girl likes will win the love contest. At the same time, the poets deal with other realities of life such as disease, poverty, compulsory work in mine fields and World War II. Terra di Siena Film Festival is considered one of the major festivals in the Europe.

Istanbul Voted Best Shopping City in the world have been designated as the world’s best for shoppers. The 11 were chosen not merely for having the widest range of goods and great bargains, but for ensuring that shopping offers an interactive experience, with atmosphere, history and local colour, as well as sights, sounds, smells and traditions to enjoy. Frommers.com says although you may be drawn to the ambience of the larger historic markets in Istanbul, you’ll more likely to find locals scooping up bargains at the weekly street markets in residential neighborhoods. The Grand Bazaar with several thousand stalls and small shops is Turkey’s largest market and is open Monday to Saturday, as is the well-known Spice Bazaar, or Egyptian Market. Sali Pazar street market Istanbul was recently named one of the 11 best destinations is held on Tuesdays in Kadikoy and there is another market in the world for shopping by the renowned travel website, in Sehremini. On Wednesdays, there are markets at Fatih Frommers.com. and Yesilkoy; on Thursdays in Akatlar and Ulus; on Fridays in Eleven cities, including Bangkok, Cairo, London, Paris, Tokyo, Hong Kong, Guadalajara, Provence, Jaipur, and Chichicastenango Findikzade; and on Saturdays in Bakirkoy and Besiktas.

Istanbul Hosted International Finance Summit Istanbul hosted the International Istanbul Finance Summit between 15 and 16 September 2014. The important names represented global financial markets and senior executives from financial institutions from North America, Europe, the Gulf Region and East Asia disscussed issues about global and regional financial markets in Istanbul. The main theme of this year’s summit was innovative finance. The main topics to be debated include investment banking, venture capital funds, crowdfunding, angel investment and innovation finance, innovative tools and infrastructure financing methods and financial centers. IFS’13 hosted 64 speakers from 15 countries. More than 1000 people from 52 countries attended the summit. IFS’13 was followed by 199 press members, broadcast by 300 different newspapers and was viewed on 1003 different web pages. During the summit, 125,372 unique visitors visited IFS’13 web site.

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F TURKEY NEWS Most Popular Travel Destinations for Turkish travelers Travel trends for Turkish travelers revealed the most popular travel destinations abroad for Summer 2014 season. The online travel website, Tripsta revealed that the most traveled week of this summer season between 9 - 15 June. Last year, the most traveled month was August. However, this year Turkish travelers have preferred to travel before the Ramadan started and have chosen to stay with their families during the month of Ramadan.

Compare to last year, Turkish travelers added 2 more days to their holidays. The average holiday period this year consists of 17 days and travelers mostly purchased their flight tickets 32 days prior to departure date. It was 30 days last year. Turkish travelers spent an average of 276.88 euro for flight tickets, it was 308.82 euro last year.

The most popular travel destinations between 1 June and 31 August for Turkish travelers are as follows: 1. London 6. Athens 2. Moscow 7. Odessa 3. Chișinău 8.Brussels 4. Baku 9.Vienna 5. Amsterdam 10.Berlin

The top 10 destinations for last minute travelers are: 1. London 6. Warsaw 2. Athens 7. Amsterdam 3. Moscow 8. Berlin 4. Baku 9. Odessa 5. Chișinău 10. Brussels

In Brief Tolga Aytan

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Mine TAN (Balto) has been appointed as the general manager of Ramada Istanbul Asia.

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Tolga Aytan, is the new general manager of Hilton ParkSA İstanbul Hotel

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Alkoçlar Kemer Resort Hotel has a new general manager named Metin Peltek.

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Ebru Akyurekli Bartoncini has been appointed as the general manager of DoubleTree by

Mine Tan Balto

Ebru Bartoncini

Metin Peltek

Hilton Izmir.

Sergali Amirbekov

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Sergali Amirbekov is the new Turkey area manager of Air Astana.

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Şenol Yorgancı has been appointed as the ass.general manager of hotel operations in Hotel

Şenol Yorgancı

Kazakhstan Almaty.

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Steffen Opitz is the new F&B manager of Cirağan Palace Kempinski Istanbul.

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Yusuf Çavdar is the new CEO of IYIG - Istanbul F&B group.

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Mustafa Yıldız is the new general manager of Double Tree By Hilton,Tuzla, Istanbul.

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Sezgin Kargın has been appointed as the general manager of Label Events.

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Hakan Petek named as the general manager of Kuwait Jumeirah Messilah Beach Hotel & Spa.

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Burak Atilla has been appointed as the general manager of Le Bleu Hotel Kusadası.

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Ecevit Tuaç is the new general manager of Istanbul Hilton Garden Inn.

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Arkın Ur has been appointed as the general manager of Side Royal Paradise Hotel.

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Turgay Solmaz named at general manager of Darkmen Hotel.

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Fercan Başkan now is the sales & marketing director of BW Plus The President Hotel & BW

Yusuf Cavdar

Steffen Opitz

Mustafa Yıldız

Hakan Petek

Ecevit Tuac

Fercan Baskan

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Kudret Bülbül, has been appointed as the general manager of Crowne Plaza Asia. Istanbul.

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Ali Haydar Bektaş is the new ass.general manager of CCR Hotels Cappadocia Cave Resort & Spa.

Kudret Bülbül

Ali Bektaş

Latest tourism news from MENA

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Burak Atilla

Arkın Ur

Citadel Hotel.

Turgay Solmaz

Sezgin Kargın

November / December’2014

Check out Russian Travel news



F HOTELS Dedeman Bostancı Opened Dedeman and Dedeman Park brands. We are hosting approximately 1 million guests in 16 domestic and overseas hotels annually. And we are planning to serve our customers with a total of 42 hotels in the next ten years, with 20 Dedeman and 22 Dedeman Park hotels.” Rıfat Dedeman also expressed his gratitude to project investor Nuh Çimento Group’s Shareholders, Chairman Tevfik Bilgin and his team for making the project come true. Dedeman Turizm Yönetimi A.Ş. General Manager Emrullah Akçakaya, in his speech in the inauguration ceremony, said, “We will open Dedeman Park Bostancı and Dedeman Park İzmailovo, Moscow in the coming months. In 2015, we will begin welcoming guests in Dedeman Park Levent, our fourth hotel in Istanbul, which is currently under construction next to Kanyon Shopping Center.” Dedeman Bostancı features 178 Superior rooms, 32 Dedeman Group inaugurated its new property, Dedeman Deluxe rooms, 32 Executive rooms, 9 Executive Suites and a Bostancı, with a colorful event. The 252-room Dedeman Royal Suite. The hotel also caters for large-scale events and Bostancı is the 16th hotel of the group, and offers a great organizations with 13 meeting rooms ranging from 30 to accessibility to its guests thanks to its central location. 720 square meters, and offers an exceptional service to its The ceremony, hosted by Dedeman Group Chairman Rıfat Dedeman, Dedeman Turizm Yönetimi A.Ş. General Manager guests thanks to its professional team. Emrullah Akçakaya and Dedeman Bostancı General Manager Dedeman Bostancı has a variety of restaurants and bars, Nadir Kadakal, was attended by approximately 500 guests, allowing for a delightful time any hour of the day. Bostancı who enjoyed a delightful evening. Murat Dedeman and Banu Restaurant, located at the lobby floor, offers a rich selection of Turkish and world cuisine in a pleasant and spacious Dedeman were also among the hosts of the event, which setting. Located at the top floor with an amazing view of was presented by Ece Vahapoğlu; while colorful socialites the Prince Islands, Adalar Roof Restaurant features a menu such as Selin Habbab Özkaynak, Hediye Güral Gür and Ebru of local cuisine, prepared with the freshest of seasonal Işık were among the guests. The evening’s entertainment ingredients, while Adalar Roof Bar serves appetizers and was enlivened by Ritim Grubu, who performed in hotel aperitifs. With its spacious interior and garden, Lobby uniforms and with hotel equipment, a first in Turkey. Their Lounge & Bar is the perfect place for business or social performance was followed by Ceren Aksan & Eva String Trio, and finally by the big surprise of the evening, the band meetings with a menu of sandwiches, salads, cakes and pastries served throughout the day, while the Vitamin Model, who wowed the audience of respected names from Bar inside the Life Style club is set to become the premier the business and professionals with their songs. location for a boost of energy and health. Rıfat Dedeman thanked the guests for attending the Dedeman Bostancı also offers an alternative take on inauguration ceremony of Dedeman’s New Star Dedeman modern and stylish weddings with is special occasion Bostancı, and expressed his pride in contributing to the Turkish tourism with their new hotel. “We are proud to add services, central location, ballroom and a wide variety of decoration options. a new hotel, ‘Dedeman’s New Star Dedeman Bostancı’ to the Dedeman brand, Turkey’s first international hotel chain, Located inside Dedeman Bostancı, Life Style Health Club which has been operating for almost 50 years. As Dedeman features an indoor swimming pool with ozone sterilization, children’s pool, fitness center, apparatus pilates, massage, Group, we are proceeding with our domestic and overseas sweat room, sauna and Turkish bath for unwinding and projects unabated to make our contribution to the tourism relaxation. The opening of the 110-room Dedeman Park sector, which is over great strategic importance to our country,” Rıfat Dedeman said. “We will continue to develop Bostancı in 2015 will mark the first time that Dedeman and creative and pioneering applications for the sector with our Dedeman Brands will operate side by side.

Clarion Hotel Istanbul Airport North Opens Choice Hotels International, Inc. announced the signing of Clarion Hotel Istanbul Airport North, signifying further expansion of the company’s Turkish hotel portfolio. 237-room property close to the international Ataturk Airport, the Clarion Hotel Istanbul Airport North is scheduled to join the Choice Hotels portfolio in 2015. “Expanding internationally in Europe is key to our global growth strategy, and we see great potential for our brands in Turkey,” said Steve Joyce, president and CEO of Choice

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Hotels. “We have focused initially on Istanbul because it’s a thriving and vibrant destination for both business and leisure travelers. In contrast to competitor brands, our brands are not only suitable for new buildings, but also for existing and privately managed hotels.” Choice’s first property in Turkey, Clarion Hotel & Suites Istanbul Sisli, opened in June. A newly built hotel with 135 rooms, it is located between the Levent and Taksim business areas and close to the cultural sightseeing spots in Istanbul. Both Clarion Hotels are owned and operated by Aktas Turizm Insaat A.S under Choice Hotels’ franchise agreement.


Tourism Minister Opens Sheraton Adana

Turkish Culture and Tourism Minister Ömer Çelik has attended the opening ceremony of Sheraton Adana; 10th Starwood Hotels & Resorts property in Turkey. Michael Wale; President for Europe, Africa & Middle East for Starwood Hotels & Resorts Worldwide said that they are very happy to partner with SERKA Turizm A.Ş., an Adalı Holding Company. The new Sheraton Adana Hotel is located on the bank of the Seyhan River in the center of Adana, Turkey’s fifth largest city located in the southern region of the country. The hotel with its modern architecture already became a landmark in the city with its iconic architecture inspired by local cultural and heritage elements. “The launch of our most iconic brand in Adana allows us to meet the growing demand for internationally-branded hotel accommodations in this fast-emerging city and we are excited to offer a new gathering place for the local community and global travelers.” Sheraton Adana is located 4.5 kilometers from Adana Şakirpaşa Airport. The hotel is within walking distance of Merkez Park and in proximity to Optimum Outlet, the city’s most central shopping mall. The 17-storey Sheraton Adana has 240 rooms including 18 suites, all offering an excellent sleep experience with signature Sheraton Sweet Sleeper® beds. In addition, guests staying in Sheraton Club rooms have access to the Sheraton Club Lounge on the 10th floor to enjoy breakfast, afternoon tea and evening cocktails with stunning views over the Seyhan River and Sabancı Merkez Mosque, Turkey’s largest mosque with its six minarets. Guests can enjoy a range of cuisines – including the local specialty, the Adana Kebab – with restaurant options ranging from all day dining restaurant La Spezia offering international and Turkish cuisine to signature seafood restaurant Villa Mare which serves seafood accompanied with a view over the Seyhan River and the city of Adana. In addition, the Link Café has a menu of homemade sweet

delights accompanying afternoon tea while the Brook Bar offers refreshing cocktails by the pool. Score Fitness, the hotel’s fitness facility features a sauna, steam room and Turkish hammam for optimum relaxation. Guests can also enjoy wellness, beauty, massage and spa programmes in one of the eight treatment rooms in Puri Spa. For business or major events including weddings, the banquet area of Sheraton Adana offers more than 2,000 square metres with a ceiling height of 11 metres featuring a Grand Ball Room and a Junior Ball Room. The Grand Ball Room spans 1,000 square metres and can accommodate up to 700 guests. A boardroom and four conference rooms complement the offer for smaller group meetings. Starwood will enter the emerging coastal city of Samsun with a Sheraton hotel as well as open Sheraton Istanbul Atasehir on the Asian side of the city in 2015, reinforcing Turkey’s position as one of the largest markets in Europe for the Sheraton brand. The company will also introduce the St. Regis and the Four Points by Sheraton brands into Turkey with The St. Regis Istanbul and Four Points by Sheraton Istanbul Batisehir Hotel next year, further expanding Starwood’s presence to seven hotels in the dynamic gateway city.

Istanbul Marriott Hotel Sisli Hosts Marriott Global Sales Mission 2014 One of the latest edition of Marriott International properties in Istanbul, Turkey; Istanbul Marriott Hotel Sisli hosted ‘Marriott Global Sales Mission 2014’ tonight, 24 September. GSA Network, Regional Director for Marriott International; Kamran Mustafa attended the event. The Sales Mission offers its customers NewFocus

the largest interactive platform to meet with hotel representatives from Marriott’s extensive portfolio of brands. Istanbul Marriott Hotel Sisli hosted Sales Mission that offers the largest interactive platform to meet with hotel representatives from their extensive portfolio of brands across the Globe.

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F HOTELS First Starwood Hotel on the Asian side of Istanbul drive from Sabiha Gokcen Airport with direct access to the Trans-European Motorway (TEM) and the Bosporus Bridge. The 182-room property will be one of the largest hotels on the Asian side of Istanbul, providing a convenient business option for the 1,000-plus companies in its surrounding area. Part of a multi-use complex and adjacent to a large wholesale store, Four Points by Sheraton Istanbul Dudullu will have an all-day dining restaurant, bar and fitness centre. Starwood Hotels & Resorts Worldwide, Inc. announced Event facilities will include four meeting rooms and three the signing of Four Points by Sheraton Istanbul Dudullu, a small boardrooms. franchise agreement with Ever Group. The new-build hotel, The hotel features all of the brand’s defining elements scheduled to open at the end of 2014, will mark the entry including the Four Comfort Bed™ and free bottled water in of the Four Points by Sheraton brand into Turkey and will all rooms and suites, complimentary Wi-Fi in all public areas, be the first Starwood hotel to open on the Asian side of an energising breakfast and local beers with Best Brews™, Istanbul. helping guests start and end the day right. Selen Ersü, Ever Group Chairman and CEO said, “Four The interior design of the hotel has been awarded to Kreatif Points by Sheraton Istanbul Dudullu will provide us with a Mimarlik, a renowned Turkish consultancy with extensive great opportunity to strengthen our presence in a prime hotel design experience including Sheraton Atakoy in location in Istanbul. Dudullu is the industrial heart of the Istanbul, as well as upcoming Sheraton hotels in Samsun Istanbul Asia Region and covers three million square metres and Istanbul’s Atasehir district. of industrial area, offering great potential for business There are currently 10 Starwood hotels representing five development.” brands, in operation across Turkey, of which four are located “We are delighted to reinforce our collaboration with Ever in Istanbul: Sheraton Istanbul Maslak Hotel, Sheraton Group, Selen’s passion for the tourism industry and Turkish Istanbul Atakoy Hotel, W Istanbul, and Le Méridien Istanbul football clubs makes him a perfect partner to introduce the Etiler. In the first quarter of 2015, Starwood will debut the first Four Points by Sheraton hotel in Turkey,” said Michael St. Regis brand in Turkey with The St. Regis Istanbul. In Wale, President, Starwood Hotels & Resorts, Europe, Africa 2015, the company will also open Sheraton Istanbul Atasehir and Middle East. “The hotel will mark Starwood’s entry into on the Asian side of the city, as well as enter the emerging the Asian side of Istanbul and become an ideal leisure spot coastal city of Samsun with Sheraton Samsun Hotel. to watch the most exciting sporting events while enjoying a Starwood will grow the Four Points by Sheraton brand fine selection of local brews.” in Turkey in 2015 with the new Four Points by Sheraton Located in IMES, Turkey’s largest industrial area in Dudullu, Istanbul Batisehir Hotel, another franchise project with Ever Four Points by Sheraton Istanbul Dudullu will be a 20 minute Group.

A New Restaurant at The Ritz-Carlton, Istanbul The brand new restaurant of The Ritz-Carlton, Istanbul, Atelier Real Food, offers contemporary Mediterranean cuisine using fresh, seasonal and local ingredients and prides itself with an open kitchen, showcasing the French Rotisserie. This simplicity based ‘farm to table’ dining concept takes its guests ‘back to basics’ and is inspired by the artisan way of life, underlined by an ‘atelier’ in which chefs create unique, special dishes. “Healthy food and exceptional ingredients are utmost luxury on a plate, providing guests with the best quality available by cutting out a chef’s ego”, General Manager Max Zanardi emphasizes. Handmade breads are served on hot Sile stones brought from Turkey’s Anatolian region and organic olive oil uniquely produced by local artisans are immediate details to catch guests’ attention, leaving a lasting impression. The venue’s contemporary design was created by famous Portuguese architect Patricia Pina and the furniture was specially designed and produced solely for the restaurant itself. Guests enter the venue though a sliding screen with a mystical touch, welcomed by panoramic views of the Bosphorus and the city of Istanbul. The newly designed and conjoint winter garden is a tempting addition to the unique features and style of Atelier Real Food, especially for ‘al fresco’ dining enthusiasts. Üzeyir Aydın started his career at The Ritz-Carlton, Istanbul, followed by several years of working for The Ritz-Carlton internationally, and has now returned as restaurant

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manager of Atelier Real Food. Chef Andre spent the last three years on his motorbike exploring Turkish culinary secrets, now blending them with the best of the Mediterranean. Open daily for dinner from 6:30pm – 11pm Atelier Real Food impresses with a handmade French Rotisserie and a Chef’s Table for up to twelve people, making it the perfect venue for private leisure or business dinners while showcasing a wine cellar including 150 local and international wines. The French Rotisserie is the highlight to the Sunday Brunch once again dedicated to real food. Ensuring that meats are roasted evenly while staying juicy and tender, the French Rotisserie procedure and the chefs’ passionate preparations in the open kitchen can be enjoyed by guest about to enjoy their dinner.



F HOTELS

Summer continues in Dessole Abou Sofiane Resort, Tunisia Long summer season is continues of Tunisia. Set in a peaceful beachfront location and Tunis Capital Airport is only 130 km, transfer time 1H30. The Dessole Abou Sofiane offers good-quality accommodation and an appealing selection of activities and facilities. Dessole Abou Sofiane Resort is located In the town of Sousse and in the center of the most famous seaside resorts in Tunisia; Port el Kantaoui. Dessole Abou Sofiane Resort is decorated in a typical Tunisian style with Arabic-Moorish architecture with its 380 rooms on the Mediterranean coast. Hotel occupies a lovely setting amid in a 8 Hectare park edging a gently sloping splendid sandy beach and in only few meters from El Kantaoui 36 hole Golf, offers an impeccable service, making it an ideal choice for a pleasant, memorable and relaxing holiday in Tunisia. The hotel is situated right on the beach, its literally a 30 second walk from the pool. It has its own private beach, sun lounges etc are free of charge, you can do sailing, canoeing, pedaling for free, but have to pay for paragliding (which was about £10 for the two of us) and the jet ski was £10 for about 10 mins for one person. Well worth it. The hotel is all inclusive, breakfast is open from 06:30 - 11.30 (toast, jams, croissants, pancakes, hams and cheeses, cereals, and Tunisian style food available), lunch is open from 12:30 - 2.30 (chips, lasagna, meat/fish dishes, vegetarian dishes, salad bar and deserts) and dinner from 6.30 - 9.30 (again meat/fish dishes, rice, soups, pasta, local cuisine, vegetarian dishes, desserts included cakes, ice cream, fruit), the pool snack bar which offers kebabs, pizza, chips, burgers etc is open from 12-4 and the beach bar was open till around 5pm.

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You are allowed 1 Al La Carte meal per week, which can be either at the Tunisia restaurant at The Abou Sofaine, or the Italian restaurant at the sister hotel is the same complex (the Riviera). The main bar was open from 10am till Midnight. Although it was non branded alcohol, the larger was very nice, and the cocktails, sprits etc. where fine. The rooms are a good size, air-conditioned, bathroom nice, shower over bath, the maid came in everyday and cleaned. On site there is a very large outdoor pool, and heated indoor pool, a gym, sauna (which you have to pay for), a

hairdressers/beauty parlor and a games room and a disco hall. The entertainment staff there (The Animation Team) are speaking English, German. French abd Russian very good and there are different shows at everynight which they performs. The port (center) is about a 20 minute walk from the hotel, or you could walk down the beach to it until you get to the harbor. Overall if you need a fantastic holiday, you will defiantly be returning to the Abou Soffiane in the near future.

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F EXHIBITION Visit Japan Travel Mart 2014 The year 2013 marked the first time that Japan received 10 million foreign tourists in its history. Now the authorities are targeting an even higher goal of 20 million tourists. To that end, administrators and private corporations have joined forces to disseminate the appeal of Japan as a sightseeing destination to people abroad, while promoting the development of attractive travel products for Japan and engaging in other Visit Japan projects. “Visit Japan Travel Mart 2014“ an inbound business meeting involving the

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representatives of foreign travel agencies that provide trips to Japan and the representatives of Japan’s travel industry. This year, they hold it at the same time as “JATA Tourism EXPO Japan” (an integration of the former “Tabi Fair Japan” and “JATA “TABIHAKU” Travel Showcase”) as part of an international sightseeing event, in an attempt to make it one of the world’s largest international travel events. In this business meeting because it hold efficient business talks by using a web-based appointment matching system, and were useful in developing new products for travel in Japan.


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F COVER STORY

Mevlana And LOVE


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orn in the City of Balkh in Afghanistan , Mevlana lived most of his life in Konya , seat of the Seljuk Empire , located in present day Turkey . The son and heir to the position of a noted Theologian and Mystic , Mevlana was jarred out of his comfortable ways and beliefs by a mysterious dervish named Shems of Tebriz . The moment of the meeting of Mevlana and Shems is referred to as the ‘meeting of two seas’ . Each of them had attained a spiritual awareness of depth and breadth which distinguished them from others . Now these two would complete each other in the boundless Sea of Unity . Shems’ way of attracting Mevlana’s attention was by asking whether the Prophet Mohammed or the Mystic Beyazid-i Bestami was greater. This was a rather shocking question, but Mevlana without hesitation replied that of course, the Prophet is the greater of the two. At this Shems’ fiery manner softened a little. Then he continued , “ But Lord Mohammed said, ‘God! I glorify You. We do not know Your worth.’ Whereas Beyazid-i Bestami said, ‘I

glorify myself, great no Being every body.’

my reputation is because there is but God in particle of my How can you explain this? “ Mevlana had anticipated this, and replied immediately, “The Lord Mohammed spoke these words because each day he progressed many stages forward; and each time he reached a new level of understanding, he begged God’s forgiveness for his previous knowledge and errors. The Prophet had the endurance to contemplate God in abstraction, purified of all else, in all His manifestations, without remaining at any one stage of judgement. But Bestami was carried away by his arrival at the very first stage and, having been intoxicated by this attainment, got no further...” Overwhelmed by the profundity of this answer, Shems fell to the ground senseless. After Mevlana helped him up, they embraced as long lost lovers and without a word, set out arm in arm for Mevlana’s house at medrese. The townsfolk looked on in confusion and astonishment as their dignified Mevlana walked away with this disheveled strange dervish. It was Shems who kindled the spark of passion for the Divine in Mevlana. Mevlana’s whole life of book learning, NewFocus

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F COVER STORY canonical views, and conservative behavior changed radically as the burning of Divine Love swept through him. A steady husband and father, Mevlana had taught in the medrese (a center of learning similar to a university of the time), given judgements on religious matters, and drawn a following. Now he was completely absorbed with Shems, stayed in seclusion with him for months, and humbled himself in his attempt to meet his every wish. Mevlana’s students and disciples couldn’t bear to see this person they held in such high esteem submitting himself to

an unknown, again dervish who was as uninterested in endearing himself to anyone except Mevlana. Soon theirr displeasure turned to actual threats ts against Shems, and one day he disappeared. Because those followers wers were unable to comprehend the meaning and depth of the relationship between ween Mevlana and Shems, they were unpreparedd for Mevlana’s reaction to Shems’ disappearance.. Instead of returning to his former ways and relationships, Mevlana became crazed with longing ing and spent days and nights whirling in the Sema ma (2) that Shems had given him a taste for, and feverishly reciting love poems that sprang from om the anguish and longing within him. When it was learned that Shems was in Damascus, Mevlana’s oldest son Sultan Veled set out to try to bring him back. Now ow Mevlana was overcome with anticipation--He was returning! The one who had revealed to him Divine Love in man ! The on who had brought him to Divine Love! The one who had become Divine Love! Poetry, music, Sema ecstasy! And for some time after Shems’ return things went well. The malcontents were

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, Mevlana gave a remorseful and on their best behavior be young woman of his household househo to Shems in marriage , Shems and Mevlana and the loving relationship between be matured in this Sea reached new depths as Mevlana Me of the Divine . The distinction between lover and beloved was to Sultan Veled’s being obliterated . In response r asking Shems to give him what he had given to Mevlana , Shems replied that nothing of Shems , existed any longer . himself , no Sh He told Veled tthat he could find Shems only in Mevlana now . As for Mevlana , through his poems we see s him losing his individual Shems as the identity and acknowledging acknowle Divine in which he had embodiment of the D ‘drowned’ .. But things were not n to continue like this for young wife died rather long . Shems’ yo suddenly and the former sudd agitators used this as an excuse to openly disparage Shems , and actually threatened his life , saying the young woman had been unable to bear such a husband and had pined away in sadness . Their menacing became bolder until one night when Shems left


the room where he was chatting with Mevlana and stepped outside in response to a call , the threats were brought to realization . Nothing was found of Shems but a few drops of blood on the threshold . Though Mevlana searched for Shems as at his first disappearance , this time there was to be no delivery from the loss . One time they had asked Mevlana to describe his life and he replied , “ I was raw . I cooked . I burned . “ Now was the time of burning , of reaching total unity , of realizing Shems within himself . They were not two individuals but rather two bodies with one soul . The longing , the anguish that Mevlana was living were essential . Shems was not anywhere but within Mevlana himself ; he had merely been a bodily form presenting to Mevlana the reflection of that Divine within himself . After a time Mevlana’s extraordinary need for a mirror for his love was met by Sheik Selahaddin ‘ Zarkubi ‘ (Goldsmith) , a former disciple of Seyyid Burhaneddin of Tirmiz ( Mevlana’s early mentor and after his father , the one with the greatest influence on his introduction to spirituality along with knowledge ) . Mevlana now held Selahaddin up as a sheik to his disciples , as a spiritual model . Again there were complaints and murmuring , this time because of the goldsmith’s lack of formal education . They had not admired Shems , But at least they had realized that he was a well-educated person . Now an illiterate craftsman was being presented to them as their spiritual master . They were unable to perceive the beauty , the greatness , the purity of the true ‘self ‘ of Selahaddin, and thus missed out on the graces possible from his words and example. No matter. For a time Mevlana found the love born of Shems in the pure face shining with inner light and the truly fervent hearth of Selahaddin. In one poem Mevlana said: Last year he suddenly appeared in a red caftan, his face shining. This year he has come again, wrapped in a gray cloak. He changed his apparel and came... When

Mevlana was asked, “Who is a man of wisdom ?”, he answered thus, “ The wise one is he who, when you’re silent, speaks of your inner secrets. That man is Sheik Selahaddin.” With an awareness that his worldly time was nearing its end, Sheik Selahaddin looked forward to his death; and in the winter of 1258 he was released from the prison of the body and re-united with the Source of all Love in the Divine. Mevlana had lost first his father Sultanul Ulema Bahaeddin Veled, then Seyyid Burhaneddin, then Shems, and now Sheik Selahaddin. Each lost left its mark and threw Mevlana deeper into the inner world where he burned in spiritual communion. This burning was bringing him ever closer to becoming the Mevlana he was to be. The calm peacefulness of Sheik Selahaddin was just what Mevlana had needed, but now it was time for a new light to shine for Mevlana, the light which would enable the immortal masterpiece The Mesnevi to come into being. This light was Husameddin Chelebi. Initiated into the beauties of the spiritual path by both Shems and Sheik Selahaddin, Husameddin Chelebi had been participating in the Sema and music assemblies and Mevlana’s discourses for years. He was spiritually matured and ready to bear the great responsibility of taking down the words of Mevlana which whereto flow and become the six volume poem The Mesnevi. In Husameddin Chelebi Mevlana again found the embodiment of Shems. Mevlana’s exuberance now took on a calmness and maturity of thought. Husameddin Chelebi was aware of Mevlana’s mature readiness, and one day suggested that Mevlana produce a work that would encompass his thoughts and ideas in a form that would touch people and be a guide to them in their spiritual seeking. With a smile that sublime Lover of God reached up and took a piece of paper from within the folds of his turban and preferred in to Chelebi to read. It was the first 18 verses of what was to be the Book of Realities, the book revealing secrets unsaid before, The Light offered to man as a help in realizing God, The Mesnevi . The passionate poems of Love and longing which make up to the Divan-i Kebir are often too wild in their passion, too outrageously uninhibited to be easily tolerated as man speaking to and of his God. So in the six volumes of rhyming couplets of the Mesnevi, Mevlana deliberately set out to write a guide for those seeking the essence of this Divine Love and Passion. Using fables and folk stories, examples of the sacred and the profane, Mevlana interwove hundreds of stories in which the reader could see his own fallible and faults, and also discover to means of abandoning them and taking on the characteristics of the Divine. Time and again Mevlana emphasizes his essential premise of the need for a living guide in the form of a spiritual master... A human being, a Perfect Human Being to lead one to the Divine. There is another book based on the discourses and the conversations between the master and disciple--Mevlana and Suleyman Pervane. Called Fihi Ma Fih (3), it offers in prose style Mevlana’s views on God, heaven and earth, the Universal Intellect and Partial Intellect, and more. It is a controlled and scholarly work, maintaining a dignified pace while The Mesnevi unrestrainedly sweeps along. Different only in style and form, there is nothing contradictory in the three NewFocus

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F COVER STORY works, The Divani Kebir, The Mesnevi, Fihi Ma Fih . The intellect , the soul and the love of the soul are all satisfied . Remember the joy , the craziness of your first love ? Puppy love ? Summer Love ? High School Romance ? It doesn’t matter -- it was real ! Filling pages in your notebook with ‘ his ‘ name . Hanging out on the corner of ‘ her ‘ street . Playing the same record over and over because you two had first heard it together and it was ‘ your ‘ song... Perhaps the only time of totally unaffected love . Mevlana experienced love of the Divine , love of his Creator , with total exuberance and intoxication. God incarnate in Shems , in Selahaddin , in Chelebi . The passion for God leaves earthly loves far behind , yet Mevlana had this to say , “ All loves lead to the Divine .” Turning in the Sema and the pouring forth of poetry sprang from the intense passion Mevlana was living . There was nothing static or passive about the love of Mevlana . Times

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of silent introspection and contemplation interspersed with rapturous activity...He was now Lover , now Beloved , now the very Spirit of Love itself , the Divine manifested as each of these within the human . The years of fasting and abstinence had taken their toll on Mevlana’s body , and in the fall of 1273 he fell ill . On his deathbed he comforted his family and friends thus , “ Don’t grieve that I am leaving this world . Whatever may happen to you , I am with you . As our Prophet said , ‘ Both my life and my death are auspicious for you .’ The purpose of my life was to show the true path and my death is to aid you along the way . “ On the evening of 17 December 1273 Mevlana took leave of this mortal world, calling out to God, “When You receive our spirit, death is as sweet as sugar ! When we are with You, death is sweeter than sweet life !”


My Mother is Love My Father is Love My Prophet is Love My God is Love I am a child of Love I have come only to speak of Love .

Mevlana, who considered every kind of perfection in love only, write all his works on love. For, love i the basis and essence of life. The reason for the creation of the universe is love. Furthermore , God’s saying, ‘If you were not, I wouldn’t hae created those skies” indicates that the sole purpose of creating the universe is God’s love for the Prophet Muhammed. Since the origin of the creating is love. Love of God, which is the highest points of life, is the most precious thing. Starting from the point , Mevlana renounced this divine love in thousands of verses. It is possible to classify his thoughts on love under four hedings: comparison between intellect and love/ ascendancy and value of love which is for mortal beings; and finally, the pitiable situation of those who have not a share in love. In sufi thought, intellect and science are incompetent in comprehending metaphysical realities. They may lead a man to a certain point, but not to the target. However, if a man has wings of love , he becomes lofty in a way that he can never imagine. Just as was the case in the night journey (Miraj/ in wich the prophet Muhammed is related t have ascended from Jerusalem to Heaven, after having been conveyed to the former from Mecca upon the beast named buraq)... In that holy night , while the Prophet and Gabriel were ascending through the levels of ky , Gabriel stopped suddenly when they arrived in Sidrat al Munteha (the lote-tree in seventh Heaven, beyond which neither angel nor prophet passes , and which shades the water and Paradise) and said , ‘ I will burn up if I go a step further’ . But the Prophet Muhammed passed the sidrah and came closer to God; now he was at a point of “ aw adna” (The Qur’an , 53/9), which is the last point of being closer to God. Sidrat al Munteha is the last point where angels and prophets could go . In another words, it is the places where everything ends except the Divine Order (Amr-i Ilahi) . So , Sufis consider Gabriel as the symbol of human conception, science and intellect , and the Prophet Muhammed as the pattern of heart and love that transcends the restricted limits of science and intellect.

He points this as follows: “ When a man’s understanding has been his tacher, after this the undersaning becomes his pupil. The understanding says, like Gabriel, ‘O Ahmad (Muhammed), if I take one (more) step , it will burn me; Leave me, henceforth advance (alone): this is my limit, O Sultan of soul ! “ (Mesnevi , I / 1112-14) Hence, Mevlana considered love as a state of whih every sufi must have experience. He is of the opinion that the heart that is drowned in God , the Beloved One, with love is precious and preferable. (Mesnevi,I/1853). Man , like Gabriel, canot reach God with his intellect , anstops on the half way. If we consider the distance between God and man as a sea , then intellect is a swimmer in that sea , and love is a ship. Swimming is a pleasant thing , but not enough for a voyage. The swimmer might get tired and be drowned at the end , but he who boards the ship reaches his goal.(Mesnevi IV/1423-27) . On the other hand , it is a very tiring work to rach God with the renunciation of the world (zuhd) and devoutness (taqva)

only. Perhaps, one man is many way achieve this. Thus , this is stated in the following prophetic saying : “Abu Bar (the second caliph after the Prophet Muhammed ) was not considered as superior over the other people because of his fasting and voluntary contribution of his almsgiving only . On the contrary , he was honoured by his strong belief (iman) in his heart.” As was stated in this prophetic saying , Abu Bakr is superior to others not only for this prayers, fasting and almsgiving are being put in the scale , it out weighs everything. Hence the essential thing is love. (Fihi Mafih, 325-326) As a matter of fact , the nature of this love cannot be explained by words, and squeezed between lines. Those who taste it can only appreciate its value: Someone asked, “ What is love?”. I answered , “ you will know when you become (lost in) me!” (Mecalis-i Saba, 82) Mevlana’s saying “You will kow when you become (lost in ) me!” states that the final stage of reaching God, that is , ‘to know, find, become (God)’ is only realized by love . Science NewFocus

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and intellect may lead to the stage of knowing only. Again Mesnevi says : “Whatever I say in exposition and explanation of Love, when I come to Love (itself) I am ashamed of that (explanation). Whilst the pen was making haste in writing , it split upon itself as soon as it came to Love. In expounding it (Love), the intellect lay down (helplessly) like an ass in the mud; it was Love (alone) that uttered the explanation of love and loverhood. The proof of the sun is the sun (himself); if require the proof , do not avert your face from him.” (Mesnevi, I/ 112-116) In the above lines , it is understood that love cannot be described by words, and it is stressed once again that intellect is helpless.

“ Because the love of the dead is not enduring, because the dead one never comes (back) to us. (But) love of thliving is every moment fresher than a bud in the sprit and in the wine that increases ife. Choose the love of Him from whose love all the prophets gained power and glory. Do not say , “We have no admission to that King.” Dealings wiyh the generous are not difficult.” (Mesnevi,I/226-230) “The lover of the whoe are not those who love the part: he that longed for the part failed to attain unto the whole”(Mesnevi, I/2903). With the latter verse, Mevlana indicates that the lovers of God do not value anything but God , and that those direct their love to the worldly things are deprived of God’s love. However , sometimes there might be expection of this . If a man is decisive, sincere and in his love for the mortal, then this metaphorical love might lead himto the true love.

Mevlana stated in Mesnevi that he whose garment was rent by a mighty love was purged of covetousness nd all defect: and love was the physician of all our is and the remedy of our pide and vainglory; an also the earthly body soared the skies through love. By so saying , he clearly indicates that man was cleared off pride, worldly desire , envy, grudge, and many other eil habits through Divine Love only. If those who knew the spiritual world were in the majority in a society, all worldly worries and defects would be removed . On the other hand , Mevlana advisd that just as a man learned a trade to earn a livelihood for the body , we should learn trade to ear the Hereafter, that is , God’s forgiveness, again, the earnings of religion were love. (Mesnevi, II/2592-2603) As Yunus Emre -one of the most famous sufis in Anatolia- said , “The sect of love is a religion to me,” Mevlana, too, said : ‘ Our Prophet ‘s way is Love, We are the sons of Love, our mother is Love” So Mevlana indicates that the essence of the four orthodox sects (namely , The Hanafism, Shafism, Hanbalism, Malikism) is love. What we understood from this is that those who follow the rituals of the religion only are the ones who are not aware of its essence , and busy with the husk. In fact , man must include love in his prayers , and worship God with great sincerity and intimacy. Mevlana calls the love of God the only real love: those loves which are for the sake of a colour (outward beauty) are not love: in the end they are a disgrace.” Mesnevi , I/214)

“If the lover of that (false) conception be sincere, that metaphor (unreal judgement) will lead him to the reality.” (Mesnevi,I/2861) There is similar example of this in the Islamic literatures. Mejnun set out for his ove of Laila, but he finally reached the love of God. But if a man has no share of love, whether it be metaphorical or true, Mevlana reprimands him severely: “Since you do not fall in love, go and weave... You have a lot to do, and your body and face have hundreds of different colours. Since there is no wine of love in your skull. Go, and lick the dishes of rich people in the kitchen...” (Rubais,126) “When love has no care for him, he is left as a bird without wings. Alas for him then!” Mesnevi, I/31) Mevlana, who found out that the essence of creation and man’s exaltation of his worldly body was in love alone, never considered a loveless life as a real life: “Luck becomes your sweetheart , if it becomes helpful. Love helps you in your daily routines , Consider not the loveless life as life.

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For , it will be out of consideration.” (Mecalis-i Sab’a,43)


Mevlana and World

The Qur’an says: “Know [O men] that the life of this world is but a play and a passing delight, and a beautiful show, and [the cause of] your boastful vying with one another and [of your] greed for more and more riches and children. Its parable is that of [life-giving] rain: the herbage which it causes to grow delights the tillers of the soil; but then it withers, and you can see it turn yellow; and in the end it crumbles into dust. But [the abiding truth of man’s condition will become fully apparent] in the life to come: [either] suffering severe, or God’s forgiveness and His goodly acceptance: for the life of this world is nothing but an enjoyment of self-delusion.1’ (57/al-Hadid: 20) This Qur’anic verse likens the worldly life to a child’s play. The worldly life is not eternal, but transient. Surely, the world itself is not bad, and its bounties, which are offered for the use man, are not bad, either. The thing which is bad is man’s leaving worshipping, forgetting the Hereafter, becoming greedy, and finally, becoming materialistic excessively.

are only forms and things, which make man a prisoner of the material life. It is a grave fault for man to be attached to material things, because such attachment prevents his soul to ascend with love. In order to discover the endless life with the help of Divine Love, man should free himself from all material things, which takes his soul from the highest to the lowest level. Of course, one’s freeing himself from the worldly tics does not mean giving up working and striving; it means giving up greed and carnal desires and feelings, and being not a captive of wealth but ruling over it, even if he has enormous wealth; being conscious of the fact that he is God’s servant, even if he is a ruler of the whole world.

Therefore, the world, in Mevlana’s works, is a concept, which binds man tightly with the materialistic bonds, and prevents him from comprehending the real reason in his creation. Both the world itself and everything in it are temporary. They

“The world is a stinking hag, but in fact, displays herself like a young bride. He who falls in love with it, drinks sherbet which is mixed with poison.” (Mesnevi, VI/320-21)

Having put forward these common views of the Islamic religion and Islamic mysticism in his works, Mevlana also stressed the fact that this world is worthless, and therefore, attaching one’s self to it is a grave mistake: “The world is the mortal enemy of man” (Rubais, 71).

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“To take tight hold and to attach one’s self strongly (to the world) is (a sign of) unripeness, [the unripe (fruits) cling fast to the bough]” (Mesnevi, III/ 1299-1302).

the source of that light and fall in love with the wall are in endless ruin until) when the light meets with the sun (Mesnevi, I/III)

“He who worships the world is dead, even if he is the sultan of the whole world.” (Rubai, 196)

Or, he who is enslaved to the world is like a hunter who hunts not the bird but its shadow. He is an ignorant and ruined man (Mesnevi, I/s. Ill, the title).

“He who falls in love with the world, is like a man who sells his The world in which man is guest for a very short period is in belief in exchange for a piece of bread,” (Rubais, 16). fact a gold chain, which attaches man’s soul to itself and a Those who are enslaved to the fleshly soul by passion and hell in the appearance of heaven: by love of this vile world and those who are after delight and “The prosperity and wealth of this palace are a chain for the luxury are enslaved to his fleshly soul.” (Mesnevi, II/3091) restless soul. Those who fall in love with the world are like of those who However, the soul is deceived by that gold chain, and fall in love with the wall, seeing not that light comes unto therefore, could not pass over that desert (the world), and it from the sun. And those who deny the sun, which is

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remained in that well-hole. That well-hole is a heaven in outlook, but it, in fact, is a hell. It is rose-faced in appearance, but is, in fact, a poisonous serpent. O, immature fellows! Be ware of that rose-faced one; for, that rose-f’aced one is in hell, it is a hell in this age of conversation.” (Majalis-i Sab’a/Seven Sessions, 16) Man should free himself from this gold chain by Divine Love; he should not let himself to be enslaved to his fleshly soul:

“Know that the next world, in respect of ownership, is (like) files of camels: the present world is its corollary, like the (camels’) hair and dung. (If) you choose the hair, the camel will not be yours, and if the camel be yours, what value has the hair?” (Mesnevi, IV/316566) With the above sayings, Mevlana advised us to make right choices. What matters is to gain the next world while living in this world:

“You have learned a trade to earn a livelihood for the body: (now) set your hand to a religious (spiritual) trade, In this world you have become clothed and rich: when you become forth from here, what will you do? Learn such a trade that in the hereafter, the earnings of God’s forgiveness may come as revenue (to you). Yonder world is a city full of trafficking and earning: think not the earnings here (in this world) are a sufficiency. Mighty God has said that beside those (the next world’s) With the following words, Mevlana indicates that this world earnings, these earnings in the (present) world are (but) is temporary: children’s play. “This world is negation (of reality): seek (reality) in affirmation As a child that embraces another child modo coitum facientis (of God). Your form (body) is void (of reality): seek in your vontactum facif; essence.” (Mesnevi, I/2337). (Or as) children at play set up a shop, (but) it is no use (to (hem) except as a pastime. However, the existence in this world is not a meaningless Night falls, and he (the child who acted as shopkeeper) existence. And, with the following saying, Mawlana1 likens this world to the world of probation, and the Hereafter to the becomes hungry: the (other) children are gone, and he is left alone. world of recompense; This world is a playground, and death is the night: you “This world is the world of probation; the second world is the returned with an empty purse, tired out. (world of) recompense for this and that.” (Mesnevi, II/988). The earnings of religion are love and inward rapture-capacity lo receive the Light of God, O you obstinate one! Despite the fact that this world is temporary, the deeds This vile fleshly soul desire you to earn that which passed which we have done in it are permanent. Therefore, man away: how long will you earn what is vile? Let it go! Enough!” should appreciate well this period of probation, and should (Mesnevi, II/2618-28) spend his lift-on good and charitable purposes. Those who make the right choice are wise men who foresee “The best among you (Muslims) are those who abandon not the outcome of an action. For, it is inevitable that man his world for his hereafter, nor his hereafter for his world.” In should leave this world one day: accordance with this prophetic saying, man should arrange his life in this balance. Surely, the orientation of this balance “The wealth of this world gives man nothing but a headache should not be towards this world which is temporary but the only. next world, which is everlasting: O you stupid! Do not suffer such headaches. “To the prophets the works of the next world are (a matter of) Even if you are crowned with the sun and the moon. free will; to the foolish the works of this world are (a matter You will lay your head on a (sun-dried) brick when your life of) free will.” (Mesnevi, I/664). ends.” (Mektuplar/The Letters of Rumi, 36) “O son, burst, your chains and be free! How long will you be a bondsman to silver and gold? If you pour the sea into a pitcher, how much will it hold? One day’s store. The pitcher, the eye of the covetous, never becomes full: the oyster-shell is content because it is filled with pearls. He (alone) whose garment is rent by a (mighty) love is purged of covetousness and all defect.” (Mesnevi, I/19-22),

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F AIRLINES Turkish Airlines partnership with Universal Music Group Turkish Airlines partners with Universal Music Group, the world’s leading music company to allow the passengers access to an incredible music library. My Music Planet’, the music platform created by Turkish Airlines, will give passengers access to specially prepared content including audio and video playlists, teasers, concert videos, music news, behind the scenes footage and short videos. In addition, music lovers will have the opportunity to stream the latest albums in Universal Music Group’s unique library. Every month, a world-renowned artist will be named as the ‘Artist of the Month’. The featured artist will present a unique video introducing the flight destination for

that month. ‘My Music Planet’ will feature specialist playlists prepared exclusively for the chosen city, sharing music and artists from around the globe with Turkish Airlines’ valued guests. In addition, passengers can enter competitions giving them the opportunity to win VIP tour packages involving the most exclusive shows and music events in the world. The offer includes round-trip plane tickets, VIP experiences, 4-star hotel accommodation and other VIP surprises. We’re delighted to be teaming up with Turkish Airlines in this innovative partnership. They are incredibly forward thinking organisation that is taking a pioneering approach to the passenger experience by embedding music right at the heart of their service.” said Olivier Robert-Murphy, Global Head of Brand Partnerships, Universal Music Group.

Turkish Airlines Won Award at Tanzania Tourist Board Awards The annual Tanzania Tourist Board Awards were given to three of the honorees at Africa Travel Association’s (ATA) ninth annual Presidential Forum held at New York University. Hon. Lazaro S. Nyalandu, MP, Tanzania’s Minister of Natural Resources and Tourism joined by H.E. Amb. Liberata Mulamula, Tanzania Ambassador to the United States and Allan Kijazi, Director General, Tanzania National Parks presented the annual Tanzania Tourist Board Award. The three honorees who received TTB Awards were: CNBC’s Secret Lives of the Super Rich received the Tanzania Tourist Board Broadcast

Media Award for their season premiere episode featuring Tanzania’s Serengeti National Park as part of the Abercrombie & Kent Private Jet tour. Ray Parisi, Executive Producer and Jessica Joseph, Producer, accepted the award on behalf of the television program. Abercrombie & Kent received the Tanzania Tourist Board Tour Operator Promotion Award in recognition for their tremendous support in hosting major broadcast projects featuring Tanzania. Norma Spadola, Sales Director, accepted the award on behalf of A&K. Turkish Airlines won the Tanzania Tourist Board Airline Award in recognition of their support in hosting Tanzania’s first all USTOA-member tour operator educational trip. Alp Ozaman, Regional Marketing Manager, accepted on behalf of Turkish Airlines. The Awards program was created in 2000 to recognize and show appreciation to the travel professionals who have worked hard promoting and selling Tanzania in the US market, as well as to provide an incentive to increase the numbers even more in the coming years. The awards were also created to recognize and show appreciation to the media who have created stories on the excitement and diversity of travel in Tanzania.

ISTAT Europe was in Istanbul The International Society of Transport Aircraft Trading (ISTAT) kicks off its 21st European conference today at the Hilton Istanbul Bosphorus. With record-breaking attendance, more than 1,000 delegates are on hand to hear leading industry executives debate current issues and trends. “This event brings together executives in airlines, manufacturing, maintenance, sales, financing, trading, appraising and related services,” says Dick Forsberg, ISTAT Europe Chairman and Head of Strategy at Avolon. “It provides the setting for aviation professionals to connect within the European marketplace. Again this year, we are pleased to feature one of the world’s leading

global airlines’ executives, Dr. Temel Kotil, Chief Executive Officer of Turkish Airlines, as our keynote speaker.” This is the third of ISTAT’s three major events in 2014, following ISTAT Americas and ISTAT Asia, earlier this year. ISTAT Americas also saw recordbreaking attendance. “The growth in ISTAT events, as well as the society in general, is representative of what’s happening within the marketplace,” says ISTAT Treasurer and Europe Co-chairman, Douglas W. Runte of Deutsche Bank. “For the past several years, ISTAT has seen steady growth in event attendance and the trend is accelerating.” Attendees routinely return to ISTAT events for the original content that is sourced and planned by the society’s members. The most current trends and market activities are discussed.

Qatar Airways Increases Frequency to Istanbul It has been three months Qatar Airways has launched flights to Istanbul Sabiha Gökçen Airport and now the carrier is responding to the increased demand for its services by increasing frequency. Qatar Airways announced an addition of three weekly flights to Istanbul Sabiha Gökçen Airport made the route daily, commencing October 26, 2014. The non-stop four-flights-a-week service from Doha to Istanbul Sabiha Gökçen Airport was initially launched on May 22nd this year, marking Qatar Airways’ expansion to its third route in Turkey. The airline currently operates to three destinations in Turkey - Istanbul Sabiha Gökçen Airport (four-weekly-flights), Istanbul Ataturk Airport (10-flights-a-week) and Ankara (four-weeklyflights). With the additional flights from Doha to Istanbul Sabiha Gökçen Airport on October 26, the number of flights to Istanbul

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rises from 14 to 17 frequencies each week. Qatar Airways Group Chief Executive Officer, His Excellency Mr. Akbar Al Baker said: “Qatar Airways passengers looking to travel to Istanbul will have even more choice with further convenience and flexibility to their travel plans. “The extra flights will also be a great boost for the travelling public from Istanbul to cities around the world.” Turkey’s tourism industry has experienced a recent upward surge and Istanbul is growing commercially serving as a vital connecting hub between Asia and Europe. Now, passengers to and from Istanbul will have better connections across a number of routes in the airline’s extensive network of global destinations including popular destinations such as the UAE, Saudi Arabia, Bangkok, the Maldives, Bali, Singapore, Melbourne and Hong Kong.



F WORLD NEWS WTM Delegates go free on the Heathrow Express World Travel Market, the leading global event for the travel industry, has partnered with Heathrow Express to offer delegates flying into Heathrow free travel to and from Heathrow and Paddington. In order to get free travel from Heathrow to Paddington, delegates need to provide their six digit WTM badge identification number by emailing This email address is being protected from spambots. You need JavaScript enabled to view

it..”>eticketing@heathrowexpress.com. For return travel from Paddington to Heathrow, delegates can visit the Heathrow Express members of staff within the Information Point on the Travel Services desk in the main Boulevard Area at World Travel Market during opening times between 3-6 November. Operating every 15 minutes the service takes only 15 minutes and is the fastest way to connect between the airport and central London.

6 Emirates to be represented at WTM 2014 World Travel Market, the leading global event for the travel industry, has signed yet another emirate from the United Arab Emirates (UAE), meaning six out of the seven states will be represented at WTM 2014. Exhibiting at the event for the first time this year will be the Ajman Tourism Development Department (ATDD). It will be

joined by Ras Al Khaimah Tourism Development Authority, which made its debut at WTM in 2013, and will return for 2014 with a larger stand. Four other emirates have attended WTM for many years: Abu Dhabi, Dubai, Fujairah and Sharjah. The only state from UAE which will not be at WTM is Um al-Quwain, which has the smallest population of the seven emirates.

The 34th ASEAN Tourism Forum to be hosted in Myanmar Themed ‘ASEAN – Tourism Towards Peace, Prosperity and Partnership’, ASEAN Tourism Forum (ATF) 2015 will be held from 22 to 29 January in Nay Pyi Taw, Myanmar. The official venue for ATF 2015 has been confirmed as Myanmar International Convention Centre (MICC) 1. The key components of the official ATF 2015 programme, such as TRAVEX and ASEAN Tourism Conference, will be held at the newly completed 60,000 square metre exhibition and convention centre. The venue has hosted numerous national level meetings and international business events, including the recently concluded 24th ASEAN Summit. Industry response for next year’s ASEAN Tourism Forum (ATF) has been positive, with over 350 TRAVEX (travel exchange) booths contracted and some 550 applications for the Hosted Buyers Programme. The TRAVEX sellers, made up of suppliers of ASEAN travel and tourism products and services, come from the 10 member nations of ASEAN – Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam – and together will take up 8,000 square metres of space. ATF aims to promoting ASEAN as a single destination and

hosting of the event is rotated among the member countries each year. Participation from host country Myanmar is at an alltime high. U Phyoe Wai Yar Zar, Chairman of Myanmar Tourism Marketing (MTM), said, “The local hoteliers, tour operators and other players in the industry are very much looking forward to next year’s event, this being the first time that ATF is coming to Myanmar. It will be our opportunity to share our country’s rich history and culture with the rest of the world.” MTM is a non-governmental, non-political and non-profit organisation that functions as the marketing arm of Myanmar Tourism Federation, under the guidance of the Ministry of Hotels & Tourism of the Republic of the Union of Myanmar. Accor, the world’s leading hotel operator and market leader in Europe and Asia Pacific, which is participating in ATF 2015 as a TRAVEX seller, is optimistic about Myanmar’s tourism future. Mr Philippe Battle, Accor’s Area General Manager for Myanmar, said, “Myanmar is a promising market and a new frontier for us in Asia. We have one hotel open in Myanmar – MGallery The Lake Garden Nay Pyi Taw, and a Novotel resort in Inle Lake scheduled to open by October 2014, followed by a Novotel hotel in Yangon. Next year’s ATF in Myanmar will help showcase the country’s potential and we are confident that we will see a rapid growth in bookings in the years to come.” Application for the Hosted Buyer and Media Programmes closed on 15 October.

Riviera Maya hosts ILTM Americas 2014 The third edition of the International Luxury Travel Market (ILTM) Americas 2014 took place at The Fairmont Mayakoba in Riviera Maya, Mexico between 22 and 25 September 2014. The event welcomed exhibitors representing the most luxurious products and destinations around the world to meet with 229 exclusively invited buyers from the Americas. Mexican political analyst and journalist Javier Tello Diaz presented at the opening of ILTM an overview of the panAmericas economical and political situations, highlighting how the Latin American wealthy are both investing and spending

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their wealth. He observed that Latin America is growing slowly but surely as a region and that Brazil and Mexico and would be the countries with the 3rd and 4th largest economies by 2050. Claus Sendlinger, Founder and CEO of Design Hotels identified a growing demographic group - the single traveller – in his presentation, outlining his insights into the Five Stages of Luxury. He observed that Stage 1 is about Acquisition and Value - where luxury is used to demonstrate wealth and define social position; Stage 2 is about Discernment and Worth – where the customer invests in brands, products and services to articulate higher levels of taste; Stage 3 represents the unique values of Emotion and Experience; Stage 4 reflects Responsibility and Awareness - delivering products or services in a much more meaningful way, as today’s luxury customer builds genuine relationships with only the smartest and fittest of brands; and finally Stage 5 which delivers both the Intellectual and the Poetic. Claus concluded “A search for meaningful lifeenhancing experiences has become the keystone of luxury.”



F WORLD NEWS

Skyscanner Reveals the Destinations of the Future

Global travel search site Skyscanner released the third and final part of their Future of Travel 2024 report. The report predicts that the heights of the Earth’s orbit and the depths of the world’s oceans will become vacation destinations over the next decade. Part three of the report, “Destinations and Hotels,” reveals that by 2024 space will be the final frontier for intrepid travelers taking them to the outer edges of our planet’s atmosphere. The report highlights new destinations around the world they’ll be traveling to and predicts how travelers’ social media profiles will enable hoteliers to create a truly tailored experience, based on each individual’s needs and desires. “A regular traveler might see a London to Sydney flight in 2.5 hours, which will make travel even easier and faster than ever before, breaking time boundaries.” “Taking travel to space will be a ground-breaking milestone for mankind in general, but what’s even more exciting is the transfer of technologies that space exploration can bring to commercial aviation,” said Filip Filipov, Skyscanner’s Head of B2B. “A regular traveler might see a London to Sydney flight in 2.5 hours, which will make travel even easier and faster than ever before, breaking time boundaries.” Traveling Up and Traveling Down: Space Travel and Underwater Hotels The race for space will initially take travelers to Earth’s low orbit allowing them to experience the stunning curvature of the globe from an ultra-high altitude. Looking beyond 2024, space travelers will be able to enjoy the view suspended in sky resorts that will contain zero-gravity spas, space gliders and space observatories where guests can even experience weightlessness. While space tourism will become more affordable for the ultraluxury market, journeys to the bottom of the sea will be a much more mainstream, fashionable option. Underwater hotel rooms already exist as niche and novelty destinations, but as space on land becomes more expensive, a new wave of innovators are scaling up the concept aiming to build entire resorts under the waves – including spas, gardens and pools, all with aquarium style-windows allowing guests to go outside in diving gear.

The Hotel Rooms of 2024 & Hyper-Personalization Hotel room walls will be fully interactive and capable of playing films, showing pictures, displaying Skype calls from loved ones and even frosting to provide private work spaces within the room. As a response to advances in technology and peer-to-peer travel, hotels will empower guests with incredible levels of hyper-personalization. Travelers will be able to book rooms through their mobile device where everything from the air temperature to shower settings is set specifically for them. Authoritative, authentic, collaborative travel will see immense

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growth by allowing travelers to see their destinations through the eyes of locals. Futurist Daniel Burrus notes that, “social media tools will be used to aid collaboration between travelers and people on the ground in their destination of choice.”

New Destinations to Discover For the First Time Bragging rights will continue to be a key travel motivator in 2024 as travelers will seek unique journeys that make them the envy of friends and family. The emergence of ‘forbidden zones’ – areas currently deemed inaccessible by conflict – will become attractive new destinations for tourists to discover. Off the beaten track destinations like Bhutan are already seeing an increase in interest – Skyscanner searches are up 40% since 2013 – and are expected to become more fashionable by 2024. Alternatively, awareness of endangered species and habitats will drive travelers to view them in their natural habitats before they’re gone.


Home Sweet Home

Phone: +90 (212) 234 35 85 Alfonso Hotels Fax: +90 (212) 234 35 86 e mail:©info#alfonsohotels Fom

Cumhuriyet Caddesi Üftade Sokak, No:34 Elmadağ, Şişli, İstanbul


F Focus on Nostalji

30 Years in Tourism Publishing

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F DESTİNASYON Orlando

Orlando,

(ùOHQFH YH $O×üYHULüLQ 'HVWLQDV\RQX

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A

merika, turistler için bir eğlence ve alışveriş destinasyonudur. Bu Amerikalı yerli turistler için olduğu kadar ülkeye ziyarete gelen yabancılar için de geçerlidir.Amerika’nın neredeyse tüm yerleşim noktaları bir yeme içme, çok geniş yelpaze içinde eğlence ve çok iyi bir alışveriş destinasyonudur. Haziran ayı başında Amerika’nın en önemli MICE fuarlarından AIBTM’e katıldık. 2 yıl Baltimor’da gerçekleştikten sonra, geçen yıl Şikago’da yapılan AIBTM insentiv fuarı, bu yıl Orlando’nun Orange County - Orlando Kongre merkezinde gerçekleşti. Doğrusu defalarca gittiğimiz Orlando’yu en son ekonomik krizleri sırasında görmüş, şehrin karekteristiği olan eğlence parklarının boşluğuna şaşırmıştık. Bakalım bu yıl ne vaziyette idi ? Orlando’ya nasıl gidiyorsunuz. Çocuklu mu çocuksuz mu? Arabayla mi arabasız mı? Çocukla gidiyorsanız çok sayıdaki oyun parkına gideceksiniz. Yazmaya gerek yok, Disney World, Universal, Sea World, Wet’n Wild ve daha onlarcası emrinizde. Otelinizden hem bu parklar için hem de diğer oyun ve eğlence parkları için çok geniş bilgi ve biletlerinizi alıp programınızı NewFocus

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F DESTİNASYON Orlando

yapabilirsiniz. Çocukla gidişlerde tavsiyemiz en az 1 hafta. Arabasızsanız parkların servis araçları, paranız çoksa taksi. Arabanız varsa sorun yok, genelde otoparklarda ücret yok. Öğlen ve akşamları çocukların da hoşlanacağı Amerikan hızlı yemek seçenekleri sunan zincirler ve ünlü ünsüz onlarca yeme içme mekanı sizi de şaşırtacaktır. Hep birlikte hızla yenen bir hamburger menüsü ve havai fişek gösterileri ile sonlanacak oyun parkı gezilerine diğer günler de devam edebilirsiniz. Gelelim ABD’nin olmazsa olmazı alışverişe. ABD kim ne derse desin alışveriş için Dünya’da tek geçilecek ülkedir. Her marka ve her türlü alışverişde yok yoktur. Yeterki ne alacağınızı bilin. Orlando’da da yapılacaklar arasında genelde Florida Mall, Outlet Vineland, Premium Outlet Amerika’daki en ucuz outletlerden birkaçı. Ve elbette yok yoklar için iki isim daha var, Wallmart ve Wallgreens. Organizasyon göz boyamak için ilk akşam bizi Orlando’nun en lüks AVM’lerinden The Mall at Millenia’da ağırladı. Bu AVM’yi gezin yeni ürünlere etiketlerine bakmadan göz gezdirin. Hoş etiketlere de bakarsanız aynı

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ürünün ülkemizdeki AVM’lerde ne kadar yüksek fiyattan satıldığını da görürsünüz. Aynı akşam da hoşgeldin partisi ile eğlence merkezi Pointe Orlando’da verilen davette de Orlando’nun her türlü yeme ve içme ile eğlence merkezi de olduğunu bir kez daha gördük. Orlando’da unutmadan yazacağımız bir diğer güzel uygulama da I-RIDE Trolley. Tramvay görünümlü bu otobüsler Hop on Hop Off diye bildiğimiz şehir gezme ve tanıma yöntemlerinden biri. Fiyatlar inanılmaz ucuz bu nedenle turistlerden çok Orlando’lu vatandaşlar kullanıyor. Alışveriş ve eğlence merkezlerine de bu araçla gidebilirsiniz. Konaklama için alternatifiniz çok’dan da öte. Cüzdanınıza bakın bütçenize göre onlarca seçenekden birini seçin. Biz Orlando’da bu kez 4 gün kaldık. Tesis ve venue gezdik. Eğlence parklarına daha önce çocuklar için çok gittiğimiz için hiç uğramadık. Yeme içme ve eğlence kısmı için 4 gün ve gece bize yetti. Ama genel yaşamda ABD’nin hala turist sıkıntısı çektiğini en iyi mevsim olan Haziran ayında da gördük.

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F BÜLTEN 8 Ayda 25 Milyon Turisti Aştık

2012-2014(*)YILLARINDA ÜLKEMİZE GELEN YABANCILARIN MİLLİYETLERİNE GÖRE KARŞILAŞTIRILMASI (OCAK-AĞUSTOS) YILLAR

Kültür ve Turizm Bakanlığının, açıkladığı verilere göre, Ağustos ayında Türkiye’ye gelen ziyaretçi sayısı bir önceki yılın aynı ayına göre % 7 artarak 5 milyon 214 bine ulaştı. İlk 8 ayda toplam ziyaretçi sayısı ise geçen yılın aynı dönemine kıyasla ortalama % 6,9 artarak 25 milyon 749 bin oldu. Ağustos ayında Türkiye’ye en çok ziyaretçi gönderen ülke yaklaşık 810 bin kişi ile Almanya olurken, onu 776 binle Rusya, 435 binle İngiltere ve 201 binle Gürcistan takip etti. İlk sekiz ayda Türkiye’ye en çok ziyaretçi gönderen ülke ise 3 milyon 506 binle Rusya olurken, onu 3 milyon 445 binle Almanya, 1 milyon 819 binle İngiltere ve 1 milyon 181 binle Gürcistan takip etti. 2012-2014(*) YILLARI A USTOS AYINDA ÜLKEM ZE GELEN YABANCILARIN M LL YETLERE GÖRE DA ILIMI - LK 5 ÜLKE 2014*

809 776 435 201 188 2 884 5 296

981 642 302 591 265 542 323

2013

M L.PAY%

15,29 14,66 8,22 3,81 3,55 54,46 100,00

713 735 417 208 151 2 718 4 945

982 386 972 494 704 461 999

2012

M L.PAY%

14,44 14,87 8,45 4,22 3,07 54,96 100,00

681 646 400 159 172 2 409 4 470

786 344 534 747 084 707 202

2013

2014*

2012

2013

2014*

3 303 758

3 339 626

3 445 366

15.18

13.86

13.38

1.09

3.17

AVUSTURYA

378 531

392 862

388 904

1.74

1.63

1.51

3.79

-1.01

BELÇİKA

455 566

494 160

501 204

2.09

2.05

1.95

8.47

1.43

2014*

809 776 435 201 188 2 884 5 296

981 642 302 591 265 542 323

M L.PAY%

15,29 14,66 8,22 3,81 3,55 54,46 100,00

713 735 417 208 151 2 718 4 945

2013

M L.PAY%

982 386 972 494 704 461 999

14,44 14,87 8,45 4,22 3,07 54,96 100,00

681 646 400 159 172 2 409 4 470

DANİMARKA

284 826

1.16

2.65

2.07

FİNLANDİYA

124 037

145 042

146 030

0.57

0.60

0.57

16.93

0.68

FRANSA

758 671

770 857

779 615

3.49

3.20

3.03

1.61

1.14

HOLLANDA

923 441

953 753

960 550

4.24

3.96

3.73

3.28

0.71

İNGİLTERE

1 706 062

1 742 549

1 819 658

7.84

7.23

7.07

2.14

4.43

İRLANDA

79 366

75 265

0.36

0.34

0.29

4.60

-9.34

İSPANYA

196 177

198 326

194 065

0.90

0.82

0.75

1.10

-2.15

427 513

492 373

470 920

1.96

2.04

1.83

15.17

İSVİÇRE

222 088

240 009

243 438

1.02

1.00

0.95

8.07

1.43

İTALYA

490 708

497 363

471 630

2.25

2.06

1.83

1.36

-5.17

3 446

6 960

0.02

0.01

0.03

-15.08

101.97

LÜKSEMBURG

10 428

11 965

10 945

0.05

0.05

0.04

14.74

-8.52

32 591

32 395

35 949

0.15

0.13

0.14

-0.60

10.97

YUNANİSTAN

435 004

448 085

558 016

2.00

1.86

ÇEK CUM.

157 257

153 799

161 946

0.72

0.64

0.63

-2.20

5.30

POLONYA

317 939

305 852

380 921

1.46

1.27

1.48

-3.80

24.54

MACARİSTAN

64 754

64 189

81 332

0.30

0.27

0.32

-0.87

26.71

254 328

1.38

1.35

0.99

8.55

-21.89

299 941

325 600

2.17

3.01

24.53

98 787

100 102

106 955

0.45

0.42

0.42

1.33

6.85

15,25 14,46 8,96 3,57 3,85 53,91 100,00

10 771 503

11 087 743

11 392 417

49.49

46.03

44.24

2.94

2.75

A.B.D.

503 809

513 983

522 706

2.31

2.13

2.03

2.02

AVUSTRALYA

110 933

126 229

135 625

0.51

0.52

0.53

13.79

7.44

JAPONYA

133 439

124 692

110 983

0.61

0.52

0.43

-6.56

-10.99

2012

M L.PAY%

786 344 534 747 084 707 202

15,25 14,46 8,96 3,57 3,85 53,91 100,00

2014*

M L.PAY%

2013

M L.PAY%

2012

M L.PAY%

3 506 084 3 445 366 1 819 658 1 181 330 1 110 503 14 686 122 25 749 063

13,62 13,38 7,07 4,59 4,31 57,04 100,00

3 104 869 3 339 626 1 742 549 1 199 214 790 626 13 912 147 24 089 031

12,89 13,86 7,23 4,98 3,28 57,75 100,00

2 691 839 3 303 758 1 706 062 890 885 854 395 12 318 630 21 765 569

12,37 15,18 7,84 4,09 3,93 56,60 100,00

1.70

KANADA

111 958

125 517

118 303

0.51

0.52

0.46

12.11

YENİ ZELLANDA

18 970

20 871

22 171

0.09

0.09

0.09

10.02

6.23

MEKSİKA

20 328

25 445

28 240

0.09

0.11

0.11

25.17

10.98

G. KORE

109 579

125 519

169 686

0.50

0.52

0.66

14.55

35.19

TOPLAM OECD

11 780 519

12 149 999

12 500 131

54.12

50.44

48.55

3.14

-5.75

2.88

ESTONYA

21 951

30 027

33 364

0.10

0.12

0.13

36.79

11.11

KARADAĞ

10 091

12 322

13 364

0.05

0.05

0.05

22.11

8.46

0.23

0.23

11.82

7.95

KOSOVA

49 079

54 879

59 244

0.23

MALTA

4 187

4 300

4 784

0.02

0.02

0.02

2.70

LİTVANYA

47 974

57 130

70 942

0.22

0.24

0.28

19.09

24.18

G. KIBRIS RUM YÖN.

13 672

10 837

11 971

0.06

0.04

0.05

-20.74

10.46

LETONYA

27 968

35 409

37 058

BOSNA HERSEK

42 812

51 010

58 842

0.20

0.21

0.23

19.15

15.35

28 726

29 596

27 642

0.13

0.12

0.11

3.03

-6.60 7.02

SLOVENYA

25 782

0.13

0.15

0.14

26.61

11.26

HIRVATİSTAN

4.66

25 501

27 292

0.12

0.11

0.11

-1.09

SIRBİSTAN

111 375

121 749

135 518

0.51

0.51

0.53

9.31

11.31

MAKEDONYA

92 801

93 095

104 249

0.43

0.39

0.40

0.32

11.98

ARNAVUTLUK

41 879

43 649

52 633

0.19

0.18

0.20

4.23

20.58

BULGARİSTAN

939 069

1 013 211

1 092 820

4.31

4.21

4.24

7.90

7.86

ROMANYA

275 266

277 907

303 968

1.26

1.15

1.18

0.96

9.38

DIĞER AVRUPA ÜLKELERI

1 859

2 118

2 069

0.01

0.01

0.01

13.93

-2.31

TOPLAM AVRUPA

12 505 994

12 950 483

13 428 177

57.46

53.76

3.69

52.15

3.55

AZERBAYCAN

394 904

431 927

456 334

1.81

1.79

1.77

9.38

BELARUS (B. RUSYA)

103 631

149 883

174 844

0.48

0.62

0.68

44.63

16.65

ERMENİSTAN

46 598

48 832

47 591

0.21

0.20

0.18

4.79

-2.54

GÜRCİSTAN

890 885

1 199 214

1 181 330

4.09

4.98

4.59

34.61

-1.49

332 970

1.38

1.34

13.44

5.65

KAZAKİSTAN

293 532

345 769

1.35

KIRGIZİSTAN

28 957

41 610

56 534

0.13

0.17

0.22

43.70

35.87

MOLDOVA CUM.

76 267

80 070

90 635

0.35

0.33

0.35

4.99

13.19

ÖZBEKİSTAN

67 552

85 046

98 542

0.31

0.35

0.38

25.90

15.87

3.84

RUSYA FED.

2 691 839

12.37

12.89

12.92

3 104 869

3 506 084

13.62

15.34

TACİKİSTAN

14 712

17 610

22 951

0.07

0.07

0.09

19.70

TÜRKMENİSTAN

88 458

95 403

115 585

0.41

0.40

0.45

7.85

21.15

UKRAYNA

445 663

531 077

488 601

2.05

2.20

1.90

19.17

-8.00

6 118 511

6 584 800

23.63

25.40

25.57

30.33

BDT

5 142 998

18.97

7.62

CEZAYİR

66 035

74 843

103 532

0.30

0.31

0.40

13.34

38.33

FAS

52 660

56 627

59 832

0.24

0.24

0.23

7.53

5.66

LİBYA

133 888

163 967

174 034

0.62

0.68

0.68

22.47

SUDAN

5 561

5 877

6 800

0.03

0.02

0.03

5.68

15.71

MISIR

72 085

76 506

71 915

0.33

0.32

0.28

6.13

-6.00

TUNUS

6.14

55 153

58 006

66 241

0.25

0.24

0.26

5.17

14.20

GÜNEY AFRİKA CUM.

25 819

30 341

28 730

0.12

0.13

0.11

17.51

-5.31

DIĞ.AFRIKA ÜLKELERI

43 089

54 698

65 329

0.20

0.23

0.25

26.94

TOPLAM AFRİKA

454 290

520 865

576 413

2.09

2.16

2.24

14.65

10.66

B.A.EMİRLİĞİ

32 311

36 480

37 325

0.15

0.15

0.14

12.90

2.32

BAHREYN

9 031

19.44

10 678

16 059

0.04

0.04

0.06

18.24

50.39

KATAR

10 138

13 456

22 026

0.05

0.06

0.09

32.73

63.69

KUVEYT

47 675

62 202

97 241

0.22

0.26

0.38

30.47

56.33

452 369

603 810

1.51

IRAK

328 535

LÜBNAN

95 578

99 878

109 741

0.44

0.41

0.43

4.50

9.88

ÜRDÜN

74 067

70 308

86 884

0.34

0.29

0.34

-5.08

23.58

S.ARABİSTAN

124 999

171 563

240 785

0.57

0.71

0.94

37.25

40.35

1.88

2.34

37.69

33.48

K.K.T.C.

148 699

151 469

161 198

0.68

0.63

0.63

1.86

6.42

İSRAİL

55 341

106 197

140 716

0.25

0.44

0.55

91.90

32.50

YEMEN

7 475

10 774

16 352

0.03

0.04

0.06

44.13

51.77

1.85

-14.93

DIĞ.BATI ASYA ÜLKELERI

402 504

896 844

762 962

3.72

2.96

122.82

TOP. BATI ASYA

1 336 353

2 082 218

2 295 099

6.14

8.64

8.91

55.81

10.22

BANGLADEŞ

3 986

4 997

8 498

0.02

0.02

0.03

25.36

70.06

ÇİN HALK CUM.

72 852

89 355

126 037

0.33

0.37

0.49

22.65

41.05

38 261

0.17

0.16

0.15

6.10

-2.18

FİLİPİNLER

40 296

38 568

45 213

0.19

0.16

0.18

-4.29

17.23

HİNDİSTAN

57 994

64 171

79 628

0.27

0.27

0.31

10.65

36 866

39 114

24.09

İRAN

854 395

790 626

1 110 503

3.93

3.28

4.31

-7.46

40.46

MALEZYA

23 886

34 509

41 385

0.11

0.14

0.16

44.47

19.93

19.91

44.61

PAKİSTAN

18 315

0.08

0.09

SİNGAPUR

12 062

13 004

16 293

0.06

0.05

0.06

7.81

TAYLAND

6 693

14 180

16 295

0.03

0.06

0.06

111.86

14.92

DIĞ.GÜN.ASYA ÜLK.

42 817

55 256

67 814

0.20

0.23

0.26

29.05

22.73

TOP.GÜN.ASYA

1 170 162

1 165 742

1 581 687

5.38

4.84

6.14

-0.38

35.68

TOPLAM ASYA

2 506 515

3 247 960

3 876 786

11.52

13.48

15.06

29.58

19.36

DİĞ. KUZEY AMERİKA ÜLK.

7 340

7 350

9 428

0.03

0.03

0.04

0.14

28.27

DİĞ. ORTA AMERİKA ÜLK.

4 520

5 498

5 362

0.02

0.02

0.02

21.64

ARJANTİN

18 916

31 754

29 649

0.09

0.13

0.12

67.87

-6.63

BREZİLYA

57 517

77 426

56 817

0.26

0.32

0.22

34.61

-26.62

21 962

31 760

0.12

25.29

-2.47

KOLOMBİYA

8 536

14 011

15 378

0.04

0.06

0.06

64.14

9.76

ŞİLİ

8 353

10 107

11 364

0.04

0.04

0.04

21.00

12.44

VENEZÜELLA

6 387

7 025

4 807

0.03

0.03

0.02

9.99

DİĞ.GÜN.AMERİKA ÜLK.

9 072

10 930

12 306

0.04

0.05

0.05

20.48

12.59

TOP.GÜN.AMERİKA

108 781

151 253

130 321

0.50

0.63

0.51

39.04

-13.84

TOPLAM AMERİKA

120 641

164 101

145 111

0.55

0.68

0.56

36.02

-11.57

OKYANUSYA

November / December’2014

4 058

-4.36

PORTEKİZ

ENDONEZYA

NewFocus

1.21

SLOVAKYA

Ağustos ayında Almanya, İngiltere, Fransa, Hollanda ve Finlandiya pazarlarında artışlar ama Avusturya, Danimarka, İrlanda, İspanya, İsveç ve Norveç pazarlarında değişen oranlarda düşüşler kaydedildi. Ağustos ayında Avrupa - OECD pazarında ortalama yüzde 6,55 artış kaydedildi. İlk sekiz ayda Avrupa - OECD pazarında ise ortalama yüzde 2,75 ziyaretçi artışı yakalandı. Genel olarak Avrupa’dakia artış oranı ise 3,75 olarak açıklandı. İlk 7 ve 8 aylık toplam rakamlarla Türkiye’ye en çok ziyaretçi gönderen ülke konumuna yerleşen Rusya, sekiz aylık dönemde ortalama yüzde 12,92’lik ziyaretçi artışı kaydederken, İran’dan gelenlerin sayısı yüzde 40’ın üzerinde bir artışla 1 milyon 100 bini aştı. İsrail’den gelenlerin sayısı ise yüzde 32 oranında artarak 140 bin seviyesine yükseldi. Sekiz aylık dönemde, Çin’den gelen ziyaretçi sayısı yüzde 41 oranında artarak 126 bine, ABD’den gelenlerin sayısı yüzde 1,72 oranında artarak 522 bine yükselirken, Ukrayna’dan gelenlerin sayısı yüzde 8 oranında azalarak 488 bine geriledi.

44

1.31

İSVEÇ

İZLANDA

83 015

298 420

2014/2013

AVRUPA OECD

2012-2014(*) YILLARI OCAK-A USTOS DÖNEM NDE ÜLKEM ZE GELEN YABANCILARIN M LL YETLERE GÖRE DA ILIMI - LK 5 ÜLKE ÜLKELER RUSYA FED. ALMANYA NG LTERE GÜRC STAN RAN D ER GENEL TOPLAM

292 375

2013/2012

M L.PAY%

2012-2014(*) YILLARI A USTOS AYINDA ÜLKEM ZE GELEN YABANCILARIN M LL YETLERE GÖRE DA ILIMI - LK 5 ÜLKE ÜLKELER ALMANYA RUSYA FED. NG LTERE GÜRC STAN RAN D ER GENEL TOPLAM

% DEĞİŞİM ORANI

2012

ALMANYA

NORVEÇ

ÜLKELER ALMANYA RUSYA FED. NG LTERE GÜRC STAN RAN D ER GENEL TOPLAM

MİLLİYET PAYI (%)

MİLLİYET

4 623

245

-31.57

375

0.02

0.00

0.00

-94.70

53.06

MİLLİYETSİZ

21 492

24 610

29 687

0.10

0.10

0.12

14.51

20.63

YABANCI TOPLAM

21 765 569

24 089 031

25 749 063

100.00

100.00

100.00

10.67

6.89



F BÜLTEN Rus Turist Sayısı 5 Milyon Olur ATOR, 2014 sonuna kadar Türkiye’yi ziyaret eden Rus turist sayısının 5 milyona ulaşabileceğini açıkladı. Rusya Tur operatörleri Birliği (ATOR) internet sitesinden yapılan açıklamada Rus turistlerin Türkiye’ye olan talep artışını değerlendirdi. Türkiye’yi Temmuz ayında yüzde 20’lik artışla 805 binden fazla Rus turistin ziyaret ettiğini söyleyen yetkililer 2014 sonuna kadar 5 milyon Rus vatandaşının Türkiye’ye geleceğini öngördü. Bu yılın ilk 7 aylık döneminde Türkiye’yi 2 milyon 700 binden fazla Rus turist ziyaret ederken, bu rakam geçen yılın aynı dönemine göre 460 bin kişilik bir artışa işaret ediyor. (Rusya’nın Sesi)

Turistle Müze Gelirleri de Artıyor

Kültür ve Turizm Bakanı Ömer Çelik, “Turist sayısı ilk 8 ayda 25 milyon 749 bin 63 kişi olurken müze ve ören yerlerinden elde ettiğimiz gelir, 8 ayda 280 milyon liraya ulaştı. Bu rakamın yıl sonuna kadar 400 milyonu lirayı aşmasını hedefliyoruz” dedi. Kültür ve Turizm Bakanı Ömer Çelik, bakanlık olarak insanlığın ortak hafızasını oluşturan müzelerde birtakım düzenlemelere gittiklerini, bu düzenlemelerin de gelir ve ziyaretçi sayılarına yansıdığını söyledi. Çelik ‘’ 2014 Ağustos ayında ziyaretçi sayısı, geçen yılın aynı dönemine göre yüzde 7’nin üzerinde artış gösterdi. Bu çok iyi bir rekor çünkü Dünya Turizm Örgütü dünyadaki turizm artışını yüzde 4-5 oranında bir artış olarak öngörüyor. Bizimki ise yüzde 7’yi bile aşıyor. Yılın ilk 8 ayının bir değerlendirmesini yaparsak; ülkemize gelen yabancı ziyaretçi sayısı geçen yılın aynı dönemine göre yaklaşık yüzde 7 artışla

Dedeman Bostancı Açıldı Dedeman Grubu yeni yıldızı Dedeman Bostancı’nın açılışını renkli bir davetle yaptı. Dedeman Bostancı, merkezi lokasyonu ile misafirlerine hızlı ulaşabilme olanağı tanıyor. 252 odasıyla hizmet verecek olan otel, grubun 16. oteli olma özelliğini taşıyor. Evsahipliğini Dedeman Grubu Yönetim Kurulu Başkan Yardımcısı Rıfat Dedeman, Dedeman Turizm Yönetimi A.Ş. Genel Müdürü Emrullah Akçakaya ve Dedeman Bostancı Genel Müdürü Nadir Kadakal’ın yaptığı, 500’e yakın kişinin katıldığı davette, misafirler keyifli bir gece geçirdi. Sunuculuğunu Ece Vahapoğlu’nun yaptığı davete Dedeman ailesinden Murat Dedeman, Banu Dedeman da evsahibi olarak katılırken Selin Habbab Özkaynak, Hediye Güral Gür ve Ebru Işık gibi cemiyet hayatının renkli simaları da gecede konuklar arasında yer aldı. Ritim Grubu’nun Türkiye’de ilk kez otel ekipmanları ve otel üniformaları ile gerçekleştirdikleri sıradışı performansları geceyi renklendirdi. Ceren Aksan & Eva String Trio Performansı ile devam eden gecenin sürprizi ise Model grubu oldu. Grup, şarkıları ile davete katılan iş dünyasının saygın isimlerini ve sektör profesyonellerini coşturdu.

46

NewFocus

November / December’2014

25 milyon 749 bin 63 kişi oldu. 2013’te aynı dönemde ziyaretçi sayısı yaklaşık 23 milyon 789 bindi.Müze ve örenyerlerinden elde ettiğimiz gelir 2012’de 280, 2013’te 295 milyon, 2014 yılında ise çok memnun edici bir seviyeye gelmiş ve sekiz ayda 280 milyon lira olmuştur. Bu yıl sonuna kadar 400 milyonluk bir rekor rakam yakalanmış olacak. Müze örenyerlerinden elde ettiğimiz gelirde 2013 yılının 8 ayına oranla yüzde 47’nin üzerinde bir artış var. Gelirlerde birinci sırada 40 milyon 301 bin 35 lirayla Ayasofya Müzesi, ikinci sırada 39 milyon 279 bin 465 lirayla Topkapı Sarayı Müzesi, üçüncü sırada 22 milyon 599 bin 375 bin lirayla Pamukkale Hierapolis Ören Yeri, dördüncü sırada 9 milyon 279 bin 40 lira ile İzmir Efes Ören Yeri ve beşinci sırada da 7 milyon 291 bin 346 lirayla da Nevşehir Göreme Açıkhava Müzesi geliyor.”dedi. Bakan Çelik, sosyal sorumluluk projeleri kapsamında 313 müze ve örenyerinin yaklaşık yüzde 40’ının ücretsiz, büyük bir bölümünün de 5 lira giriş ücretiyle hizmet verdiğine dikkat çekti. Çelik, müzelerden elde edilen gelirlerin ise müzelerin daha çağdaş standartlara kavuşturulması çalışmaları, kazılar ve yüzey araştırmalarında kullanıldığını bildirdi. Ziyaretçi sayısında 8 ayın birincisinin 2 milyon 236 bin 205 ziyaretçiyle İstanbul Topkapı Sarayı Müzesi olduğunu açıklayan Ömer Çelik, şunları kaydetti: “İkinci sırada 2 milyon 128 bin 584 kişiyle Ayasofya Müzesi, üçüncü sırada 1 milyon 276 bin 398 kişiyle Mevlana Müzesi, dördüncü sırada 1 milyon 201 bin 272 kişiyle DenizliPamukkale Hierapolis Örenyeri, beşinci sırada ise 1 milyon 159 bin 225 ziyaretçiyle İzmir Efes Örenyeri geliyor. 8 ayda ulaştığımız ziyaretçi sayısı da 20 milyon 286 bin 760 kişi oldu


Setur ile Karadağ çıkarması Türkiye’nin en büyük sanayi gruplarından Koç Holding, turizmde büyümesini yurtdışında gerçekleştiriyor. Bir yandan sahip olduğu Divan otelleriyle zincire yeni halkalar ekleyen Koç Holding, diğer taraftan Setur ile yat turizminde yeni limanlar peşinde. Koç Holding’in turizmde yeni hedefi Avrupa’da büyümek. Yunanistan’da Midilli Adası’nda liman işleten Koç Holding’in yeni gözdesi ise Karadağ olacak. Koç Holding, bunun için eski Yugoslavya’nın Adriyatik Denizi kıyısındaki ülkesi Karadağ’a çıkarma yaptı. Karadağ’da yeni yatırım hedefleyen Koç Holding’in Karadağ çıkarmasına Yönetim Kurulu Üyesi Ali Koç kaptanlık etti. Geçtiğimiz haftalarda Karadağ’a giden Ali Koç önderliğindeki Koç Holding heyeti resmi görüşmelerde bulunmuş. Karadağ Başbakanı Milo Dukanoviç ile de görüşen Koç, turizm sektöründe oluşabilecek yatırım fırsatları için bilgi almış. Karadağ Başbakanı Dukanoviç, Ali Koç’a özellikle marina işletmeciliği alanında yatırım yapmasını istemiş. Ali Koç, marina yatırımları için eski Yugoslavya’nın en önemli deniz noktalarından olan Karadağ’ın getireceği fırsatlar hakkında sunulan teşvik ve destekleri de bu ziyaret sırasında incelemiş. Yat limanı işletmeciliği denilince akla gelen ilk gruplardan olan Koç Holding, Setur markasıyla Türkiye’de 12 marinayı yönetiyor. Yurtiçinde Fenerbahçe, Yalova, Ayvalık, Çeşme, Kuşadası,

Marmaris, Finike ve Kaş’ta faaliyet gösteren Koç Holding, mayıs ayında özelleştirilen Kalamış Yat Limanı’nı 664 milyon dolara almıştı. Ardından da Yıldız Holding bünyesindeki İstanbul City Port (Pendik), Göcek Village Port ve Göcek Exclusive marinalarını 100 milyon euro’ya alarak sektörde taşları yerinden oynatmıştı. Koç Holding, yurtdışındaki ilk ve tek yatırımını Yunanistan’da yapmış, 2012’de ihaleye çıkan Midilli Adası’ndaki yat limanının işletmesini 40 yıllığına kazanmıştı.

Uluslararası İstanbul Mutfak Günleri Türkiye Aşçılar ve Şefler Federasyonu tarafından 13. Organize edilen Uluslararası İstanbul Mutfak Günleri 29 – 31 Ocak 2015 tarihleri arasında Beylikdüzü’nde Tüyap Kongre ve Fuar Merkezinde yapılacak. Türkiye’nin en büyük gastronomi yarışması ve festivali olan organizasyon 12 yıldır yapılıyor. Dünya Aşçılar Birliği (WACS) işbirliği ile gerçekleşen organizasyon Uluslararası düzeyde gastronomi dünyasını ülkemizde ağırlıyor. Dünyanın gastronomi alanında

önde gelen ülkelerinin federasyonları ve dernekleri ile gerçekleşecek organizasyona bu yılda geçmiş yıllarda ki gibi yoğun ilgi bekleniyor. Türk mutfağının dünya mutfağı ile entegrasyonunda büyük adımlar atılmasını sağlayan festival dünya lezzetlerini İstanbul’a taşıyacak. Geçmişte yapılan başarılı organizasyonlarla iki yıl önce Dünya Aşçılar Birliği (WACS) tarafından “Kıtalar Arası (Continental) ” ünvanı alan İstanbul Mutfak Günleri ülkemizin genç şeflerine Uluslararası düzeyde yarışma imkânı sağlıyor.

Yeni Logo mu? Cumhurbaşkanı Recep Tayyip Erdoğan İstanbul’da ‘Türkiye Markası’ konulu toplantıda konuştu. Ve ‘’Bugünden itibaren Türkiye’de üretilen ürünlerin üzerinde artık Made in Turkey yerine bu logo yer alacak’’ dedi. Erdoğan’ın konuşmasından bazı satırbaşları şöyle;”Bu yeni logo ve sloganı esasen yeni Türkiye’nin, güçlü Türkiye’nin, artık küresel iddiaları ve hedefleri

olan bir Türkiye’nin öz güven simgesi olarak görüyorum. Bu tasarım ve ‘Gücü Keşfet’ sloganı yeni Türkiye’nin öz güveninin simgesidir, öz güveninin sloganıdır” dedi. Ve ekledi ‘’Artık dünyanın neresinde olursa olsun insanlar bu ürünün Türkiye’de üretildiğini anlayacak. Bugünden itibaren tüm dünyada Türkiye’yi ve Türkiye ürünlerini ‘özel logo’ ve ‘gücü keşfet’ sloganıyla tanıtıyor olacağız. Tanıtılan logo ve sloganın hızla benimseneceğine inanıyorum. Özellikle işadamlarımız değişim konusunda dünyada çok farklı bir yere sahip. Onların ürünlerinde bu logo ve sloganı kullanarak yaygınlaşmasına katkı sağlayacağına inanıyorum. Kültür ve Turizm Bakanlığımızın bu logoyla Türkiye’yi tanıştıracağına inanıyorum.’’ dedi.

Alfonso Hotel Taksim 34 yıllık tecrübe sonrası 8 odalı oteli işletmeye açan Haluk Otçu, oteli baştan sona yenileyerek şirin, tertemiz ve kaliteli bir hizmet sunarak, misafirlerini yılların tecrübesi ile memnun etmeyi sürdürüyor. Alfonso Hotel Taksim’in, 8 odası ve terası mevcut, zengin kahvaltısı da odalara servis ediliyor. Alfonso Hotel Taksim, Hilton İstanbul’un karşısında, Üftade sokakta yer alıyor. Metroya 300 mt mesafede olan tesis, satışının büyük bölümünü internet üzerinden, kalanı da bölge olarak yoğun olan kapı müşterilerine yapıyor. NewFocus

November / December’2014

47


F BÜLTEN Yunanistan’a Karadan Gidiş Kolaylaştı

Bundan sonra Türk ehliyetleri Yunanistan’da da geçerli olacak. Böylece Yunanistan’a gidecek olan Türkler bir yıllık bedeli 380 TL olan uluslararası ehliyet edinme zorunluluğundan kurtulmuş olacak. Türkiye’nin Atina Büyükelçiliği tarafından yapılan açıklamada şu ifadeler kullanıldı: “Türkiye’nin de taraf olduğu 1968 tarihli Viyana Karayolu Trafik Sözleşmesi’ne getirilen değişikliklerin Yunanistan tarafından kabul edilerek 10 Haziran 2014 tarihli Resmi Gazete’de yayımlandığı Yunanistan’ın Ankara Büyükelçiliği tarafından resmi makamlarımıza bildirilmiştir. Sözkonusu değişiklikler çerçevesinde; aşağıda kayıtlı belgelerin, hamilleri Yunanistan’da daimi ikamet etmemek şartıyla geçerlilikleri Yunan makamlarınca tanınacaktır: İstanbul ve İzmir’in Eski Rum Ezgileri Heybeli’de (Ömer Kocaman) İstanbul da Ortodox Patrikhanesi ve adalardaki stk›lar tarafından Burgaz adadan sonra Heybeli

adada da Vassiliki Papageorgiou konseri düzenlendi.»İstanbul ve İzmir eski Rum ezgileri» adını taşıyan konser 12 Eylul günü Heybeli yerli yabancı konuklar ile adada gerçekletirildi. Heybeli ada Ruhban Okulunda gerçekleşen konsere yurtdışından katılan turistlerin de yoğun katılımı oldu. Yunan’lı Rembetiko sanatçısı Vassiliki Papageorgiou, İzmir ve İstanbul şarkılarını rumca okudu ve çok beğeni aldı. Sanatcıya Anadolu Feneri ve Bosphorus adlı Türk ve Yunan’lı sanatçılardan oluşan orkestra eşlik etti. Vokal Aslı Büyükköksal , Keman Ertuğrul Küçükbayraktar, Tanbur Santur Yunus Emre, Vurmalı çalgılar Stuard Dickson eşlik etti. Patrikhane ve Ruhban okulunda, Adalar derneklerinden, konser için gelen yerli ve yabancı turistler ile diğer adalardan gelen katılımcılar gün batışının muhteşem görüntüleri ile biten konserde müzik ve doğanın buluşmasına da tanık oldular.

BookinTurkey.com’dan kurumsal hizmetler BookinTurkey.com Kurumsal Rezervasyon Modülü, iş gezileri için oluşturduğu özel seyahat politikaları, raporlama, takip ve analiz sistemiyle kurumsal partnerlerine çeşitli ayrıcalık ve avantajlar sunuyor. Şirketlere kurumsal hizmetler ve online seyahat çözümleri sunan,geniş içeriği ile bir turizm rehberi niteliği taşıyan

IFTM Top Resa Fransa’nın Başkenti Paris’te düzenlenen Uluslararası IFTM Top Resa Turizm Fuarı’nda Türkiye standı yoğun ilgi görüyor. Türkiye’yi Paris Kültür ve Tanıtma Müşavirliği ile Türk Hava Yolları’nın temsil ettiği fuarda Türk turizminin geldiği son yer rakamlarla anlatıldı. Fuar sırasında Fransız turizm yazarlarına THY ile birlikte bir sunum düzenlendi ve büyük katılım oldu. Türk mutfağından lezzetlerin de ikram edildiği stantta konuşan Paris Kültür ve Tanıtma Muşaviri Serra Aytun, Türkiye’nin 2000 yılında 10,5 milyon turist aldığını, sayının 2013’e gelindiğinde 35 milyonu bulduğunu söyledi. Cumhuriyetin kuruluşunun 100. yılında 50 miyon turistin gelmesini beklediklerini belirten Aytun, Türkiye’nin dünyada en çok turistin ziyaret ettiği altıncı ülke olduğuna işaret etti. Türkiye’nin ulaşım altyapısını hızlı tren, Marmaray ve üçüncü köprü projeleriyle güçlendirdiğine dikkati çeken Aytun, İstanbul’un da birçok uluslararası etkinliğe ev sahipliği edeceğini bildirdi. Aytun, ayrıca Türk Yönetmen Nuri Bilge Ceylan’ın Kış Uykusu filmiyle Türk sinemasının 100. yılında Cannes Film Festivalinde Altın Palmiye ödülü kazanarak büyük bir başarıya imza attığını ifade etti.

48

NewFocus

November / December’2014

BookinTurkey.com, kurumsal seyahat pazarında lider ve öncü konumuyla yaklaşık 2.300 şirketin iş seyahatlerini düzenliyor. BookinTurkey.com Kurumsal Rezervasyon Modülü sayesinde firmalar yurt içi ve yurt dışı otel ve uçak rezervasyonları, araç kiralama ve transfer hizmetleri, fuar, toplantı ve kongre organizasyonlarını gerçekleştirebilirken; bu seyahatlere ait raporları etkin ve sistematik bir şekilde diledikleri zaman kendileri için özel olarak hazırlanmış şirket sayfalarından takip edebiliyor.


Hem Tatil, Hem Sağlık Tedavi amacıyla ya da SPA ve kaplıcaları ziyaret ederek şehrin stresinden uzaklaşmak için seyahat edenlerin sayısı her geçen gün artıyor. Bulut tabanlı otel, acente yönetim ve online pazarlama platformu HotelRunner üzerinden yapılan rezervasyonlarının % 22’si tatil yaparken sağlığını da korumak istiyor. Her geçen gün daha çok rağbet gören sağlık turizmi yılın 12 ayı talep görüyor. Turizm sektörüne yönelik olarak geliştirdiği küresel çözümlerle konaklama tesisi, acente yönetimi ve dijital pazarlamasını kolaylaştıran, online rezervasyon deneyimini farklı bir boyuta taşıyan yenilikçi teknoloji platformu HotelRunner’ın verilerine göre bir yılda tatile çıkanların %22’si tatil yaparken sağlığını da korumak istiyor. Tedavi olmak amacıyla seyahat edenler, Türkiye’nin yanı sıra, alternatif tıp için Tayland, Brezilya, Hindistan, Singapur ve Güney Kore gibi uzak ülkeleri de tercih ederek sınırları aşıyor. Ziyaretçiler, tesislerde bir ya da iki hafta süreliğine refakatçileriyle birlikte kalıyor, seyahatlerinde ortalama olarak bir hafta her şey dahil 2.350 Euro’ya, iki hafta ise 3.160 Euro’ya konaklanıyor. İstanbul Alışverişte Dünya Listelerinde İstanbul Dünyanın en iyi alışveriş şehirleri sıralamasında ilk 11 şehir arasında. Alışveriş konusunda en uzman web sitesi olan Frommers.com alışveriş destinasyonlarını yayınladı. Frommers.com’ a göre Dünyanın en iyi alışveriş destinasyonları

Bangkok, Kahire, Londra, Paris, Tokyo, Hong Kong, Guadalajara, Provence, Jaipur,ve Chichicastenango . Alışveriş meraklılarının alışverişlerinde ürün çeşitliliği, pazarlık olanaklarının fazlalığı gibi ilk özelliklerin yanında alışveriş mekanlarının atmosferi, tarihi, gelenekleri gibi çeşitli unsurlar da rol aldı. Frommers.com İstanbulun önemli alışveriş merkezleri olan Kapalıçarşı, Mısır çarşısının yanısıra Kadıköy Salıpazarı, Şehremini pazarı, Çarşamba günlerinin Fatih ve Yeşilköy pazarları, Perşembe’leri Akatlar ve Ulus pazarları, Cuma’ları Fındıkzade ve Cumartesi’leri Bakırköy ve Beşiktaş pazarlarına dikkat çekti.

Leisure Moskova 16–19 Eylül tarihleri arasında Rusya’nın başkenti Moskova’da düzenlenen Leisure Moskova Turizm Fuarı bu yıl 20.yaşını kutladı. Kış tatil’inin dışında, MICE, lüx tatil ve sağlık & spa bölümlerinin de bulunfuğu fuara Turizm bakanlığı da bir stand ile katıldı. Moskova Tanıtma Müşaviri Alper Özkan Leisure Moskova’nın Rusya’nın 3. Büyük turizm fuarı olduğunu belirterek ‘’Bu fuar alternatif turizm ürünleri için iyi bir fırsattır” dedi. Meksika’nın partner ülke olduğu fuara ilgi geçen yıllara göre daha fazla oldu.

Turizmde Sigortalı 1 Milyonu Aştı Türkiye’de sigortalı olarak çalışanların sayısı % 6 artışla 13,3 milyona çıkarken, 790 bin kişilik artışın % 14’ü turizmden sağlandı. AKTOB Araştırma Birimi’nin SGK verilerinden derlediği verilere göre, Haziran ayında turizmde çalışanların sayısı % 12 artışla 1 milyon 50 bin oldu. Geçen yılın aynı ayında, turizm istihdamı 937 bin dolayında idi. Bu dönemde, turizm istihdamının, ülke çalışanları içindeki payı da % 7,5’ten % 7,9’a yükseldi. Turizmin ülke istihdamındaki artışa katkısı % 14,6 olurken, bunun; % 9,7’si yiyecek-içecek hizmetlerinden, % 5’i de konaklama sahalarından kaynaklandı. Turizmde istihdam (000)*

*Haziran verileri.

2013

2014

Değişim,%

Yiyecek İçecek Hiz.

476,7

553,5

16,1

Konaklama tesisleri

328,3

366,8

11,7

Spor, Eğl.Dinl.Faal.

56,5

50,4

-10,9

Seyahat Ac.Tur Op.Hiz.

56,3

57,8

2,7

Havayolu

19,6

21,8

11,4

Turizm toplamı

937,6

1.050,5

12,0

Türkiye toplamı

12.561.2

13.351,4

6,3

Turizmin pay,%

7,5

7,9

+ 0,4 puan

Yurtdışı Turizm Fuarları Azalıyor Kültür ve Turizm Bakanlığı’nın yurtdışı turizm fuarları azalıyor.2015’de 122 yutdışı fuara katılınacağı açıklanırken, geçen yıl 125 fuara katılınıldı.Önceki yıllarda bu rakam 150 fuarı geçiyordu. Kültür ve Turizm Bakanlığı Tanıtma Genel Müdürlüğü, geçen 2015 yılında kamu – özel sektör işbirliği çerçevesinde iştirak edilecek turizm fuarlarını belirledi. Açıklanan listeye göre Türkiye, 2015 yılında 59 ülkede 122 turizm fuarına katılacak. Bu fuarların 79’una kamu özel sektör işbirliği ile 36 fuara da yurtdışı temsilciliğimiz aracılığı ile katım gösterilecek. NewFocus

November / December’2014

49


F KISA KISA

24rd Year N0:139 November/December’2014

KISA KISA New Focus Ocak / Ĺžubat 2015 SayÄąsÄą Vakantiebeurs - Utrecht 1 ATF - Myanmar 1 Fitur - Madrid 1 EMITT - Ä°stanbul 1 Reisen - Hamburg 1 Holiday &SPA - SoďŹ a 1 Holiday World - Prag 1 ITF - Belgrad 1 BTL - Lizbon

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1 Gaye Azami Renaissance Istanbul Bosphorus Hotel satÄąĹ&#x; ve pazarlama mĂźdĂźrlĂźÄ&#x;Ăźne atandÄą. 1 MĂźĹ&#x;erref ÇapÄąn Sheraton ÇeĹ&#x;me’nin grup banket satÄąĹ&#x; koordinatĂśrĂź oldu. Turizm fuarlarÄąnda daÄ&#x;ÄątÄąlacak. 1 Yasemin Fuentes Vogue Hotels & Resorts’da satÄąĹ&#x; ve Haber ve ReklamlarÄąnÄąz için son gĂźn pazarlama koordinatĂśrlĂźÄ&#x;ĂźnĂź Ăźstlendi. 26 AralÄąk 2014 1 Sema BĂślĂźkbaĹ&#x;ÄąoÄ&#x;lu Ertekin Dosso Dossi otellerinin satÄąĹ&#x; ve pazarlama mĂźdĂźrĂź oldu. 1 Ă–zgĂźr Cireli AltÄąn Yunus Resort & Thermal Hotel genel mĂźdĂźr yardÄąmcÄąsÄą oldu. 1 Gßçlen Aksu D.ream, (DoÄ&#x;uĹ&#x; restoran ve eÄ&#x;lence grubunun) yeni satÄąĹ&#x; direktĂśrĂź oldu. 1 Aybike Ceylanlar Divan otel satÄąĹ&#x; ve pazarlama mĂźdĂźrĂź oldu. 1 Melike (SĂśzdinler) Ĺžafak KÄąlĹç Ali PaĹ&#x;a HamamÄą satÄąĹ&#x; ve pazarlama direktĂśrlĂźÄ&#x;Ăźne atandÄą. 1 Tamer Civelek Park Bosphorus Hotel Ä°stanbul’un yeni satÄąĹ&#x; mĂźdĂźrĂź oldu. 1 GĂśnĂźl ÇÜl Duygan Ramada Ä°stanbul Taksim’e satÄąĹ&#x; ve pazarlama mĂźdĂźr yardÄąmcÄąsÄą oldu. 1 Serap Kanat Four Seasons Hotels and Resorts catering satÄąĹ&#x; mĂźdĂźrlĂźÄ&#x;Ăźne atandÄą. 1 Burcu GĂźnsel Crowne Plaza Ä°stanbul Harbiye’nin kurumsal iletiĹ&#x;im mĂźdĂźrĂź oldu. 1 PÄąnar Tezel Crowne Plaza Ä°stanbul Harbiye’ye satÄąĹ&#x; & pazarlama mĂźdĂźrĂź olarak atandÄą. 1 Vuslat DaÄ&#x;lĹ Hilton Garden Inn BeylikdĂźzĂź Ä°stanbul’a satÄąĹ&#x; direktĂśrĂź oldu. 1 Elite World Otellerinin satÄąĹ&#x; ve pazarlama mĂźdĂźrlĂźÄ&#x;Ăźne Mustafa Meriç atandÄą.

Tesisler 1 147 odalÄą Ä°bis Otel EsenboÄ&#x;a, mĂźĹ&#x;terilerine hizmet vermeye baĹ&#x;ladÄą. 1 Basilico Restaurant Pazar sok. No:24 Gayrettepe adresinde bir kokteyl ile açĹldÄą. 1 Radisson Blu Hotel, Kayseri’de açĹldÄą. 1 Ä°nterContinental TĂźrkiye›deki 14ݧncĂź oteli, 93 odalĹ Holiday Inn’i Gaziantep’te açtÄą. 1 Ä°stanbul Unveiled filminin gĂśsterimi Hard Rock Cafe İstanbul’da yapÄąldÄą. 1 TĂœYAP Konya UluslararasÄą Fuar Merkezi BaĹ&#x;bakan tarafÄąndan açĹldÄą. 1 “Four Points by Sheraton Ä°stanbul Dudulluâ€? 2014’ßn sonuna doÄ&#x;ru açĹlacak.

Acentalar 1 Pekin Turizm 40.yaĹ&#x;Äąna bastÄą.Kutluyor, nice yÄąllar diliyoruz. 1 Di-Ar Turizm KasÄąm ayÄąnda BenelĂźx - Paris - Romantik Yol Almanya turu dĂźzenliyor. 1 Seyahat desteÄ&#x;ini VIP Turizmin verdiÄ&#x;i FX World Istanbul gerçekleĹ&#x;ti. 1 Prontotour, 12. AltÄąn Ă–rĂźmcek Web Ă–dĂźlleri’nde en iyi tur operatĂśrß seçildi. 1 Setur KuĹ&#x;adasÄą Marina KupasÄąâ€? 31 AÄ&#x;ustos’da gerçekleĹ&#x;ti. 1 Trafalgar Travel yÄąllÄąk global toplantÄąlarÄąnĹ 1001 Direk SarnÄącÄąnda bir gala ile noktaladÄą.

HavayollarÄą 1 THY Ukrayna Kherson uçuĹ&#x;larÄąna 15 Ekim’de baĹ&#x;ladÄą. 1 Borajet’in Ä°stanbul-Adana seferleri 16 EylĂźl’de baĹ&#x;ladÄą. 1 Anadolu Jet de sĂźrekli zarar edilmesi nedeniyle Cengiz Topel HavaalanĹ’ndan çekildi. 1 Alitalia’nÄąn yeni uçuĹ&#x; noktasÄą, Fas’Ĺn ilk baĹ&#x;kenti MarakeĹ&#x;. 1 SunExpress, Sabre seyahat pazarÄąna katÄąlÄąyor. 1 Emirates, Afrika havayolu Ĺ&#x;irketi Arik Air   mutabakat anlaĹ&#x;masÄą imzaladÄą. 1 THY ‘nÄąn Tallinn ve Vilnius’a direkt uçuĹ&#x;larÄą 26 Ekim’de baĹ&#x;ladÄą.

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